Category Archives: Neuroscience

Neuroscience

IMMERSION NEUROSCIENCE INDEX REVEALS THE PUBLIC CRAVES DIRECTION FROM ITS ELECTED LEADERS, NOT CELEBRITIES, DURING A CRISIS – Broadcasting & Cable

Immersion Neuroscience, the worlds most advanced predictive software company unlocking neuroscience to measure what people love, recently announced a new Immersion Index revealing people's reaction to celebrities vs. elected officials communications about the current COVID-19 pandemic.

Immersion researched the most effective way to share information with the public about coronavirus. This new study compares celebrities and their social media messages with elected officials.

The best way to determine if communication is effective is to measure how well it "sticks" in the brain. Science has established that when the brain is immersed in information, it is remembered, shared with others, and acted on. Highly immersive information is what will reduce the spread of the coronavirus and save lives, said Dr. Paul J. Zak, Founder of Immersion.

The research study: Immersion asked participants to turn on their Apple watches or other wearable sensors and emailed them six videos to view online. The videos ran for one-and-a-half to two minutes and featured President Trump; Vice President Pence, who leads the White House Coronavirus Task Force; Dr. Anthony Fauci, who leads the National Institute of Allergy and Infectious Diseases and is a member of the Coronavirus Task Force; Georgia Governor Brian Kemp; singer Cardi B; and actor and former governor of California Arnold Schwarzenegger, all speaking about the coronavirus outbreak.

The study revealed that communication about coronavirus by government leaders is significantly more effective than a celebrity rant or an offbeat video with miniature horses, for example.

The Immersion platform aggregated neurologic responses and returned an average Immersion value from 1-10 for each video.

Immersion Index results for communication effectiveness are:

Vice President Pence generated neurologic immersion that was 48% higher than the next most immersive speakers, a tie between President Trump and Governor Kemp. Dr. Fauci was a close third at 53% less immersive, while Arnold and Cardi B were at the bottom of the list at 61% and 64% less immersive than Mr. Pence.

The results show that fact-based videos from elected officials, delivered without theatrics were significantly more immersive, meaning these are more likely to motivate actions by citizens.

We salute celebrities for reminding the public to be safe. But, when times are tough, this study shows that brains know that experts provide the most valuable information. If you ask people which videos they "like" or find "entertaining," they will choose the stars over the experts. Extensive research has shown that "liking" has no relationship to what people do. In this time of crisis, action is what matters. That is why measuring neurologic immersion is so important, said Immersion CEO Scott Brown.

Fifteen years of peer-reviewed research has proven that when the brain produces a specific set of unconscious responses called "immersion," it identifies an experience as valuable.

Immersions proprietary solution and software is the world's most accurate way to measure the brain's unconscious emotional responses to virtually any type of content whether its video, music, live events, training, educational resources and more. Developed by distinguished research scientists, Immersions simple to use and scalable predictive SaaS platform democratizes neuroscience so that anyone can measure what people love at scale.

The Immersion platform is unique in its ability to perform distributed neuroscience which becomes essential at a time when the world is sheltering in place. Immersion measures brain responses any place that people are using a mobile app that sends data to cloud servers. Algorithms developed by Immersion scientists infer brain activity from a small wearable sensor.

To learn more about Immersion, visit http://www.getimmersion.com.

For more information, contact:

Andrew Laszacs

Bob Gold & Associates

310-320-2010

immersion@bobgoldpr.com

More here:
IMMERSION NEUROSCIENCE INDEX REVEALS THE PUBLIC CRAVES DIRECTION FROM ITS ELECTED LEADERS, NOT CELEBRITIES, DURING A CRISIS - Broadcasting & Cable

Neuroscience

Ahead of switch to online classes, the future of hands-on curricula remains unclear – The Daily Northwestern

Following University President Morton Schapiros email announcing the switch to online classes until further notice, many students with hands-on majors said they were confused as to how the transition will take place.

Unlike lectures for humanities classes, which can be held more easily over Zoom, the lesson plans for many music, theater, dance and art classes, as well as STEM classes requiring labs, remain unclear. Few students said they have received concrete plans from their schools and professors yet.

Bienen, Communications students have to get creative

Bienen sophomore Josh Kuhn said he wasnt surprised by the Universitys choice but he was disappointed with their decision to cancel classes. For Kuhn, a voice major, online instruction poses a major problem.

All of us voice majors, instrumentalists, orchestra, band we are all here for the specific lessons with professional teachers and were here for the ensemble, said Kuhn. We cant take those online.

The Bienen School of Music announced the cancelation of all concerts and chamber music activities scheduled through April 27 on their coronavirus site. However, individual lessons will be taught remotely through Zoom, according to the website. If the University decides to allow students to return to campus for the later portion of Spring Quarter, the major ensembles will offer one concert each, as currently scheduled.

