Category Archives: Human Behavior

Human Behavior

Creators Marshall Herskovitz and Ed Zwick Working on Thirtysomething Sequel – InsideHook

The "thirtysomething" cast at the 1988 Emmy Awards.

Alan Light/Creative Commons

Creating followups to beloved television shows is a tricky business. For every Twin Peaks: The Return, which sparks an array of acclaim and discussion, theres been a Mad About You revival, where the reaction has been significantly more meh. This week brings with it the news that thirtysomething creators Marshall Herskovitz and Ed Zwick are working on a sequel to that acclaimed television series, which aired from 1987 to 1991.

Town & Country reports that the new series will focus on the children of the original seriess characters, with a number of cast members slated to reprise their roles in the new series, including Ken Olin, Patricia Wettig and Timothy Busfield. No premiere date has been announced as of yet. Town & Country expects it to debut during the 2020-21 season.

In a 2009 review of the seriess first season, Emily VanDerWerff concisely summarized thirtysomethings appeal and how the years since it aired have left it something of an underrated and influential work.

These days, watching thirtysomething means seeing a program that somehow pioneered a huge number of things we accept as vital to our current sense of good TV drama. But its also a program thats mostly been forgotten, perhaps because it never got the universal critical praise the similarly influential Hill Street Blues did, simply because the conflicts are so small.

Zwick and Herskovitz also worked on several other acclaimed ensemble television shows including, most notably, My So-Called Life. But both men have also worked extensively in film and the contrast between their film work and their television work bears noting.

Zwicks credits as a director include ambitious period pieces like Legends of the Fall, Glory and The Last Samurai. That said, his directorial debut hewed more closely to thirtysomethings themes and settings: in 1986, he adapted David Mamets play Sexual Perversity in Chicago as About Last Night.

In an interview with Rotten Tomatoes in 2009, Zwick discussed the seeming gulf between his film work and his television work.

That TV stuff has given me an opportunity to give voice to a much more nuanced appreciation of human behavior and a kind of more comedic view, and these movies are 70 ft. across and 30 ft. high, and somehow the stories feel better when they can fill the screen.

Like his frequent collaborator, Herskovitz has also made work for screens both small and large. Both men worked on the screenplay for the 2017 thriller American Assassin, and they both have story credits on The Great Wall. Does this mean the thirtysomething revival will feature car chases or a large-scale battle scene? Probably not, but weirder things have happened when tv shows make a comeback.

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Creators Marshall Herskovitz and Ed Zwick Working on Thirtysomething Sequel - InsideHook

Human Behavior

The Parasite That Infects Mouse Brains and Makes Them More Curious – Discover Magazine

If you're a mouse, you're afraid of cats. That's just biology.

But, if you're a mouse infected with the parasite Toxoplasmosis gondii it's a different story. These mice will march right up to a cat, the very picture of foolish bravado. Of course, this usually doesn't go well for the mouse.

But that's the point. T. gondii needs to enter a cat's intestine to reproduce. The easiest way to do that is by riding a carrier straight to the source, and the parasite has a sneaky way of doing it. In a chilling display of mind-control, T. gondii is able to insinuate itself into the brain and turn off a mouse's reflexive aversion to cats, scientists say.

But new research in the journal Cell Reports says that's not quite the case. Rather than only losing their innate fear of felines, infected mice are instead markedly less anxious overall, making the parasite something like a courage booster for the small rodents.

I think the story of having a parasite hijacking the behavior of a mammal is fascinating, says study co-author Ivan Rodriguez, a neurogeneticist at the University of Geneva. It is rare for parasites to influence mammal behavior let alone for the effects to be this strong, Rodriguez says.

From the parasites perspective, making a mouse less afraid of cats makes sense: That increases the likelihood that a feline will catch, digest and breed the organism. T. gondii relies on cat intestines to reproduce, so eating infected prey is key to its survival. But researchers werent sure what T. gondii does in mouse brains to alter their behavior so radically. Rodriguez partnered with a medical researcher at his university, Dominique Soldati-Favre, to investigate.

Behavior tests showed that infected mice were not only less afraid, they were actually more willing to interact with all kinds of things cats and otherwise. They explored the perimeter of an open field for longer than uninfected mice and prodded a human hand in their cage, something their healthy and more naturally wary relatives wouldn't do. Infected mice were also just as willing to sniff guinea pig (a non-predator) odors as they were odors from a fox (a predator, and obvious source of fear.)

So while the parasite makes mice more comfortable with cats, it might be that the disease isnt rerouting mice brains as specifically as people thought. They could be attracted to crocodiles, Rodriguez says. T. gondii doesnt care.

Rodriguez thinks researchers might need to rethink their search for the exact brain structures the parasite impacts. The network of neurons that only controls a mouse's fear of cats is smaller than the set of neurons controlling overall anxiety, he says. Now that we know its something more general, were not looking for such [a] specific and minute change of circuitry.

The study also has more direct implications for human healthcare. Humans can contract toxoplasmosis as well, and while the effects are slightly different (there's no sudden love of cats, of course), some studies suggest the infection could lead to mental health issues.

In the study, blood tests and assessments of messenger DNA, called RNA, in infected mice brains showed that those with the most severe behavioral changes also showed higher levels of inflammation-related molecules.This relationship indicates that degree of inflammation in mice could serve as a stand-in for how bad their T. gondii infection is.

Human symptoms of the disease are rarely as obvious and severe as the changes mice undergo, and theres no way to tap into patient brains while theyre alive and possibly sick. And of course, this research was in mice not people. But the finding indicates that blood tests could help indicate the severity of a human T. gondii infection.

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The Parasite That Infects Mouse Brains and Makes Them More Curious - Discover Magazine

Human Behavior

‘You’ fans think Joe is a psychopath, but mental health experts say they’re wrong – INSIDER

Editor's note: This article contains spoilers for the television show "You."

When season 1 of "You" aired, fans took to Twitter to discuss Goldberg's mental health, though he's never diagnosed with a particular condition in either season. Still, many viewers seemed to believe he is a psychopath.

On December 26, Netflix released the highly-anticipated second season of its original thriller series "You," which centers around narrator Joe Goldberg, a young man who has a pattern of becoming obsessed with certain women, stalking them, winning them over, and killing anyone around them he believes has wronged his lover.

