"We represent innovation and efficiency in the application of plant physiology" – hortidaily.com

Stoller Europe is the subsidiary of the American multinational Stoller Group, which serves the agricultural markets of Europe, North Africa, and Russia. "Our team is made up of highly qualified professionals who combine deep knowledge in plant physiology with an understanding of local crops and their specific problems," the company stated.

"Our approach to local farmers is based on transferring what happens to the crops to the field of scientific plant physiology, offering them comprehensive solutions to guarantee optimal production yields as well as the simple formation of complex physiological processes, thus ensuring a relationship of trust with the farmers that goes beyond purely commercial aspects."

"All of our product portfolio is based on this and there is a reason behind each measure in the field, a physiological explanation, a justification for each dose, and when it should be applied. Our products and close advisory work guarantee an environmentally and economically sustainable crop management that guarantees their quality. We at Stoller Europe believe that there are appropriate measures for appropriate times; as such, our main task is to understand the processes so that the handling of the products always yields maximum returns."

Stoller Europe's customer profile is very diverse: small, medium, and large producer. "Our clients aren't defined by their size or crop, but by their interest in improving their yields; their passion for continuous improvement and innovation. The company has grown and adapted to be able to closely serve customers with very different needs but under the same motivation. This premise was a fundamental pillar for Jerry Stoller, our founder."

"Year after year, we at Stoller strive to solve new challenges posed by growers, offering them new solutions and programs that are based on solid and innovative foundations of plant physiology. We constantly invest in research and development of new products and registrations. Our multinational nature allows us to have a complete global agricultural vision, a 360 vision of crops, which makes it easier to adapt global solutions to specific local problems. Stoller Group is interconnected and has multidisciplinary and global advisory teams, we share real experiences that keep us updated on trends and new agronomic challenges."

Stoller Europe's future challenges are to anticipate the needs of the increasingly dynamic and competitive agricultural sector, guaranteeing proximity to the farmer, through continuous training and profitable sustainable solution programs. "Our ultimate purpose is well defined in our motto 'Empowering Plants, Empowering People'."

For more information: Stoller Europe S.L.U.Elche Parque EmpresarialC/ Max Planck, 103203 Elche, Alicante (Espaa)Tel.: (+34) 965 110 522info@stollereurope.comhttps://stollereurope.com

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Intuitive, integrated and efficient world premiere of Philips next-generation Azurion image-guided therapy platform – Yahoo Finance UK

Azurion image-guided therapy

Azurion image-guided therapy

Azurion IntraSight tableside monitor

Azurion SmartCT tableside monitor

September 1, 2020

Amsterdam, the Netherlands Royal Philips (NYSE: PHG, AEX: PHIA), a global leader in health technology, today announced its next-generation Philips Azurion image-guided therapy platform, marking an important step forward in optimizing clinical and operational lab performance and expanding the role of image-guided interventions in the treatment of patients. Intuitive, integrated and efficient, the next-generation Azurion advances the capabilities of the platform to further improve the quality and efficiency of interventional procedures. The Azurion platform has already achieved rapid global adoption and has been used in well over two million procedures [1] worldwide since its introduction three years ago.

In the past few decades, clinical practices around the world have evolved to successfully treat more patients and perform more complex procedures in interventional labs. However, with more staff and technologies involved during these procedures, interventional lab environments can become crowded and cluttered. In order to enhance clinician focus and control during procedures, Philips has integrated all the essential lab systems and tools into this new version of the Azurion platform, making it an important step forward in lab integration.

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An industry-first, the Philips Azurion image-guided therapy platform now integrates control of imaging, physiology, hemodynamic and informatics applications, as well as intuitive control of the gantry, at the tableside, allowing clinicians to control all compatible applications from a single touch screen while performing procedures. This can eliminate the need for clinicians to leave the sterile field and step into an adjacent control room, as well as supporting faster and better informed decision making.

Simplifying 3D imaging during interventional proceduresWith this next-generation Azurion platform, Philips is also introducing a new 3D imaging solution called SmartCT [2]. With SmartCT, users are guided through the image acquisition and can review and interact with the acquired CT-like 3D images on the tableside touch screen module using 3D visualization and measurement tools. These tools have been designed to support procedures in a range of clinical domains, including neurology, oncology, and cardiovascular procedures. The use of 3D imaging such as 3D RA or Cone Beam CT during interventional procedures has been shown to improve outcomes [3] and reduce radiation dose for both staff and patients [4].

Our aim as an innovation company and global market leader in image-guided therapy is to push the boundaries and set new industry standards for delivering an outstanding experience for clinicians, helping them to deliver superior care to every patient, said Ronald Tabaksblat, General Manager Image Guided Therapy Systems at Philips. This next-generation Azurion makes routine cardiovascular procedures more efficient and supports the development of new minimally-invasive techniques to treat complex diseases such as stroke, lung cancer and spine disorders.

"The integrated platform enables us to efficiently carry out complex interventions at any time using a wide range of functions such as IVUS and iFR co-registration, said Dr. med. Alexander Becker, head of the cardiac catheter laboratory at the Robert Bosch Hospital in Stuttgart, Germany, and one of the first hospitals to experience the new platform. The use of the control panel by the examiner is intuitive, combining different sources of information to make patient evaluation much easier and faster.

Seamless control and workflow during proceduresWith the new Azurion platform, clinicians can easily switch between imaging, physiology, hemodynamic and informatics applications, including SmartCT and IntraSight a comprehensive suite of clinically proven iFR, FFR, IVUS and co-registration modalities. Fully automatic position control enables clinicians to intuitively control the position of the gantry and table, as well as choosing from a wide range of stored parameters. The new Azurion also includes advanced cybersecurity features, new high-definition image display capabilities, and advanced remote and proactive services. The platform is available in three versions: complementing the Azurion 3 and 7 variants, Philips now also offers the Azurion 5 to facilitate even more tailored solutions to address specific customer needs. For more information visit http://www.philips.com/azurion.

[1] Based on Philips internal case and procedure data.[2] SmartCT is 510(k) pending and not available for sale in the USA.[3] Miyayama et al., Comparison of local control in transcatheter arterial chemoembolization of hepatocellular carcinoma 6 cm with or without intraprocedural monitoring of the embolized area using cone beam computed tomography, CVIR 2014.[4] Schott et al., Radiation dose in prostatic artery embolization using Cone Beam CT and 3D roadmap software, JVIR 2019.

For further information, please contact:

Mark GrovesPhilips Global Press OfficeTel: +31 631 639 916Email: mark.groves@philips.com

Twitter: mark_groves

Fabienne van der FeerPhilips Image Guided TherapyTel: +31 622 698 001Email: fabienne.van.der.feer@philips.com

Twitter: FC_Feer

About Royal Philips

Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care. Philips generated 2019 sales of EUR 19.5 billion and employs approximately 81,000 employees with sales and services in more than 100 countries. News about Philips can be found atwww.philips.com/newscenter.

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This 1988 Nobel Prize Winner is Responsible for Today’s Antiviral Treatments – Science Times

As coronavirus quickly spread throughout the world, infected millions, and continue to claim thousands of lives each day, medical experts across the globe began repurposing medication. By April, remdesivir, a drug that was used to treat Ebola, was used as antiviral treatment against the virus.