Still, Kuhn said the decision to host individual lessons concerns him.

You cant hear the sounds correctly for individual lessons it just isnt going to work out, Kuhn said.

Moving onward, Kuhn said he is going to talk to his parents over Spring Break about what to do but that he is considering taking a quarter off school and then re-enrolling during the summer.

Kuhn is not alone in his confusion. Other students taking Art Theory and Practice studio classes will also have to content with new online learning requirements.

Within the School of Communication, students in their second and third years of study are required to take a two-year acting sequence classes that are expected to be particularly impacted by the transition. The school has yet to announce a detailed contingency plan on their coronavirus website.

Communication junior Saidie Stone is registered to take the final class in that theater sequence. However, she said she doesnt know how students are going to put any of their skills into practice.

Stone explained that her concerns largely depend on whether students are coming back for the second half of the quarter a decision that wont be reassessed by administrators until April 17.

From my perspective as an actor, I can work by myself its not like I wont be able to grow or learn new things but I think the process would be stunted and not as efficient, Stone said.

Previously, Stone had spent Fall and Winter Quarters studying Greek plays and Shakespeare productions, and she said she was supposed to focus on works by Russian playwright Anton Chekhov during the spring.

I think well gain an analytical background but its impossible to get the same thing out if were having the entire quarter online, Stone said.

In order to address the concerns of theater students, the acting faculty have asked students to email their professors stating whether they can access certain technologies or have the space to move around while remote so they can formulate remote learning plans, according to the School of Communication coronavirus website.

Acting faculty will then use this information to create a learning plan, which will be emailed to students before Spring Break ends. However, some School of Communication professors have already started brainstorming ideas to deliver instruction and performance feedback online.

I think the camera work will be very exciting, especially since many of the available acting jobs will be on camera, wrote Theater Prof. Cindy Gold in a news release statement. Id say at least 50 percent of my own auditions in the last year were video submissions, so its terrific that our undergraduates will get early experience with this.

In regards to Checkohv, Gold also described her excitement of seeing intimacy and a focus on subtext closely on camera.

The STEM dilemma

The switch to online classes also poses specific challenges for students in STEM classes with labs as well.

In a Friday email to neuroscience majors, Director of Undergraduate Studies in Neurobiology Valerie Kilman said all spring neuroscience classes will operate online, with the exception of Neuroscience 399, a credit earned through independent research.

Faculty will be working busily over break to adapt their spring courses to online learning platforms, Kilman wrote. Expect to be contacted by your instructor(s) to explain how things will be run.

Still, Weinberg College of Arts and Sciences has yet to send out detailed information to students regarding the format of hands-on classes, despite launching a website dedicated to coronavirus information, and has left individual departments to make announcements.

Similarly, students participating in the final class in the Biology 222 laboratory sequence received notification from their professor Friday morning.

According to the email, students in the laboratory sequence will watch videos of the professor and the lab manager performing the initial steps of the experiments. If students return to campus, they can pick where the lab manager and professor left off, completing the experiments for themselves. The email did not include a contingency plan for the experimental portion of the course if students do not return to campus.

Medill students face in-person reporting restrictions

Specific reporting-based classes in Medill are also working toward overcoming the challenge of not being able to meet in person. Students in Winter Quarter reporting classes have already been impacted by the ban on all in-person reporting put forth by the school ahead of finals week.

This ban is expected to continue into Spring Quarter as classes transition to being conducted online.

In line with other schools, Medill dean Charles Whitaker said in a Tuesday email to The Daily, The faculty who will teach reporting classes in the spring are working as a group to develop a framework for conducting those classes and guidelines for acceptable reporting techniques that do not require face-to-face contact.

Despite these limitations, students will be expected to do reporting, according to the email.

We are in a field where the professionals are doing the same thing, Medill Professor Patti Wolter said. We are dealing with this in class but they are reporting in the world some places going out and putting reporters in hazmat suits; were not doing that.

Wolter explained that Medill had already been discussing digital learning before the University made their universal announcement and continues working on adapting to the situation at hand.

McCormick dean Julio Ottinos Saturday email to The Daily reiterated the theme of considering each class on an individual basis.

No single approach will work across the board, wrote Ottino. We all understand that some courses will provide unique challenges and we are working through those issues now.