The release reignited Twitter speculations about Goldberg's mental health that have been swirling since season 1. While Goldberg never receives an explicit diagnosis in either season of "You," many viewers seem to believe he is a psychopath.

But according to mental health experts, Goldberg's mental health is more complicated, especially since the term "psychopath" doesn't hold much meaning, medically speaking.

"People use the word 'psychopath' colloquially to describe a person whose behavior defies social norms and conventional understandings of right and wrong," Kelly Scott, a therapist at Tribeca Therapy in Manhattan, told Insider. "From a clinical perspective, the word 'psychopath' doesn't mean anything."

Scott did say, though, that the closest clinical diagnosis to a "psychopath" or "sociopath" is antisocial personality disorder, and that Goldberg does indeed show some hallmark traits of the disorder. He also demonstrates characteristics of narcissistic personality disorder, experts say.

At the same time, more information offered in "You" season 2 suggests Goldberg may not have antisocial personality disorder, but an attachment disorder related to childhood trauma.

One reason it's difficult to pinpoint a single mental health condition for Goldberg is the simple fact "You" was created for television, according to Pamela Rutledge, a social scientist who researches the intersection of media, human behavior, and neuroscience.

Goldberg "seems to be an amalgam of personality traits at abnormal levels that are constructed to make a good story and create a character that elicits a certain amount of empathy" in viewers, despite the fact he murders people, Rutledge told Insider. In reality, very few people with mental illness behave like this in real life.

The fact that Goldberg comes off as extremely charming from the first time viewers are introduced to him also suggests he could be a narcissist. Netflix

Rutledge added that in her expert opinion, Goldberg's actions suggest he has symptoms of certain mental illnesses like antisocial personality disorder and narcissistic personality disorder.

According to the National Institutes of Health, people with antisocial personality disorder lack empathy, and as a result, may act in ways that society considers morally unsound, like manipulating others to get what they want or violating another's privacy.

People with narcissistic personality disorder havean inflated sense of self-importanceand lack of empathy for others, which are typically mechanisms used to mask their low self-esteem, according to the Mayo Clinic.

In some ways, Goldberg embodies both conditions because he's constantly violent when he believes a person has wronged him, a common justification people with both illnesses make for their behavior.

For example, in season 1 of "You," Goldberg hit a man named Benji, his love interest Beck's boyfriend, over the head with a mallet, locked him in a glass box, and killed Benji a few days later. Later in the season, Goldberg also killed Beck's best friend Peach because he didn't like how Beck and Peach's relationship interfered with his and Beck's relationship.

Goldberg committed all of these heinous and unlawful acts without showing remorse and did so for his own benefit in this case, being closer to Beck which suggests he could be diagnosed with antisocial personality disorder, Scott said.

Indeed, people with antisocial personality disorder are more inclined to break the law than those with narcissistic personality disorder, psychologist Stanton Samenow wrote on Psychology Today.

The fact that Goldberg comes off as extremely charming from the first time viewers are introduced to him is another reason he could be a narcissist, something that ranges from the full-blown disorder to a personality trait.

Often narcissists fly under the radar because they use their charm and wit to seem normal and unsuspecting. In fact, Ramani Durvasula, a professor of psychology at California State University, Los Angeles and a licensed clinical psychologist, previously told Insider that extreme charisma is a common red flag that someone could be a narcissist.

"I always tell people: Pay attention when there's too much on the front end," Durvasula said. "I know it seems fun and romantic, but it's probably a trainwreck waiting to happen."

Goldberg's penchant for harming or killing those close to his love interest and obsession Beck also suggest he's morbidly codependent, according to Rutledge. People who are severely codependent tend to control their partner or the person they're codependent towards and define themselves primarily in relationship to their partner rather than having their own identity, Insider previously reported.

Season 2 of "You" gets deeper into Goldberg's past and uncovers clues that suggest he actually has an attachment disorder, according to Scott.

Attachment disorders typically develop in early childhood when a child has unhealthy or difficult relationships with family due to emotional or physical abuse or neglect, according to the American Academy of Child and Adolescent Psychiatry. Symptoms include difficulty managing their emotions, being overly friendly, irritability, and refusing to engage in social situations. Not all people with antisocial personality disorder or an attachment disorder will act violently like Goldberg did. Netflix

"Joe [Goldberg] would be a good example of misdiagnosis," Scott said. "If he was my patient in season 1, sure, he could be diagnosed with antisocial personality disorder, but upon further excavation, his behavior reveals itself as a trauma symptom versus antisocial personality disorder."

According to Scott, this shift in understanding his diagnosismakes "You" feel like a more realistic portrayal of mental health.

"Mental health relies on nuance because it is nuance," Scott said. "A diagnosis is almost never clean-cut and disorders overlap. It's not like a strep test with 'yes, you have strep,' or 'no, you don't.'"

At the same time, Scott said it's important to note that not all people with antisocial personality disorder or an attachment disorder will act violently.

"You don't have to kill someone to get that diagnosis," Scott said. "You can do it in a non-physical way. It can come out in parenting and using your child to meet your own needs in a way that is massively detrimental to your child's needs," like Goldberg's mother is seen doing in flashbacks during season 2.

These flashbacks help viewers better understand the root cause of Goldberg's behavior and, according to Scott, these scenes led her to believe Goldberg acts how he does not because he lacks empathy and has antisocial personality disorder, but because his violent and turbulent childhood caused him to develop an attachment disorder.

"[Goldberg] was attached to someone, his mom, who was unresponsive to his needs, inconsistent, and not a safe person to him," Scott said. "He's positioned as alone in the world, abused and neglected by his mom."

That's why later in life Goldberg becomes obsessively attached to women he believes can give him what he needs and is motivated to get the love, or idea of love, he craves by any means necessary while still showing glimpses of empathy.

According to Scott, a season 2 scene when Goldberg looks distraught after he learns his landlord Delilah has been killed proves that Goldberg does indeed have empathy and therefore doesn't have antisocial personality disorder. Another season 2 scene, when Goldberg says he won't kill Forty even though he hates him because he means so much to Love, further suggests Goldberg has empathy, to an extent.

Season 3 of "You" is slated to debut in 2021.

