Category Archives: Neuroscience

Neuroscience – sinauer.com

Dale Purves is Director of the Neuroscience and Behavioural Disorders program at DukeNUS Graduate Medical School and Executive Director of the Neuroscience Research Partnership at A*STAR (both located in Singapore).

George J. Augustine is Director of the Center for Functional Connectomics in Seoul, Korea.

David Fitzpatrick is Chief Executive Officer and Scientific Director of the Max Planck Florida Institute for Neuroscience.

William C. Hall is a Professor in the Department of Neurobiology at the Duke University School of Medicine.

Anthony-Samuel LaMantia is a Professor of Pharmacology & Physiology at The George Washington University and Director of the GW Institute for Neuroscience.

Leonard E. White is an Associate Professor in the Department of Neurobiology at the Duke University School of Medicine.

Companion Website (sites.sinauer.com/neuroscience5e) The Neuroscience companion website features review and study tools to help students master the material presented in the neuroscience course. Access to the site is free of charge and requires no access code. The site includes:

Sylvius 4 Online: An Interactive Atlas and Visual Glossary of Human Neuroanatomy S. Mark Williams and Leonard E. White (Free online access code provided with every new copy of the text)

Sylvius 4 provides a unique digital learning environment for exploring and understanding the structure of the human central nervous system. Sylvius features fully annotated surface views of the human brain, as well as interactive tools for dissecting the central nervous system and viewing fully annotated cross-sections of preserved specimens and living subjects imaged by magnetic resonance. This new online version of Sylvius is more than a conventional atlas; it incorporates a comprehensive, visually-rich, searchable database of more than 500 neuroanatomical terms that are concisely defined and visualized in photographs, magnetic resonance images, and illustrations.

Instructors Resource Library (ISBN 978-0-87893-589-5)

The Neuroscience Instructors Resource Library includes a variety of resources to help in developing your course and delivering your lectures. The Library includes:

Online Quizzing Adopting instructors have access to a bank of online quizzes that they can choose to assign or let their students use for self-review purposes. Instructors can use the quizzes as is, or they can create their own quizzes using any combination of publisher-provided questions and their own questions. The online grade book stores quiz results, which can be downloaded for use in grade book programs. (Student access to the quizzes requires instructor registration.)

If you have adopted this text for course use (within the U.S. or Canada) and are interested in the instructors supplements that accompany the text, please contact Linda VandenDolder, [emailprotected]. Outside the U.S. or Canada? Check the orders and returns page for the distributor in your region.

Read the original here:
Neuroscience - sinauer.com

How BMY’s Neuroscience, Immunoscience Segments Performed in 2016 – Market Realist

Bristol-Myers Squibbs Valuation Is Improving from 2016 Levels PART 7 OF 8

Bristol-Myers Squibbs (BMY) Neuroscience segments sales fell more than 83% in 2016, while its Immunoscience segments sales rose ~20% in the year compared to 2015.

BMYs Neuroscience segment is represented by its drug Abilify, while its Immunoscience segment is represented by its drug Orencia.

Abilify is an antipsychotic agent used in the treatment of schizophrenia and major depressive disorders. Its part of BMYs alliance with Otsuka Pharmaceutical Co.

Following the loss of its exclusivity in US markets, Abilifys revenue fell more than 83% in 2016. Abilify reported sales of $128 million in 2016. The company lost exclusivity for Abilify in European markets in 2014, affecting its sales slightly. Abilify is a product with ahigh profit margin, so lower Abilify sales had a negative impact on BMYs gross margin in 2016.

Other drugs for the treatment of schizophrenia include AstraZenecas (AZN) Seroquel XR, Johnson & Johnsons (JNJ) Invega Sustenna, and Sunovion Pharmaceuticals (SEPR) Latuda.

Orencia is a fusion protein used in the treatment of rheumatoid arthritis and related indications. Orencias revenue rose ~20% to $2.3 billion in 2016, compared to $1.9 billion in 2015, following higher demand and a higher net average selling price.

Other drugs for the treatment of rheumatoid arthritis include AbbVies (ABBV) Humira, Amgens (AMGN) Enbrel, and Pfizers (PFE) Celebrex. To divest risk, investors can consider ETFs such as the iShares US Healthcare ETF (IYH), which holds 3.0% of its total assets in Bristol-Myers Squibb.

