All posts by medical

New Website Offers Neuroscience Sports Breakthrough Approach to Calisthenics and Body Workouts Training – PR Web

Neuroscience Calisthenics

MONTREAL (PRWEB) May 13, 2020

Calisthenics is a great form of exercise that involves a variety of movements carried out rhythmically with minimal equipment to exercise larger muscle groups. Recent research indicates that the exercise boosts the brainpower.

The new web application Cyborggainz combines neuroscience to increase the brain's neuroplasticity, create and strengthen motor pathways faster. This often makes is easier and faster to master any skills. Individuals using the application will be offered custom workout and personalized plans that match each of the programs with an individuals specific goals and objectives.

Speaking about the platform, Jean Fallacara who has over 20 years experience in the science technology field emphasized the need to train the body and mind.

If the body is being trained, shouldnt athletes also train the brain? The difference between good athletes and great athletes is that great athlete knows the way to maximize strength and potential is to train mind and body. We created Cyborggainz for this purpose. Our platform helps you understand the neurobiological effects of your training helping you to be stronger, faster, quicker and more explosive like a Cyborg

The specific flexible workout programs on the platform have been designed by a team of calisthenics & freestyle experts to help the trainer decode any skill that they have been desiring to learn. Since each of the programs is custom built for every person, it also allows for important individual circumstances such as injuries or allergies. The testing activity of the different forms of brain stimulation including transcranial direct current stimulation (TDCS) is carried out on this application.

The meal plan created for the client consists of a 7 day diet plan and clients have a choice of the different meals they prefer. For instance, one can decide whether to have Italian or international cuisine or general, vegetarian or paleo diet. A shopping list will also be provided for the client as they strive towards achieving their body and mind goals. Exercises to be carried out are entered into the system together with other additional information such as the exercise level that is beginner, intermediate and advanced. The exercise description and instructions including a video on how to carry it out and another part for filling in injury information just in case.

The utilization of neuroscience in the sports is something that has been studied by neuroscientists for a long time. Neuroscience research has also revealed the differences between the brain activity of the top performers and the novices. According to research conducted on Neymar da Silva Santos, a top Brazilian player, the loading of working of the brain plays a major role in influencing the cognitive aspects during performance such as the ability to predict and detect the actions of other players in the case of the footballer.

By combining mind and body training, Cyborggainz to change the approach to calisthenics training and body building.

About Jean FallacaraBorn of a disruptive spirit and an imaginative mindset, Jean Fallacara has been working as an experienced executive focused on technology products for the science business. He has over 20 years of experience in this field where he has founded and led a number of science-technology companies. He is also an expert in strategic planning, operations, investment management, and marketing. His specialized skills in achieving strategic objectives with the primary focus on increasing shareholders wealth through merger, acquisition, new business developments, or undertaking share offering and raising capital has seen him work with a number of companies helping them to create meaningful relationships with their clients, partners and, the communities in which they operate. Currently, Jean Fallacara is the Founder CEO at Z-SCI Corporation headquartered in Westmount, Qc- Canada with US branches and manufacturing bases in South-Korea. The firm is an international company with a successful record of developing laboratory equipment for the biomedical market. To learn more about calisthenics, find him on his Instagram: @cyborggainz.

Share article on social media or email:

See the article here:
New Website Offers Neuroscience Sports Breakthrough Approach to Calisthenics and Body Workouts Training - PR Web

Neuroscience Market New Innovations and Future Prospects 2020 to 2026 – Cole of Duty

Global Neuroscience Market Size, Status and Forecast 2020-2026

The Global Neuroscience Market report study is a comprehensive mixture of extensive primary research along with the detailed analysis of qualitative as well as quantitative aspects by various industry experts, key opinion leaders to gain the deeper insight of the market and industry performance. The report gives the clear picture of current market scenario which includes historical and projected market size in terms of value, technological advancement, macro economical and governing factors in the market. The report provides details information and strategies of the top key players in the industry. The report also gives a broad study of the different market segments and regions.

Inquire for Sample Copy of this Report:

https://www.marketinsightsreports.com/reports/01231791167/global-neuroscience-market-size-status-and-forecast-2020-2026/inquiry?source=coleofduty&Mode=07

The report presents the market competitive landscape and a corresponding detailed analysis of the major vendor/key players in the market. Top Companies in the Global Neuroscience Market: GE Healthcare, Siemens Healthineers, Noldus Information Technology, Mightex Bioscience, Thomas RECORDING GmbH, Blackrock Microsystems, Tucker-Davis Technologies, Plexon, Phoenix Technology Group, NeuroNexus, Alpha Omega and others.

