Category Archives: Human Behavior

Propel Guru Announces a Free Webinar on "Connecting The Dots: Mindful Self-Compassion" – PR.com

The webinar will be presented by Rhythm Malhotra, the founder of The Skillette School, and Ajay Dubedi, the CEO and Founder of Propel Guru.

The webinar will be presented by Rhythm Malhotra, the founder of The Skillette School, and Ajay Dubedi, the CEO and Founder of Propel Guru.

Rhythm Malhotra, the founder of The Skillette School, and Ajay Dubedi, the CEO and Founder of Propel Guru, will be discussing how we can find ways of working compassionately with that voice of self-criticism that allows us to achieve our goals and make the change we wish to manifest in our lives. They will share their experience developing community-led mindfulness and self-compassion practices to promote the well-being of youth, families, and communities who are marginalized. Rhythm and Ajay will also discuss how they are helping the communities to build resilience and collective capacity for social justice and healing.

In this webinar, attendees will learn on how to integrate yin and yang tender and fierce self-compassion. Yin self-compassion involves being with ourselves in a compassionate way, as we naturally do for our loved ones who struggle. Yang self-compassion involves taking concrete action to protect, provide, and motivate ourselves drawing our boundaries firmly, motivating ourselves to reach our goals or make needed changes, and saying no to others who are hurting us.

In this webinar, attendees will learn about:

Understanding and connecting Mindfulness & Self-Compassion

Understanding the Yin and Yang sides of Self-Compassion

Learning about Self Care and its different types

The transforming effects of Mindful Self-Compassion

Developing an understanding of the components of self-compassion

Experiencing basic self-compassion practices

Exploring the role of self-compassion in working through self-criticism to make behavior changes

Familiarizing themselves with the Mindful Self-Compassion program

About Rhythm MalhotraRhythm Malhotra is an accredited Soft Skills Trainer & Image Consultant who empowers people with confidence and self-belief. Rhythm is the proud founder of The Skillette School and has imparted over 1000 hours of training to people of all ages in different organizations. She cultivates inner and outer self in individuals by training them on soft skills modules like Effective Communication, Transactional Analysis, and Emotional Intelligence. A former psychology counsellor, Rhythm is well versed with the brand image industry and the insights of human behavior.

About Ajay DubediAjay Dubedi has more than 15 years of experience in leading business operations and client management in the segments of digital marketing and CRM. Ajay is driven by test-driven development paradigms, and exceedingly collaborative across all disciplines (from stakeholders to product to design to development to users and back again).

About Propel GuruPropel Guru is a top-of-the-line creative digital marketing company that is dedicated to creating memorable and enriching digital experiences. It provides ingenious and innovative sales, lead generation, email marketing, graphical content, and digital marketing solutions to small, medium, large, and Fortune 500 Companies.

Users can register for this webinar by visiting the Webinars' section on the Propel Guru website.

Stay updated with Propel Guru events and developments by joining its online communities at LinkedIn, Twitter, Instagram, and Facebook.

Contact Information:Investor RelationsPropel Guru1310 Honeysuckle Lane, Coquitlam, BC V3E 2E8, CanadaTel: +1-604-256-0821Email: hello@propelguru.comWebsite: https://www.propelguru.com/

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Propel Guru Announces a Free Webinar on "Connecting The Dots: Mindful Self-Compassion" - PR.com

Understanding the role of voice in martech – ClickZ

30-second summary:

Voice technology is playing an ever-growing role in a variety of martech applications, from AI-powered transcription tools like Trint to signal-based AI tools like Cogito that analyze behavioral and vocal cues to better understand how individuals actually feel, then provide in-the-moment feedback during conversations.

Voice assistants come baked into our smartphones, computers, and tablets, while smart speakers proliferate our homes and businesses.

Consumers expectations of receiving stellar customer service across all channels is contributing to the adoption of voice technology. Consumers are also becoming more comfortable with voice assistants and other speech-activated tools, particularly via their smartphones.

A 2017 survey by the Pew Research Center found that almost half of Americans use digital voice assistants, with the majority of people accessing this technology via their smartphone.

Source: Pew Research Center

In response to this shift in consumer behavior, businesses are using voice technology for a variety of tasks that touch all aspects of operations from marketing to sales to operations to customer experience.

At the State of Voice 2020, a global conference featuring all the top voices in voice technology (yes, I went there), Voicebot.ai revealed the staggering distribution of voice assistants, with Google reigning supreme (dont they always?)