Read the original:
How BMY's Neuroscience, Immunoscience Segments Performed in 2016 - Market Realist

US Attorney’s Office launches investigation of Swedish neurosurgery unit – The Seattle Times

Swedish CEO Guy Hudson wrote in a memo to staff members Wednesday that the U.S. Attorneys Office is now among the agencies reviewing practices at the institute, based at the Cherry Hill campus in Seattle.

The U.S. Attorneys Office has launched an investigation of Swedish Healths neurosurgery unit, adding a new layer of scrutiny to a distinguished institute that was recently the subject of stories in The Seattle Times.

Swedishs interim CEO, Dr. Guy Hudson, wrote in a memo to staff members Wednesday that the U.S. Attorneys Office is now among the agencies examining practices at the facility.

As with all regulatory reviews, we will cooperate fully to ensure that we are living our values and upholding the highest standards, Hudson said in his message. In a statement to The Times, Hudson said the investigation will help Swedish understand the full extent of the issues so we can quickly and thoroughly address them.

A Swedish spokeswoman said she did not immediately have details about the scope of the federal inquiry, or whether it was a criminal or civil examination. The U.S. Attorneys Office in Seattledeclined comment.

The Seattle Times published an investigation of the Swedish Neuroscience Institute last month, exposing turmoil and a range of internal concerns about patient care. The Times documented concerns among staffers about how some surgeons juggled multiple operations at the same time. And patient-safety indicators showed the Swedish-Cherry Hill campus, where the neuroscience institute is based, lagging behind peer hospitals on some measures.

The internal concerns had emerged amid dramatic growth in the number of surgeries and billings at the institute in recent years. In 2015, the Swedish-Cherry Hill campus had the highest Medicare reimbursements per inpatient visit of any U.S. hospital with at least 150 beds.

Over the past few weeks, in the fallout from The Times investigation, Swedish CEO Tony Armada resigned, as did the Swedish Neuroscience Institutes top surgeon, Dr. Johnny Delashaw. State health regulators also have launched an investigation into the practices at Swedish-Cherry Hill.

Hudson, who was appointed interim CEO after Armadas departure, apologized to staff in an interview last week, saying leaders had failed to act quickly enough on the concerns raised by caregivers. He said some staffers felt as if there was a culture of intimidation that punished those who tried to raise concerns.

Swedish operates as part of the Providence St. Joseph Health system, which encompasses 50 hospital campuses in seven states. Providence is headed by Dr. Rod Hochman, who was CEO of Swedish until 2012, when Providence and Swedish merged.

Hochman, in his first substantial remarks since The Times investigation, wrote to Swedish staffers on Tuesday to say that he has refrained from commenting to give Hudson the space he needs to make the necessary decisions and take action to begin restoring accountable senior leadership and trust among our caregivers and the community.

Though you have not heard from me directly, Swedish has been very much on my mind, Hochman wrote. I care deeply about the organization and am painfully aware that this has been a difficult time for all of you.

Swedish staffers have expressed frustration in recent days that Hochman hasnt taken responsibility for some of the issues at Swedish. Delashaw, the workhorse surgeon who faced numerous internal complaints about his practices, was initially hired by Providence in 2013 and placed at Cherry Hill despite questions about his work that had surfaced in California.

Hochman said in his staff memo that Delashaw was initially hired by our chief clinical officer at the time, not me.

At the end of 2014, the neuroscience institute was looking for a new leader. Four people who attended a small meeting called by Hochman have said Hochman quashed discussion of a national search for a new leader and instead told surgeons the new leader would be chosen internally. Despite dozens of internal complaints about Delashaw, he was elevated to be the neuroscience institutes leader.

At times, workers raised concerns about Delashaw to Hochman, according to records. Dr. Ralph Pascualy, then the chief executive of physicians at Swedish, confronted Hochman about Delashaw in a November memo that urged Hochman to take action.

You are perceived as giving him special privilege and honor when he is held in extremely low regard by every other physician on the medical staff, Pascualy wrote.

View original post here:
US Attorney's Office launches investigation of Swedish neurosurgery unit - The Seattle Times

The Neuroscience of Seeing an Ex – Discover Magazine

When I arrived at the wine bar, there was only one open table dimly lit and intimate. The booze, music and candlelight felt like a callback to our first kiss 15 years before, almost to the day.