Email: cbuchaniec@u.northwestern.eduTwitter: @caty_buchaniec

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Ahead of switch to online classes, the future of hands-on curricula remains unclear - The Daily Northwestern

Neuroscience

New Insights to How the Brain Controls the Voice of Bats – Technology Networks

A particular neuronal circuit in the brains of bats controls their vocalisations. This was recently discovered by biologists at Goethe University Frankfurt. Based on the rhythm with which the circuit oscillated, the Frankfurt researchers were able to predict the kind of sounds the bats were about to make. These research results could contribute to a better understanding of human diseases in which language is impaired such as Parkinsons or Tourette syndrome.

Bats are famous for their sonar-based navigation. They use their extremely sensitive hearing for orientation, emitting ultrasound noises and receiving an image of their surroundings based on the echo. Sebas short-tailed bat (Carollia perspicillata), for example, finds the fruits that are its preferred food using this echolocation system. At the same time, bats also use their voices in a somewhat deeper frequency range to communicate with other members of their species. Sebas short-tailed bats employ a vocal range for this purpose that is otherwise only found among songbirds and humans. Like humans, they produce sound through the larynx.

Together with his team, neuroscientist Julio C. Hechavarria from the Institute for Cell Biology and Neuroscience at Goethe University investigated brain activity preceding vocalisation in Sebas short-tailed bats. The scientists were able to identify a group of nerve cells that create a circuitry from the frontal lobe to the corpus striatum in the interior of the brain. When this neural circuit fires off rhythmic signals, the bat emits a vocalisation about half a second later. The type of rhythm seemed to determine whether the bats were about to utter echolocation or communication vocalisations.

Since it is nearly impossible to make a prediction within half a second, the Frankfurt researchers trained a computer to test their hypothesis: The computer analysed the recorded sounds and the neural rhythm separately and attempted to make prognoses using the various rhythms. The result: in its predictions of echolocation versus communication vocalisations, the computer was correct about 80 percent of the time. Predictions were particularly accurate when considering signals from the frontal lobe, an area that in humans has been linked to action planning, among other functions.

The Frankfurt scientists argue that the rhythms they observed in the bat brain are similar to neural rhythms often recorded from the human scalp, and concluded that brain rhythms could be linked to sound production in mammals in general.

Julio Hechavarria: For over 50 years, bats have served as an animal model for studying how the brain processes auditory stimuli and how human language develops. For the first time, we were able to show how distant brain regions in bats communicate with each other during vocalization. At the same time, we know that the corresponding brain networks are impaired in individuals who, for example, stutter as a result of Parkinsons disease or emit involuntary noises due to Tourette syndrome. We therefore hope that by continuing to study vocal behaviour in bats, we can contribute to a better understanding of these human diseases.

Reference:

Kristin Weineck, Francisco Garca-Rosales, Julio C. Hechavarra. Neural oscillations in the fronto-striatal network predict vocal output in bats. PLOS Biology, 2020; 18 (3): e3000658 DOI: 10.1371/journal.pbio.3000658

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New Insights to How the Brain Controls the Voice of Bats - Technology Networks

Neuroscience

HeyHuman’s Neil Davidson: how neuroscience can find new ways to tell ad stories – More About Advertising | Insights into Advertising

Weve been telling stories since advertisings embryonic flutters, baby steps and terrible teens as such, some of the industrys most memorable moments have been narrative-heavy.

And traditional storytelling still demands attention. No matter what you think of them, those John Lewis Christmas ads get people talking every year, and there is a reason for that. Even as storytelling is increasingly informed and enabled by technology and data; as were bombarded with so much more stuff on a daily basis, our brains are still partial to an old-fashioned tall tale.

And it can be proven with neuroscience.

Neuroscience testing tells us that people are 22 times more likely to remember information when its woven into a story. More recently, research has shown how stories can stimulate neural coupling, which basically means a link is created between storyteller and listener. As the advertising space becomes more cluttered with the aforementioned stuff, that link between brand and customer is vital.

And as the choice of platforms available to us grows, the concept of a story is becoming ever more fluid. A story is an arc, and that doesnt necessarily have to be carried out via traditional methods experiential and social are both prime examples.

But first, lets look at more traditional storytelling spots like John Lewis Excitable Edgar or Apples The Surprise; both are cracking displays of narrative, with the product and brand taking a few steps back. Instead, its the loveable characters, heartwarming stories and lengthy run times leading the way, melding the art of advertising with short film. These are powerful stories and they evoke powerful reactions.

But you dont need to create a five-minute mini-epic to connect with consumers. If you can condense your narrative down, you stand a better chance of capturing peoples ever-shortening attention spans. For example, YouTubes pre-roll ads are a real creative challenge for advertisers with just six seconds to promote products (possibly even less time than that, when scrolling is taken into account.) Brands have to be more efficient than ever to convey messages.

