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COVID-19: Fitness experts offer advice for fighting off the Quarantine 15 – Peace River Record Gazette

Deanna Harder, a CSEP (Canadian Society for Exercise Physiology) certified personal trainer in Edmonton poses for a picture at Custom Fit Training in Edmonton on March 18, 2020. Derek Van Diest / Postmedia

It is being called the Quarantine 15 in social media circles: the weight some are expecting to gain during the COVID-19 pandemic.

With gyms and leisure centres throughout Edmonton closed, there is concern self-isolation will be detrimental to an active lifestyle.

According to some fitness experts, however, that doesnt have to be the case, with numerous types of home workouts available.

I want to let everybody know that your body isnt made or broken in a few weeks or a few months, said Deanna Harder, a CSEP (Canadian Society for Exercise Physiology) certified personal trainer in the city. So just like building muscle takes years and years and years, atrophy in muscle is going to take a little bit of time. Its not going to happen overnight.

You can maintain your body fitness by body-weight exercise or light dumbbell work and just by keeping your stress low and managing your nutrition. You dont need to be going hard every day. I like to tell people, youre not going to make or break your body in a few weeks of not hitting the gym hard. In fact, your body may welcome the change of pace and the change of stimulus. Your gains are not going to be lost in a couple of weeks of staying home.

Harder understands these are stressful times for everyone with the uncertainty ahead due to the world-wide pandemic. Physical activity helps alleviate stress at the best of times and when it is taken away in the form of facility closures, it may only add to anxiety.

The thing is, the first couple days, you might want to eat a little bit of extra chocolate and sugar because youre stressed out and because its like a snow day, Harder said. You can treat it as a little bit of a holiday, a little bit of a staycation, but then weve got to get some structure in our day, like having a healthy breakfast and getting into a regular routine; your showering routine, put on your makeup, put on your clothes, make yourself feel better, your self-esteem will really appreciate that.

And then add in a structured workout starting as soon as you feel good again. There might be a few days where, like my myself, Ive stocked up on a few bottles of wine and some dark chocolate because I also know that comfort is something we all need right now and this isnt going to last forever. If we cant be out in the in the world working on our fitness at a big global gym, why not take this time to focus on nutrition and focus on eating healthier.

Jeff Woods, owner of Custom Fit Training in Edmonton poses for a photo on March 18, 2020. Derek Van Diest / Postmedia

A key issue with self-isolation at home is the access to food at all times. Maintaining a healthy diet is key to fighting off the Quarantine 15. It is fine to stock up on chips and frozen pizza, but as is the case under regular circumstances, moderation is important when trying to maintain a healthy lifestyle.

Whether youre exercising or not, if youre being rational about your intake of calories, youre not going to put on copious amounts of weight, said Jeff Woods, owner of Custom Fit Training. Obviously, we still want people to exercise and you can do that going outside not being in highly populated situations. Be one with nature; that still works.

You can do bodyweight training programs, you can look at virtual options, go online, theres a million options on YouTube. I hate to sort of pass the buck, and as a professional trainer we can certainly pass on good information to people online as well, but there are some really incredible home programs that you can you can pick up the internet, and itll work just fine.

Custom Fit is a small gym catering to clients interested in one-one-one personal training. They, too, will be hit hard financially as the province attempts to get through the outbreak by practicing social distancing.

If there are any positives to be taken out of self-isolation, it may be an opportunity to change a fitness routine. Gains are often difficult to make if a routine becomes too repetitive.

Elite-level athletes work on what we call a periodization model, Woods said. Theyll work for a period of time like a six-week training block and then theyll take structured time off. They might take a week off, so that they give their body a chance to recover and actually adapt to the exercise stress, so that they get stronger.

If you keep on working out all the time and there is no structured recovery time or rest period, you can actually go the other way. If you overtrain, you can actually impede or inhibit your immune systems function. You need to exercise but in times like this, too, you want to do it in a balanced manner, because over-exercising or overtraining can have a negative effect on immunity.

No one is certain how long the self-isolation period will last, but the goal for most is to come out of it in similar condition as they went into it.

People shouldnt worry so much about body change right now, Id worry about more about maintaining your body, just maintain where youre at, Harder said. Dont worry about cutting or gaining at this point because why add extra stress to yourself? Just moderation of all foods, try to focus on maintaining your fitness and your body weight and not worry so much about losing or gaining, just living in maintenance for a minute.

dvandiest@postmedia.com

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COVID-19: Fitness experts offer advice for fighting off the Quarantine 15 - Peace River Record Gazette

Peter Ganz, MD and Stephen A. Williams, MD, Ph.D, Author at – The Doctor Weighs In

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Currently, Dr. Ganz, along with his collaborators at SomaLogic, is making important discoveries in the field of proteomics - using modified aptamers as binding reagents to quantify proteins in blood. He is using proteomics to construct prognostic models of disease (JAMA 2016;315:2532-2541) and to understand the biological pathways of diseases and biological mechanisms of drug therapies (Circulation. 2018;137:9991010).

He co-led a study on using proteins as a single source of health care, known as the liquid health check (Nature Medicine 2019; 25: 18511857).