(Photo : Wikimedia Commons)

Antiviral drugs go back a few decades ago to a woman named Gertrude Elion, also known as Trudy, who was responsible for the reason scientists have developed so many antivirals today. Without her work, we may not have treatment for Ebola, HIV/AIDS, hepatitis, and many others.

In 1944, Elion was hired by George Hitchings, who owned the pharmaceutical company Burroughs Wellcome, which eventually became a part of GlaxoSmithKline. Twenty-three years later, after Hitchings retired from research, Elion went on an 'antiviral odyssey' on her own, which eventually led her to win the 1988 Nobel Prize in Physiology or Medicine.

She had come a long way as she struggled to get into a graduate program after studying chemistry at Hunter College due to financial hardships as a result of the Great Depression. At the time, most research laboratories would not hire women due to sexism and being told that she would only be 'a distracting influence' to male colleagues.

Elion persevered through temporary jobs to get through financially. She became a food analyst for a grocery company, worked at a doctor's office, and became a chemistry teacher in New York City high.

At the same time, she completed her master's degree at New York University. Before finally working at Burroughs Wellcome, she worked for Johnson & Johnson at the beginning of World War II since they were short on workers.

Before Elion's notable contributions to antiviral drugs, the first antibacterial treatment was penicillin. Alexander Fleminghad accidentally discovered the drug, which later on became a treatment for infections such as gonorrhea and pneumonia.

In 1952, surgeon and physiologist Henri Laboritbegan using chlorpromazine on patients. The anesthetic, he observed, had a calming effect from patients going through surgical shock during operations and helped those with schizophrenia.

During her time with Hitchings, Elion, and the rest of the company worked on proving the hypothesis that scientists could stop harmful cells from replicating after a viral infection. She was assigned to work on purines or chemical compounds, which she only understood after several months of research.

She soon made new compounds that no scientist could recognize. Marty. St. Clair, a virologist who worked for Elion years later, shared that "Trudy was making nucleosides before we even knew what the structure of DNA was."

READ: Remdesivir, a Direct-Acting Antiviral is Highly Potent in Inhibiting Coronavirus Replication, Study Says

Alongside Hitchings, they invented new drugs to treat conditions from bacterial infection, malaria, rheumatoid arthritis, leukemia, malfunctioning organs, and many other serious medical conditions. The first drug they developed was 6-mercaptopurine, which remains one of the treatments for acute lymphoblastic leukemia.

The last drug she developed was acyclovir, which inhibited herpes. Keith Jerome, from the University of Washington medical school, said, "Acyclovir was the drug that changed everything in the effort to develop effective antivirals."

Today, all antiviral treatment and developments have come from Trudy's work. With the current pandemic, medical experts believe that remdesivir could open the way to develop new drugs to treat coronavirus effectively.

READ NEXT: HIV and Antiviral Drugs Have Side-Effects on Coronavirus Patients and Do Not Cure Them, Scientists Say

Check out more news and information on Drug Treatmentson Science Times.

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This 1988 Nobel Prize Winner is Responsible for Today's Antiviral Treatments - Science Times

Peloton Introduces Health And Wellness Advisory Council – SGB Media

Peloton announced the formation of a Health and Wellness Advisory Council working closely with the brand to support the physical and mental well being of its members.

Peloton will collaborate with the council, which includes five doctors, researchers and medical professionals from the fields of cardiovascular medicine, cardiopulmonary exercise, neurology, and neuroscience, and draw on their expertise to inform product and content development, community-focused and social impact initiatives, research projects and more.

We constantly hear from our members that Peloton has not only profoundly impacted their physical, mental and emotional health, but has also helped them cope with issues ranging from neurodegenerative disease or cancer, to PTSD or post-partum depression, said William Lynch, president, Peloton. With the addition of this esteemed Health and Wellness Advisory Council, which includes some of the best minds in medicine, we can leverage scientific research and medical expertise to help us better serve our community through our content, products and platform.

The Peloton Health and Wellness Advisory Council includes the following experts:

Suzanne Steinbaum, Cardiologist, specializing in prevention with a practice in New York City encompassing heart health, wellness and prevention as well as the effects of stress and inflammation on heart health. She is the founder and President of SRSHeart, a lifestyle management program using anatomy, physiology, functional data, genetics, and metabolism, along with technology to reach cardiovascular health. She has been the Director of Womens Cardiovascular Prevention, Health and Wellness at Mt. Sinai Heart in New York City, after being the Director of Womens Heart Health at Northwell Lenox Hill. Dr. Steinbaum is a Fellow of the American College of Cardiology and the American Heart Association. She is a National Spokesperson for the Go Red for Women campaign and chairperson of the Go Red for Women in New York City. She is on the New York City Board of the American Heart Association and on the Scientific Advisory Board of the Womens Heart Alliance.

Richard S. Isaacson, Neurologist, Clinician and Researcher specializin in Alzheimers prevention and treatment. He previously served as Associate Professor of Clinical Neurology, Vice Chair of Education, and Education Director of the McKnight Brain Institute in the Department of Neurology at the University of Miami (UM) Miller School of Medicine. Prior to joining UM, he served as Associate Medical Director of the Wien Center for Alzheimers disease and Memory Disorders at Mount Sinai. Dr. Isaacson specializes in Alzheimers disease (AD) risk reduction and treatment, mild cognitive impairment due to AD and preclinical AD. His clinical research has shown that individualized clinical management of patients at risk for AD dementia is an important strategy for optimizing cognitive function and reducing risk of dementia. He has also published novel methods on using a precision medicine approach in real-world clinical practice. He has also led the development of Alzheimers Universe (AlzU.org) a vast online education research portal on AD with results published in the Journal of the Prevention of Alzheimers disease, Journal of Communication in Healthcare, Alzheimers & Dementia: Translational Research & Clinical Interventions, and Neurology. With a robust clinical practice and broad background in computer science, m-Health, biotechnology and web-development, Dr. Isaacson is committed to using technology and lifestyle interventions (such as physical exercise and nutrition) to optimize patient care, AD risk assessment and early intervention.

Vernon Williams, MD is the Founding Director of the Center for Sports Neurology and Pain Medicine at Cedars-Sinai Kerlan-Jobe Institute inLos Angeles, CA.Dr. Williams is a former Commissioner for the California State Athletic Commission and current Chair of Neurological Health for the Commissions Medical Advisory Committee, as well as a former two-term Chair of the American Academy of Neurology Sports Neurology Section. He serves as a neurological medical consultant to local professional sports organizations such as the Los Angeles Rams, Los Angeles Dodgers, Los Angeles Lakers, Los Angeles Kings and Los Angeles Sparks. He also assists local colleges and numerous high school and youth sports/club athletic teams in this capacity. Dr. Williams is a board-certified clinical neurologist with very specialized areas of subspecialty:Sports NeurologyandPain Medicine. He is actively engaged in researching and developing innovative and effective treatments and technologies that help people recognize symptoms of a neurological injury sooner so that the work of treating them can happen faster, and with less potential for permanent damage. He passionately advocates for the optimization of Neurological Health across the lifespan for his patients and peak performance clients.