There was no sign of him, so I ordered a chardonnay and two small plates, and tried to focus on the novel I brought with me, ironically titled What She Knew. Instead, I found myself flashing back to the last time I saw him.

We had just returned from a trip to Napa to scout wedding venues. After a heated kiss, I drove to my apartment 95 miles away.

Days later, I learned hed been cheating on me, and I ended our six-year relationship the best of my life up to that point with a two-line email. He fired back with a litany of messages, which began with profanity and culminated in pleas.

PLEASE DONT LEAVE ME. . . YOU ARE MY EVERYTHING, he screamed through the screen.

He sent texts, letters, roses, and initiated countless hang-up calls.

I never responded. I never told him a mutual friend confirmed my suspicions. I never considered reconciling.

Over the years, we corresponded intermittently, but not about anything deep and never to revisit our history. But when work took me to his hometown of Santa Barbara, I reached out and asked if hed like to meet.

Im happily married with kids. Hes engaged. Whats the harm?

Apparently my urge to reconnect with an ex makes sense. The brain develops pathways based on learned patterns, says love expert Helen Fisher, a senior research fellow at the Kinsey Institute, Indiana University. So, if you laid down a powerful pattern that this person was your life partner, your brain can retain traces of that circuitry, even after youve bonded with someone new.

Nevertheless, I struggled to understand why, even though its certainly not the case for everyone especially those who have had toxic relationships I felt so comfortable sitting across the table from someone who pulled the rug out from under me. So down the rabbit hole I went to find out what happens in our brains when we reunite with an old love.

Laying Down a Template I met Ben (not his real name) when we were both 26. We had a sweet, albeit star-crossed romance. He was an irrepressible free spirit, a dreamer, a romantic. I was an ambitious type A who played it safe. Like peanut butter and jelly, we complemented each other.

He was the first to make me dinner, teach me to surf in ice-cold waters and unlock the seemingly impenetrable fortress of my body. Together, we formed our identities and defined what love meant. In the process, he ingrained himself into my psyche.

Read the original here:
The Neuroscience of Seeing an Ex - Discover Magazine

Q&A: Neuroscience major Alex Gogliettino ’17 explores ‘what makes us who we are’ – Bates News

As an English major, I can guarantee that I wont be called upon to inject a drug into a mouse brain. But for neuroscience honors candidate Alex Gogliettino 17 of Branford, Conn., thats a basic skill.

Already accepted into doctoral programs in neuroscience for next year, Gogliettino has spent hundreds of hours in a Bates lab using a mouse model to analyze and interpret a possible treatment for an exceptionally rare autism-spectrum disorder in humans.

In preparation for his honors thesis research, he spent the past two summers working at Yale University in the lab of Dr. Marc Potenza, receiving support from a Bates Summer Research Fellowship and the Kelsey Prize for Neuroscience Research, named for Professor Emeritus of Psychology John Kelsey.

This year, hes brought all his Bates training to bear on his thesis, DNA Methylomics: Targeting TET1 as a Treatment for Intellectual Disability, and as he explained it to me, this was my immediate thought: This is important, and I need to know more.

My adviser and I are basically knocking down a protein that is, blocking it from being made in the brain to try to enhance learning and memory in mice that have been genetically modified to have a certain intellectual disability.

The protein is the one in my thesis title: TET1, or Ten-eleven translocation methylcytosine dioxygenase 1.

We are also trying to better understand the molecular mechanisms that underpin learning and memory.

Thats one of the biggest challenges in science: Communicating to individuals who are not necessarily involved in science what exactly you are doing.

My actual thesis delves deeply into the molecular biology, but in the first few pages I discuss what this topic means to me personally and how it is addressing a societal issue and a pressing biomedical issue, intellectual disability. I explain why Im intrigued by it.

OK, this gets pretty philosophical. Humans have the capacity to recall just crazy amounts of detail from earlier parts of our lives. And that capacity really is what makes us who we are. We are what we can remember about our past. Thats just crazy, and its just a unique, really interesting puzzle.

And also, there are diseases of the brain, like Alzheimers and many others, where individuals cant do that. And in rare disorders like the one I am studying, Pitt-Hopkins Syndrome, they have impaired language and memory function.