Dr. Ganz received his M.D. from Harvard, completed his residency at the Massachusetts General Hospital and cardiovascular fellowship at the Brigham and Womens Hospital.

He spent 25 years directing cardiovascular research in the cardiac catheterization laboratories at the Brigham and Womens Hospital and Harvard Medical School, prior to arriving at UCSF in 2008.

He likes to spend time with his wife, three children and one grandchild. His hobbies include hiking, biking, great food and passion for classical music.

Dr. Stephen Williams has been the Chief Medical Officer at SomaLogic since 2009. Prior to SomaLogic, Dr. Williams co-founded the pharma consultancy Decisionability, LLC in 2007 and authored the book Decisionability: The Skill to Make Your Decisions Productive, Practical and Painless.

From 1989-2007, Dr. Williams worked at Pfizer, Inc., initially in the Experimental Medicine group working in Exploratory Clinical Development and later as VP and Worldwide Head of Clinical Technology.

From 2003-2007, Dr. Williams was on the National Advisory Council for Biomedical imaging and Bioengineering at the National Institutes of Health. He helped to launch the Alzheimers Disease NeuroImaging (ADNI) study and helped form the FDA-FNIH-PhRMA biomarker consortium, serving on the inaugural executive committee.

Dr. Williams co-led the PhRMA position papers on proof of concept, surrogate endpoints and evidentiary standards for biomarkers and diagnostics.

Dr. Williams has degrees in physiology, medicine and surgery, and a Ph.D. in medicine and physiology from Charing Cross and Westminster Medical School (now a part of Imperial College, London). He also obtained training in diagnostic imaging at the University of Newcastle Upon Tyne.

He likes to spend time with his family (4 children and 3 grandchildren) and his hobbies include fitness training, skiing and mountain biking.

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Peter Ganz, MD and Stephen A. Williams, MD, Ph.D, Author at - The Doctor Weighs In

YOSHIKI Makes Donation to Meals on Wheels Across Los Angeles, Urges Support for Those Affected by Sudden Food Shortages – Business Wire

LOS ANGELES--(BUSINESS WIRE)--Japanese rock star YOSHIKI has made donations in support of multiple Meals on Wheels branches across Los Angeles through his 501(c)(3) non-profit organization Yoshiki Foundation America.

Seniors are facing the most danger from the coronavirus, and the CDC is urging community support for older adults. The State of California has called for all senior citizens to isolate themselves at home, making their access to food even more difficult.

Meals on Wheels is a federally supported program designed specifically to meet the nutritional and social needs of seniors.

"I think now is the time to support each other. It's time to give, not take, especially when there are people who are vulnerable during the current crisis," said YOSHIKI, who has made Los Angeles his home for the past 20 years.

"I wanted to make a donation to the elderly people who have difficulty going out and cannot get enough to eat. If I can help just a little, then maybe others can also be inspired to give. This situation is not just limited to L.A., and I myself am having more difficulty than usual getting food. I hope it will end soon."

YOSHIKI's relationship with Meals on Wheels extends back 10 years, and his support this week includes gifts of $3000 each to Meals on Wheel locations in:Long BeachCulver CityWest Los AngelesSan Fernando ValleyDowntown L.A.Orange CountyPasadenaSanta Monica

Donations to Meals on Wheels can be made through the organization's website.

Last week, YOSHIKI made a 10 million yen (appx. $100,000) donation to the Japanese Red Cross Society in commemoration of the ninth anniversary of the Great East Japan Earthquake.

This year alone, YOSHIKI also donated a combined $100,000 to Australian Wildfire Relief and the Rainforest Trust.

He has supported numerous other humanitarian causes, including donating $100,000 to disaster relief for Hurricane Harvey victims in Texas in 2017.

The rock musician and classical composer has also been active in promoting open sharing of information about the coronavirus (COVID-19) outbreak.

Last week, YOSHIKI hosted a conversation with Nobel Laureate Shinya Yamanaka (Nobel Prize in Physiology or Medicine and director of the Center for iPS Cell Research) to discuss worldwide health concerns. The video was streamed worldwide on Yoshiki Channel International and is available now on YouTube: https://youtu.be/yckQnJp9fp8

Yoshiki Foundation America: https://www.yoshikifoundationamerica.org YOSHIKI Official Website: https://www.yoshiki.ne

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YOSHIKI Makes Donation to Meals on Wheels Across Los Angeles, Urges Support for Those Affected by Sudden Food Shortages - Business Wire

South Korea took rapid, intrusive measures against Covid-19 and they worked – The Guardian

South Koreans are famously nonchalant about North Korean nuclear weapons. Bewilderingly to the rest of us, they keep calm and carry on whenever Pyongyang threatens to turn Seoul into a sea of fire. The South Korean approach to Covid-19 could not have been more different.

On 16 January, the South Korean biotech executive Chun Jong-yoon grasped the reality unfolding in China and directed his lab to work to stem the viruss inevitable spread; within days, his team developed detection kits now in high demand around the world.