Aimee M. Layton, PhD is an Assistant Professor of Applied Physiology in Pediatrics in the Division of Pediatric Cardiology and the Director of the Pediatric Cardiopulmonary Exercise Laboratory at Columbia University Medical Center/New York-Presbyterian Hospital. Dr. Layton recently joined the pediatric cardiology team after being the director of the adult pulmonary exercise laboratory for a decade. This cross-discipline experience provides Dr. Layton with knowledge of both how the lungs and the heart respond to exercise and the role of disease and sports in both adults and kids. Dr. Laytons prior research investigated respiratory biomechanics, with publications in both diseased and healthy populations. Her new research focuses on bridging the gap between the lab and the home, in hopes of impacting kids behavior and relationship with exercise. Dr. Layton is a respected expert in clinical exercise physiology and has lectured internationally on the topic. Beyond her research, Dr. Layton has been performing exercise testing and counseling for both patients with lung disease and patients with heart disease. She plays an important role as one of the lead exercise physiologists for Columbia University Medical Center in testing, exercise counseling and research.

Jay Alberts, Ph.D. is a research scientist aimed at understanding the structure-function relationships within the central nervous system and evaluating the impact of behavioral and surgical interventions to improve motor and non-motor function in Parkinsons disease, stroke, Alzheimers, and other neurological populations. Human studies are currently ongoing to address these basic and translational research questions. Dr. Alberts is developing and validating new methods of using exercise and augmented and virtual reality to engage patient populations remotely. He is currently leading two multi-site clinical trials investigating the role of exercise in slowing the progression of Parkinsons disease. Dr. Alberts has led multiple successful technology initiatives aimed at better understanding patient symptoms and communicating these symptoms to providers. He is currently building AR and VR applications as prescriptive digital therapeutic systems for neurological patients. To date, Dr. Alberts has written 100 peer-reviewed articles, has had uninterrupted extramural funding since 1999, and holds 10 patents.

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Kentucky by Heart: Many Kentuckians have made their mark in fields of science and technology – User-generated content

By Steve FlairtyNKyTribune Columnist

Science and technology. . .in the Bluegrass State??

Over the years, Kentucky hasnt always been given credit for its part in the furtherance of science and technology in the U.S., but after I did a little research this week, I discovered that the state has some real credibility in the area. There are a goodly number of people born in Kentucky who have been, or are, important participants in the fields as scientists or inventors.

Dr. Lee Todd (Photo from University of Kentucky)

For sure, my research is quite limited, especially regarding women excelling in this area. I would love to hear from my readers offering an expanded list.

Ive had the joyful experience to cross paths a few times with Dr. Lee Todd, Jr., former University of Kentucky president, born in the small town of Earlington, in Hopkins County. Hes a real gentleman, humble and a good listener, and hes a tireless promoter of sci/tech as a way to move the state forward economically and lift its peoples quality of life. Ill mention only a few of his accomplishments here.While a masters and doctoral student at Massachusetts Institute of Technology (MIT), he received six patents for high resolution display technology. Under his leadership as UK president, the university was awarded a 25-million-dollar grant from the National Science Foundation to improve math and science education in eastern Kentucky. Check out his initiatives; there are plenty more.

Dr. Phillip Sharp was born in Falmouth, the county seat of Pendleton County. Interestingly, he worked the family tobacco fields while growing up there. In 1993, he became the co-winner, with Richard Roberts, of the Nobel Prize in Physiology or Medicine in the field of RNA splicing. I previously profiled him in this KyForward column.

Isaac Chuang (Photo from MIT)

Awarded a degree in astronomy and astrophysics from Harvard, Louisville-born James Gilbert Baker (1914-2005) became a nationally known optical systems expert. He developed the Baker-Schmidt telescope and helped develop the Baker-Nunn camera, a series of twelve satellite tracking cameras. He also designed most of the lenses and cameras for Americas iconic U-2 spy plane.

Isaac Chuang is a native of Corbin and is recognized today as a pioneer in NMR quantum computing and has authored a primary reference book, along with Michael Neilsen, in the field of quantum information.

The president and chief executive officer of TWX Technologies, Rex Geveden, was born in western Kentucky, in Mayfield. Among many other high-profile positions, he formerly served as chief engineer at NASA.

Garrett A. Morgan (1877-1963), an African American, was born in Claysville, near Paris. His parents had been slaves. He became a well-known inventor, with his two most noted inventions being a three-position traffic signal and a smoke hood, which came before the gas mask. He pioneered some hair care products, too, and started a company with that line of products.

Garrett Morgon (Photo courtesy of Kentucky Monthly)

Besides Phillip Sharp, Kentucky had another winner of the Nobel Prize in Physiology or Medicine. Thomas Hunt Morgan (1866-1945), Lexington, won it in 1933 for his work in finding how the role that the chromosome plays in heredity. Interestingly, his first degree came in 1886 from the State College of Kentucky (later became UK), and he was valedictorian of the class. See https://www.bluegrasstrust.org/dr-thomas-hunt-morgan-house for a modern day tribute to Morgan.

A couple Kentuckians won the highest of rewards in the field of chemistry. William Lipscomb was born in Cleveland, Ohio, but his family moved to Lexington when he was a child. Lipscomb was the 1976 Nobel Prize in Chemistry recipient, specializing in nuclear magnetic resonance, theoretical chemistry, boron chemistry, and biochemistry. The other Kentuckian, Robert H. Grubbs, hails proudly from Marshall County (midway between Possum Trot and Calvert City.) His mother was a schoolteacher and his father a diesel mechanic. Grubbs was the co-recipient of the 2005 Nobel Prize in Chemistry for his work in olefin metathesis. Along with many other recognitions, in 2017 he was elected a Foreign Member of the Royal Society.

J. Richard Gott is a professor of astrophysical sciences and gravitational physics at Princeton University. Born in Louisville, he is known for his work in time travel and the Doomsday argument.

NASAs first Mars program director, G. Scott Hubbard, is a Lexington native. He received NASAs highest honor, the Distinguished Service Medal, and is the founder of the agencys Astrobiology Institute. Terrence W. Wilcutt, from Russellville and a Western Kentucky University graduate, is a U.S. Marine Corp officer and astronaut, a veteran of four Space Shuttle missions. He also has received a number of awards from NASA, including the Exceptional Service, Outstanding Leadership, and Distinguished Service medals.

The first industrial robot, named Unimate, was invented by George Devol (1912-2011), who was born in Louisville. He also created a company called United Cinephone and became known for his accomplishments as Grandfather of Robotics.

Though his accomplishments regarding the mobile radio transmitter-receiver were limited, Murray-born Nathan Stubblefield (1868-1928) proved a real player in inventing useful products. He patented a lamp lighter and electric battery, along with improvements in the invention of the telephone.

George M. Whitesides, another scientist from Louisville, is another nationally noted chemist. He is best known for his work in the areas of nuclear magnetic resonance spectroscopy, organometallic chemistry, molecular self-assembly, soft lithography, microfabrication, microfluidics, and nanotechnology. He attained the highest Hirsh index rating of all living chemists in 2011.

And whether one considers it for good or bad consequences, U.S. army officer John T. Thompson, from Newport, invented the Thompson submachine gun (often referred to as the Tommy Gun). I previously profiled him in this column Kentucky by Heart: Inventor of submachine gun was NKy native; finding strength in challenging times KyForward.com.