Global Neuroscience Market Split by Product Type and Applications:

This report segments the global Neuroscience market on the basis of Types are:Whole Brain Imaging

Neuro-Microscopy

Electrophysiology Technologies

Neuro-Cellular Manipulation

Stereotaxic Surgeries

Animal Behavior

Other

On the basis of Application, the Global Neuroscience market is segmented into:Hospitals

Diagnostic Laboratories

Research Institutes

Other

Regional Analysis For Neuroscience Market:

North America (United States, Canada and Mexico)Europe (Germany, France, UK, Russia and Italy)Asia-Pacific (China, Japan, Korea, India and Southeast Asia)South America (Brazil, Argentina, Colombia etc.)Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)

Browse the report description and TOC:

https://www.marketinsightsreports.com/reports/01231791167/global-neuroscience-market-size-status-and-forecast-2020-2026?source=coleofduty&Mode=07

Influence of the Neuroscience Market Report:

-Comprehensive assessment of all opportunities and risk in the Neuroscience market.-Detailed study of business strategies for growth of the Neuroscience market-leading players.-Conclusive study about the growth plot of Neuroscience market for forthcoming years.-In-depth understanding of Neuroscience market-particular drivers, constraints and major micro markets.-Favourable impression inside vital technological and market latest trends striking the Neuroscience market.

What are the market factors that are explained in the report?

-Key Strategic Developments: The study also includes the key strategic developments of the market, comprising R&D, new product launch, M&A, agreements, collaborations, partnerships, joint ventures, and regional growth of the leading competitors operating in the market on a global and regional scale.

-Key Market Features: The report evaluated key market features, including revenue, price, capacity, capacity utilization rate, gross, production, production rate, consumption, import/export, supply/demand, cost, market share, CAGR, and gross margin. In addition, the study offers a comprehensive study of the key market dynamics and their latest trends, along with pertinent market segments and sub-segments.

-Analytical Tools: The Global Neuroscience Market report includes the accurately studied and assessed data of the key industry players and their scope in the market by means of a number of analytical tools. The analytical tools such as Porters five forces analysis, SWOT analysis, feasibility study, and investment return analysis have been used to analyze the growth of the key players operating in the market.

Customization of the Report: This report can be customized as per your needs for additional data up to 3 companies or countries or 40 analyst hours.

Please connect with our sales team ([emailprotected] ).

About Us:

MarketInsightsReports provides syndicated market research on industry verticals including Healthcare, Information and Communication Technology (ICT), Technology and Media, Chemicals, Materials, Energy, Heavy Industry, etc. MarketInsightsReports provides global and regional market intelligence coverage, a 360-degree market view which includes statistical forecasts, competitive landscape, detailed segmentation, key trends, and strategic recommendations.

Contact Us:

Irfan Tamboli (Head of Sales) Market Insights Reports

Phone: + 1704 266 3234 | +91-750-707-8687

[emailprotected] | [emailprotected]

Read the original post:
Neuroscience Market New Innovations and Future Prospects 2020 to 2026 - Cole of Duty

PMR : Detailed Examination Of The Neuroscience Market Will Reach US$ 520 Mn By 2025 – Cole of Duty

With healthy CAGR of 6.4%, theglobalneuroscience marketis likely to grow from US$ 301.6 Mn in 2016 to US$ 520.8 Mn by 2025 end. This growth is mainly fuelled by advancement in neuroimaging and increasing R & D in neuroinformatics. Neuroscience Market: Global Industry Analysis (2012-2016)and Forecast (2017-2025),is the new publication of Persistence Market Research that focuses on merger and acquisition, strategic collaborations and technology, and technology transfer agreements, which play a vital role in the global neuroscience market.

Report To Be Covered

Sales Revenue:Market Share, Growth Rate, Current Market Analysis.Product Revenue for Top Players: Market Share, Growth Rate, Current Market Situation Analysis.Industry Trends: United States and Other Regions Revenue, Status and Outlook.Market Segment: By Types, By Applications, By Regions/ Geography.Market Environment: Government Policies, Technological Changes, Market Risks.Market Drivers: Growing Demand, Reduction in Cost, Market Opportunities and Challenges.Competitive Landscape: By Manufacturers, Development Trends, Marketing Area

Get Sample Copy of Report @https://www.persistencemarketresearch.com/samples/13390

Company Profiles

North America and Europe are expected to dominate the global neuroscience market in the assessed period of 8-years that is between 2017 and 2025.