Google Assistant is now installed on over 1 billion devices, more than double that of the second contender, Apples Siri.

Source: Data Driven Investor

People dont just own these devicestheyre using them. Google reported that Google Assistant has 500 million monthly active users, and Apple has 375 million.

Understanding the adoption rate of voice search and the devices connected to it is important, because its this technology thats paving the way for the wider acceptance of voice in applications that go beyond search.

Improvement in voice recognition accuracy (thanks to AI-powered tools) is also advancing the adoption of voice and speech technology.

Googles machine learning algorithms had reportedly achieved a 95% accuracy rate for the English language as of March 2017 (the same threshold for human accuracy).

Finally, when looking to the future of voice, one must consider gen Z, a group of young people who are supremely comfortable with voice technology. Gen Z is expected to comprise nearly 40% of the workforce in 2020, and of course that number will only continue to grow.

This generation uses voice in the car when seeking directions, playing music, and adjusting climate controls. They operate TVs and phones using voice commands, make appointments and reservations via voice apps, and theyre comfortable connecting to businesses via voice-activated bots and assistants.

From a business perspective, one of the most promising areas if voice technology is in customer service. Applications like chatbots enable businesses to immediately connect to consumers via voice and text. Its this immediacy that translates to a good customer experience.

HubSpot reports that 82% of consumers expect businesses to respond immediately to sales and marketing-related inquiries, and 90% of consumers rate an immediate response important or very important when they have a service question.

Source: HubSpot

A bad customer service interaction can hinder business growth. Things like waiting on hold, having to repeat the same information to multiple representatives, and a slow response time are all considered bad experiences.

Chatbots (e.g., software that automatically responds to text and voice inquiries) now exist to fill this need for instant communication.

Conversational chatbots and virtual assistants can be programmed to respond to a set of pre-defined questions. Advanced chatbots go beyond this, using natural language processing that employs artificial intelligence and machine learning to respond as a human might respond.

Companies arent just using voice to improve response times and enhance customer experience. Voice-enabled tools are increasingly being employed within an organizations martech stack, to facilitate internal operations. Here are a few examples.

Source: Cogito

Steve Kraus, SVP of Product and Marketing at Cogito, writes, In advanced call centers today, AI voice technology is providing immediate and comprehensive information about how a customer feels, their willingness to buy and their propensity to churn. This serves as critical competitive insight for marketing to dynamically adjust how their company interacts with each customer, and how they can adjust their behavior in real-time to ensure enhanced performance and happier customers.

Voice technology is increasingly being integrated into martech stacks thanks to the widespread distribution of voice assistants, improvements in voice recognition accuracy, and the growing influence of Gen Z in the workforce.

With the advances in AI-based speech recognition and analysis, its not difficult to envision a future where people can have conversations with computers who are able to reliably measure, analyze, and respond to issues as if they were, themselves, human.

Long term, voice technology provides organizations with the capability to better predict future customer behavior. By analyzing key moments in customer interactions, organizations can identify good and bad behavior trends in customer interactions over time. With that information, they can eradicate detrimental behavior and adjust their approach to customers and prospects; ultimately creating a significant business advantage, writes Kraus.

The future of voice technology lies in the augmentation of customer service agents to increase the quality of engagement, and provide vital customer insights to drive marketing decisions.

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Understanding the role of voice in martech - ClickZ

The Psychological High Ground: The Surprising Key to Accelerating Change – War on the Rocks

In his book Work Rules!, Googles former head of People Operations, Laszlo Bock, details an interaction he had with a fellow human resources leader about Googles collaboration spaces. His friend was intrigued by the idea of Zen rooms furnished with lava lamps and comfy couches, and the ways in which these furnishings stimulated creativity and innovation. Rather than focusing on the physical spaces themselves, Bock instead focused on proposals to increase transparency and trust within the organization. When the friend dismissed every idea he brought forward, Bock cheekily conceded defeat, saying, Good luck with the lava lamps.

Lava lamps arent bad in and of themselves. The focus on lava lamps represents a human tendency to fixate on physical objects that symbolize the environment that they are trying to create. In the Department of Defense, lava lamps often take the form of razor-thin laptops, seamless internet connections, expansive whiteboards, 3D printers, and open workspaces. In fact, over the past year, collaboration spaces, known as Spark Cells, have popped up across the Air Force with a number of these items. Some have produced outstanding results and others havent accomplished much. Why is that? The reasons are many, but we can tell you confidently it has nothing to do with lava lamps or whiteboards, or 3D printers.