Science and technology in the Bluegrass?? Yep, we have game, and have for quite a few years.

Sources: Wikipedia; The Kentucky Encyclopedia

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Better way found to judge if certain drugs work to cure cancer : The Asahi Shimbun – Asahi Shimbun

Researchers in Tokyo came upwith a promising new way to gauge the effectiveness of certain drugs used to treat cancer.

Ateam led by Hiroyoshi Nishikawa, who heads the Division of Cancer Immunology at the National Cancer Center in the capital's Chuo Ward, developed an indicator that more precisely allows doctors to judge whether anti-cancer drugs like Opdivo that utilizes the immune system to fight cancer cells are working.

These medicines are not only very expensive, but can also cause debilitating side effects. Determining the effectiveness of treatment early on offers patients the opportunity to try other drugs if Opdivo turns out to be the wrong choice.

The immune system has T cells that attack cancer cells as well regulatory T cells that restrict such attacks. Drugs such as Opdivo weaken the ability of cancer cells to suppress the action of T cells. Thiseffectively allows the cells to more aggressively fight the cancer cells.

Tasuku Honjo, an immunologist at Kyoto University, shared the Nobel Prize in Physiology or Medicine in 2018 for his work in developing Opdivo.

A problem with drugs such as Opdivo is that they only work on about 20 to 30 percent of all cancer patients.

The team led by Nishikawa developed a way to preserve minute tissue samples in a fresh state and used the technique to look into the activity of molecules in cancer tissue taken from patients with lung and stomach cancer.

Using artificial intelligence, the team pinpointed the ideal combination of molecules on the surfaces of the cancer cell and various effector and regulatory T cells.

The researchers came up with an indicator to determine which patients would most likely benefit from cancer drugs, such as Opdivo, by searching for the proper balance in the molecules in the two types of T cells that restrain their attacks on cancer cells.

Samples from patients with the right ratio of molecules did not suffer a recurrence of the cancer cells even after 500 days. However, patients who did not have the right ratio experienced a relapse in about 100 days.

Nishikawa said his team would continue with the research to find an even more accurate method of determining which patients will benefit the most from certain drugs.

Indicators currently used on cancer cells only find that the drug is effective on about 40 percent of cancer patients, he said.

The results of the research were posted in the online version of the scientific journal Nature Immunology on Sept. 1.

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Better way found to judge if certain drugs work to cure cancer : The Asahi Shimbun - Asahi Shimbun

Pandemic Narratives Have Transformed Our Reach Toward Social Justice – Columbia University

This is part of aColumbia Newsseries, titled Lessons Learned, which invites the Columbia community to reflect on the pandemic and the insights they have gained from their COVID-19 experience. These essays speak to the innovation, creativity and resourcefulness we have witnessed during this period of unprecedented challenge, as well as some of the silver linings in the actions we have had to take by necessity.

Sometime in the fall of 2019, unbeknownst, our biological plague struck. On May 25, 2020, George Floyd was murdered by the police.The eruption of disciplined rage that followed has crystallized into forceful demands for radical national action toward racial justice.

We cannot now reflect on one pandemic without reflecting on both, since racial injustice influences who sickens and dies from the viral plague.

Columbia University has not only learned lessons in the face of our plagues but has transformed its reach toward what I call narrative justice. Joining with national movements, Columbia has experienced an explosion of storytelling.

In the face of Covid, patients and families tell about their anguish. Frontline clinicians write of their shocking experiences. Covid blogs collate voices on public-access websites.

George Floyds killing has ignited a different kind of narrative fervor. Names of killed unarmed African Americans are chanted in protest marches. Videos document police violence to corroborate the accusations of victims of it. Poems and stories, visual art and music testify to the blood-soaked history of slavery in America and its aftermaths. Even Congress is hearing different stories today about racial injustice than ever before.

The pressure to tell emerges from the chaos and shock of the experience undergone and the necessity for all to hear what can be told: Mounting death tolls to COVID. 8 minutes and 46 seconds. Columbias College of Physicians & Surgeons founder Samuel Bard owned slaves.

Telling and listening to stories is the necessary prelude to action. When done in bad faith, storytelling spreads lies and widens polarizations. But when done in good faith, narrative work accelerates justice by generating connection, challenging bias, animating conscience and changing minds.

The Columbia community has faced the double pandemics with not just good faith but with the resolve to accept the risks of reaching for narrative justice. Such foraas The Care for the Polis series of the Heyman Center and Society of Fellows, the COVID-19 weekly Symposium hosted by the CUIMC Departments of Systems Biology and of Physiology & Cellular Biophysics, and the Mini-Institute on Addressing Anti-Black Racism hosted by the Office of the Vice Provost for Faculty Advancement and the School of Social Work are not just informing us but triggering action.

The after effects already include radical change in how we teach our students to enter difficult conversations about race. Our health care has become more egalitarian and interprofessional-team-based. The Samuel Bard Professorship has been eliminated. Columbia is not just better informed about both pandemics but more powerfully equipped to bring about lasting change.

We could not know at the outset of the Covid pandemic that, amid all the suffering and death it has caused, it might awaken America to its responsibilities to justice. Is there a chance that we will emergein however many years it will takeas a sobered America, a humbled America, an anti-racist America? For in its very telling, it will have created a new cradle of justice for all.

RitaCharon is the chair of the Department of Medical Humanities and Ethics at Columbia Vagelos College of Physicians & Surgeons and executive director of Columbia Narrative Medicine.

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Peripheral Intravenous Education in North American Nursing Schools: A Call to Action – Healio

The majority (70% to 80%) of hospitalized patients require the placement of a vascular access device for intravenous therapy (Alexandrou et al., 2012; Zingg & Pittet, 2009). Peripheral intravenous (PIV) catheters allow venous system access for the infusion of fluids, medication, blood, or blood products (Hagle & Mikell, 2014). PIV catheter placement is one of the most frequent invasive skills performed by nurses working in hospitals (Ravik et al., 2017). Accurate placement and management of PIV catheters require significant knowledge, skill, and clinical judgement to reduce PIV-associated risks. If not managed correctly, PIV complications such as dislodgement, infection, phlebitis, occlusion, and/or infiltration/extravasation may occur (Infusion Nurses Society [INS], 2016; Weinstein & Hagle, 2014). Although theoretical and practical acquisition is a core component of nursing curricula, many nursing students and graduate nurses alike lack confidence in their PIV knowledge and skill (ECRI, 2019; Fink et al., 2008; Ravik et al., 2017; Wenger, 2015).

This descriptive, exploratory study examined PIV education delivery (i.e., content, time, and methodology [didactic, skills, simulation, clinical]) in U.S. and Canadian nursing programs. A team of researchers explored the current state of education provided to prelicensure nursing students, guided by the following research questions:

Delivery of quality, safe patient care is a cornerstone of nursing practice. Unfortunately, landmark studies, such as the Institute of Medicine's (2000) To Err Is Human: Building a Safer Health System, demonstrate that despite our best efforts health care is fraught with errors. In 2005, the Robert Wood Johnson Foundation funded a national study to prepare future nurses with the knowledge, skills, and attitudes to continuously improve the quality and safety of patient care (Quality and Safety Education for Nurses, 2019). ECRI, an organization dedicated to protecting patients from unsafe medical technologies and practices, released the Top 10 Patient Safety Concerns for 2019, which included #9: infections from peripherally inserted IV lines (ECRI, 2019, p. 12). ERCI (2019) noted, PIVs can expose patients to a significant risk of infectionone that is underreported, under recognized, and often ignored. Increased awareness of PIV catheter-related infections, coupled with routine active surveillance and follow-up reporting, can help reduce the risk (p. 12).