And yes, although theres only really seven basic plots, there are more than seven ways to memorably execute said plots. The current advertising landscape is well placed for experimentation, and if you can begin to toy with the storytelling format, then you stand a better chance than most. Pushing the boat out can be scary, but theres a way to anchor it. And its calleddrumrollneuroscience.

Last year, we worked with Guinness Africa on its Flavour Rooms project. The brief was simple enough: engage Africans aged between 18 to 34-years-old, with the brand through a physical experience. Why? The legacy Guinness story wasnt resonating with that younger demographic. Naturally, we used neuroscience to conduct research on our target audience, and discovered words like bold, rich, refreshing and bittersweet to be the most motivating.

That all fed into our multi-sensory Flavour Rooms activation, which comprised a room dedicated to each of those Guinness characteristics. These ranged from an eye-popping room celebrating the boldness of African culture to a room adorned with lavish, silky textures all of which enhanced different aspects of the famous Guinness flavour.

It was a new way to tell an old story. It was what I like to call unusual everyday: using unconventional methods to frame an established drink in a completely different light. It completely switched up the narrative.

Its always good to have a story that you think your consumers will engage with, sure. But its better to have one that you know they will. In a world where campaigns potentially live or die based on their narrative, why wouldnt you want to know what consumers are thinking before you embark on yours?

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HeyHuman's Neil Davidson: how neuroscience can find new ways to tell ad stories - More About Advertising | Insights into Advertising

Neuroscience

IMMERSION NEUROSCIENCE INDEX REVEALS THE PUBLIC CRAVES DIRECTION FROM ITS ELECTED LEADERS, NOT CELEBRITIES, DURING A CRISIS – Multichannel News

LOS ANGELES Immersion Neuroscience, the worlds most advanced predictive software company unlocking neuroscience to measure what people love, announced today a new Immersion Index revealing people's reaction to celebrities vs. elected officials communications about the current COVID-19 pandemic.

Immersion researched the most effective way to share information with the public about coronavirus. This new study compares celebrities and their social media messages with elected officials.

The best way to determine if communication is effective is to measure how well it "sticks" in the brain. Science has established that when the brain is immersed in information, it is remembered, shared with others, and acted on. Highly immersive information is what will reduce the spread of the coronavirus and save lives, said Dr. Paul J. Zak, Founder of Immersion.

The research study: Immersion asked participants to turn on their Apple watches or other wearable sensors and emailed them six videos to view online. The videos ran for one-and-a-half to two minutes and featured President Trump; Vice President Pence, who leads the White House Coronavirus Task Force; Dr. Anthony Fauci, who leads the National Institute of Allergy and Infectious Diseases and is a member of the Coronavirus Task Force; Georgia Governor Brian Kemp; singer Cardi B; and actor and former governor of California Arnold Schwarzenegger, all speaking about the coronavirus outbreak.

The study revealed that communication about coronavirus by government leaders is significantly more effective than a celebrity rant or an offbeat video with miniature horses, for example.

The Immersion platform aggregated neurologic responses and returned an average Immersion value from 1-10 for each video.

Immersion Index results for communication effectiveness are:

Vice President Pence generated neurologic immersion that was 48% higher than the next most immersive speakers, a tie between President Trump and Governor Kemp. Dr. Fauci was a close third at 53% less immersive, while Arnold and Cardi B were at the bottom of the list at 61% and 64% less immersive than Mr. Pence.

The results show that fact-based videos from elected officials, delivered without theatrics were significantly more immersive, meaning these are more likely to motivate actions by citizens.

We salute celebrities for reminding the public to be safe. But, when times are tough, this study shows that brains know that experts provide the most valuable information. If you ask people which videos they "like" or find "entertaining," they will choose the stars over the experts. Extensive research has shown that "liking" has no relationship to what people do. In this time of crisis, action is what matters. That is why measuring neurologic immersion is so important, said Immersion CEO Scott Brown.

Fifteen years of peer-reviewed research has proven that when the brain produces a specific set of unconscious responses called "immersion," it identifies an experience as valuable.

Immersions proprietary solution and software is the world's most accurate way to measure the brain's unconscious emotional responses to virtually any type of content whether its video, music, live events, training, educational resources and more. Developed by distinguished research scientists, Immersions simple to use and scalable predictive SaaS platform democratizes neuroscience so that anyone can measure what people love at scale.

The Immersion platform is unique in its ability to perform distributed neuroscience which becomes essential at a time when the world is sheltering in place. Immersion measures brain responses any place that people are using a mobile app that sends data to cloud servers. Algorithms developed by Immersion scientists infer brain activity from a small wearable sensor.

To learn more about Immersion, visit http://www.getimmersion.com.