Global Neuroscience Market: Relevance and Impact of Factors

Get To Know Methodology of Report @https://www.persistencemarketresearch.com/methodology/13390

Global Neuroscience Market: Forecast by Component Type

On the basis of component type, the global neuroscience market is segmented into instrument, software and services. Instrument segmented is sub-segmented into MRI imaging systems and neuromicroscopy, while services segmented divided into consulting services, installation services and maintenance services.

Instrument segment dominated the global neuroscience market in revenue terms in 2016 and is projected to continue to do so throughout the forecast period. Instrument segment is the most attractive segment, with attractiveness index of 2.6 over the forecast period.

Instrument segment was valued atUS$ 221.6 Mnin 2016 and is projected to be valued atUS$ 408.1 Mn in 2025growing at aCAGR of 7.2%during the forecast period. This segment is expected to accounts for high revenue contribution to the global neuroscience market as compared to software and services segments over the forecast period.

Software segment is expected to be the second most lucrative segment in the global neuroscience market, with attractiveness index of0.3 duringthe forecast period. This segment was accounted for 15.4% value share in 2017 which is expected to drop down to 12.9 % revenue share in 2025.

Global Neuroscience Market: Forecast by End User

On the basis of end user, global neuroscience market is segmented into hospitals, diagnostic laboratories, research institutes, and academic institutes.

Diagnostics laboratory segment is expected to be the second most lucrative segment in the global neuroscience market by 2025 end. However, in terms of CAGR and revenue share, hospitals segment is expected to lead he market throughout the estimated period. In 2025, hospital segment is likely to grab 40.2% market share in 2025, expanding at a robustCAGR of 7.3%during the estimated period.

Research institutes segment is expected to be the least attractive segment in the global neuroscience market, with attractiveness index of 0.7 during the forecast period.

Access Full Report @https://www.persistencemarketresearch.com/checkout/13390

Explore Extensive Coverage of PMR`sLife Sciences & Transformational HealthLandscape

Proton Therapy Systems Market

Proton Therapy Market Segmented By Single Room, Multiple Room Set up Type with Head and Neck Cancer, Brain Cancer, Sarcoma Pediatric Cancer, Gastro-intestinal Cancer, Prostate Cancer, Lung Cancer Indication.For More Information

Trauma Fixation Devices Marketglobal trauma fixation devices market is estimated to represent more than US$ 450 Mn of the total market in 2017 and is estimated to reach little more than US$ 800 Mn by 2025 end, expanding at CAGR of 7.5% over the forecast period of 20172025.For More Information

About us:

Persistence Market Research (PMR) is a third-platform research firm. Our research model is a unique collaboration of data analytics andmarket research methodologyto help businesses achieve optimal performance.

To support companies in overcoming complex business challenges, we follow a multi-disciplinary approach. At PMR, we unite various data streams from multi-dimensional sources. By deploying real-time data collection, big data, and customer experience analytics, we deliver business intelligence for organizations of all sizes.

Our client success stories feature a range of clients from Fortune 500 companies to fast-growing startups. PMRs collaborative environment is committed to building industry-specific solutions by transforming data from multiple streams into a strategic asset.

Contact us:

Ashish KoltePersistence Market ResearchAddress 305 Broadway, 7th FloorNew York City,NY 10007 United StatesU.S. Ph. +1-646-568-7751USA-Canada Toll-free +1 800-961-0353Sales[emailprotected]Websitehttps://www.persistencemarketresearch.com

See more here:
PMR : Detailed Examination Of The Neuroscience Market Will Reach US$ 520 Mn By 2025 - Cole of Duty

Save 75% one the FitMind Neuroscience-Based Meditation App – Geeky Gadgets

We have a great deal on the FitMind Neuroscience-Based Meditation App in the Geeky Gadgets Deals store today, you can save 75% off the regular price.

The FitMind Neuroscience-Based Meditation App is available in our deals store for just $49, it normally retails for $200.

The problem with meditation is that there are so many different methods; its hard to know what to practice. Meditation can seem complex and difficult to master, or otherwise over-simplified. FitMind combines ancient techniques with western science to create an effective mental fitness program. The FitMind approach is taught at Fortune 500 companies, addiction centers, schools, and government organizations. Youll learn to master meditation in 30 days by progressing through a series of guided trainings. The FitMind app will also explain the science and psychology behind the practice and provide daily challenges for integrating it into your everyday life.

Here are some of the features:

Head on over to our deals store at the link below for more details on this great deal on the FitMind Neuroscience-Based Meditation App.