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'You' fans think Joe is a psychopath, but mental health experts say they're wrong - INSIDER

Human Behavior

CX Predictions for 2020: Is Your Brand Ready? – Forbes

We see four critical changes coming to the world of customer experience (CX) in 2020. Your brand will want to take note of these changes because one simple fact wont change: Customer experience is the main battleground on which brands compete for customers.

Customer experience matters. Nearly three-quarters of consumers say they have no problem abandoning brands even those theyre loyal to after a bad experience. At the same time, only 10% of customers say that most brands are meeting their expectations for a good customer experience. In other words, the stakes are high, and most brands are falling short.

That being said, what are the critical ways that CX will change in 2020?

1. Brands will move away from trying to measure customer experience.

While it may sound strange to claim that CX matters but brands will stop measuring it, many are beginning to recognize the futility of traditional CX measurement. NPS scores, churn, time on site, loyalty and even customer satisfaction only tend to get at CX inferentially. Such metrics are also frequently subjective and seldom directly actionable. As a result, as Forrester points out, CX and marketing professionals often struggle to determine whether their CX initiatives add value, either for the customer or the company.

In 2020 and beyond, brands will focus on measuring behaviors, particularly those associated with customer journeys, and analyzing what customers actually did, what they did next and what most influenced these actions. Accordingly, well see greater adoption of measurement frameworks built around journey steps, allowing organizations to visualize relationships between disparate touch points and analyze the effectiveness of entire journey sequences. Who wins and who loses on the CX front will be determined by the ability of brands to measure and respond to, ideally in real time, customer journey activity.

2. New channels will provide even more opportunities for personalization.

The number of channels through which companies and customers can interact continues to proliferate without a foreseeable end. For companies unable to stitch together experiences across these channels, such proliferation will pose ever greater challenges, particularly because, like it or not, customers expect a consistent experience wherever they encounter your brand.

Companies, on the other hand, that have the ability to collect data and orchestrate experiences across channels, will reap the rewards. Whats more, companies able to harness the power of AI and machine learning to anticipate customer needs and create more personalized, valuable interactions with customers, regardless of channel, will end up setting the CX bar that every other brand will struggle to meet.

3. Well see the limits of AI and a return to the human touch where machines fail.

By 2021, 15% of all customer service interactions are going to be handled by artificial intelligence, according to Gartner, a fourfold increase over 2017. As powerful as AI will show itself to be in the CX arena, however, theres an upper limit to what AI can accomplish in customer service. Artificial intelligence is limited by the datasets it has been trained on. It can still be surprised by human behavior in a way that humans cant, and it can still make mistakes.

Take the example of regulated industries, where a black box analytics solution or AI algorithm could mismatch a product with a customer, potentially resulting in a hefty fine. Although the responsibilities of human agents will continue to evolve, the critical need for human-to-human interaction wont ever go away. While humans may always be better than machines at managing complex or nuanced interactions with customers, we will also see their abilities increasingly augmented by AI-enabled tools, providing real-time insights into customer behavior and recommending next best actions.

4. Voice technology will play a more critical role in CX strategy.

From voice-activated virtual assistants, such as Siri and Alexa, and voice-driven menus on customer support lines to sentiment analysis for call center routing, voice technology already plays multiple roles as a customer service proxy, user interface and valuable source of CX data. In 2020, well see an increasing emphasis on voice as a core part of CX strategy. Brands will begin to overcome the challenges of working with voice data, still an untapped source of customer insight, and pay greater attention to refining and improving voice-centered steps in the customer journey.

To prepare your brand for the next stage of competition around CX, as well as the next level of customer expectations regarding great experiences, consider how you stack up against these predictions. Have you begun focusing on the measurement of, and real-time responses to, customer journey steps? Can you effectively replicate your brand experience across multiple channels? Do you have a clear strategy regarding where to use automation and AI and when you need to ensure that your customers are getting the human touch they require? Finally, have you begun effectively leveraging voice technologies to meet customers where they are and expand the ways you interact with them?

If you arent sure how to answer these questions, you and your brand have a lot of work ahead of you in the coming year. If, on the other hand, you answered these questions quickly and with confidence, then the future might be quite bright for your brand.

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CX Predictions for 2020: Is Your Brand Ready? - Forbes

Human Behavior

‘Everything’s Gonna Be Okay’: Josh Thomas is ready for Freeform – Los Angeles Times

Josh Thomas has to see about a dog.

No, not John, his constant companion and former Please Like Me costar, the part-spaniel, part-poodle whose snoring during the sound mix for Thomas new Freeform series, Everythings Gonna Be Okay, repeatedly sends the room into fits of laughter. Its another canine in his charge that has Thomas in distress to the point that, as we await dinner later in the evening, I offer to cut short our interview so he can check on the pup in person.

My friends mum died and now I have her dog for a bit, he whispers while fielding a call about the separation anxiety-fueled baying hes hearing on the phone. Thomas hems and haws a moment What am I going to do with this dog? and then decides on a course of action: Hell be OK. Hes just going to have to tough it out for a while. But when I remark that it was kind of him to take the dog in, Thomas deflects the compliment like an old pro.

It is, really, he deadpans. Its one of the most noble things Ive ever done.

Josh Thomas and his dog, John, during post-production on Everythings Gonna Be Okay.

(Robert Gauthier / Los Angeles Times)

This is Thomas modus operandi. At 32, the stand-up comedian and creator/writer/star of the acclaimed dramedy Please Like Me has been a stalwart pop cultural presence in his homeland since winning the RAW open-mike competition in Melbourne at 17, appearing as a panelist and contestant on talk, game and reality shows from the heady Q&A to the more prosaic Celebrity Masterchef. Hes honed a clear, distinctive voice in a business that rewards sameness. (He knows what he wants is his colleagues most common description of him.) And he landed the highly anticipated Everythings Gonna Be Okay, his first American TV series, at Disneys cable outlet for young, progressive audiences.

Even so, the most frequent target of Thomas wicked sense of humor part shield, part shiv is Thomas himself.

Im so numb to my own face, you know? he says of his lack of self-consciousness, describing the experience of mixing sound on a series in which hes the central character. I sit in that room for 10 to 12 hours a day. Literally, Ill sit there and theyll play me saying the same sentence eight times in a row and Ill pick the one thats the most charming. Its deranged.

Though it feels, at times, like a protective shell, the patter of a semi-autobiographical humorist who hides his vulnerabilities in plain sight, Thomas carries off his rat-a-tat of embarrassing anecdotes and mordant quips with disarming gusto.