For more information, contact:

Andrew Laszacs

Bob Gold & Associates

310-320-2010

immersion@bobgoldpr.com

Read the rest here:
IMMERSION NEUROSCIENCE INDEX REVEALS THE PUBLIC CRAVES DIRECTION FROM ITS ELECTED LEADERS, NOT CELEBRITIES, DURING A CRISIS - Multichannel News

Neuroscience

A Community That Writes Together – Duke Today

Write!

For Sarah Gaither, this command reminds her what she needs to make time to do. As an assistant professor of psychology & neuroscience at Duke, she balances a robust teaching and research load with administrative duties, meetings with collaborators and students, leadership of the Duke Identity & Diversity Lab and more. Advancing her own scholarship can get squeezed to the margins, but she cant allow that to happen during this critical period in her career.

From manuscripts, grants and book chapters to opinion pieces and responses to editors, junior faculty need to write to build their tenure files and advance in rank.

Protected writing time is key. And for Black scholars like Gaither, a supportive community can be a big help in navigating this stage of faculty life.

Seed Funding for Faculty Initiatives

Dukes Office of the Vice Provost for Faculty Advancement has provided seed funding for WRAP since 2018. Faculty Advancement Seed Grants provide a financial head start for faculty-led initiatives aiming to foster a sense of community, build networks and promote a welcoming and respectful climate for all members of Dukes academic units.

The seed grants program is part of the offices multifaceted approach to faculty development and advancement, whose goals are to support hiring and retention, to provide resources and programs to help faculty succeed as scholars and mentors and to foster a welcoming and professional environment.

When faculty mobilize around campus, that influences the whole ecosystem here, says Sherilynn Black, associate vice provost for faculty advancement. Everyone can benefit, including postdocs, students and staff.

A member of the Duke community for the past two decades, Black earned her Ph.D. in neurobiology, followed by a postdoc position and an appointment as assistant professor of the practice of medical education.

Being with the group is like exhaling, says Black, who is an active participant in WRAP herself. Its implicitly understood what youre going through.

WRAPs seed grant covers food at campus-based meetings along with lodging, meals and travel related to the writing retreats.

Gaither joined the Writing and ReseArch Productivity (WRAP) Group for Underrepresented Faculty shortly after coming to Duke. Today she serves as co-leader along with Tyson Brown, associate professor of sociology, who founded the group in 2016. WRAP offers weekly writing sessions, weekend writing retreats and other programming. The aim is to build community among Black faculty, increase their publication rates and enhance their sense of inclusion on campus

With very few minority faculty in my department, WRAP has been essential in creating a support system for my faculty life transition, Gaither says, and the guided writing time has been critical during my first years on the tenure track.

As universities pursue efforts to improve the racial climate on their campuses, Brown says that faculty of color often do a disproportionate share of racial equity labor such as serving on diversity committees, helping to navigate racial incidents and recruiting and training students of color. While racial equity labor is essential, it can also be taxing and take away from time for research.

WRAP members participate in a weekly two-hour writing session. In the first 10 to 15 minutes, we talk about our goals for that session, Gaither says. We go around the table and hear from each person. Then we do 90 minutes of writing. We close by taking 15 minutes and asking each person to assess the success of that session as well as how things are going with research, teaching and life in general.

If faculty are not on campus, they can join the group virtually.

Each week an average of seven members show up and a total of 22 faculty and postdocs have participated. They represent 14 disciplines and units across campus.

Its like a triple accountability system, Gaither says. Youve got the time blocked, and people mark their calendars. And when were writing with similar people, we want to see how things are going; if someone doesnt show, Ill call them and ask where they were. Theres also a shared Google sheet. Everyone logs the hours and minutes they spend every week on writing.

In addition to the weekly sessions, two weekend-long writing retreats are offered during the year to increase the groups writing time. Each person aims to create a publication-ready article by engaging in structured writing sessions.

As the group evolves, Brown and Gaither are adding some new components. They see a need for making connections between faculty ranks and plan to encourage Black associate professors and visiting faculty to join. Senior faculty members and campus leaders will also bridge the gap by serving as guest speakers.

A one-day writing retreat in Durham will supplement the weekend retreats and accommodate faculty for whom overnight travel is a challenge.

WRAP members help each other by reviewing drafts and discussing strategies for navigating job situations. A listserv with 30 members supplements in-person conversations.

Co-leading and participating in WRAP programmatic activities has greatly enhanced my productivity, and led to opportunities and connections with faculty in other units across the university, Brown says. Ive found that meeting weekly to write alongside others has been useful for providing accountability and protected time for writing. Participating in the group has also fostered a sense of community and provided opportunities for us to discuss our scholarship, teaching and unique experiences.

Other members report improved daily writing habits, greater self-confidence both academically and personally, increases in research productivity and enhanced feelings of inclusion and community.