Get this deal>

Read more:
Save 75% one the FitMind Neuroscience-Based Meditation App - Geeky Gadgets

The neuroscience of stress – Trinidad News

FeaturesRachael Espinet2 Days AgoKheston Walkins is the owner of Allegory, a neuro-innovation company that uses neuroscience to teach people how to regulate their moods. -

GLOBALLY, mental health experts are bracing themselves for a mental health fallout from the covid19 public health crisis.

Some people are anxious about catching the disease, while others worry about their finances.

As people in TT are confined to their homes, some peoples rates of stress have gone up while for others the stressors of everyday life have been removed.

People living in hostile homes, who lost their income or are living with trauma may be experiencing intensified stress.

Others whose basic needs such as food, shelter and livelihood are fulfilled are probably enjoying the slowdown. People are learning to bake, are spending time with their families and seeking out those they love while they are stuck at home.

But that slowdown cannot last forever, and stress will again creep back into their lives when the country gets busy again.

On May 6, Health Minister Terrence Deyalsingh spoke about the impending psychological aftermath of the stay-at-home measures. The ministry is working on a countrywide attempt to treat with the mental health needs of citizens.

Newsday presents a two-part series on the science of stress the biology of stress and how someone can recognise signs of stress to help them manage their mood.

On May 1 Newsday spoke to Kheston Walkins, owner of Allegory, a neuro-innovation company that uses neuroscience to teach people how to regulate their moods.

Stress is tension, pressure or strain in the body. It is the bodys reaction to external stimuli, such as sitting at a desk for too long, a fight with a loved one, staring at screens or any perception of danger.

Stress is the limbic systems way of communicating something is wrongand needs to be rectified. The limbic system is the part of the brain responsible for emotions and memory. The amygdala is responsible for the fight, flight or freeze response.

The human brain evolved to react in this way to signs of threats. When a body is stressed the heart and breathing rate increase.

In those conditions, the body releases stress hormones such as adrenalin, noradrenalin and cortisol. Adrenalin and noradrenalin are neurotransmitters that get the body ready to move in the fight, flight or freeze response. Adrenalin increases blood flow to muscles. Noradrenaline gets the body ready to react.

Cortisol is the stress hormone that tells the body it is no longer under threat and reaction can end.

The stress response hormone system provides an instant response to a threat but quickly returns to normal homoeostasis.

However, in chronically stressed people and people who are traumatised, their stress hormone system continues to secrete stress hormones long after the threat is gone.

Stress may seem benign, but many people have been living with stress for such a prolonged period that they arent aware that their moods are negatively altered because of the stress.

Stress can make you irritable, hostile or even violent.

Why do we have these physical responses to stress? Two hundred thousand years ago homo sapiens evolved in East Africa. The brain evolved over hundreds of thousands of years to deal with deadly threats that no longer exist.

Plover Avenue, Maloney Gardens, under water in October 2018. Flooding is an anticapted annual stress in TT during the rainy season. -

Think in a less civilised setting, and youre hunting an animal or there are wild animals around, you want to be able to have your heart rate increase, have your breathing rate increase because it oxygenates your blood and it sends more oxygen to your brain and the muscles you would need for running, Walkins said.

As there are fewer physical threats, people get stressed, the brain releases the same primal response from 200,000 years ago. The body will experience elevated heart and breathing rates but the energy created to fight off the threat often does not get consumed.

When you get scared, you run. In primary school, we hit a jep nest or the neighbours dog and you run. You run away, pant, and the endorphins start flowing to make the body feel good.

However, there are situations where people feel anxious, but there is no end, or consumption of energy, and that is problematic.

Eustress, distress, chronic stress and acute stress

Stress can be acute or chronic. If a person is surprised, that stress is acute and activates the stress response. Its not necessarily bad: there is eustress and distress.

Eustress is a positive and temporary stress that enables people to be more alert. If a person has an exam, that stress compels students to double-check their work. Or if youre walking in an unsafe area, youre more vigilant about the surroundings.

This stress can work well in the short term because cortisol increases memory retention. It accelerates the transformation of an experience from short- to long-term memory.

Darran Bonval of Plover Avenue, Maloney Gardens, shows the destruction in his home from floodwaters on October 2018. Flooding is an anticaped stress TT during the rainy season. -

This is a positive use of stress. But there is another stress that can be negative. Where you worry about things that (have a) low likelihood of happening, thats anxiety.

Nothings wrong with being anxious, but chronic anxiety is a problem.

Someone with chronic anxiety is also chronically stressed. Cortisol is secreted throughout the body over an extended period. Chronic stress for prolonged periods can cause negative effects in the prefrontal areas of the brain and places associated with memory.