Individuals with this disease are missing a functional copy of a single gene known as Transcription Factor 4.

Pitt Hopkins is an extremely rare disease. There are only about 500 people in the world that we know of. Individuals with Pitt Hopkins Syndrome often do not develop language spoken or sign.

My project is based on Pitt Hopkins research being done at Bates by my thesis adviser, Andrew Kennedy. We think one of the reasons is a disruption in their capacity for verbal memory.

Hes new, and I didnt really meet him until this year.

Last year, I was taking a neuroscience class, and my professor, Nancy Koven, was saying how Bates was hiring a new professor and we should go to the research talk that each candidate gives. I went and I thought that he was asking really interesting questions about learning and memory.

So I just emailed him, a cold email saying, I would love to work with you. He emailed me back and said, That would be cool. Here are the projects that you can work on.

Alex Gogliettinos thesis adviser is Assistant Professor of Chemistry Andrew Kennedy, shown teaching an organic chemistry lab on Feb. 9, 2017, in Dana Chemistry Hall. (Josh Kuckens/Bates College)

I really like working with him. Hes always available through email, phone, etc. Hes only 33 and has just finished his post-doc so he knows whats like to be an undergrad.

More important, he also went to a small college, Providence College, so he knows what the relationship between a small-college professor and a student is. He really cares and understands that this whole thing is a learning experience.

The most important part was to make sure I familiarized myself with the literature, so I started reading last May. Thats probably one of the hardest parts of a project like this: wrapping your head around what is actually happening in the field, where the barriers to new knowledge are, and what we know vs. what we dont know. That is a really important part of science.

Last semester, almost every morning from around 9 to 12, I would write. I would have the most energy in the morning, and writing is very taxing, thats the best time for me.

The spot where I wrote really didnt matter. I would just go somewhere I was comfortable and could work for three hours. It would depend. I would mix it up. First floor of the library sometimes. Then the third floor, then the second floor. And sometimes in my room at my desk.

When you start familiarizing yourself with the field, the first pieces of literature you are going to read are pretty intense. Honestly, reading a scientific paper in an unfamiliar field takes about five hours to go through. Youve got to just take your time and start as early as you possibly can.

I started out with reading review articles, which are not necessarily studies per se, but are reviewing the literature. They give you a scope of the field. They give you perspective, help you familiarize yourself with the jargon and, again, tell you whats known and whats not known about the field.

And once I started to get a feel for that, I started delving deep into the hard-core research papers. It was daunting, a little bit, but I would just take my time.

The most interesting part are the questions we are asking about our ability to recall thingsfrom the past, and how that fits into the bigger picture of understanding how the brain gives rise to consciousness. That is the coolest part.

I think the most difficult part is that this work is technically difficult and very time-consuming. Thats not negative, just challenging.

Working with animals requires a good amount of dexterity and injecting drugs into a mouse brain is pretty hard. In the grand scheme of cognitive neurobiology research, its pretty simple surgery, but at the undergraduate level it is probably one of the most challenging things that I would do.

Neuroscience major Alex Gogliettino 17 of Branford, Conn., poses in a Carnegie Science Hall laboratory on Feb. 28, 2017. The red light helps create a calm environment for the labs work with mice. Since mice cannot see red light, they behave as they would in their preferred, darkened environment. (Josh Kuckens/Bates College)

Also, another component of my thesis involves working with big data and doing computer-science work, so I had to teach myself a lot of computer science stuff, too. That was tough and challenging, but you grow and learn a lot from it.

Especially with lab theses, there is only a certain amount of control when you run the experiments. And there is a lot of stuff you cant control. That is just going to happen.

One of the most important parts of doing thesis, and being involved with science at all, is just understanding that nothing is ever going to be perfect. You are going to mess up and you are going to fail. But dont be discouraged or shy away from that. Just learn from your mistakes and move on. Be a little too optimistic at times because you need that positive energy to keep going, because there will be a lot of roadblocks to be found, but you can overcome them.

I hope to continue doing neuroscience research for the next five years, at least.

Ive been accepted to a couple neuroscience Ph.D. programs, at Washington University and Vanderbilt, and am heading to Stanford for interviews this week.