At last count, Brown and Gaither identified a substantial output among members over the past two years: collectively they submitted 28 papers, 17 grant proposals and 14 conference abstracts, and they have two books in preparation.

Perhaps most importantly, they are doing this work together as a community. The group has been so supportive, says Gaither. It has made my Duke experience better!

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A Community That Writes Together - Duke Today

Neuroscience

Global Neuroscience Market 2025| By Top Key Players Alpha Omega, Axion Biosystems, Blackrock Microsystems LLC, Femtonics Ltd., Intan Technologies and…

Zion Market Research analysts forecast the latest report on "Global Neuroscience Market 2025| By Top Key Players Alpha Omega, Axion Biosystems, Blackrock Microsystems LLC, Femtonics Ltd., Intan Technologies and others, according to their latest report.The global Neuroscience Market report provides significant information about Neuroscience Market by fragmenting the market into different segments. Global Neuroscience Market Report concentrates on the strong analysis of the present state of Neuroscience Market which will help the readers to develop innovative strategies that will act as a catalyst for the overall growth of their industry.

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Global Neuroscience Market 2025| By Top Key Players Alpha Omega, Axion Biosystems, Blackrock Microsystems LLC, Femtonics Ltd., Intan Technologies and...

Neuroscience

Immersion Neuroscience Index Reveals the Public Craves Direction From Its Elected Leaders, Not Celebrities, During a Crisis – Yahoo Finance

Immersion Neuroscience, the worlds most advanced predictive software company unlocking neuroscience to measure what people love, announced today a new Immersion Index revealing people's reaction to celebrities vs. elected officials communications about the current COVID-19 pandemic.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200319005599/en/

Immersion Neuroscience Index Reveals the Public Craves Direction from its Elected Leaders, not Celebrities, During a Crisis (Graphic: Business Wire)

Immersion researched the most effective way to share information with the public about coronavirus. This new study compares celebrities and their social media messages with elected officials.

"The best way to determine if communication is effective is to measure how well it "sticks" in the brain. Science has established that when the brain is immersed in information, it is remembered, shared with others, and acted on. Highly immersive information is what will reduce the spread of the coronavirus and save lives," said Dr. Paul J. Zak, Founder of Immersion.

The research study: Immersion asked participants to turn on their Apple watches or other wearable sensors and emailed them six videos to view online. The videos ran for one-and-a-half to two minutes and featured President Trump; Vice President Pence, who leads the White House Coronavirus Task Force; Dr. Anthony Fauci, who leads the National Institute of Allergy and Infectious Diseases and is a member of the Coronavirus Task Force; Georgia Governor Brian Kemp; singer Cardi B; and actor and former governor of California Arnold Schwarzenegger, all speaking about the coronavirus outbreak.

The study revealed that communication about coronavirus by government leaders is significantly more effective than a celebrity rant or an offbeat video with miniature horses, for example.

The Immersion platform aggregated neurologic responses and returned an average Immersion value from 1-10 for each video.

Immersion Index results for communication effectiveness are:

Vice President Pence generated neurologic immersion that was 48% higher than the next most immersive speakers, a tie between President Trump and Governor Kemp. Dr. Fauci was a close third at 53% less immersive, while Arnold and Cardi B were at the bottom of the list at 61% and 64% less immersive than Mr. Pence.

The results show that fact-based videos from elected officials delivered without theatrics were significantly more immersive, meaning these are more likely to motivate actions by citizens.

"We salute celebrities for reminding the public to be safe. But, when times are tough, this study shows that brains know that experts provide the most valuable information. If you ask people which videos they "like" or find "entertaining," they will choose the stars over the experts. Extensive research has shown that "liking" has no relationship to what people do. In this time of crisis, action is what matters. That is why measuring neurologic immersion is so important," said Immersion CEO Scott Brown.

Fifteen years of peer-reviewed research has proven that when the brain produces a specific set of unconscious responses called "immersion," it identifies an experience as valuable.

Story continues

Immersions proprietary solution and software is the world's most accurate way to measure the brain's unconscious emotional responses to virtually any type of content whether its video, music, live events, training, educational resources and more. Developed by distinguished research scientists, Immersions simple-to-use and scalable predictive SaaS platform democratizes neuroscience so that anyone can measure what people love at scale.

The Immersion platform is unique in its ability to perform distributed neuroscience, which becomes essential at a time when the world is sheltering in place. Immersion measures brain responses anyplace that people are using a mobile app that sends data to cloud servers. Algorithms developed by Immersion scientists infer brain activity from a small wearable sensor.