In 2012, people scientists from Google set out to find what made successful teams successful, terming their effort Project Aristotle. They left no stone unturned they studied the ratio of men to women, the ratio of introverts to extroverts, how often teammates shared meals, how much time was spent together outside of work, shared hobbies, and so on. Google, like the Air Force, had assumed that the most successful teams were made up of the most successful individuals. But after more than a year of studying over a hundred teams, who was on the team didnt seem to matter. What did matter to successful teams were two behavioral norms. First, members of successful teams spoke in nearly equal proportion to their teammates. Second, members of successful teams had high social sensitivity, meaning they were skilled at reading the feelings of teammates through observance of both verbal and nonverbal cues. These two traits are aspects of what psychologists call psychological safety.

Psychological safety has nothing to do with safe spaces or coddling people. Its a well-established concept in battle that the group who occupies the highest terrain has a distinct advantage. Having the high ground provides people with a sense of security because its difficult to sneak up on or ambush these positions. While the primary advantage of the high ground is physical, it is accompanied by a psychological advantage that is likely of equal, if not greater, value. Leaders need to seize and maintain the psychological high ground to provide their subordinates with an environment in which they feel they can contribute without fear of judgment or ad hominem attacks by either their teammates or their leadership.

Americas adversaries present enough of a threat without American leaders contributing to it. A fear-based environment drives people to make the least threatening choices possible, which in most cases is to do nothing. That is not the road to change and innovation. So, stop looking for Type A extroverts and lava lamps, and spend more time investing in an organizational climate that enables the sense of psychological safety that lets people dare to be great.

A Psychological Safety Deficit

When Air Force Spark Cells are effective, its not because of any lava lamps, but because they are psychologically safe spaces where airmen have the freedom to experiment, the freedom to innovate, and the freedom to fail so long as they learn. This is what psychologist Carol Dweck refers to as a growth mindset. Dweck demonstrates that effort not task completion or perceptions of talent is what best facilitates progressive growth. When people view challenges as an opportunity to improve instead of as a measure of their worth, they are less afraid to take risks. On this point, psychologist and Wharton Professor Adam Grant details in his book Originals how the most eminent creators typically produce a large quantity of work thats considered unremarkable by experts and audiences. He goes on to list a number of famous inventors, artists, and experts in their field who are only well known for a fraction of their work. Edison received 1,093 patents in his journey to creating the lightbulb. Picasso crafted over 18,000 pieces of art, yet only a fraction of these receive acclaim today. Maya Angelou is perhaps best known for her memoir I Know Why the Caged Bird Sings, but fewer people know that she wrote six other autobiographies. Each of these world-renowned and inspiring creators were able to innovate because they understood that quality does not breed quality (that is, one great idea rarely leads to the next), but rather that quantity provides the best opportunity for quality to emerge. They were able to generate great ideas because they felt secure enough to generate many ideas, most of which could be perceived by a wider audience as complete failures.

In the absence of psychological safety, the concept of failure is extremely threatening. According to research by David Rock, co-founder of the NeuroLeadership Institute, much of our motivation driving social behavior is governed by an overarching organizing principle of minimizing threat and maximizing reward. In other words, a perceived threat to status in the workplace (e.g., your boss shutting down one of your ideas in front of your peers at a staff meeting) activates the same parts of the brain that process basic necessities as captured by Maslow. Even successful innovators are not immune to feeling threatened. Whereas most people are overcome with fear about taking the first step, successful innovators can be overcome with fear that their previous accomplishments will be unmatched and therefore a future failure would signal a downward trend in performance and tarnish their legacies. Put another way, when people feel as though their status and worth in the workplace are being threatened, their brains natural chemistry triggers a fight or flight response, leading them to either become defensive or disengaged neither of which are conducive to an environment of innovation. If the Air Force is to truly embrace its new Chief of Staff Gen. Charles Browns imperative to Accelerate Change or Lose, it should first address culture. The Air Force doesnt have a lava lamp shortage it has a pervasive psychological safety issue.