ECRI (2019) also identified the safety concern, developing and maintaining skills (#7), resulting from provider lack of confidence and competence performing procedures and/or using medical equipment (p. 10). Research links the lack of PIV education as one of the top reasons for PIV catheter complications and early catheter removal (Fakih et al., 2012; Keleekai et al., 2016; Unbeck et al., 2015). PIV complications can lead to increased length of stay (Helm et al., 2015), poor patient outcomes, and inflated patient costs (Helm et al., 2015; Keleekai et al., 2016; Taylor, 2015).

A study of U.S. and Canadian health care institutions found great variation in the PIV education and competency assessment of practicing nurses (Hunter et al., 2018). The majority of participating health care institutions felt nurses' PIV education was a shared responsibility between schools of nursing and health systems. Despite the fact that health care institutions expect graduate nurses to function at a novice level for PIV insertion, care, and maintenance, only four of 10 (43%) participating health systems included PIV education in their nursing orientation program and even fewer (18%) included it as part of the nurse residency program. Six percent of health systems indicated they did not provide any PIV education to their graduate nurses (Hunter et al., 2018). Finally, PIV competency assessment (i.e., psychomotor skill) was evaluated annually by fewer than two of 10 (16%) health care institutions or when a nurse transfers to select units (10%) (Hunter et al., 2018).

The insertion, care, and maintenance of PIV catheters requires application of complex knowledge and skills. Kavanagh and Szweda (2017) noted that:

knowledge development in clinical practice requires experiential teaching and learning through facilitated, situated cognition with reflection. Students, faculty, academic leaders, and service providers all share ownership in the success or failure of our new graduate nurses and their ability to develop a safe, effective practice.

When faculty teach students the skill of inserting a PIV catheter, they often do so using a linear approach (i.e., gather supplies, asses and prepare skin, insert catheter, connect fluid). Although this approach helps students to develop the psychomotor skill, it does not integrate the systematic approach needed to enhance clinical judgement as it pertains to PIV catheters. Knowledge and understanding of the complex PIV system, including anatomy (e.g., catheter-to-vessel ratio) and physiology (e.g., flow dynamics distal to central), combined with factors that contribute to PIV failure are critical to reducing PIV-associated risks.

The literature highlights concerns regarding the inconsistencies in PIV education and the limited opportunities for psychomotor PIV training for many new graduate nurses (Hunter et al., 2018). The INS 2013 IV Safety Practice Survey results found that more than half (57%) of the RN participants (n = 345) noted they were not taught how to perform the psychomotor skill of PIV placement in nursing school (Vizcarra et al., 2014). Seventy-one percent of these nurses reported receiving on the job training, whereas 11% reported they developed their PIV skills via the see-one, do-one, teach-one method. This limited PIV education likely contributes to reduced confidence in PIV skills. Studies found that graduate nurses identified PIV therapy as one of the top three skills they are least comfortable performing (Fink et al., 2008; Wenger, 2015). Lyons and Kasker (2012) further highlighted that even experienced nurses lacked confidence in their PIV catheter skills.

Furthermore, a lack of PIV education is one reason for PIV catheter complications and early PIV catheter removal (Fakih et al., 2012; Keleekai et al., 2016; Unbeck et al., 2015). Clay et al. (2017) demonstrated that less than 10% of medical and nursing students could identify a PIV catheter requiring replacement. PIV catheter insertion is a skill that graduate nurses are expected to grasp and comprehend, yet many are challenged to master this complex skill (Ravik et al., 2017). The current literature suggests that the delivery of a didactic PIV education program in combination with hands-on training results in significant improvements in PIV therapy outcomes (Alexandrou et al., 2012; Larsen et al., 2010; Lian et al., 2017; Lyons & Kasker, 2012; Vizcarra et al., 2014; Wilfong et al., 2011).

Lack of confidence and skill, as well as the pressure to initiate PIV access, can lead to unacceptable multiple PIV insertion attempts resulting in increased risk of patient harm. Data suggest that only 57% of patients experience a successful PIV catheter placement on the first attempt (iData, 2013), with most requiring at least two attempts (Hadaway, 2012). Multiple failed attempts result in vessel damage that limits future access and increases complication risk.

The acceptance of multiple attempts as the norm represents a type of normalization of deviance, a progressive acceptance by a group of people of small incremental changes that result in a lower level of safety (Odom-Forren, 2011, p. 216). Reasons for departure from standard practice may include lack of knowledge of the standards or seeing providers deviate from the standard of care (e.g., removing the finger of the glove during PIV insertion) (Odom-Forren, 2011). Eventually, deviations in practice are deemed acceptable and become the new normal. Use of an enhanced PIV curriculum by both nursing schools and professional development staff in health care institutions has potential to improve patient safety by reducing PIV complications and associated costs. This also has the potential to raise the confidence and skill level of nursing students and practicing nurses.

Nursing programs face many challenges in their curricular efforts to produce a nurse generalist who will have the requisite skills and knowledge upon graduation to successfully navigate the fast-paced world of patient care. Numerous sources of information guide the development of nursing curricula. These include accreditation standards (e.g., American Association of Colleges of Nursing (AACN) baccalaureate Essentials (2008), National League for Nursing (NLN) Commission for Nursing Education Accreditation (CNEA) Standards (2016), Accreditation Commission for Education in Nursing (ACEN) accreditation standards (2019), Canadian Association of Schools of Nursing (CASN) Standards (2014), and the National Council of State Boards of Nursing(NCSBN) NCLEX test plan (2019). To raise PIV knowledge, competence, and confidence of nursing students, it is expected that nursing curricula are grounded in professional standards. In the case of vascular access and infusion therapy, specialty organizations have published consensus statements, guidelines and standards including INS Infusion Therapy Standards of Practice (INS, 2016), Oncology Nursing Society (ONS) Access Device Standards (Camp-Sorrel & Matey, 2017), Canadian Vascular Access and Infusion Therapy Guidelines (Canadian Vascular Access Association [CVAA], 2019), and the Association for Vascular Access (AVA) Consensus Statements (Davis et al., 2016). These specialty organizations are dedicated to improving patient outcomes through promotion of vascular access and infusion therapy best practices. Professional organizations consider the quality and strength of the evidence in the development of practice guidelines and standards. Levels of evidence are assigned based on the study design, validity, and relevance to patient care. Many practice standards rely on key opinion leaders, clinical experts who serve as mediators in the development of these practice recommendations.

The NCSBN is responsible for the development and maintenance of the NCLEX-RN. The NCLEX test plan is based on the results of a national survey of a representative sample of 12,000 newly licensed RNs about the frequency and importance of performing nursing care activities (NCSBN, 2018). This test plan is revised every 3 years to measure the competencies needed to perform safely and effectively as a newly licensed, entry-level RN (NCSBN, 2019, p. 1). Survey results guide the development of the NCLEX test plan, including the distribution of content. Pharmacologic and parenteral therapies, including PIV therapy, comprised 12% to 18% of the items. Specifically, the nurse is expected to effectively monitor an intravenous infusion and maintain the PIV site. In addition, in the content area Reduction of Risk Potential, one of the activity statements is the insertion, maintenance, and removal of a PIV line (NCSBN, 2019).