When another call comes in, this one from his mother, he puts her on speakerphone, then annotates her comments with his own. (Great. Thatll be the pull-out quote, he says dryly after she calls him a mummys boy.) In other stretches of this late-August evening in Glendale, where hell finish Season 1 of Everythings Gonna Be Okay before embarking on a stand-up tour in Australia, Thomas gleefully riffs on the sex noises hes recorded for the series and points out a pimple on his screen-projected face.

But self-deprecation, Thomas keenest instinct, is one he appears ready to temper, if not abandon entirely and with Everythings Gonna Be Okay, which premieres Thursday, he may have his chance.

From left, Maeve Press, Kayla Cromer and Josh Thomas in a scene from the pilot episode of Everythings Gonna Be Okay.

(Tony Rivetti / Freeform)

The half-hour series, which premieres Thursday, stars Thomas as Nicholas, a young man who assumes care of his teenage half-sisters when their father dies of cancer. The extraordinarily poised Maeve Press is pint-sized, sharp-tongued Genevieve; Matilda, eager for independence after being treated with kid gloves because shes on the autism spectrum, is played by Kayla Cromer, who is on the spectrum herself.

Idiosyncratic and colorful, treating adult and adolescent love, sex, pain and grief with remarkably funny candor, Everythings Gonna Be Okay is very much in the vein of Thomas previous work, except here his character is older and (mostly) wiser, with responsibilities at which the earlier series hero would have blanched.

Perhaps its a function of age: In your early 20s, youre hopeful things are going to change, Thomas says. And then in your 30s youre like, This is it ... This is how Im going to be for the next 50 years.

More likely, its one of experience. Thomas was an exceptional talent from the absolute get-go, according to his Australian manager and executive producer, Kevin Whyte, noting that most stand-ups dont come into their own until their 20s. In one routine, he made wonderfully matter-of-fact observations about his parents divorce, lamenting that he was too old for them to buy his love; in another, titled Surprise, he detailed coming out as gay.

He didnt leave anything on the floor, Whyte remembers.

This aptitude for hiding pithy, precise insights about human behavior inside a sweet and innocent bonbon wrapper attracted the interest of the Australian Broadcasting Corp., according to the networks head of comedy, Rick Kalowski, who served as an executive producer on the series that came out of the partnership: the puckish, heartfelt Please Like Me, which made its creator a critics darling at just 26.

For Thomas, who says the series was dead after its first season, it was also a trial by fire.

Please Like Me, which starred Thomas as an aimless 20-something who comes out as gay in the pilot episode and cares for his mother after she tries to take her own life, was originally slated to air on the ABCs main network, ABC1, but was shifted to its digital outlet, ABC2, six months before its premiere in February 2013. The move provoked criticism from Thomas and the Australian press, who questioned whether the ABC had deemed the series too gay.

At the time, the ABC denied that this was the case. But Kalowski, who was not involved in the decision, suggests that the criticism was not entirely off base. I personally think theres probably something to that, he says. I dont think it had everything to do with that. But it probably didnt have nothing to do with that.

They told me they moved it because it was so good that they wanted it to be the launch thing of their [secondary] channel. Which is a lie, Thomas says, still chagrined by the ABCs handling of the series. And it did really well. Really well-reviewed. And it did big numbers for them by the standards of this ... channel, which is, like, 16 people versus 12. And we were like, Lets do a Season 2' and they were like, Well, no, because this channel cant afford it.

Josh Thomas, creator of Everythings Gonna Be Okay

What saved Please Like Me, and perhaps Thomas television career, was a serendipitous confluence of events. First, Participant Media acquired the series for U.S. distribution on its since-shuttered network for millennials, Pivot, and joined on as a producer earning the series a reprieve, Thomas says, because the ABC used the money earned in the deal to pay for its share of Season 2. (For his part, Kalowski believes that the show would still have gone forward without foreign investment, but not on the same terms: After the Pivot pact was struck, Please Like Me was promoted to ABC1 and granted an expanded episode count. Kalowski credits the series with putting the ABCs comedy slate on the map, estimating that nearly 20 seasons of TV on the network have been co-produced with foreign investment since.)

Then the reviews started pouring in. Though Please Like Me had previously found favor with critics in Australia, it was virtually unheard of in the U.S. until it was championed by critics like The Times own Robert Lloyd, who called it mostly lovely, a little wistful and doubtfully life-affirming. In particular, the New Yorkers Emily Nussbaum, singling out the sweetly melancholic series and Thomas diffident charisma in a September 2013 column on the launch of Pivot, assuaged Thomas admittedly bitter feelings toward the ABC.

Being written about in the New Yorker was the most-wanted compliment you could ever imagine a person wanting, Thomas says. The show had been so mistreated, to the point where I went on a celebrity diving show. (Thomas was in dire enough financial straits at the time to appear on the reality show Celebrity Splash!, in which Australian stars competed against each other for prize money. He was eliminated in the first round: Im probably the highest-paid professional diver there is, on a per-dive basis, he jokes.)

If the process of bringing Please Like Me to the public taught Thomas the television industrys sometimes-unpleasant ins and outs, its four seasons, the last of which aired in the States on Hulu, taught him the trade.

Id never been on a film set, he says. We did pre-production on Please Like Me and Id talk to the first [assistant director] and I didnt know what her job was. When I wanted to ask for something, I didnt really know who to ask. I would sit in meetings and insist we had certain things, and I didnt really know what I was talking about.

Now hes an old hand, one Stephanie Swedlove, a former Pivot executive and an executive producer on Everythings Gonna Be Okay, praises for his clarity of vision, particularly his series collision of the naturalistic and the absurd.

Working with Josh is like a dream, she says during a break in the action at the Everythings Gonna Be Okay sound mix in Glendale. The way that hes able to present real life through a comedic lens, I think its very unique.

Josh Thomas, left, at the 2014 Television Critics Assn. summer press tour with Tiffany Threadgould and Tom Szaky, executives of the recycling company TerraCycle, the subject of the Pivot show Human Resources.