This is one of the reasons why people who are high-stressed tend to be forgetful and they worry, and that in turn makes them more stressed, because they worry they are forgetting.

The triad of fulfilment or frustration: thoughts, feelings, actions.

When someone gets hungry, they are compelled to go get something to eat. If they dont get the food, they would then get angry or hangry hungry angry.

When a person is hangry, they are less tolerant of other people and are easily irritated. This is an emotional reaction to a biological need.

Most people think everything starts with a thought, but you could start with a feeling. If youre hungry, you could generate irritable thoughts. Youre not thinking youre hungry, youre thinking. This person is annoying.

The same is true when the body hasnt gotten enough sleep, is physically exhausted or if a woman has premenstrual syndrome (PMS).

You have a feeling. That can be connected to a thought, but if you dont have an action, it creates a loop of frustration. If youre anxious, you dont want to feel like that.

The body needs a release from the anxiety, otherwise it gets frustrated. The body does not want to be stressed, so a person is compelled to engage behaviour to mitigate the stress, such as walking away from the stressor, drinking alcohol or eating sweet or oily food. But these are cosmetic solutions and dont relieve the physiological stress response.

Not getting what you need creates frustration. Theres maladaptive behaviour that can result.

This may be substance abuse and violence, which Walkins describes as maladaptive behaviour because it does not benefit the organism.

But it happens. In children, you see them lash out because they cant get what they want, and they cant calm down. They dont know how.

And you see this with adults. When you say, Just calm down, that gets them more frustrated.

Telling someone to calm down invalidates how someone feels. If they cant control how they are feeling, it frustrates them further.

In part two of the Science of Stress, Walkins will discuss techniques he teaches his clients to deal with stress on Thursday.

See the original post here:
The neuroscience of stress - Trinidad News

To Succeed With Neuromarketing, What Do You Need to Know? – INSEAD Knowledge

Much of the classic market research advice applies to consumer neuroscience as well but the emerging field also features unique challenges.

Companies once viewed neuromarketing as a risky, perhaps overhyped proposition. But scepticism is now retreating in the face of mounting research evidence. A raft of recent studies confirm that, used properly, brain-scan technology (e.g. fMRI, EEG, fNRIS) is capable of revealing the reasons for consumers preferences, capturing their emotional reactions to ads and products, and (in some cases) predicting their behaviour, with greater accuracy than conventional focus groups and surveys.

The further development of the field will depend on marketers and companies adopting sensible internal standards for conducting neuromarketing research. Otherwise, there will be no reliable way to determine causation and therefore know whether and how to apply neuromarketing techniques within specific real-world marketing contexts.

It was encouraging to see, as part of an industry survey that we conducted for our recently published teaching note, that this is in fact a high priority for players in this space. We heard from many companies employing much more appropriate methods to verify neurometrics as compared to the past. To aid this evolution, we offer four suggestions for designing effective neuromarketing projects. Some of our advice would also apply to any type of market research project.

Step 1: Know what you want to know

A good neuromarketing study will be aimed at answering a few key questions, at most. More than that will require an excess of statistical comparisons that will bias your results and call for multiple comparison corrections.

The questions youre trying to answer must allow for concrete answers to emerge from neuromarketing analysis. For example: Do my online customers pay more attention to product photos or prices? or Should I use photos of satisfied customers or frolicking puppies on my website, in order to increase emotional engagement?

Notice that the above questions incorporate both a dependent variable the desired outcome, e.g. online sales or emotional engagement and an independent variable, or the thing that you hope will affect the dependent variable (in the above example, visual elements on a website). The questions also assume a hypothesised relationship between the variables, e.g. that diverting attention from prices to product photos will increase sales. Therefore, the purpose of the experiment will be to assess whether this presumed relationship holds true in reality. Results should be closely analysed with this in mind.

Step 2: Know what you want to do

Before you start collecting any data, youll want to prepare a detailed analysis plan. This will include:

In some industries, it is common practice to officially register and at least publish partial analysis plans (e.g. clinical trials in the pharmaceutical industry). Pre-registration can help prevent dubious interpretations of the results when they become public. Several online resources are available for this, such as the Open Science Framework or Aspredicted.org.

Step 3: Know what you have done

Neuromarketing studies are especially prone to technical glitches and random mischance, such as EEG sensors coming loose or excessive head motion distorting electromagnetic signals. To spot any mutant data before they influence results, it is crucial to visualise distributions before performing any data analysis.