I have the potential opportunity to work with a professor who advised Professor Kennedy, doing the same sort of work at a research university that were doing here at Bates.

Interviews are just a great time to talk science with professors and be immersed in an environment where everyone is as passionate about studying neuroscience as you are.

Original post:
Q&A: Neuroscience major Alex Gogliettino '17 explores 'what makes us who we are' - Bates News

CHI St. Vincent Moves Neuroscience Institute to North Campus – Arkansas Business Online

by Arkansas Business Staff on Thursday, Mar. 9, 2017 1:07 pm

CHI St. Vincent in Little Rock announced on Wednesday that is renovating its CHI St. Vincent North campus in Sherwood for $10 million over the next 18 months to move its Arkansas Neuroscience Institute there.

The renovations include finishing out the third floor, renovating the operation space to accomodate ANI's specialized equipment and adding a helipad.

The health care system said it will also build a $4 million state-of-the-art ANI education and research center adjacent to the renovated space. That center will have a 250-seat auditorium, lab facilities, a conference room and a space to accomodate future growth.

CHI St. Vincent is seeking support in the form of philanthropic gifts for the new building.

According to a news release, the move will also aldlow the program to expand its staff and services, to include epilepsy surgery and surgery for movement disorders.

"Creating a destination Neuroscience Institute at our north campusin central Arkansas allows us to better serve a full spectrum of neurological disorders and treat the growing number of patients ANI serves from all 75 counties in Arkansas, 37 states and other countries around the world," CEO Chad Aduddell said in the news release.

ANI has five neurosurgeons, each having a different subspecialty, and Dr. Ali Krisht, is its director. They perform more than 1,000 surgeries per year.

The top stories of the day, right to your inbox

Originally posted here:
CHI St. Vincent Moves Neuroscience Institute to North Campus - Arkansas Business Online

How an Atari Chip Set Off a War Among Neuroscientists – WIRED

Slide: 1 / of 1. Caption: Getty Images

This January, a video game chip started a scientific reckoning. It all began when some microchip archaeologists photographed the chipthe MOS 6502 microprocessor that lived inside Atariand built a digital model of its interconnections. Then some neuroscientists put it to the test. One by one, they knocked out the transistors in their map, trying to get at what the circuit was for. Its similar to what neuroscientists do when they lesion a part of the brain, or silence single neurons. Their project was simple: Could they use the arsenal of neuroscience methods to get at the function of a simple circuit?

They failed. Miserably. The scientists experiments didnt produce much information about Donkey Kong, Space Invaders, or Pitfalljust which transistors you could knock out and turn the game off. The result was damning for researchers pursuing the connectome, a bottom-up recreation of all the brains interconnections. To the neuroscience community, the message was clear: Brain scientists may have plenty of bottom-up data about the brain, but theyre far from using that data to understand how the organ works. For all of these approaches, we havent really thought through how to ultimately get at an understanding of the brain based on the data were getting, says Konrad Kording, a neuroscientist at Northwestern and one of the studys authors.

But even Kording thinks theres hope for the future of the connectome. It just isnt quite what people think.

To get a connectome, neuroscientists bounce beams of electrons off of neural tissue, creating nanoscale images of cell membranes and organellesin some cases, even little bubbles of neurotransmitters. Then they can trace the long, thin axons and dendrites, ultimately building a map of all their interconnections.

And just having the map isnt enough. For the microprocessor example, we know exactly how transistors behave, and we can simulate them, says Shawn Mikula, a neuroscientist at the Max Planck Institute for Neurobiology in Germany working toward a whole-brain connectome of the mouse. But for the cellular connectome, we dont know the individual properties of neurons very well. Neurons have complex electrical properties, and synapses that can be active or silent. They can also release different neurotransmitters onto many different types of receptors. Neurons, Mikula says, are worlds unto themselves.

But even if they could collect the data about all of that variationand both Mikula and Kording are skepticalits a big jump from a simulation to understanding the brain. Kording says that if he could give a colleague a hard disc with the whole human connectome on it right now, they wouldnt know what to do with it. The shocking thing is that even the brightest people I know in neuroscience just say, Well, someones going to figure it out. Neuroscientists want to figure out how neurons influence each other, gaining a broader understanding of how the brain computes. But his microprocessor paper suggests that, at least with the tools neuroscientists have now, that wouldnt be possible.