There has been a general consensus in South Korea to trust in and respect the advice coming from doctors and scientists

Meanwhile, the South Korean government assumed the virus would hit. Experience with the 2003 Sars epidemic proved useful: existing governmental units in the ministries of health, welfare and foreign affairs, regional municipalities and the presidents office were mobilised. As a result, South Korea has been effective in controlling the nations mortality rate not through travel bans but instead through widespread rigorous quarantine measures and testing, now even exporting domestically produced test kits such as the 51,000 diagnostic products sent this week to the United Arab Emirates.

Most importantly, South Korea immediately began testing hundreds of thousands of asymptomatic people, including at drive-through centres. South Korea employed a central tracking app, Corona 100m, that publicly informs citizens of known cases within 100 metres of where they are. Surprisingly, a culture that has often rebelliously rejected authoritarianism has embraced intrusive measures.

On 17 March, a temporary provision entailed a small subsidy of 454,900 South Korean won (313) a month to cover basic living expenses. The same funding is available to those who are self-isolating, regardless of whether they test positive for the virus. Its not hugely generous, but provides subsistence for those whose lives are upended by necessary measures such as the ministry of educations closure of schools.

Other nations would be wise to copy the South Korean model: on 29 February, 700 people tested positive in the primary South Korean outbreak city of Daegu. By 15 March, 41 new cases were reported there.

There is, however, no time for complacency. As expected, based on the continued lack of immunity in the population, on 18 March, the number of cases began rising again, with Seoul now bracing for the worst.

From 16 March, South Korea started to screen all people arriving at airports, Koreans included. South Koreans have universal health care, double the number of hospital beds compared to Organisation for Economic Cooperation and Development (OECD) norms (and triple that of the UK), and are accustomed to paying half what Americans pay for similar medical procedures. At this historic juncture, there has been a general consensus to trust in and respect the advice coming from doctors and scientists.

But it hasnt all been smooth sailing: church officials south of Seoul were revealed to have sprayed salt water into parishioners mouths on the false premise it would stave off the infection. Worse, no one disinfected the bottles nozzle, and 46 people from the congregation have already tested positive. Also, despite South Koreas laudable healthcare apparatus, foreigners living in the country underscore disparities. With no Chinese allowed signs on numerous businesses and restaurants, some fear seeking medical advice.

The South Korean model is not without costs. In pre-pandemic days, the nations Oscar-winning film Parasite presciently showed the world how the rich can survive by working from home while their children enjoy the comfort of remote learning without worrying about food. These cultural imbalances are not unique to South Korea. Wealthy, independent schools are sending children home equipped with computers, books and musical instruments for remote learning, a situation being partially offered by state-run institutions, if at all.

In cities such as New York where there is now widespread community transmission of Covid-19 it is likely too late to follow the South Korean model. Efforts need to be focused elsewhere, including a wartime-like mobilisation to vastly increase the production of personal protective equipment for healthcare workers and the ventilator machines needed to treat the critically ill.

Oscars in hand, Bong Joon-ho, the director of Parasite, charmed the world on 10 February: I will drink until next morning, thank you. A week later, back in Seoul and well before most governments had woken up to the serious challenge they faced, he had already changed his tone, promising to wash [his] hands from now on, and participate in this movement to defeat coronavirus.

Alexis Dudden is professor of history at the University of Connecticut. Andrew Marks is a doctor and chair of physiology at Columbia University

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South Korea took rapid, intrusive measures against Covid-19 and they worked - The Guardian

Human Behavior Expert Dana Borowka: Top Ten Tips on How to Think Clearly and Not Let Fear Control You – Yahoo Finance

SANTA MONICA, Calif., March 20, 2020 /PRNewswire/ -- How does fear show up in our lives and do we handle it as well as we would like to? Thinking clearly and not letting fear control you are essential to deal with stress during the national health emergency.

"Dealing with fear isn't really fun, and many people would like to avoid or deny it," says work style and human behavior expert Dana Borowka.

Borowka has over 25 years of human behavioral consulting and counseling experience.

"Fear is much like our shadow; no matter how hard we run, it's going to chase us," says Borowka.

Borowka is a nationally renowned speaker and former radio personality on human behavior. He is the author of the books, Cracking the Personality Code, Cracking the Business Code and Cracking the High-Performance Team Code. He is CEO of Lighthouse Consulting Services, an in-depth and work style assessment and consulting firm.

Fear or stress can feel overwhelming at times. So, how can we manage it better?The following are ten ideas from Borowka on how to get a handle on fear:

For media who want to interview Dana Borowka about fear and stress reduction

Please contact Dana at Lighthouse Consulting Services LLC, Santa Monica, CA, (310) 453-6556, x403, 236352@email4pr.com or website: http://www.lighthouseconsulting.com.

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Human Behavior Expert Dana Borowka: Top Ten Tips on How to Think Clearly and Not Let Fear Control You - Yahoo Finance

What the Bible tells us about hoarding – Gaston Gazette

As I have recently observed some human behavior, and empty grocery shelves that have been a result of this behavior, I am reminded of a Biblical story from the book of Exodus.

After being rescued from Egypt, the Israelites were grumbling about being hungry during this time in the desert. God heard their grumbling, and decided to give them a little test as He provided their needs. And, the test involved seeing if the hungry Israelites would follow His instructions.