(John Shearer / Invision for Pivot)

This sense of Thomas as an atypical creative force also won over Freeform President Tom Ascheim, who recalls meeting this quirky man at the networks annual summit after our development team kept talking about Josh, Josh, Josh, Josh. Ascheim isnt fazed by Thomas interest in potentially controversial subject matter, including mental illness, suicide, abortion and, in the new series, an adolescent girl with autism who has sex and gets drunk. He welcomes it as an antidote to the anodyne and the bland.

I think we should be really nervous, as network executives, he says, if our talent has nothing to say.

For all his love of cracking wise, Thomas does indeed know what he wants, and he musters a veterans authority to achieve it. When Nathan Muller, Freeforms director of development, offers a note on a music cue during the sound mix, Thomas convincingly explains his logic, and Muller relents; later, over dinner, Thomas tells me that one of the series three autism consultants raised concerns about Matildas depiction that he swiftly quashed.

We had one consultant who really didnt like sex who felt like Matilda shouldnt be dealing with sex, he says, an edge in his voice, adding that the other consultants were thrilled with the plot line. Which is not her job, actually. Her job is to tell us if its authentic autism. We dont really need her moralizing about [Matildas] sex life, actually.

If anything, Thomas admits, the challenge of Everythings Gonna Be Okay has been maintaining that clarity of vision, that distinctive voice, while working on a much larger scale than Please Like Me. Whyte describes it as moving from the cottage industry of Australian television to something much more monolithic: The Freeform series budget is larger. Its filming is done largely in studio. Its crew is two or three times the size. Even the conference calls involve more points of view, always at the risk of Thomas own.

Its just this very big, kind of clumsy unit that youre trying to zoom in on a delicate moment of chemistry, Thomas says. Youve got to get 150 people in a weird warehouse with no natural light to come all together to create this little moment where someone does a convincing kiss. ... Trying to keep things authentic and textured and not feeling fake when everything is so fake, thats been the hardest thing.

As the creator/writer/star of Please Like Me and now Everythings Gonna Be Okay, Josh Thomas is no longer self-conscious about seeing himself on screen: Im so numb to my own face, you know?

(Robert Gauthier / Los Angeles Times)

Thomas hopes Everythings Gonna Be Okay can replicate Please Like Mes fortuitous arc from cult hit to one of TVs best comedies, this time for a larger audience. But hes unlikely to pull punches to achieve high ratings. (Plus, as Ascheim says, There isnt a number anymore. The worlds gone weird.) Near the end of our conversation, asked about returning to the art form, stand-up, that made his name, Thomas grows reflective, explaining that he found his success embarrassing not by dint of any anecdote he related or quip he made, but because he felt himself an impostor.

I started when I was 17, he says. And at 17 youre not really thinking things through. So when I was 27, one day I was like, These people think I think they should be here. And I dont. I dont think they should be here. So I quit. Because Id go onstage thinking like that, and its not a good show. Watching somebody unravel like that, its not that fun.

Six years and two TV series later, hes changed his tune. Or at least hes beginning to. After all, old habits die hard.

By the time this goes to print, I mightve quit again, he hedges. But now, Im like, if somebodys willing to book you a theater, and people are willing to pay to come, you should just ... do it. Stop being such a little bitch.

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'Everything's Gonna Be Okay': Josh Thomas is ready for Freeform - Los Angeles Times

Human Behavior

UGI Utilities named ‘Customer Champion’ in survey | Business Weekly – Reading Eagle

UGI Utilities Inc. was among 40 utility companies nationwide that were named a 2019 Customer Champion based on the Cogent Syndicated Utility Trusted Brand & Customer Engagement Residential study from Escalent, a human behavior and analytics firm.

The best utilities are those that are emerging as great product marketers, Chris Oberle, senior vice president at Escalent, said in a statement. The future belongs to utilities that innovate to move from service providers to value-added partners in the eyes of their customers.

The Utility Trusted Brand and Customer Engagement: Residential study benchmarks and trends performance on a composite index of service satisfaction, brand trust, and product experience performance.

Robert Stoyko, vice president of customer relations of UGI Utilities Inc. said: We are very pleased to be named a Customer Champion. UGI strives to be the energy provider of choice to our customers and to the many communities we serve.

Escalent surveyed more than 67,000 residential electric, natural gas and combination utility customers of the 140 largest U.S. utility companies.

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UGI Utilities named 'Customer Champion' in survey | Business Weekly - Reading Eagle

Human Behavior

Zed by Joanna Kavenna Book Review – Book and Film Globe

Joanna Kavennas latest novel Zed takes place in a not-too-far-off future where the tech company Beetle registers the smallest decisions made by individuals through wearable devices called BeetleBands. With this data, Beetle adjusts the predictive algorithms of individuals lives. If a woman orders a fresh squeezed orange juice, her algorithm alters accordingly. If she smokes a cigarette, another adjustment. Through such minute accumulation, Beetle has developed a predictive method that knows what shes going to do before she does it. Its the most accurate Magic 8 Ball you can imagine.

Or is it? In Zed, a man murders his wife and children, upending Kavennas hyper-efficient world. Its the kind of story that horrifies people for all the right reasons, but its doubly disturbing because the algorithm didnt predict it. Beetle engineer and company man Dan Varley struggles with the effects of a technology so tantalizingly close to perfect:

[T]he predictive algorithms were behaving very oddly. Or, people were behaving very oddly and not remotely as they should. Suddenly, the precious and beautiful bond between predictive algorithm and human behaviora bond on which Varleys entire career, life, payment in BeetleBits, and continued survival in the world was foundedseemed tenuous. At that moment, an alarm went off on Varleys BeetleBand, indicating that his heart was under extreme strain and he must take urgent action.

What kind of savage world counts on technology to determine what its people need and when they need it? If youre noting some parallels to our world, youre getting Kavennas drift. But she doesnt rely solely on dear God, what have we done? fear to keep you turning pages. She also uses humor, which acts as a kind of soft filter to her more harrowing implications. At one point, Beetle CEO Guy Matthias and his journalistic tool Dan Strachey engage in whats ostensibly a business meeting but what Strachey becomes convinced is something more portentous:

[Strachey] was about to pick up his glass again but then he wondered suddenly if it was poisoned. But that was absurd! Guy would never poison him. It would simply be too analog.