Mikulaalong with many in the fieldis less fatalistic. He actually uses the Atari microprocessor in his talks as an example of how bottom-up structure can be used to predict function. Because in the paper that was exactly what they did, Mikula says. They had a circuit structure and they ran simulations on it to determine the function. The paper was actually proving the point of connectomics. The functions were simpleon/off switches and clocksbut they still figured them out.

Just like Kordings experiments didnt get all the way to understanding the microprocessor, a connectome might not give you a perfect simulation of the brain. But it could simplify certain research problems in neuroscience. A neural map could constrain the problem of where a piece of information could go if, say, it came in to your brain through your eyesletting researchers trace the path through the maze of the brain. In Mikulas view, the connectome is a tool for asking questions about the brain, rather than the answer to the question of how the brain works.

The connectome could also clear up one area of neuroscience that desperately needs some structure: neuroanatomy. Classically, neuroscientists have used traces of different chemicals to parcel the brain out into little modules, like the dopamine-rich substantia nigra, which works to provide rewards. That way of thinking works pretty well for some brain areas, Mikula says, but when you get to more complex processing regions it starts to get a bit fuzzier. The connectome could fundamentally change how scientists talk about the brains structure. You can see whether it actually makes senses to talk about having discrete processing modules or discrete areas in the brain, says Mikula.

To really tap the potential of the connectome-as-tool, though, neuroscientists will need to figure out how to build them faster. Comparing multiple connectomes could help explain disease pathology or between-species differences in brainsbut right now, building just a single connectome is a huge endeavor. The most successful method involves imaging the top of a cube of brain, then slicing off a very thin layer with a diamond-tipped blade and imaging the next layer in the cube. The slices are destroyed in the process, so you only have one shot to get the images.

Mikula is one neuroscientist working to build connectomes faster. Hes developing a whole mouse brain on tape with software that can randomly access different parts of the brain and image at different resolutions. Neuroscientists could target certain parts of the brain at lower resolution and target high-priority spots for high-res imaging later. Eventually, it might be possible to label different chemicals in the cells on the tape as well to get at the functional differences between different types of cells. Mikula may never get to a whole-brain simulationbut that wont stop him from trying.

Read more here:
How an Atari Chip Set Off a War Among Neuroscientists - WIRED

BPS sponsored symposium to take place at BNA 2017 Festival of Neuroscience – The British Psychological Society

A British Psychological Society (BPS) sponsored symposium on the social nature of humans will take place on Thursday 13 April at the British Neuroscience Associations (BNA) 2017 Festival of Neuroscience at the ICC in Birmingham.

As a partner society of the BNA, the BPS have sponsored an event entitled What is special about social? - a question that will be explored from four different perspectives by four guest speakers from universities across the UK.

Professor Bhismadev Chakrabarti, from the University of Reading, will chair the event and commented:

"What does it mean to be 'social'? How did 'social'-ness evolve? How do we study 'social' behaviour in a laboratory setting? These are some of the questions we hope to discuss at our symposium at the BNA Festival of Neuroscience.

Social behaviour lies at the heart of the human experience. Recent empirical efforts within psychology andneuroscience to understand processes in social behaviour have led to sub-disciplines such as social neuroscienceand social cognitive affective neuroscience. Despite the high levels of interest, the term 'social' continues to be ill-defined. Our symposium will systematically address this definitional question from evolutionary and developmental perspectives and use insights from individuals with and without psychopathological conditions marked by difficulties in social behaviour."

More information on the 2017 Festival of Neuroscience and details on how to attend can be found on the BNA website.

Visit link:
BPS sponsored symposium to take place at BNA 2017 Festival of Neuroscience - The British Psychological Society

How MLB teams are using neuroscience to try to gain a competitive advantage – CBSSports.com

Long beforeMoneyballcame along, the game of baseball embraced numbers and statistical analysis. Every single team in baseball has a stats department. The ways and means have certainly changed, but the goal remains the same: use numbers to find a competitive advantage.

These days sophisticated tracking systems like PitchFX and Statcast record pretty much everything that happens on the field: how much a pitch moves, how quickly an outfielder takes his first step, how hard a catcher throws down to second base on a stolen base attempt. You name it, and theres a number for it.