So God sent word through Moses and Aaron that He would provide meat in the evening at twilight, and bread in the morning. They were specifically instructed to gather only the amount that was needed to feed their family for one day. However, on the sixth day of the week, they were to gather enough food for two days, as meat and bread would not be sent on the Sabbath which was a holy day of rest.

The people who followed God's instructions had plenty to eat each day. Just as God had promised, quail came and covered the camp in the evenings, and thin flakes of bread called manna covered the ground in the mornings.

It may sound vaguely familiar that some of the Israelites decided to gather more than they needed, and tried to hoard food for the days ahead. But, there was no hiding the extra meat because, by morning, it was full of maggots, and was stinking up the camp. But, when they followed God's instructions to gather food for two days on the sixth day of the week, there were no smelly maggots present in the meat on the Sabbath.

Apparently, the hoarding Israelites did not learn their lesson from the spoiled meat, as some of them went out on the Sabbath to gather food. But, just as God had said, there was no food to be found on the holy day of rest.

This is where my ever pondering mind travels back to the present.

God has promised to supply all of our needs according to His riches. And, He owns it all! So there is no reason to panic or worry that our needs will not be met in the days ahead. If God decided to test us as He did the Israelites, I am imagining hoarded food spoiling, and excessive rolls of toilet paper just disintegrating on shelves in homes.

It is not my intent to be critical, or to make light of a serious situation during some days that feel very unsettling and uncertain. I have no doubt that much of the recent behavior is rooted in fear. And, that brings to this musician's mind a verse from an old hymn of the faith: "Fear not, for I am with thee, O be not dismayed. For I am thy God, and I will still give thee aid. I'll strengthen thee and help thee, and cause thee to stand upheld by My righteous, omnipotent hand."

Omnipotent means that God has unlimited power. Just as He fed and protected the Israelites in the desert, He will do the same for us during this "desert season" of our lives. He has promised never to leave or forsake us. And, the God that I know is ever faithful to keep His promises. Yes, every time.

He is with us, even on days when we feel lonely and afraid. Watch for His presence and provisions. And who knows... You may catch a glimpse of meat at twilight, and manna in the morning!

Philippians 4:19 - "But my God will supply all your needs, according to His glorious riches in Christ Jesus."

Guest columnist Jill Coy is a resident of Cramerton, North Carolina.

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What the Bible tells us about hoarding - Gaston Gazette

What it was like to spend a (surreal) last few hours watching Pebble Beach’s live cameras – Golf Digest

While investigating ways to kill the golf-less hours recently, I was informed that Pebble Beach offers four different live video feeds on the course, covering the first tee, 17th green, 18th green and putting green. In better days, I would not deign to spend my precious time watching low-context, low-quality footage of amateurs playing golf at a distance. But these are not better days, and in terms of professionals playing easily trackable, HD rounds on my TV? Well, literally nobody is walking through that door.

It felt strange, in a way, that recreational golf was continuing in many places around the country. Were encouraged (wisely) to spend our days in near-isolation, to take solitary walks if we go outside and to avoid public interaction unless we have to buy food or go to the hospital. So the idea that I could watch people experience life as if nothing has changed, congregating in small groups for a game, felt like peering in on a different, more carefreeand perhaps more carelessuniverse. Then, hours after my viewing experience, Gov. Gavin Newsom of California issued a statewide order to stay at home effective Thursday night. That means that the remote experience I had enjoyed that afternoon would be the last of its kind for the foreseeable future.

Before that announcement, in the moments of quarantine insanity that probably come right before launching low screaming drives at my neighbors house and/or attempting to caddie for the mailman, I decided, sure, what the hell, lets watch Pebble Beach. I didnt realize it would be my last chance, but life moves quickly in the age of the coronavirus, and I got in before the buzzer. Let me take you now through the hours spent vicariously experiencing one of the worlds most beautiful courses in one of the worlds most unsettling times, all from my laptop computer.

Putting Green

Well here we are:

As you see, it is free of human beings, which is simultaneously sad and a little hearteningto play or not to play is a complicated question right now, but it feels like if youre going to err, its better to err on the side of caution. An empty putting green, while dismal in some ways, seems like a good sign on the human behavior front. Then again

Thats right, a real live human! Maybe hes about to play golf, or maybe not. Well never know, but the idea that he might is the most stimulation Ive had in days. And if you thought that was good, check out this dude riding an actual BIKE:

Would love to know more about Bike Guy. Seems like a real character.

Constructive criticism for Pebble: If you tilt your camera just a little higher, well be able to see the flag waving on top of the The Lodge. Id kill to see that flag. As of now, I can see the very bottom occasionally, which, I think we both know, is a big tease. (I have been in my house for too long.)

Unfortunately, beyond a bird or two and the rare titillating glimpse of flag, there wasnt much action on the putting green. I gave it an honest 10 minutes, but nothing more materialized. It was never going to be the epicenter, though time to move on.