To learn more about Immersion, visit http://www.getimmersion.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20200319005599/en/

Contacts

Andrew LaszacsBob Gold & Associates 310-320-2010immersion@bobgoldpr.com

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Immersion Neuroscience Index Reveals the Public Craves Direction From Its Elected Leaders, Not Celebrities, During a Crisis - Yahoo Finance

Neuroscience

The Neuroscience of Respect Discredits Toxic Leadership Culture in the US – CEOWORLD magazine

There is a common misconception among corporate leaders that the most effective method to enact change is through tough leadership, ultimatums, and punishment for bad behavior.

A new nonprofit recently launched with a singular mission in mind: to challenge this corporate culture and educate leaders on the benefits of respectful leadership. The Center for Respectful Leadership was founded by Gregg Ward, an established leadership expert and bestselling author.

Neuroscience of Respect

Despite our best efforts to run completely on logic, especially in the workplace, humans are still ruled by emotions. Workplaces and boardrooms are full of emotional beings that are expected to keep their emotions in check while on the clock.

All humans still have a reactive, reptilian brain, and disrespect in the workplace can wreak havoc on employee productivity, and company culture. A Gallup study showed that positively engaged or connected companies perform better than their competitors.

Gregg Ward explains further, Its imperative for leaders to understand that culture eats strategy for breakfast, and if they tolerate or contribute to a toxic work environment, no matter how brilliant the product or idea, the chances of overall success are significantly reduced.

How Emotional Intelligence Can Help Leaders

Rigid standards and norms about professionalism have built a corporate culture in America that completely ignores the ever-present emotions of the human beings it employs.

Gregg Ward has dedicated his career to educating leaders on leveraging and sharpening their emotional intelligence to better manage teams. The Center for Respectful Leadership is a group of experts dedicated to building a better business community through experiential learning programs.

By learning and applying emotional intelligence and basic empathy to the corporate culture, leaders will not only find they are more effective but also that their team is more productive.

Ward warns, As a nation, were at a crossroads right now: do we go all in on disrespecting each other more and more and more, or do we find a way to step back from the cliff and potentially help our fellow Americans to step back too?

Unique Training Opportunities

With live theatre training, HR and C-level executives learn how to navigate confrontational and uncomfortable social interactions in the workplace.

The results are therapeutic and help leadership to turn around struggling and toxic corporate cultures. The theater format provides a safe place to practice tough conversations and make mistakes without jeopardizing professional relationships.

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The Neuroscience of Respect Discredits Toxic Leadership Culture in the US - CEOWORLD magazine

Neuroscience

BioXcel Therapeutics Provides an Update on its Ongoing Phase 3 SERENITY Trials – BioSpace

NEW HAVEN, Conn., March 19, 2020 (GLOBE NEWSWIRE) -- BioXcel Therapeutics, Inc. (BTI or Company) (Nasdaq: BTAI), a clinical-stage biopharmaceutical company utilizing artificial intelligence to identify improved therapies in neuroscience and immuno-oncology, today announced that more than one-third of the patients in the Phase 3 SERENITY trials have been enrolled and treated. To date, the company has not observed a change in enrollment rates resulting from the COVID-19 pandemic, and currently maintains previous guidance that SERENITY I & II are expected to be completed by mid-year 2020.

Despite the current situation with COVID-19, we remain on track with the enrollment of our SERENITY studies, stated Vimal Mehta, Chief Executive Officer of BTI. Up to now, all schizophrenia and bipolar patients enrolled have successfully self-administered the BXCL501 treatment, guided by a healthcare provider, and the trials seem to be progressing well. We are optimistic that enrollment rates will continue to stay consistent with previous weeks and are looking forward to sharing topline results in the middle of this year.

The SERENITY studies are randomized, double-blinded, placebo-controlled, adaptive trials of up to 750 patients, 18 to 75 years of age. SERENITY I is enrolling patients with agitation associated with schizophrenia, with each arm receiving BXCL501 at 120 micrograms, 180 micrograms or placebo, respectively. SERENITY II is evaluating patients with agitation associated with bipolar disorder, also in three arms receiving BXCL501 at 120 micrograms, 180 micrograms or placebo, respectively. The primary endpoint of the trials is reducing acute agitation measured by the Positive and Negative Syndrome Scale, examining the Excited Component (PEC) change from baseline compared to placebo. A key secondary endpoint includes determining the earliest time where an effect on agitation is apparent as measured by the change from baseline in PEC total score.