R.J. Anderson recently spoke to several folks within baseball to get an idea of how teams are acquiring and using their data in the post Moneyball era . There are, surprisingly, many outside vendors involved. This nugget from Andersons piece stood out to me:

Right now, we have teams out there, who, when they evaluate a player, theyre taking their 2017 schedule, they are prototyping the opposing pitcher array -- perhaps, if theyre really sophisticated, even assuming what the seventh, eighth, and ninth innings look like against those teams -- and theyre simulating a batters performance, a prospective acquisition, his performance against that pitching opposition, in those ballparks, Gennaro said. Because theyre not looking at his stats, theyre looking at his exit velocity and his launch angle.

If you hit the ball 86 mph to lets call it straight-away right field at Yankee Stadium at a 32-degree launch angle, depending on the wind, that probably drops into the first couple of rows. If you hit that same velocity and launch angle at AT&T Park, Hunter Pence is taking two steps in to field it. So, all of those things are being incorporated into the analytics of the most sophisticated teams.

Thats wild. Teams are essentially modeling an entire season using all the available data to get an idea how a player may perform for them. These are still human beings of course, so nothing is 100 percent predictive, but if you have the data available, why wouldnt you use it to try to forecast performance?

The days of targeting players with high on-base percentages because the the rest of the league is undervaluing them are long, long gone. Now teams are using information in more complex ways to gain an advantage. One method is neuroscience, the science of brain function and reaction.

Baseball players are human beings. You cant ignore the human element. Everyones brain works differently and its impossible to quantify that variable. That hasnt stopped teams from trying though. A few teams started exploring neuroscience years ago, and more and more clubs have caught on since.

The Red Sox were among the first clubs to buy into neuroscience, back when Theo Epstein was running the show.As Brian Costa of theWall Street Journalexplained in 2014, the Red Sox partnered with a company called NeuroScouting that developed software to measure and improve a players reaction ability. From Costa:

Nonetheless, teams interest in the neuroscience of hitting is only growing. What began as a training tool for the Red Sox has also become a scouting device. Before each amateur draft, the Red Sox assess hitting prospects in part based on how well they score on the NeuroScouting games.

Mookie Betts, Bostons fifth-round draft pick in 2011, recalled meeting with a Red Sox scout in an empty classroom one day during his lunch period at a Tennessee high school. At the scouts request, he completed a series of games on a laptop. I was thinking, What does this have to do with baseball? Betts said. I guess I did pretty well, since he kept on pursuing me.

Betts, 21, said the daily NeuroScouting drills he did in the minors helped put him on a fast track to the majors. It gets your brain going, he said. In 43 games through Thursday, his .363 on-base percentage ranked second among major-league rookies behind Chicago White Sox star Jose Abreu.

Teams are, quite literally, attempting to measure how quickly a players brain reads a situation and reacts with a decision. Grading out well in neuroscouting doesnt guarantee success, the same way having a pretty swing or a 95 mph fastball doesnt guarantee success. Its one tool in the shed, and the more tools available to you, the more likely you are to get the job done successfully.

Original post:
How MLB teams are using neuroscience to try to gain a competitive advantage - CBSSports.com

Neuroscience has identified why some works of art become universal phenomenons – Quartz

What music we love is usually a matter of personal taste. But there are some works of art that seem to transcend differences in personal aesthetics and rise to universal acclaim. Over the past 18 months, Lin-Manuel Mirandas hip-hop musical Hamilton has emerged as one such cultural phenomenon.

What is it about Hamilton that resonates so broadly? Psychology and neuroscience suggest that the magic formula for universal acclaim often comes down to a simple equation: take something familiar, and combine it with something that feels entirely new.

With or without formal musical training, most people gain an informal education in the musical patterns typical to our culture as we grow up. Lullabies, pop songs on the radio, symphonies sampled on Looney Tunes, and middle-school jazz band practice train our ears to recognize common themes. In this way, we develop expectations about musical rhythms and the way they make use of consonance (pleasant, calming sounds) and dissonance (sounds that lead to tension or irritation).

