Artist, writer, and experimental philosopher Jonathon Keats, fresh from his recent Reciprocal Biomimicry project, is back, and this time its wearable. Or wearables. Based on recent advances in neuroscience, Keats is presenting The New Look of Neuroscience at Modernism Gallery in San Francisco March 16, 2017. (One wonders why the launch isnt April 1.) Its clothing designed to alter ones self-perception.

Wearing clothes that make you feel good isnt new, of course, but Keats press release claims to be applying cutting-edge neuroscience to millennia of costume history. Superego Suits, he says, alter ones biochemistry and brain/body communication. As such, they provide functionality far beyond todays internet-connected wearables that do little to enhance our personas. With existing tech, Keats notes, "psychologically you still remain your same old self. Glassholes will be Glassholes.

Keats four new wearable prototypes will be on display at the show, along with fashion photography by Elena Dorfman, who captured Wilhelmina International model Anna Sophia Moltke wearing the cutting-edge accessories.

(ELENA DORFMAN)

Here's a video of the photo shoot.

(ELENA DORFMAN)

These sunglasses leverage interception, a relatively unheard-of sensory system that involves awareness of ones autonomic processes. Superego shades have irises that open and close in sync with the wearers breathing, raising his or her consciousness of his or her respiration. And probably freaking out anyone the wearer is talking to.

The mechanics (ELENA DORFMAN)

(ELENA DORFMAN)

The bracelets can encourage the wearer to assume a power pose, boosting self-assurance through the release of testosterone.

The mechanics (ELENA DORFMAN)

(ELENA DORFMAN)

How about expanding ones sense of reach not to mention one's literal personal space with rings the have telescopic extenders? (You might want to wear Superego sunglasses for eye protection if youre having a conversation with someone wearing these.)

The mechanics (ELENA DORFMAN)

(ELENA DORFMAN)

Superego shoes offer heels whose height can be adjusted to ensure the wearer is always taller than anyone with whom he or she is speaking.

The mechanics (ELENA DORFMAN)

Keats says his designs are also reversible, allowing wearers to become even less of who they are should they already consider themselves to be a bit much. He plans for future Superego Suit designs to have the ability to measure and modulate hormone levels to amplify or reduce confidence as a situation requires.

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These Wearables Are All About Neuroscience - Big Think