The humor of Zed helps separate the novel from similar efforts such as Dave Eggerss The Circle, which focuses on a world more on the cusp of the battle between digital and analog and therefore doesnt crack much of a smile. In Kavennas version of our future, this battle is largely over, with the vast majority giving themselves over to the idea that Beetle equals better. The only holdouts are those of the resistance group LOTUS, which operates largely from the credo that not participating in such data accumulation means youre not guilty of anything.

Such a tenet is anathema to Matthias and others in the straight world of this dystopian milieu. Like the episode of Black Mirror starring Bryce Dallas Howard, Matthias is very locked in to digital ratings as measurements of success and fulfillment, but he also has his eye on using his companys digital access to shape human behavior:

Beetle were not only watching everyone, which everyone already knew and no longer seemed to care about, but also inspiring them to act in certain ways, best ways as defined by Beetle.

Its not hard to find the idea of such an imposition offensive. Then again, how is this different from Facebook advertising? Thats the kind of connection Kavenna exploits throughout Zed. The novel serves as its own kind of efficient algorithm reflecting something close to our current condition back at us and asking, Do you care? Unfortunately, all signs do not point to yes.

(Doubleday, January 14, 2020)

Continued here:
Zed by Joanna Kavenna Book Review - Book and Film Globe

Human Behavior

14 Key Considerations When Choosing The Right Team Incentives – Forbes

Incentives are one of the best ways to keep employees motivated. It plays into the value-based concept of a businessif you bring added value to the company, then you can expect value invested back into you.

Determining what incentives to offer to a team, however, requires dissecting the things that the group considers vital. It's a little bit more nuanced than merely giving them monetary benefits. Sometimes, it's not about the money, but rather respect and a sense of accomplishment.

To help, 14 members of Forbes Coaches Council look at the things team leaders should be mindful of when planning the incentives they intend to offer to their group.

Forbes Coaches Council members discuss what employers should think about when choosing incentives for their teams.

1. Understand What Drives Them

As a leader, I created a "How I Like To Be Coached" form that uncovers the drivers of each of my direct reports, as well as how they communicate. When getting a new team or while conducting a one-on-one chat, I use this document as a blueprint to see what keeps each employee motivated. Having this data will help you customize how and what will keep your team on task and successful. - Joyel Crawford, Crawford Leadership Strategies, LLC.

2. Be Aware Of Their Differences And Needs

Managers must be aware that incentives are a great motivator to influence their employees' behaviors. Also, be aware that individuals' differences and needs contribute to the type of incentives managers may provide. First, engage your employees by understanding what their needs are before providing any incentive. For example, an employee whose need is "recognition" may not be motivated by a monetary bonus. - Abraham Khoureis, Dr. Abraham Khoureis

3. Tie Incentives To Profit

It may seem intuitive to reward employees based on reaching a specific target such as sales or billing, but you may be disappointed with the results. My manufacturing company started a bonus based on production goals, prorating it by hours actually worked per employee. However, production at any cost was not our goal, so we revised the system to include profit goals. Reward what matters. - Lisa Kaiser Hickey, Spark Consultancy Group

4. Tailor The Incentive To The Individual

Incentives are what motivates human behavior. Different things motivate different individuals. It may be recognition (awards, public praise), money (raises, gift cards), time off, professional development, bonuses, promotions, access to senior leadership, ability to work on innovative projects, etc. One size does not fit all, and your employee will appreciate you seeing them as an individual. - Tim Ressmeyer, Ressmeyer Partners

5. Make Your Incentives Meaningful To Everyone

A myth about incentives is that employees are only motivated by compensation. Although money is a main motivator, offering it as the sole incentive will lead people to only work for short-term, financial gains. Include intrinsic rewards as well to motivate everyone and for the longer term. Thank yous, certificates of achievement, event tickets, vacation days, charitable donations will round it out. - Loren Margolis, Training & Leadership Success LLC

6. Make Them Feel Appreciated

Incentives can be a great way to motivate employees. A better strategy is to express gratitude. In fact, there is a growing body of research that suggests that people seek work elsewhere because they feel unappreciated or underrecognized. So, while a bonus may be welcome, if you're truly interested in motivating your team, you also need to think of ways to say thanks on a regular basis. - Camille Preston, PhD, PCC, AIM Leadership, LLC

7. Give Them A Sense Of Purpose

Pay raises, ping pong tables, bonusesall are great, but are only short-term fixes if an employee doesnt have a sense of purpose in their job. Team members want to feel like they are contributing to the greater good of an organization. - Aaron Levy, Raise The Bar

8. Create Smart Incentives

Attracting top talent and retaining it seems very challenging in big companies. Smart incentives might be methods to keep employees motivated to do their best work. Good examples? Regular paid time off. Everything connected with keeping employees healthywellness coaching, fitness, psychological support. Tuition reimbursement. They not only benefit employees, but organizations as well. - Inga Bieliska, Inga Arianna Bielinska Coaching Consulting Mentoring

9. Build A Culture Of Gratitude

Creating positive and lasting employee motivation requires a culture of gratitude and a supporting program that enables peer-to-peer recognition supported by management oversight and leadership championship. Shaping a culture of gratitude requires intentional leadership and commitment to develop incentive strategies that result in keeping positive employee energies sustained over time. - Lori Harris, Harris Whitesell Consulting

10. Include Them In A Broader Engagement Strategy

While incentives can be effective, they should be part of a broader employee engagement strategy. Business leaders should take a proactive and personalized approach to keeping employees motivated by getting to know their teams, learning their strengths and skills and helping them advance their careers. - Rick Gibbs, Insperity

11. Make Sure They Feel Engaged

Incentives are a great place to start. However, in today's business climate, they are only half the answer. Employees want to know their company cares about more than just profits. Employees want to know they have a voicethey want to be engaged in solving the problem. They want to be given the opportunity to stretch and do interesting work. And they want to work for inspiring leaders. - Felicia Lyon, Women Moving Mountains

12. Create Weekly Incentive Contests

Keeping teams motivated for ultimate productivity every single week to drive continued performance momentum can be daunting. Focus on weekly gift card incentive contests and launch them during Monday morning team huddles to conclude on Friday afternoon for short-term wins. This tactic will keep your team inspired to compete on a weekly basis and push for a chance at extra cash to spend on the weekend. - Lourdes Mestre, Marketing Muses

13. Offer A Variety Of Incentive Choices

Incentives can be a good tool when used properly to promote engagement and reward success. However, some employees may prefer a reward outside the traditional cash incentive. For example, floating vacation day(s), flex day(s), gym membership or spa service. Allowing an individual to choose the reward may produce an additional desire for accomplishment. - Deborah Hightower, Deborah Hightower, Inc.