You should also strategically violate study parameters to ensure the mechanisms are working as intended. For example, if you were measuring whether puppy photos or images of happy customers elicit more emotional engagement, you should intersperse some sad faces amidst the smiles. If the switch were not accompanied by a difference in the data, there would likely be something amiss with the collection or pre-processing of the data.

Step 4: Know whether you could do it again

When it comes to the replicability and reliability of your results, dont rely on assumptions. You should have a method for ascertaining the validity of your data-set. For example, one leading internet company splits its neurometric data in half. If the results are truly representative, the two halves should be statistically similar. With statistical software, you can bisect your data at random hundreds of times. Findings should be consistent no matter how you slice the numbers.

Another approach is to cross-validate the same question using several techniques. Confectionary manufacturer Ferreros Shopper Neuroscience department runs implicit association tests and in-store A/B testing to complement neuromarketing studies.

One more thing

Before launching their first foray into the field, companies should also familiarise themselves with the Neuromarketing Science & Business Association (NMSBA)s Code of Ethics for neuromarketing vendors. All NMSBA members are officially required to abide by the code, which covers, among other things, data privacy, participant consent and protocol transparency. The associations online directory lists nearly 80 member companies.

Companies anxious about choosing the right vendor should also heed neuroscience researcher Joe Devlins five warning signs of unscrupulous neuromarketing. In addition to keeping a finely calibrated B.S. detector, Devlin suggests being sceptical of companies making overly simplistic claims about how the human brain works, touting secret sauce analytical techniques or offering a single solution for every problem.

For further information, we invite you to download our recently published teaching note designed to introduce professionals to the neuromarketing field.

Hilke Plassmann is the Octapharma Chaired Professor of Decision Neuroscience at INSEAD. She is a principal investigator at the Sorbonne Universitys Brain and Spine Institute (ICM), as well as the co-director of theBusiness Foundations Certificate(BFC) programme at INSEAD.

Aiqing Ling (INSEAD PhD) is an Assistant Professor of Marketing at University College Dublin.

Dont miss our latest content. Download the freeINSEAD Knowledge apptoday.

Follow INSEAD Knowledge onTwitterandFacebook.

Read more:
To Succeed With Neuromarketing, What Do You Need to Know? - INSEAD Knowledge

University at Buffalo’s John Paul Eberhard dies of COVID-19 compications – The Architect’s Newspaper

John Paul Eberhard, the founding dean of the University at Buffalo (UB) School of Architecture and Planning, died of coronavirus complications on Saturday, May 2, at the age of 93.

Eberhard led a long and colorful career. After serving in the marines during and after World War II and attending the University of Illinois at Urbana-Champaign, Eberhard formed a company with his friends, Creative Buildings, that was active through much of the 1950s, during which time Eberhard patented a design for a prefabricated chapel.

In 1957, he attended MIT as a Sloan Fellow, receiving a masters in industrial management. He then worked at Sheraton Hotel Corporation for a few years before working for the federal government in the Commerce Department, where he eventually became the director of the Institute for Applied Technology. In 1968, he moved to Buffalo after UB president Martin Meyerson tapped him to start the universitys new architecture school, which he ran until 1973.

Eberhard shaped an unconventional school, guided by ideas from general systems theory. He was very interested in the social systems that architecture was and is involved in. He envisioned a new role for architects where they coordinate interdisciplinary networks of engineers, politicians, and more. He was quoted on the cover of the May 8, 1969, issue of Engineering News-Record as saying Architects are obsolete.

After leaving Buffalo in 1973, Eberhard became president of the AIA Research Corporation, where he stayed until 1978. From 1981 to 1988 he was the executive director of the Building Research Board at the National Academy of Sciences and the National Research Council, after which he became head of the department of architecture at Carnegie Mellon University in Pittsburgh, Pennsylvania, from 1989 to 1994. From 1995 to 1999, he served as the director of discovery at the American Architectural Foundation, where Eberhard became interested in the use of neuroscience for spatial design, and in 2003, he founded the Academy of Neuroscience for Architecture.

He is survived by four children, as well as step-grandchildren and great-grandchildren.

Continue reading here:
University at Buffalo's John Paul Eberhard dies of COVID-19 compications - The Architect's Newspaper

Internet-delivered CBT just as effective as face-to-face treatment for health anxiety – News-Medical.Net

Reviewed by Emily Henderson, B.Sc.May 13 2020

Researchers at Karolinska Institutet in Sweden have compared two ways of delivering cognitive behavioral therapy, CBT, to treat people with health anxiety, a condition that may increase in the wake of COVID-19. Out of about 200 study participants, half received CBT over the Internet and half were treated with conventional face-to-face CBT. The results, published in JAMA Psychiatry, show that Internet-delivered treatment had comparable effects, and could serve as an alternative to physical meetings in helping people who are worried about their health.