Dr. Peter Drucker, the father of modern management, once famously stated that culture eats strategy for breakfast. What he meant by this is that no matter how rationally sound a strategy or doctrine might be, it will always be trumped by the culture of those who execute it. Simply put, a culture that favors risk avoidance will almost assuredly prevent the Air Force from achieving Gen. Browns desire to accelerate change. One cannot just make demands when the conditions arent right and expect results any more than one can step out in the middle of a hurricane and demand the clouds to part and the sun to shine. So how can this be fixed? How does the Air Force foster an environment of psychological safety where airmen are not afraid to voice their diverse opinions, experiment, and fail in order to progress forward? It takes more than words, no matter how impassioned or well-reasoned it takes leadership action and an evaluation system that measures and rewards the desired behaviors.

Five Steps to Better Teams

The same people scientists who highlighted the importance of psychological safety in high-performing teams at Google also put together a one-pager on the five ways to foster it. That in turn fosters an environment of inclusion, belonging, collaboration, and innovation. There are implications for commanders and leaders at all levels.

First, leaders should engage with their people. Stephen Covey, author of The 7 Habits of Highly Effective People, writes that most people do not listen with the intent to understand; they listen with the intent to reply. When this happens, it becomes obvious to the speaker that the listener is not engaged in the conversation. This often leads to the speaker feeling as though what they have to say what they have to offer is of little value to the recipient. When a subsequent opportunity presents itself, rather than engage in conversation the team member is likely to disengage to avoid feeling like a failure. To foster an environment of psychological safety, it is important to eliminate distractions, offer verbal and non-verbal cues to demonstrate active listening, and approach the interaction with the intent to learn.

Second, leaders should seek to understand before attempting to be understood. Our past experiences tend to shape the way we approach future challenges. Leaders typically get to where they are because they were successful problem solvers in the past. When confronted with a challenge, the temptation for leaders is to jump into problem-solving mode. What they should do instead is seek the perspective of others and resist the urge to dismiss ideas out of hand as ineffective or inefficient. The military is comprised of people of different ages, genders, races, ethnicities, religious preferences, socio-economic backgrounds, and so on, with each of these bringing with it a unique perspective. These unique perspectives breed unique contributions. Those ideas may lead to unexpected breakthroughs. Some of those ideas will not work out as planned and when that happens leaders should take the opportunity to facilitate learning. Assigning blame and holding I told you so sessions will only ensure that people will not offer suggestions in the future. Focusing on learning will enable the growth necessary for the team to get better with every iteration.

Third, leaders should make an active effort to develop personal connections and create a sense of belonging. As humans, we long for connection. Not just a work connection, but a personal connection. We desire to feel as though we belong and are fully accepted for who we are our values and our passions, along with our quirks. To foster a sense of belonging, its important that the work environment functions on the principles of inclusion and equity. Innovation coach Krys Burnette defines equity as the constant and consistent recognition and redistribution of power, while inclusion is the belief that the thoughts, ideas, and perspectives of all individuals matter. Expressions of gratitude further enhance the sense of belonging and the strength of the connection between leaders and followers. Leaders should show appreciation for the effort put into every idea, not just celebrate the best ideas. Reinforcing the value of the effort helps to keep people engaged and contributing.

Fourth, leaders need to mentor, coach, and influence instead of direct. Positional authority matters very little when it comes to influence. In fact, Googles research indicated that it wasnt necessary for the formal leader of the team to be the one that drives the group towards an environment of psychological safety. All it took was for one individual, even if it was a non-supervisory individual contributor, to lay the foundation of mutual trust and respect for the team that ultimately leads to collaboration and innovation. But just as one individual can build up a team, it takes only one individual to tear it down. Leaders have a responsibility to reinforce behaviors that help to grow the team and quash behaviors that damage the team environment. More than anything, leaders are responsible for creating the conditions in which the team can succeed.

Finally, the service needs an evaluation system that assesses the work climate and holds leaders accountable in a timely and meaningful manner. The Defense Equal Opportunity Management Institutes Equal Opportunity Climate Survey, a time-consuming survey aimed at measuring workplace climate that is administered to all members of an organization annually, may be better than nothing, but it is a lagging indicator and rarely results in substantive action. The survey can be confusing, and it takes a significant amount of time to complete properly. To help ensure that leaders are accountable to their organizations, there needs to be a 360-degree component to evaluations. It could be as simple as a few yes or no questions such as I feel comfortable voicing my professional thoughts and opinions, or I believe my supervisor cares about my personal and professional development. Leaders would then get a percentage score that speaks to the climate that they have created. Several companies in the private sector have found ways to do this without turning the assessment into a popularity contest (such as Amazons Connections platform). Its time for the military to field an evaluation system that better reinforces its espoused values.