14. Create The Culture That Becomes The Incentive

Incentives are good, but what incentive you focus on is critical. Are you providing external commission and gift rewards for certain people and behaviors? Thats a problem, not an incentive. Create a culture that recognizes contributions. Think living-system models, not Pavlov's dog. Building a culture that people want to be a part of is the attraction that motivates people. - Thomas Larkin, Communico, Westport CT

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14 Key Considerations When Choosing The Right Team Incentives - Forbes

Human Behavior

The Brain, the Criminal and the Courts – TheFix.com

On March 30, 1981, 25-year-old John W. Hinckley Jr. shot President Ronald Reagan and three other people. The following year, he went on trial for his crimes.

Defense attorneys argued that Hinckley was insane, and they pointed to a trove of evidence to back their claim. Their client had a history of behavioral problems. He was obsessed with the actress Jodie Foster, and devised a plan to assassinate a president to impress her. He hounded Jimmy Carter. Then he targeted Reagan.

In a controversial courtroom twist, Hinckleys defense team also introduced scientific evidence: a computerized axial tomography (CAT) scan that suggested their client had a shrunken, or atrophied, brain. Initially, the judge didnt want to allow it. The scan didnt prove that Hinckley had schizophrenia, experts said but this sort of brain atrophy was more common among schizophrenics than among the general population.

It helped convince the jury to find Hinckley not responsible by reason of insanity.

Nearly 40 years later, the neuroscience that influenced Hinckleys trial has advanced by leaps and bounds particularly because of improvements in magnetic resonance imaging (MRI) and the invention of functional magnetic resonance imaging (fMRI), which lets scientists look at blood flows and oxygenation in the brain without hurting it. Today neuroscientists can see what happens in the brain when a subject recognizes a loved one, experiences failure, or feels pain.

Despite this explosion in neuroscience knowledge, and notwithstanding Hinckleys successful defense, neurolaw hasnt had a tremendous impact on the courts yet. But it is coming. Attorneys working civil cases introduce brain imaging ever more routinely to argue that a client has or has not been injured. Criminal attorneys, too, sometimes argue that a brain condition mitigates a clients responsibility. Lawyers and judges are participating in continuing education programs to learn about brain anatomy and what MRIs and EEGs and all those other brain tests actually show.

Most of these lawyers and judges want to know such things as whether brain imaging could establish a defendants mental age, supply more dependable lie-detection tests or reveal conclusively when someone is experiencing pain and when they are malingering (which would help resolve personal injury cases). Neuroscience researchers arent there yet, but they are working hard to unearth correlations that might help looking to see which parts of the brain engage in a host of situations.

Progress has been incremental but steady. Though neuroscience in the courts remains rare, were seeing way more of it in the courts than we used to, says Judge Morris B. Hoffman, of Colorados 2nd Judicial District Court. And I think thats going to continue.

Criminal law has looked to the human mind and mental states since the seventeenth century, says legal scholar Deborah Denno of Fordham University School of Law. In earlier centuries, courts blamed aberrant behavior on the devil and only later, starting in the early twentieth century, did they begin recognizing cognitive deficits and psychological diagnoses made through Freudian analysis and other approaches.

Neuroscience represents a tantalizing next step: evidence directly concerned with the physical state of the brain and its quantifiable functions.

There is no systematic count of all the cases, civil and criminal, in which neuroscientific evidence such as brain scans has been introduced. Its almost certainly most common in civil cases, says Kent Kiehl, a neuroscientist at the University of New Mexico and a principal investigator at the nonprofit Mind Research Network, which focuses on applying neuroimaging to the study of mental illness. In civil proceedings, says Kiehl, who frequently consults with attorneys to help them understand neuroimaging science, MRIs are common if theres a question of brain injury, and a significant judgment at stake.

In criminal courts, MRIs are most often used to assess brain injury or trauma in capital cases (eligible for the death penalty) to ensure that theres not something obviously neurologically wrong, which could alter the trajectory of the case, Kiehl says. If a murder defendants brain scan reveals a tumor in the frontal lobe, for instance, or evidence of frontotemporal dementia, that could inject just enough doubt to make it hard for a court to arrive at a guilty verdict (as brain atrophy did during Hinckleys trial). But these tests are expensive.

Some scholars have tried to quantify how often neuroscience has been used in criminal cases. A 2015 analysis by Denno identified 800 neuroscience-involved criminal cases over a 20-year period. It also found increases in the use of brain evidence year over year, as did a 2016 study by Nita Farahany, a legal scholar and ethicist at Duke University.

Farahanys latest count, detailed in an article about neurolaw she coauthored in the Annual Review of Criminology, found more than 2,800 recorded legal opinions between 2005 and 2015 where criminal defendants in the US had used neuroscience everything from medical records to neuropsychological testing to brain scans as part of their defense. About 20 percent of defendants who presented neuroscientific evidence got some favorable outcome, be it a more generous deadline to file paperwork, a new hearing or a reversal.

But even the best studies like these include only reported cases, which represent a tiny, tiny fraction of trials, says Owen Jones, a scholar of law and biological sciences at Vanderbilt University. (Jones also directs the MacArthur Foundation Research Network on Law and Neuroscience, which partners neuroscientists and legal scholars to do neurolaw research and help the legal system navigate the science.) Most cases, he says, result in plea agreements or settlements and never make it to trial, and theres no feasible way to track how neuroscience is used in those instances.

Even as some lawyers are already introducing neuroscience into legal proceedings, researchers are trying to help the legal system separate the wheat from the chaff, through brain-scanning experiments and legal analysis. These help to identify where and how neuroscience can and cant be helpful. The work is incremental, but is steadily marching ahead.

One MacArthur network team at Stanford, led by neuroscientist Anthony Wagner, has looked at ways to use machine learning (a form of artificial intelligence) to analyze fMRI scans to identify when someone is looking at photos they recognize as being from their own lives. Test subjects were placed in a scanner and shown a series of pictures, some collected from cameras they had been wearing around their own necks, others collected from cameras worn by others.