Using a descriptive exploratory design, this study investigated how U.S. and Canadian colleges/schools of nursing educate students regarding PIV knowledge and skill. Participants were recruited to complete a 12-item questionnaire assessing the content, delivery method, clinical opportunities, and time dedicated to PIV education provided in the U.S. and Canadian colleges/schools of nursing. As an incentive, participants were offered the opportunity to enter a drawing for a $50 Amazon gift card by entering their contact information on a separate online site.

Researchers first obtained contact information for U.S. and Canadian nursing programs from the membership list for the AVA. To ensure a representative sample of both baccalaureate and associate degree programs, researchers also obtained nursing program information from the State Boards of Nursing in each of the 50 states. A Canadian nurse researcher obtained the contact information from Canadian programs. A web-based search of the nursing program websites provided the contact information for the nursing deans and directors or their representative. Finally, researchers reviewed the list of accredited programs from the AACN Commission on Collegiate Nursing Education, NLN CNEA, ACEN, and CASN. The result was a list of 633 U.S. (representing all 50 states) and 111 Canadian colleges/schools of nursing (representing all 10 provinces).

Following institutional review board approval, deans and administrators of U.S. and Canadian colleges/schools of nursing were sent an email inviting their school to participate in the electronic survey. To ensure accuracy of the responses, deans and directors were encouraged to forward the survey link to a faculty member most familiar with the PIV curriculum in their program. The recruitment email contained a link to a consent form that described the purpose and associated benefits and risks of participating. Consenting participants were taken to the 12-item online survey.

To encourage participation, researchers distributed a short video describing the study to the AVA electronic mailing list. AVA members were asked to reach out to the colleges/schools of nursing in their area. Finally, another member of the research team shared the opportunity to participate with attendees at the annual AVA meeting.

Representatives from 171 (27%) U.S. and Canadian nursing schools completed the PIV curriculum survey. Of the 171 participating schools, the majority (n = 112) represented baccalaureate degree (BSN) or equivalent programs (66%), 25 (15%) represented accelerated BSN programs, 29 (17%) represented 2-year associate degree (ADN) or equivalent programs (e.g., CEGEP Quebec), and five (3%) participants represented other types of nursing programs (e.g., diploma or Master of Science in Nursing Clinical Nurse Leader).

Participants were asked whether their curriculum included content on PIV and central vascular access. The majority of participating schools included PIV (87%) and central infusion therapy content (82%) at some point during the nursing program. Participants identified areas of PIV content and whether it was taught in the classroom (didactic), laboratory/simulation, or clinical settings. Areas receiving the most attention in the classroom included anatomy and physiology of the vascular system, types of parenteral solutions, patient education, and legal implications. Content taught more frequently in the laboratory/clinical setting included PIV catheter device types, catheter care, infection control, and venous visualization techniques. These topics were further reinforced in the clinical setting, particularly frequency of PIV monitoring, complications, and patient education. Table 1 demonstrates the PIV content covered and delivery method used (i.e., didactic/classroom, laboratory/simulation, clinical settings).

Table 1:

PIV Content Coverage and Delivery Modality in the Nursing Curriculum (N = 171)

When specifically asked about the use of case examples to demonstrate legal issues related to PIV placement, care, and documentation, the majority did not use such cases (65%). Most (73%) of the participants indicated that if they had access to a web-based, interactive PIV resource for student use, they would require students to complete the activities and use the time normally spent on PIV content to reinforce PIV concepts.

When asked about the courses in which PIV content was introduced and reinforced, most participants indicated it was introduced in the fundamentals and skills courses, with fewer participants introducing this content in medicalsurgical courses (Figure 1). Participants reinforce PIV content in pediatrics, medicalsurgical, obstetrics, and critical care and to a lesser extent in the leadership course.

Figure 1.

Courses in which peripheral intravenous education is taught and reinforced throughout the curriculum. Note. Med/Surg = medicalsurgical.

Participants were asked the amount of time dedicated to PIV content throughout the curriculum. Programs spent less than 1 to 2 hours of didactic class time (75%), with more instruction time (1 to 5 hours) dedicated to PIV in the laboratory/simulation setting (82%). Instruction was further reinforced in the clinical setting. In addition to classroom and laboratory/simulation, 90 (52%) of the participants indicated they incorporated a web-based, interactive PIV program.

Participants were then asked whether nursing students were able to start PIVs on patients in clinical settings. Ninety-one (61%) indicated nursing students in their program were able to initiate PIVs in the majority of clinical settings. Forty participants (27%) indicated students could initiate PIVs in some, but not all settings, and 18 (12%) indicated their students were unable to start PIVs in any clinical settings. The types of specialty units where students were least likely to initiate a PIV include pediatrics, community-based (e.g., home care), and psychiatric settings. Participants shared that individual health care institutional policies dictated students' ability to insert PIV catheters, rather than the nursing program. Even in schools where students were allowed to insert PIV catheters, most programs (72%) limited the number of attempts to two, which was the same limit for experienced nursing staff.

Participants indicated that nursing student PIV competence upon graduation was at the novice (56%) or advanced beginner level (35%). When asked about who has primary responsibility to educate nurses regarding PIV therapy, more than half of nursing program representatives (60%) thought it was a shared responsibility between the nursing school and health system/institution. Thirty-three percent thought it was the primary responsibility of the nursing school, and another 8% suggested it was the responsibility of the health system or institution.

The insertion of a PIV access device is one of the most common invasive procedures currently performed in health care, and it is perceived as a simple procedure (Vizcarra et al., 2014). Given the frequency of this invasive procedure and potential negative health outcomes when not appropriately managed, learning both the knowledge and skill associated with PIV is critical to patient safety.

Findings from this study demonstrate that PIV content coverage and practice opportunities comprise a small portion of the nursing didactic curriculum (1 to 2 hours) and laboratory/simulation instruction (1 to 5 hours). Simulation settings provide a safe environment in which to practice the skill of PIV insertion; however, students may find it difficult to transfer that knowledge to the clinical setting (Ravik et al., 2015). More concerning than time spent on PIV content are the limited opportunities to perform PIV catheter insertion in the clinical setting. Twelve percent of participating nursing programs indicated their nursing students were unable to initiate a PIV catheter during their clinical rotations. PIV knowledge and skill must be connected. When skills are learned only mechanically, the complexity of the knowledge behind the skill is not taken into consideration.

As noted previously, nursing knowledge development requires experiential teaching and learning through facilitated, situated cognition with reflection (Kavanagh & Szweda, 2017). Nurse educators are challenged to frame PIV content from both a knowing that and knowing how lens (Ravik, 2019). Knowing how to start a PIV focuses on the manual, psychomotor skill requiring manual dexterity and handeye coordination (Gomez & Gomez, 1987; Oermann, 1990). Knowing that involves a complex interplay between theoretical and practical knowledge, along with ethical and moral considerations (Benner, 1984; Ravik, 2019).