This familiarity also means that were able to anticipate musical changes. When we hear a new song, we can usually predict the introduction of the chorus after an eight-bar verse or a high note at the end of the bridge. Therefore elements of musical surprisesuch as novel lyrics, clever harmonic changes, or an unanticipated breakdownliterally excite our brain. According to a 1999 paper by neuroscientist Anne Blood and colleagues, these types of musical surprises elicit heightened activity in the brains auditory and frontal regions, where tonality is tracked and interpreted. Pleasant music is shown to cause increased activation in the medial rostral prefrontal cortexa region used to self-monitor our emotional and mental states, or those of others. This suggests that when music gives us a pleasant surprise, it helps promote the feeling that all is right with the world.

But just because we find a piece of music novel doesnt necessarily mean that well enjoy it. Humans prefer our stimuli to strike the perfect balance between simplicity and familiarity on one hand, and complexity and novelty on the other. This is because humans and other animals have evolved to feel an arousing mixture of fear and curiosity in the presence of new things.

When an encounter is sufficiently rewarding, we experience what neurobiologists Kent Berridge and Morten Kringelbach call core likinga physiologically pleasant feeling that influences our future judgments and actions, motivating us to revisit the experience. Core liking depends on our appetites for cognitive effort as well as the amount of stimulation we find pleasant. For example, psychologist Philip A. Russell pointed out that once exposure to a popular song hits our personal saturation point, we limit how often we hear it. Novel items require more cognitive effortbut were willing to make the effort in those categories that interest us.

Hamiltons monumental success, therefore, can be attributed to its unique combination of the familiar and the novel. Its musical foundation is hip-hopa genre that has dominated popular music for a few decades now. But its quite unusual to see hip-hop applied to material straight out of history books. And so when we hear Marquis de Lafayette beat-boxing, or listen to the story of the battle of Yorktown overlaid against a chorus inspired by Mary J. Blige, the recognizable elements trigger a release of dopamine in the basal ganglias caudate nucleus (a part of our brain that helps control attachments). Meanwhile, the novelty of the music engages the nucleus accumbens, the reward-seeking part of our brain. In other words, the juxtaposition of musical novelty and familiarity is more likely to engage the brains reward system, according to findings from neuroscientist Valerie Salimpoor and her colleagues.

Psychology can also help us understand the appeal of Hamiltons exuberant energy, as communicated by the musicals modern groove and urgent rap vocals. These features push us to listen to its lyrics much in the same way we did when we were teenagers. Research suggests that this phenomenon is especially powerful in adolescence. Social psychologists Morris Holbrook and Robert Schindler note that imprinting, the process by which young animals form strong and irreversible attachments to caregivers, is strongest during the critical period of our youth. Musics faculty for mediating feelings may cause teens to imprint on songs that helped them through uncertain times.

As adolescents, we bond to music at an age when our curiosity about the world is immense and our experience is small. Lyrics help us solve problems, soothe heartaches, and match our powerfully oscillating emotions. Because Hamiltons musical styling makes us feel like teens again, we listen to it with the same sense of urgency as we did when we were young. Moreover, Hamiltons young characters, captured at a moment when their personalities and achievements were still being formed, may also remind us of ourselves at our most earnest, energetic, and least self-assured periodwhen we are most open to fresh influences and thoughts.

As we get older, and we form a personal prototype of what constitutes good music, we become harder to impress. Much of our personal filter has to do with sociocultural status. Social psychologists such as Pierre Bourdieu describe a taste culture whereby professionals and working-class music lovers are drawn to genres that match their self-image. These genres roughly correspond to our ideas about what constitutes high art and low art. But Hamilton takes a historically populist art form (hip-hop) and presents it on the traditionally high brow Broadway stage, thereby eschewing easy categorization and broadening its appeal. The added bonus is that the musicals plot immerses us in an extraordinarily large and important contextthe birth of the United States of America.

In all of these ways, Hamilton is precisely calibrated to push us to listen to its soundtrack with the passion that we bring to music as young listeners, and the intellectual curiosity of adults. By linking incredibly sophisticated yet familiar musical themes to stories that are novel to all but history buffs, Hamilton reminds us that our nations founders were once beginnersand helps all of us remember what its like to be young, scrappy, and hungry.

Learn how to write for Quartz Ideas. We welcome your comments at ideas@qz.com.

Continue reading here:
Neuroscience has identified why some works of art become universal phenomenons - Quartz