First Tee

Heres the write-up Pebble offers for people coming to their live feed:

Waiting for someone special to tee off? Have them wave at Gallery Cafe! Then watch them smooth their tee shot down the middle. (Tell them not to hit driver!) While they will almost certainly be feeling some first-tee jitters as a gallery mills about outside the golf shop, theres an excellent chance theyll hit a better opening shot than actor Jack Lemmon. During the AT&T Pebble Beach Pro-Am, Lemmon shanked his drive into the actual room he was staying in at The Lodge!

I like the enthusiasm of the exclamation points. It makes me want to meet the writer and have a shouty conversation. Also, how do we know Jack Lemmons shot was a shank, and not a very precise attempt to assassinate whoever was staying in his room?

Whats this?

Its a golf cart, there on the left part of the screen. A golf cart means people. Believe me, as a tree guy, I could spend lots of time watching the gorgeous jagged-crowned cypresses lining the fairway, but at some point you want some action. But then, the cart left. Nobody emerged. It just drove off, no shot, no nothing. Its good social distancing, but leaves a little to be desired on the watchability front.

Time to skip ahead.

17th Green

Maintenance crews!

Thats some solid social distancing right there I dont see anybody closer than six feet. Lets check on 18.

18th Green

More maintenance work, but here we have a lonely, maverick greenskeeper. Hes mysterious, a little dark, and he keeps to himself. Some say he harbors a secret, but if thats true, its one that hell never relinquish. Read more in my upcoming novel: The Mowing Monk of the Monterey.

Can we take a moment to recognize how lovely these clouds look?

If youre a cumulus freak, and so many of us are, you gotta love it. Unless thats cumulonimbus, in which case Ive just humiliated myself.

On a serious note, this was clearly the lull before traffic picked up, and it brought up more mixed feelings. Yes, it was strange to see workers out on the course at times when everyone nonessential is basically housebound. Clearly, golf is not essential. But they were far apart, and at a time when were seeing workers in so many sectors get hit and hit hard, theres something to be said for the fact all of these people still have paying jobs. Whats better, and whats worse?

At this point in my journey, I got desperate and called Pebble Beach to confirm that the course was still open. A nice woman in reservations, just a little puzzled that I would merely be asking if the course was open and not following up, informed me that yes, it was open and people were playing. I chose not to explain why I was calling.

At that point, I let a few minutes pass, and returned to

First Tee

Where some guys are teeing off!

I cant tell which direction his ball went, or how far, or whether hes happy or not, but unless I miss my mark, he and his pal are definitely playing golf. It seems as though the social distancing is pretty solid even among this threesome. Notice how these guys are apart, and all using their own carts:

That said, heres a shot from later in the day on 17 green:

Those guys arent standing close together, but can you really tell me that throughout the hours it takes to complete a round, they were never in close proximity? And even if they were on their best COVID-19 behavior, can you say that everybody else was? Can you legitimately argue that golf in foursomes doesnt pose a risk of spreading the virus? Maybe you can, but if there is a risk, how do you justify any of this?

The Putting Green

Im going fast and furious now, and look, somebodys putting!

18th Green

The Mowing Monk has been joined by a friend:

This is just a guess, but I assume its his former handler from MI6, where he was a spy for years, bringing him back for one last job to settle a score against a Qatari businessman and arms dealer who murdered the woman he loved. As I said though, that is just a guess.

17th Green

Over on 17, its the chill-out hour.

First Tee

And on No. 1, the glorious Procession of the Carts has begun. A caravan for the ages.

It does seem from this shot and others that each player is using his own cart, which is a smart policy for which Pebble deserves credit.

Putting Green

Finally, one last trip back to the clubhouse, where our friend from before has hit two very decent lags and is on her way to pick up the near-gimmes. The circle of trust widens in the end times.

Conclusions

Thus ends our tour. What can I tell you about watching live golf at Pebble on the last day that such a thing was possible for the near future? Well, its a very different experience from Tour coverage, in the sense that you wont know any of the people, how theyre playing or where their ball goes after they hit. In terms of getting your golf fix, its like gnawing on tofu when you want filet mignon. However, high marks to the patrons and staff of Pebble Beach for good etiquette in these days of corona. I didnt see anybody coming too close to each other. This photo shows just how separate everybody is, when you can see eight carts in frame:

Whether that rendered this whole spectacle any less strange is another question entirely. I can tell you that while it was possible, watching some vague forms do some vague activities on a magnificent piece of coastal property was kinda peaceful. Its the exact opposite of a stock-market ticker, and it beats caddieing for the mailman. But the possibility of that experience, like so much else, has been put on hold.

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What it was like to spend a (surreal) last few hours watching Pebble Beach's live cameras - Golf Digest

Will Warmer Weather Affect the Spread of COVID-19? | Science – Smithsonian

COVID-19 is not the flu. But amidst the ongoing pandemic, many people hold out hope that the two diseases have something crucial in common: a seasonality that will loosen the global grip of SARS-CoV-2 as the weather warms.

Many infectious diseases wax and wane with the changing months. Some, like flu, spike when the weather turns cold, while others, like cholera, thrive during warm, rainy summers. Whether such a pattern applies to SARS-CoV-2 is unclear. With spring just barely sprung, scientists havent had the time to suss out SARS-CoV-2s annual scheduleif it sticks to one at all.