The study is unique in that it is the first direct comparison of face-to-face CBT and Internet-delivered CBT for health anxiety. The results show that a treatment delivered exclusively online is sufficient to achieve tough and required behavioral changes. This is especially relevant now when the coronavirus pandemic limits our opportunities for physical meetings, while the fear of being affected by a severe health condition is discussed more frequently."

Erik Hedman-Lagerlf, professor of psychology and researcher at the Department of Clinical Neuroscience, Karolinska Institutet

Health anxiety, also referred to as hypochondriasis, is characterized by an excessive and persistent fear or worry about serious illness. It often leads to significant suffering and functional impairment. , About 3.5 percent of the general population and up to 20 percent of patients in medical clinics are estimated to suffer from the condition, which causes great strain on the health care system.

In face-to-face CBT, which typically involves weekly sessions with a mental health clinician, about two thirds of patients respond to treatment. However, given the prevalence of health anxiety and scarcity of mental health professionals, the need for treatment far exceeds the availability of evidence-based face-to-face therapy. The researchers therefore wanted to examine the effect of an Internet-based treatment where the patient has access to information online and communicates regularly with a therapist through an email-like system. The patient also engages in behavioral changes in their day-to-day life, just as in the case of face-to-face CBT.

In the study, 204 adults with health anxiety were randomized to receive either face-to-face or Internet CBT for a period of 12 weeks. The participants were asked to rate their level of health anxiety each week using a standardized questionnaire commonly referred to as the Health Anxiety Inventory.

According to the researchers, Internet CBT had effects largely on par with the face-to-face treatment. This was despite the fact that the average Internet-therapist spent only 10 minutes per patient per week compared with about 45 minutes in the other group.

"One significant advantage is that the therapist can help more patients in the same time, but also that the treatment can be delivered regardless of the patient's geographical location, including to people living in rural areas," says Erland Axelsson, psychologist and researcher at the Department of Clinical Neuroscience, Karolinska Institutet. "The fact that you can access the content and communicate with your therapist at any time of the day also means that people who struggle to take time off from work can take part in treatment."

Another positive aspect of online CBT is that patients who are reluctant to seek psychological treatment due to perceived stigma may be more inclined to seek help, Erland Axelsson adds.

The study was conducted from 2014 to 2020 as a collaboration between Gustavsberg's primary care clinic and Karolinska Institutet. This research was financed by Karolinska Institutet, Region Stockholm, and Psykiatrifonden. Some of the authors have reported conflicts of interest including the co-authorship of a self-help book for health anxiety and shareholdings in a company specializing in online psychiatric symptom assessment.

Continue reading here:
Internet-delivered CBT just as effective as face-to-face treatment for health anxiety - News-Medical.Net

Effects of internet CBT for health anxiety on par with face-to-face treatment – Science Codex

Researchers at Karolinska Institutet in Sweden have compared two ways of delivering cognitive behavioral therapy, CBT, to treat people with health anxiety, a condition that may increase in the wake of COVID-19. Out of about 200 study participants, half received CBT over the Internet and half were treated with conventional face-to-face CBT. The results, published in JAMA Psychiatry, show that Internet-delivered treatment had comparable effects, and could serve as an alternative to physical meetings in helping people who are worried about their health.

"The study is unique in that it is the first direct comparison of face-to-face CBT and Internet-delivered CBT for health anxiety," says Erik Hedman-Lagerlf, professor of psychology and researcher at the Department of Clinical Neuroscience, Karolinska Institutet. "The results show that a treatment delivered exclusively online is sufficient to achieve tough and required behavioral changes. This is especially relevant now when the coronavirus pandemic limits our opportunities for physical meetings, while the fear of being affected by a severe health condition is discussed more frequently."

Health anxiety, also referred to as hypochondriasis, is characterized by an excessive and persistent fear or worry about serious illness. It often leads to significant suffering and functional impairment. , About 3.5 percent of the general population and up to 20 percent of patients in medical clinics are estimated to suffer from the condition, which causes great strain on the health care system.

In face-to-face CBT, which typically involves weekly sessions with a mental health clinician, about two thirds of patients respond to treatment. However, given the prevalence of health anxiety and scarcity of mental health professionals, the need for treatment far exceeds the availability of evidence-based face-to-face therapy. The researchers therefore wanted to examine the effect of an Internet-based treatment where the patient has access to information online and communicates regularly with a therapist through an email-like system. The patient also engages in behavioral changes in their day-to-day life, just as in the case of face-to-face CBT.