Changes to the NCLEX-RN examination include item types intended to measure clinical judgement more comprehensively; therefore, teaching clinical judgement related to PIV is important. NCLEX-RN plans to incorporate Next Generation NCLEX (NGN) item types such as hot spot (identify one or more areas on a picture or graphic) and exhibit, ordered response items (candidates rank order or move options), audio clips (using headphones), and graphic options (must select among a series of graphics instead of text), candidates may see items that evaluate their ability to assess and place PIV catheters (NCSBN, 2019). It is possible that candidates may see items that evaluate their ability to assess and place PIV catheters.

Perhaps nursing curricula should better emphasize advancing nursing students' knowledge of PIV care and maintenance early in the nursing curriculum to enhance clinical judgement. Once achieved, the focus can be shifted to PIV catheter insertion skills. However, a focus on care and maintenance may further limit clinical opportunities to practice PIV catheter insertion skills (Ravik et al., 2017). Although there is a growing body of literature regarding best practices for teaching PIV catheter insertion skills (Ravik, 2019; Ravik et al., 2015, 2017), gaps remain.

Adoption of reflection in parallel with skill performance may lead to enhanced learning. Ravik (2019) noted that intelligent practice involves intentional reflective practices to enable students to generate clear ideas of how to transfer the knowledge gained from the laboratory and simulation setting to the clinical area. Nurse educators are encouraged to facilitate intelligent practice in nursing students to ensure accurate skill performance, as well as the ability to adjust to individual patient needs. Likewise, health system nurse educators or individuals responsible for nurse residency programs are in a unique position to further develop graduate nurses' PIV knowledge and skill via ongoing professional education and competency assessment. The synergistic effect of the nursing curriculum, combined with the ongoing professional education, has the potential to improve not only the PIV confidence of graduate nurses but the skill as well.

Vascular access specialty organizations are an important source of evidence-based, best practices for both nurse educators and health care organizations alike. The AVA, CVAA, and INS provide web-based resources, including position papers, standards, and guidelinesmany of which are available at no cost. Nursing faculty are encouraged to join these professional organizations to stay current on the latest evidence-based practices. Nursing texts often reference standards of practice for infusion therapy including vascular access.

Strategies that nursing faculty could use to raise student awareness of PIV best practices is to invite a vascular access/IV team health care professional as a guest lecturer. These expert clinicians frequently are members of AVA, CVAA, and/or INS and are familiar with the vascular access/infusion therapy standards, guidelines, and position statements (Hunter et al., 2018). A second strategy faculty can use to enhance awareness of PIV and patient safety concerns is incorporation of legal case studies.

Faculty may enhance PIV learning opportunities by assigning students to clinical areas where PIV catheter insertion frequently occurs, such as outpatient surgery centers, emergency departments, and the radiology department. Another strategy would be to assign nursing students a day when they can work directly with a member of the vascular access team at the health system where clinical is completed. Such focused clinical experiences would expose them to clinical experiences often reserved only for expert PIV clinicians. Clinical objectives for this type of experience could include exposure to (a) best practices for infusion therapy, (b) patient safety (e.g., infection prevention) initiatives, (c) workflow management and triage, (d) device selection, (e) clinical decision making, (f) documentation, and (g) risk management considerations.

The organizations dedicated to vascular access and infusion therapy (e.g., AVA, CVAA, INS) recognize the need for improved PIV education and resources for health care providers (Table 2). In the past year, these organizations have launched educational portals for both members and non-members that provide continuing education modules to enhance nurses' knowledge of vascular access and infusion therapy ( https://www.avainfo.org/page/ava-academy; https://www.learningcenter.ins1.org/). The latest evidence on vascular access care and maintenance, legal/ethical concerns, infection control practices, and building vascular access competencies across the continuum are included. These provide access to the latest PIV evidence-based practice and other resources to support PIV knowledge foundation for proper skill development (AVA, 2019; INS, 2019). Unfortunately, some of these resources may be cost prohibitive to nonmembers and may be more appropriate for a more advanced provider. Ideally, vascular access and infusion therapy organizations would collaborate to assist prelicensure nursing programs to ensure an evidence-based curriculum to enhance PIV knowledge and skill acquisition. In fact, there are many recent innovative PIV simulation aides to improve PIV insertion skills that, the adoption of intelligent practice pedagogy, may also enhance overall PIV knowledge and skill.

Table 2:

Vascular Access Resources for Nurse Educators

Future studies are needed to determine the effectiveness of an enhanced PIV curriculum on improving the confidence, competence, and skill acquisition of nurses and other members of the health care team responsible for PIV insertion, care, and maintenance.

The majority of hospitalized patients experience PIV therapy at some point in their hospital stay and nurses are the most frequent provider to initiate PIV therapy. Research suggests that many nursing students and new graduate nurses feel less than confident in their PIV skills. Kavanagh et al. (2017) noted that faculty, students, academic leaders, and service providers all share ownership in the success or failure of graduate nurses' ability to develop safe, effective practice (p. 57). This is particularly relevant to PIV knowledge and skills. It is important for nursing students to understand the complexity of PIV content, including anatomy and physiology, pathophysiology, pharmacology, and assessment, before attempting to demonstrate PIV skill acquisition (Benner et al., 2010). Nursing students are eager to engage in hands-on nursing skills, especially the insertion of a PIV catheter. Unfortunately, emphasis on PIV skills undermines focus on learning the complexities of PIV care and maintenance and infusion therapy.

Nurse educators need to ensure that students are fully prepared to apply the knowledge learned when engaging in this complex skill. Strong academic practice partnerships are well suited to ensure a seamless transition for graduate nurses. Likewise, those responsible for nurse residency programs and continuing professional education/competency assessment must support new graduates whose PIV knowledge, skill, and confidence may be low. Including PIV content and skill development in such programs is important for patient safety and positive patient outcomes. For a task that remains ubiquitous to patient care while carrying a high volume, high-risk designation, PIV education should be enhanced in prelicensure curricula. Vascular access and infusion specialty organizations provide resources to advance both generalist nursing knowledge and the knowledge of practicing health care professionals. Use of these resources along with advanced PIV simulation aids can support student learning and may lead to increased confidence of graduate nurses.

Although the sampling method for this study included both prelicensure associate and baccalaureate degree programs from the United States and Canada, there is no way to determine the geographic representation of the sample. Likewise, use of a convenience sample limits the generalizability of the findings. Finally, lack of published, evidence-based PIV student standards and guidelines makes consistent application of teaching learning methods regarding PIV difficult.

PIV Content Coverage and Delivery Modality in the Nursing Curriculum (N = 171)a

Vascular Access Resources for Nurse Educators

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Peripheral Intravenous Education in North American Nursing Schools: A Call to Action - Healio

Majority of undergraduate research to be put on hold this fall as labs limit capacity – The Michigan Daily

With classes for the fall term starting Monday, research labs are set to welcome students back as well. However, in adherence to social distancing guidelines, the University of Michigan Office of Research has limited research capacity to only 45 percent density during shifts, causing all undergraduate students except seniors to miss out on in-person research experience this semester.

Though the University opened limited research over the summer, in-person undergraduate research was deemed non-essential and did not resume.