Besides, relying on seasonality to curb a pandemic can be a dangerous line of thought, says C. Brandon Ogbunu, a computational epidemiologist at Brown University.

Seasonality has the potential to decrease the rate of infection, he says. But this factor alone wont get the world anywhere close to resolving the outbreak. If I was a betting person all [my money] would be on the impact of human behavior and infrastructure to slow transmission, he adds. Thats where we need to put our emphasis.

The first time a severe infectious disease tears through a new population, its sure to wreak havoc. Without previous exposure, no members of the community are immune, leaving the virus with numerous potential hosts to sustain it for months to come, regardless of the weather forecast.

Columbia University epidemiologist Micaela Martinez compares early outbreaks to a fire igniting in a forest full of kindling. The occasional rainstorm might do a bit to slow the conflagration. But with so many vulnerable trees, a touch of precipitation would be nowhere near enough to snuff out the flames. For the first wave, the seasonality is not as relevant, she says. We cant expect [the virus] to just go away.

Once the current pandemic subsides, however, future infections would propagate amongst a population with a smaller proportion of immune individuals. These likely tamer outbreaks could reveal a seasonal cycle, which Martinez believes is a quality ubiquitous among infectious diseases. In 2018, she set out to catalog these trends and was surprised to find that all of the nearly 70 infections she studied showed some sort of seasonal rise and fall.

Generally speaking, Martinez says, each season comes with a distinct infectious twist: Winter winds bring bouts of pneumonia, flu and other respiratory diseases before the blooms of spring usher in bursts of chickenpox and herpes. The arrival of summer sees spikes in Lyme disease, polio and syphilis before autumn resets the cycle with blips of yellow fever. Other diseases are generalists, favoring any extended period of dryness or rain, especially in and around the tropics where seasonal boundaries blur.

Disentangling the drivers of these patterns is a complex pursuit. Some factors are obvious: Infections caused by bacteria, parasites or viruses that must be ferried from host to host by an insect vector like a mosquito will inevitably ebb and flow with the natural breeding seasons of their buggy chauffeurs. In other cases, the environment can have a direct effect on the pathogen, Ogbunu says. Some virusesincluding influenza and SARS-CoV-2are packaged in a fragile, fatty outer layer called an envelope thats both necessary for infection and sensitive to harsh conditions, including heat and the ultraviolet rays found in sunlight. High humidity can weigh down the infectious, airborne droplets needed to ferry the virus from person to person, preventing the microbes from traveling as far.

To further complicate matters, our bodies feel the effects of weather and climate. Studies in mice have shown that low humidity can compromise the germ-trapping mucus in their airways and impair the production of critical immune molecules, leaving the rodents more vulnerable to flu viruses, explains Laura Yockey, a virologist at Massachusetts General Hospital.

And biology doesnt manifest in a vacuum. Disease-transmitting behavior also shifts with the seasons, triggering outbreaks that can even override a pathogens typical itinerary. Children returning to school at the beginning of fall, for example, can prompt an uptick in certain infections like chickenpox. Similarly, people gathering indoors during rainy summer months can spread flu during its off season.

These patterns are so pronounced that they almost form a calendar of pathogens that humans can track and follow, says Elena Naumova, an epidemiologist at Tufts University. I honestly believe by nature, life on our planet is seasonal, she says. Therefore, infections are seasonal, too.

As a respiratory virus with a delicate envelope, SARS-CoV-2 has several traits that might someday reveal a seasonal pattern. Years from now, if or when the pathogen returns to the human population, COVID-19 cases may peak when the weather is consistently cold and dry, before dipping down in summer months. For now, though, Naumova says that passively waiting for the virus to disappear is nonsense.

Seasonalitys influenceor lack thereofon this coronavirus shouldnt inspire feelings of helplessness. Quite the opposite, Naumova says. We cannot control the weather, she says, but we can control how we prepare for that specific weather. The same goes for infectious disease. As such, humans should take charge of the disease driver they know best: their behaviors. As the pandemic continues to evolve, Ogbunu stresses the importance of continuing to drive down risks for transmission. Practicing good hygiene, avoiding crowds and being mindful of our surroundings remain crucialto protect not only ourselves, but also those around us whose wellbeing depends on the actions of their fellow community members.

One of the main drivers of epidemics are contact rates, Martinez says. It can make a huge impact on disease transmission. Just like it can drive epidemics, it can stop them.

Read more:
Will Warmer Weather Affect the Spread of COVID-19? | Science - Smithsonian

How Big Data And AI Are Turning The Food And Beverage Industry On Its Head – Forbes

Digital disruption is affecting nearly every industry, from financial services to healthcare and the food and beverage sector is no exception. Historically, flavor profiles, trends and new food products have largely been attributed to chefs and product developers, and it would take months or years before an idea could be translated into a product and introduced to the market.

In more recent years, however, the answer to the next big food or flavor trend has had less to do with humans and more with the power of big data and artificial intelligence (AI), which learns and mimics human behavior by collecting and analyzing millions of data sets concurrently.