About Agitation in Neuropsychology

Agitation is a common and difficult to manage symptom associated with a number of psychiatric conditions, including schizophrenia and bipolar disorder. It is estimated that approximately 19 million people are at risk of agitation, and 8.3 million in the U.S. suffer from agitation each year, costing approximately $40 billion annually in treatment related expenses. Early identification and prompt intervention to relieve agitation are essential to avoid symptomatic escalation and emergence of aggression. Recent consensus guidelines emphasize the need for non-coercive management strategies to protect the therapeutic alliance between patients and their healthcare providersan alliance that is critical for the effective management of chronic psychiatric conditions. A non-invasive therapy that causes rapid symptom relief and de-escalates agitation may be necessary to avoid the costly and traumatic use of coercive techniques, like physical restraint and seclusion, which require admission and prolonged hospitalization.

About BXCL501

BXCL501 is an investigational proprietary sublingual thin film of dexmedetomidine, a selective alpha-2a receptor agonist for the treatment of acute agitation. BTI believes that BXCL501 directly targets a causal agitation mechanism, and the Company has observed anti-agitation effects in multiple clinical studies across multiple neuropsychiatric indications. BXCL501 has been granted Fast Track Designation by the U.S. Food and Drug Administration for the acute treatment of agitation.

A Phase 1b safety and efficacy study of BXCL501 in patients with schizophrenia yielded positive dose-response data. BXCL501 is being evaluated in the SERENITY program, consisting of two Phase 3 studies for the acute treatment of agitation in patients with schizophrenia (SERENITY I) and bipolar disorder (SERENITY II). BXCL501 is also being evaluated in a Phase 1b/2 trial (TRANQUILITY) for the treatment of agitation associated with dementia, and the Company is preparing to initiate a Phase 1b/2 study (RELEASE) of BXCL501 for the treatment of opioid withdrawal symptoms.

About BioXcel Therapeutics, Inc.:

BioXcel Therapeutics, Inc. is a clinical-stage biopharmaceutical company utilizing artificial intelligence to identify improved therapies in neuroscience and immuno-oncology. BTI's drug re-innovation approach leverages existing approved drugs and/or clinically evaluated product candidates together with big data and proprietary machine learning algorithms to identify new therapeutic indices. BTI's two most advanced clinical development programs are BXCL501, an investigational sublingual thin film formulation in development for acute treatment of agitation resulting from neuropsychiatric disorders, and BXCL701, an investigational orally administered systemic innate immunity activator in development for treatment of a rare form of prostate cancer and for treatment of pancreatic cancer in combination with other immuno-oncology agents. For more information, please visit http://www.bioxceltherapeutics.com.

Forward-Looking Statements

This press release includes forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements in this press release include but are not limited to the enrollment of patients in the Phase 3 SERENITY trials and the timing of topline data from these trials. When used herein, words including anticipate, being, will, plan, may, continue, and similar expressions are intended to identify forward-looking statements. In addition, any statements or information that refer to expectations, beliefs, plans, projections, objectives, performance or other characterizations of future events or circumstances, including any underlying assumptions, are forward-looking. All forward-looking statements are based upon BTI's current expectations and various assumptions. BTI believes there is a reasonable basis for its expectations and beliefs, but they are inherently uncertain.

BTI may not realize its expectations, and its beliefs may not prove correct. Actual results could differ materially from those described or implied by such forward-looking statements as a result of various important factors, including, without limitation, its limited operating history; its incurrence of significant losses; its need for substantial additional funding and ability to raise capital when needed; its limited experience in drug discovery and drug development; its dependence on the success and commercialization of BXCL501 and BXCL701 and other product candidates; the failure of preliminary data from its clinical studies to predict final study results; failure of its early clinical studies or preclinical studies to predict future clinical studies; its ability to receive regulatory approval for its product candidates; its ability to enroll patients in its clinical trials; its approach to the discovery and development of product candidates based on EvolverAI is novel and unproven; its exposure to patent infringement lawsuits; its ability to comply with the extensive regulations applicable to it; its ability to commercialize its product candidates; and the other important factors discussed under the caption Risk Factors in its Annual Report on Form 10-K for the fiscal year ended December 31, 2019, as such factors may be updated from time to time in its other filings with the SEC, which are accessible on the SECs website at http://www.sec.gov.

These and other important factors could cause actual results to differ materially from those indicated by the forward-looking statements made in this press release. Any such forward-looking statements represent managements estimates as of the date of this press release. While BTI may elect to update such forward-looking statements at some point in the future, except as required by law, it disclaims any obligation to do so, even if subsequent events cause our views to change. These forward-looking statements should not be relied upon as representing BTIs views as of any date subsequent to the date of this press release.

Contact Information:

BioXcel Therapeutics, Inc.www.bioxceltherapeutics.com

Investor Relations:John Grazianojgraziano@troutgroup.com1.646.378.2942

Media:Julia Deutschjdeutsch@troutgroup.com1.646.378.2967

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BioXcel Therapeutics Provides an Update on its Ongoing Phase 3 SERENITY Trials - BioSpace