Based on the latest weekly research reengagement update from the Office of Research, published Thursday, undergraduate students can only rejoin labs in which they already have experience working with the same research team and may not be left alone in research spaces.

Rebecca Cunningham, vice president for research, said enforcing the 45 percent density rule lab shifts is consistent with peer institutions. According to Cunningham, this applies to laboratories that can accommodate a maximum of one person per 144 square feet and can enforce social distancing protocols.

Costas Lyssiotis, assistant professor of molecular and integrative physiology, runs a lab with four undergraduate students, including one senior. Despite guidelines allowing seniors to resume lab activities, the capacity limitations made it impossible for the senior to return in-person.

The university is restricted theres no space, Lyssiotis said. Even worse, Ive been approached by half a dozen rotating graduate students from Michigan Medicine and Ive had to tell them Im sorry, I just dont have space.

According to the research reengagement website, more researchers can be added to the lab by implementing rotating shifts with a goal of reaching 100% of the buildings socially distanced capacity yet maintaining only 45% density at any one time.

Lyssiotis said his lab was already working in shifts to involve as many lab members as possible. He said they have shifts from 6 a.m. to 1 p.m. and 2 p.m. to 5 a.m., with an hour in between to clean and decontaminate the lab.

Yatrik Shah, professor of molecular and integrative physiology and internal medicine in the Medical School, said the shift schedule will make it harder for undergraduate students to allot time for research in between their classes.

Flexibility is lost now because we move to shifts, Shah said. If they're taking classes from nine to noon, they would just come after class, and then pop into the lab and finish their work. And so their ability to come in and out is fairly hindered.

Shah echoed Lyssiotis, saying graduate students have more at stake than undergraduates if they do not have a research project this semester.

If a researcher had to choose, they will always choose the graduate student or postdoc at this point rather than trying to give up occupancy (for) an undergrad, Shah said. My thoughts and concerns are around how many of our graduate students are going to find labs to rotate in and eventually choose for their dissertation work.

Cunningham advised undergraduate students unable to resume in-person research to seek remote opportunities instead.

Many teams are working remotely via Zoom, and there remain plenty of opportunities to get engaged in research and meet mentors in this new way, and then hopefully as time progresses, students will join in person, Cunningham said.

Engineering sophomore Eve Shikanov is a research assistant for Brendon Baker, professor of biomedical engineering. She said working in-person is crucial for a successful lab experience.

Doing stuff in person is so important, Shikanov said. Research is such an important pillar (of the undergraduate experience) because we get to apply our knowledge in a real-world environment as well as interact with people. Especially in todays world, face to face interaction like that is invaluable.

LSA senior Alyssa Cutter said though she cannot fully understand how all undergraduate students are feeling, she went through a similar experience in the summer when she was not able to work in the lab. She felt the policy of allowing graduate students and postdocs to resume research but not undergraduates felt patronizing.

I felt frustrated that my age was preventing me from doing what I love most at the University, Cutter said. Just because we are students does not mean we arent committed to safety. We are probably more committed to safety because we want to be working in the labs every day and now we know what its like to go without that in our lives.

Daily Staff Reporter Varsha Vedapudi can be reached at varshakv@umich.edu

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Majority of undergraduate research to be put on hold this fall as labs limit capacity - The Michigan Daily

Anatomy of the Vistara safety video: What went into making the viral ad – Moneycontrol.com

Vistara last week revealed its first in-flight safety video, which has been very well received and is going viral. The safety video is themed on yoga, which has an instructor showcasing various movements in picturesque offbeat locations across the length and breadth of India while giving inflight safety instructions.

While uniquely themed airline safety videos are not uncommon globally (for example, British Airways has had a long-running series featuring famous British comedians, and Qatar Airways has a star-studded football-themed video), and these videos have been proven to be more watched and therefore the safety message better communicated to those who tend to ignore the more staid safety demos and videos, this was a first for India. The fact that it starts with a visual of the spectacular and much-in-the-news Pangong Lake also led to some buzz.

The method behind the madness

The video however was scripted and shot much earlier in September last year and Pangong Lake was chosen as the opening scene simply because it is arguably the most visually spectacular place in India, a place I had personally fallen in love with since I first visited Leh in 2016, scoping it out for Vistaras operations to it that began shortly thereafter.

The team the conceptualised Vistaras safety video was also behind the very well-received and popular 'Vistara Retrojet', an Airbus A320 painted in the colours of the original Tata Air Lines of the 1940s that was founded by JRD Tata and eventually became Air India, and featuring on occasion crew dressed in retro-uniforms harking back to the glory days of flying of the 1950s and 1960s, on flights featuring menus inspired by Taj Hotels and JRD Tatas favourite meals as remembered by their chefs.

The attention to detail and authenticity went as far as the registration of the aircraft itself, VT-ATV, a registration that was originally carried by a Tata Air Lines DC3 aircraft. With no colour photos available anywhere of what the Tata Airlines colours were (other than a bare meal fuselage), the team used its creative imagination to come up with a golden-sepia tinted fuselage, with red lettering and grey cheatlines. The special retro flights became highly sought after, and together with the Retrojet, helped make Vistara into the much recognised, differentiated, and respected brand it is today.

The SpiceJet story

Earlier in 2014, (incidentally spearheaded by key members of the same marketing team that later moved to Vistara), SpiceJet had put faces of pilots and cabin crew billboard-style on a Boeing 737, which it named Red Chilli. This again was a first in India, and it created a lot of buzz as well as energised the staff internally. This was just a couple of months after SpiceJet surprised and delighted passengers on Holi by having supplementary (non-operating) cabin crew gracefully dance in the aisles to Balam Pichkari on several flights. This did initially get the airline in a spot of bother with the regulator because it had never been done in India before, but the matter was settled amicably when it was demonstrated that there was no safety issue, and that such activities were not uncommon on airlines around the world. The Holi dance made headline news for several days, and SpiceJet ticket sales went through the roof during that time, prompting a normally staid finance executive to ask whether we could make the crew dance on every flight.

Jokes aside, there is a very clear and driven rationale and focus behind such disruptive and eye-ball catching marketing. It boils down to the need to be able to build a brand that punches above its weight, to help make up for size and scale disadvantage a brand may have vis-a-viz the market leader. Building a differentiated brand with high recall value also generates pull, giving customers a reason other than just price to select a product or an airline, and perhaps even pay a slight premium for it. To put it simply, the return-on-investment for such initiatives in terms of goodwill (both internal and external), buzz, and incremental sales generated or price extracted, is much higher than one may achieve from more traditional mass advertising, and helps reduce some of the disadvantage of being a smaller player when it comes to driving customer choice. There is also an element of a smaller player working harder to win and retain ones business, a concept wonderfully captured in the 1980s marketing by Avis, the rental car company. It ran a campaign headlined by the words Avis is only No. 2 in rental cars. So why go with us?, accompanied by the slogan We Try Harder (because were #2)!

So the next time an ad, marketing campaign, or video catches your eye, remember, there is a method behind the madness. How boring the world would be if everyone followed the exact same script and there was no room for colour, creativity, originality, and differentiation.

Heres a toast to all the creative minds out there that help make the world a little less predictable and black-and-white. Thank you for the joy and the colour.

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Anatomy of the Vistara safety video: What went into making the viral ad - Moneycontrol.com