So how does harnessing technology translate into the next flavor or trend? As an example, spice company McCormick partnered with IBM in 2019 to leverage AI to predict new flavor combinations. This was achieved by analyzing data from millions of data sources in order to revamp McCormick's "Flavor Forecast." The result: a steady influx of new flavor profiles with consumer appeal that McCormicks in-house product developers wouldnt typically conceive on their own.

The company even has an Instagram page dedicated to showcasing its new and noteworthy flavors. Its latest innovation? XO sauce, referred to as a combination of a condiment, sauce and paste.

Another use case example is Aromyx, a company that digitizes human taste and smell. It develops biosensors that "create digital representations of smell sensory data" that can be used for consumer-packaged goods, agriculture and more. The interest in and demand for its technology resulted in closing a $3 million investment last year.

And Foodpairing is one of the largest online food and ingredient databases in the world, which leverages machine learning to recommend new food and drink combinations to chefs and bartenders and help food companies determine which flavor they should launch next.

These are just a few examples of companies that are harnessing the powers of AI and consumer data to create new trends and reach new customer segments. So what does this mean for the future of the food and beverage sector? Theres no doubt that big data and AI provide ample opportunities for innovation. Leveraging AI enables brands to:

Access higher quality data quickly and with more precision than a human ever could. AI eliminates many of the errors and biases that can stem from human-led research and data collection. And while manual data collection can take weeks or months, tech-enabled data analysis can provide insights in mere hours.

Harness rich insights and consumer feedback to respond to evolving consumer preferences and demands in real time. With consumers continuously seeking out cutting-edge products and new, unexpected flavor profiles, AI is truly a game-changer that can help brands stay ahead of trends.

Virtualize the entire market research process. This includes testing concepts and ideas with AI-powered personas who have the attributes of your target audience before introducing them to the market. This allows brands to course-correct and refine their products as needed.

Complement the efforts of in-house market researchers and product developers, freeing up their time to focus on more value-added tasks while providing them with insights that will help them predict the next food trend or product.

Enhance privacy measures by eliminating human interaction with sensitive information or data.

Maximize existing budgets, increase revenue and enhance brand profitability over the short term and long term.

As new technologies continue to enter the fold, food and beverage players that want to stay ahead of the competition, reach new customers, and remain profitable would be wise to implement AI and machine learning into their market research and product development strategies now. The risks of not doing so are too great to ignore.

Read more:
How Big Data And AI Are Turning The Food And Beverage Industry On Its Head - Forbes

Enforcing Compliance with COVID-19 Pandemic Restrictions: Psychological Aspects of a National Security Threat – Jerusalem Center for Public Affairs

Institute for Contemporary Affairs

Founded jointly with the Wechsler Family Foundation

As the world faces the emerging (for some) and continuing (for others) threat of the coronavirus (COVID-19), many commentators and national leaders around the world are beginning to recognize it as a genuine national security threat.1 In human behavior terms, however, the threat is not from an external enemy but from citizens who refuse to comply with guidelines and instructions and fail to change their behavior to adapt to the developing situation. Israel has faced and continues to face the known external threats to its security, but the COVID-19 risk represents a threat from its own citizens based on distinct social psychological factors.

Compliance with directives and instructed regimen is a longstanding and known problem in medicine.2 People routinely do not do what is good for them and refuse to cease behavior that is bad for them. This same pattern of behavior should be expected when it comes to COVID-19 restrictions being implemented. Just as people continue to smoke, to consume sugary drinks, refuse to exercise, and even reject required medication, so will people test the boundaries of government instructions, and many will simply refuse to comply. Insofar as such behavior in the COVID-19 era places others at risk, it represents a very real threat to national health and security.

While we still do not have reports in the professional literature specifically regarding compliance and COVID-19, there has been extensive study of the effects of self-quarantine and social distancing and what happens when people are isolated from others.3

The price of self-isolation varies depending on ones support system and general attitude as well as the length of the isolation period. Adverse effects, when they take place, are linked to the individuals perception of a lack of personal freedom and liberty. No one wants to be isolated and have their routine affected. The financial, social, and personal price is clear, and it is understandable that people want to avoid it. When isolation is voluntary, however, these effects are less pronounced or absent altogether. We also know that when self-isolation is undertaken altruistically, for the good of others, the negative effects are mitigated.4

Social distancing5 represents a less rigid but more difficult guideline to monitor. It relies on the goodwill of individuals to comply and respect the need to comply. Transitioning from routine and familiar patterns of social behavior to a more restricted pattern requires an adjustment that not all people react to in the same way. While some will adjust quickly, others will require more time, and some will refuse.

As the threat grows larger, governments will move towards total social isolation, where entire communities6 and at times the entire country7 essentially goes into total shutdown. This involves people not leaving their homes except for very limited reasons. It can preclude all activity outside ones home, even meeting with ones own family8. As the most extreme form of social distancing, this represents an extreme measure that is even more challenging for some to comply with.

The critical difference between classical medical literature on compliance and social distancing and the COVID-19 situation is that with the coronavirus, the individual refusing to comply is an active and ongoing threat to others as well as or sometimes more than to themselves.

Who are the potential threats?