In the study, 204 adults with health anxiety were randomized to receive either face-to-face or Internet CBT for a period of 12 weeks. The participants were asked to rate their level of health anxiety each week using a standardized questionnaire commonly referred to as the Health Anxiety Inventory.

According to the researchers, Internet CBT had effects largely on par with the face-to-face treatment. This was despite the fact that the average Internet-therapist spent only 10 minutes per patient per week compared with about 45 minutes in the other group.

"One significant advantage is that the therapist can help more patients in the same time, but also that the treatment can be delivered regardless of the patient's geographical location, including to people living in rural areas," says Erland Axelsson, psychologist and researcher at the Department of Clinical Neuroscience, Karolinska Institutet. "The fact that you can access the content and communicate with your therapist at any time of the day also means that people who struggle to take time off from work can take part in treatment."

Another positive aspect of online CBT is that patients who are reluctant to seek psychological treatment due to perceived stigma may be more inclined to seek help, Erland Axelsson adds.

The study was conducted from 2014 to 2020 as a collaboration between Gustavsberg's primary care clinic and Karolinska Institutet. This research was financed by Karolinska Institutet, Region Stockholm, and Psykiatrifonden. Some of the authors have reported conflicts of interest including the co-authorship of a self-help book for health anxiety and shareholdings in a company specializing in online psychiatric symptom assessment.

Go here to see the original:
Effects of internet CBT for health anxiety on par with face-to-face treatment - Science Codex

Odor habituation is driven by important signal filtering process, shows study – News-Medical.net

"Imagine a dog playing in a garden and smelling all of these different flowery smells, and then somewhere in the distance a predator appears, like a fox. The raw input coming into the dog's nose is a smell that consists of something like 90% flowers and only five or 10% of this predator," CSHL Associate Professor Saket Navlakha explained.

"The question that we sought out to study here is, 'how does this dog suppress this uninformative signal of all these flowers... and amplify the significant part, which is the predator, so that it then reacts appropriately?"

Dogs have complex brains, so researchers at Cold Spring Harbor Laboratory (CSHL) turned to fruit flies to figure it out. How does the simple fly brain learn to ignore prevalent odors to focus on newer but rarer odorants? These findings may apply to dogs or humans, and could be used to train artificially intelligent machines.

In the May 11 issue of the scientific journal PNAS, postdoctoral researcher Yang Shen and Navlakha outline how this surprisingly complex neural task, called odor habituation, happens in the fly brain and can be translated into computer code.

According to Shen, fruit flies are frequently in situations where their tiny brains need to distinguish between many many 'usual' smells and something potentially more important.

A fruit fly "has about 100,000 neurons in its brain and the actual connectivity of many of these neurons has now been mapped out," Navlakha added.

This allows us to understand what are the mechanisms that the brain uses to solve this habituation problem from an algorithmic perspective. So that became the launching point for this project."

Saket Navlakha, Associate Professor, Cold Spring Harbor Laboratory

The researchers found that odor habituation is driven by an important signal filtering process. When a fly detects an odor, a few select neurons (called Kenyon cells) respond to it. The pattern of firing in these responding neurons make up what's called the "tag" for the odor.

If an odor is constantly present but conveys no urgent information to the fly, the neurons that make up the odor's tag will start to decrease their activity over time.

This is the brain habituating to a background smell. An odor tag with fewer active neurons is less likely to elicit a response in an organism than an odor with lots of neuron activity. As a result, smells that are around all the time can be ignored in favor of a new odor that is faint but important.

A fly brain suppresses responses to repeated odors, but the process can also be reversed if the odor becomes more rare or more important to the fly.

"By framing this computationally, we can better our understanding of the whole process of how signals are being processed in the brain," Shen said.

Navlakha is on a mission to bridge the divide between computational research and neuroscience.

"One of the goals of this entire research direction is to try and understand the brain as a kind of library of algorithms that has been evolved to solve basic information processing problems," he said. "This odor habituation process is something that has not been extensively used in, for example, robotics applications where you have a lot of streaming data and you want to filter unnecessary data."

"It wasn't our goal to say that this algorithm from neuroscience is better than anything else that anyone has developed," he added, "but it has been an opportunity to understand how biology solves this problem and how habituation affects our ability to perceive and discriminate odors."

More:
Odor habituation is driven by important signal filtering process, shows study - News-Medical.net