Tracking changes in oxygenation to follow patterns in blood flow a proxy for where neurons are firing more frequently the teams machine-learning algorithms correctly identified whether subjects were viewing images from their own lives, or someone elses, more than 90 percent of the time.

Its a proof of concept, at this stage, but in theory its a biomarker of recognition, Jones says. You could imagine that could have a lot of different legal implications such as one day helping to assess the accuracy and reliability of eyewitness memory.

Other researchers are using fMRI to try to identify differences in the brain between a knowing state of mind and a reckless state of mind, important legal concepts that can have powerful effects on the severity of criminal sentences.

To explore the question, Gideon Yaffe of the Yale Law School, neuroscientist Read Montague of Virginia Tech and colleagues used fMRI to brain-scan study participants as they considered whether to carry a suitcase through a checkpoint. All were told with varying degrees of certainty that the case might contain contraband. Those informed that there was 100 percent certainty that they were carrying contraband were deemed to be in a knowing state of mind; those given a lower level of certainty were classified as being in the laws definition of a reckless state of mind. Using machine-learning algorithms to read fMRI scans, the scientists could reliably distinguish between the two states.

Neuroscientists also hope to better understand the biological correlates of recidivism Kiehl, for instance, has analyzed thousands of fMRI and structural MRI scans of inmates in high-security prisons in the US in order to tell whether the brains of people who committed or were arrested for new crimes look different than the brains of people who werent. Getting a sense of an offenders likelihood of committing a new crime in the future is crucial to successful rehabilitation of prisoners, he says.

Others are studying the concept of mental age. A team led by Yale and Weill Cornell Medical College neuroscientist B.J. Casey used fMRI to look at whether, in differing circumstances, young adults brains function more like minors brains or more like those of older adults and discovered that it often depended on emotional state. Greater insight into the brains maturation process could have relevance for juvenile justice reform, neurolaw scholars say, and for how we treat young adults, who are in a transitional period.

It remains to be seen if all this research will yield actionable results. In 2018, Hoffman, who has been a leader in neurolaw research, wrote a paper discussing potential breakthroughs and dividing them into three categories: near term, long term and never happening. He predicted that neuroscientists are likely to improve existing tools for chronic pain detection in the near future, and in the next 10 to 50 years he believes theyll reliably be able to detect memories and lies, and to determine brain maturity.

But brain science will never gain a full understanding of addiction, he suggested, or lead courts to abandon notions of responsibility or free will (a prospect that gives many philosophers and legal scholars pause).

Many realize that no matter how good neuroscientists get at teasing out the links between brain biology and human behavior, applying neuroscientific evidence to the law will always be tricky. One concern is that brain studies ordered after the fact may not shed light on a defendants motivations and behavior at the time a crime was committed which is what matters in court. Another concern is that studies of how an average brain works do not always provide reliable information on how a specific individuals brain works.

The most important question is whether the evidence is legally relevant. That is, does it help answer a precise legal question? says Stephen J. Morse, a scholar of law and psychiatry at the University of Pennsylvania. He is in the camp who believe that neuroscience will never revolutionize the law, because actions speak louder than images, and that in a legal setting, if there is a disjunct between what the neuroscience shows and what the behavior shows, youve got to believe the behavior. He worries about the prospect of neurohype, and attorneys who overstate the scientific evidence.

Some say that neuroscience wont change the fundamental problems the law concerns itself with the giant questions that weve been asking each other for 2,000 years, as Hoffman puts it questions about the nature of human responsibility, or the purpose of punishment.

But in day-to-day courtroom life, such big-picture, philosophical worries might not matter, Kiehl says.

If there are two or three papers that support that the evidence has a sound scientific basis, published in good journals, by reputable academics, then lawyers are going to want to use it.

This article originally appeared in Knowable Magazine, an independent journalistic endeavor from Annual Reviews. Sign up for the newsletter.

Excerpt from:
The Brain, the Criminal and the Courts - TheFix.com

Human Behavior

Global Web Analytics Market 2020-2024 | 19% CAGR Projection Over the Next Five Years | Technavio – Business Wire

LONDON--(BUSINESS WIRE)--The web analytics market size is poised to grow at a CAGR of over 19% during the period 2020-2024, according to the latest market research report by Technavio. Request a free sample report

The e-commerce industry is constantly evolving with the advent of new technologies and services. In addition, vendors are engaging in advanced marketing tactics to gain popularity and attract more customers. Consumer demand for personalized experiences, good services, and easy access to product information is also on the rise. Thus, enterprises that operate through e-commerce platforms analyze data collected from the websites to enhance website performance. The integration of web analytics helps online retailers to better understand consumer preferences by collecting information about website visitors so as to offer the right product offerings. Thus, the rising preference for online shopping will drive the web analytics market growth during the forecast period.

To learn more about the global trends impacting the future of market research, download free sample: https://www.technavio.com/talk-to-us?report=IRTNTR40349

As per Technavio, the proliferation of AI in web analytics will have a positive impact on the market and contribute to its growth significantly over the forecast period. This research report also analyzes other important trends and market drivers that will affect market growth over 2020-2024.

Web Analytics Market: Proliferation of AI in Web Analytics

Vendors in the market are increasingly integrating artificial intelligence (AI) into web analytics, which can provide more processed information from websites and makes web analytics more convenient for online marketers and website holders. Furthermore, machine learning helps in studying the patterns of human behavior on websites and can be correlated and analyzed with web analytics tools to find the desired result. Thus, the benefits of integrating AI into web analytics will prompt enterprises to adopt web analytics during the forecast period.

Other factors such as the growing need for predictive analytics, and the increasing adoption of the cloud will have a significant impact on the growth of the web analytics market value during the forecast period, says a senior analyst at Technavio.

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Web Analytics Market: Segmentation Analysis

This market research report segments the web analytics market by deployment (cloud-based and on-premises) and geography (APAC, North America, Europe, South America, and MEA).

The North American region led the market in 2019, followed by Europe, APAC, South America, and MEA respectively. The growth of the web analytics market share in North America can be attributed to factors such as the rising adoption of cloud computing services and the presence of various leading vendors in the region.

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Geographical Segmentation

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Market Challenges

Market Trends

Vendor Landscape

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Global Web Analytics Market 2020-2024 | 19% CAGR Projection Over the Next Five Years | Technavio - Business Wire