Refusers: The obvious threats are the outright refusers.9 From a psychological perspective, these are people who are either oppositional in their attitude or in denial regarding the effects of their refusal. While both are intentionally violating guidelines, the former do so understanding that they are creating risk for others while the latter deny it, at times adopting an it wont happen to me attitude.

Deniers: Closely related to outright refusers are the deniers whose personality and social identity is central to their daily functioning. People who are friendly, outgoing, and interact actively in their social sphere will suffer the most by being distanced from their routine. Their adjustment may require more time and may be accompanied by attempts to minimize the seriousness of the need to distance or to challenge it by erroneously claiming the need to continue life as normal in the face of a threat. While Israelis are defiant in the face of external threats, the COVID-19 threat differs in that the virus is not influenced by such behavior. Whereas standing up to the enemy is a positive Israeli trait, applying it to an invisible and indifferent enemy that is unimpressed by these efforts is futile and even harmful to others. Nevertheless, the psychological makeup and social personality of some people represent a challenge to a system attempting to enforce discipline.

The Young: Data from outbreak areas shows that the most severely affected victims of the virus are above 60 years of age.10 Thus, the younger you are, the less likely you are to experience any serious symptoms. As such, the virus represents less of a physical threat to younger people. While all adults cognitively understand their personal responsibility in following government instructions, younger adults, especially teenagers and pre-teens, may not. As one review of low adherence in adolescents noted, they may remain self-centered and feel invulnerable to consequences negative things happen only to others.11 Special efforts may be required for older people to understand that exposure to their own grandchildren and adult children can potentially cause them physical harm.

Viewing the under-21 population as a threat may not be easy. With schools closed and social venues limited, this population will be difficult to control, especially since they realize that the danger the virus poses to themselves is minimal. While parents have greater control over younger children, those children who already have social independence, namely those in middle and especially high school, may not be easily persuaded to restrict their social contacts as they pursue autonomy.12

Cultural, Religious, Tribal factors: Cultural considerations pose an additional challenge. Unlike individual personalities, group dynamics can create patterns of behavior that are reinforced by peer pressure and imbedded in collective behavior.13 Religious behavior, in particular, can pose a problem if there is a perceived conflict between a specific practice and the need to isolate and distance.14 While official and responsible religious leaders have publicly and strongly urged complete compliance,15 we can expect and have seen certain sectors and outliers within the community to having difficulty breaking from traditional practice and routine.16

Minorities whose framework relies more on tribal and racial identity will follow guidelines to the extent that the hierarchy within their social structure validates them. Thus, reports of Israeli citizens in an Arab town refusing to self-isolate17 should be seen as a signal of another potential area where regulating compliance may be compromised.

Providing reliable, accurate, and dependable information is a major element in ensuring compliance with COVID-19 guidelines. When the public trusts the source, compliance will be greater.18 Frequent reminders in the media and repetition of key points (handwashing, 2-meter rule, etc.) will improve compliance.

One Catch-22 situation is that, in an effort to reduce anxiety, the media presents interviews with individuals in isolation, some of whom have been formally identified and diagnosed with COVID-19.19 While this can help in allaying many fears, it also can reduce compliance by minimizing the fear factor. Finding the balance between creating heightened awareness and avoiding undue anxiety needs to be considered carefully.

Democratic societies such as Israel require extra effort to ensure compliance with behavior such as social distancing that is essentially voluntary. While most of society will likely comply and some will be particularly cautious, especially for identifiable and limited periods of time, the refusers will continue to present a problem. Classifying the refusers behavior as a risk and treating them as a genuine threat is a national priority. Criminalizing violations of mandatory guidelines (such as self-isolation) can lead to civil suits, fines, and disciplinary action by relevant authorities. Social pressure can also serve as a psychological means to reduce the frequency of noncompliance with social distancing. When peers make known their displeasure and disapproval of not following guidelines, noncompliance is likely to fall. As the COVID-19 threat becomes more difficult to control, many of the guidelines are likely to move from suggestions to mandatory actions. The gradual but steady move closing more and more public venues and limiting more and more public gatherings is evidence of this.20

Notwithstanding available punishments, building desired behavior ultimately requires individuals to voluntarily comply. This will take place when people sense that the benefit attained by compliance outweighs the benefit of refusal.21 Where individuals see the short-term benefit of refusal as more rewarding than the long-term benefit of compliance, negative consequences may help in some cases, but will not in many others.

Since the cadre of those who intentionally or unintentionally put the public at risk cannot be eliminated solely through education and social pressure, law enforcement and government authorities may have to intervene. These interventions may need to consider measures that would ordinarily not be accepted or legal, something mentioned as likely in Israel.22 While understandably not popular with those that value the protection of civil liberties,23 we nevertheless need to accept that the probability of behavioral management of the public will not be totally successful. Thus, the suspension of these protections in times of national emergency may prove to be central in reducing mortality and morbidity of the population as well as in limiting the economic consequences of a protracted battle with an unseen enemy hiding in a friendly population.

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Notes

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Enforcing Compliance with COVID-19 Pandemic Restrictions: Psychological Aspects of a National Security Threat - Jerusalem Center for Public Affairs