If the Air Force is to truly accelerate change, it needs all of its people and the unique perspectives they bring to the mission. Leaders should be more inclusive than ever before. They should accept risk where appropriate and instead of discouraging failure encourage effort and learning. The service should encourage leaders to seize the psychological high ground that maximizes the contribution of every member.

Jeremy Buyer is the Chief of Workforce Development for Headquarters Air Forces Talent Management Innovation Cell. In this role, he researches, tests, and implements various policy changes related to officer talent management, such as the establishment of six developmental categories for Line of the Air Force officer promotions, the transition away from below-the-zone promotions, and the establishment of merit-based line numbers.

Jason Lamb is the Technical Director for the Space and Missile Systems Centers Talent Management Team. He is perhaps best known for a series of articles about leadership and culture he wrote under the pseudonym Col. Ned Stark while serving in the Air Force.

Image: Airman 1st Class Keith Holcomb

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The Psychological High Ground: The Surprising Key to Accelerating Change - War on the Rocks

Lane Public Health officials sound the alarm on rising COVID-19 counts as school starts – The Register-Guard

Jordyn Brown|Register-Guard

When state shutdowns for COVID-19 first started seven months ago,Oregonians hoped we would be past the worst of the virus' spreadcome fall.

But the reality is quite the contrary.As time as gone on and counties such as Lane have seen shutdown restrictions lift under state guidelines, cases of COVID-19 continue to spread and now public health officials are soundingthe alarm.

The county is seeing an "exponential increase" in cases, Lane County Public Health Spokesperson Jason Davis said. This comes as University of Oregon studentsstarted returning to campusthis weekendandmoving intodorms,and as some schools in Springfield are slated to bring younger students back for in-person instruction starting Monday.

"Weve really stopped short of wagging our finger, because thats not public healths rolewe dont like to scold people or tell our community what to do," said Davis during a live online address Thursday."However now is the time where we need to plead with the community to please, please comply with the health measures that will help prevent the spread of COVID.

"Were in a worse situation than weve been," he said.

As of the latest information posted on the county's website Saturday afternoon, Lane was at 947 total known cases of COVID-19 with 85 known infectious people. Four people arehospitalized and Lane County has had15 total deaths tied to COVID-19. The test positivity rate has gone up to 4.2%, nearly double what it was Sept. 10.

During the address, Davisgave a few examples of how quickly COVID-19 can spread based on their epidemiological discoveries.

In one situation, an asymptomatic person went to a large gathering believed to be over the recommended sizeand had 27 contacts, which led to an outbreak. Another string of spread was related to a backyard birthday party, where being outside was the only precaution taken. This resulted in 15 new cases and numerous contacts.

Even beyond the fact that it is a major public health concern, this exponential growth inLane County's COVID numbers is a worry when it comes to access to any in-person education.

The landscape of Lane County is still about to change as thousands of UO students pour back into the area for fall term.

Lane County Public Health has been closely involved with UO's testing development and its methods for data tracking. Since June 1, UO has reported 57 cases associated with students, faculty or staff of the Eugene campus. Right now, the county and UO are both in a "moderate" COVID-19 alert level, meaning most of the cases have a known source and the capacity in health care facilities is stable.

UO announced a few weeks ago the majority of its classes and instruction will be remote for fall term, with the exception of some small labs and discussions.

However, many of the areas on campus, such as libraries,will be open to students, though not the general public,and students began moving into residence halls this weekend, according to the UO spokesperson Kay Jarvis.

All students are assigned a move-in day and time to reduce the number of people arriving at onceand must take a COVID-19 test before moving into their dorms. UO has told students they should plan to quarantine at their home, a hotel or other location with their family until after their test results come back.

If the test comes back negative, students can move into their dorm rooms as planned. If the test comes back positive, they will instead be contacted by UO's case management team to discuss options. The UO has reserved all of Barnhart Hall as an isolation space for students living on campus, so they would instead have to move into that dorm while they recover.

"Our team will bring you meals, check on your healthand provide as much support as we can while you get healthy," the website states. "You will not be alone."

Students in dorms will be tested again within about a week after their initial move-in. There are only single and double rooms available on campus this year to comply with state guidelines on physical distancing no triples.

This level of testing goes beyond what is required. Oregon is not requiring colleges to test all students in residence halls prior to move-in.

Masks or face coverings also will be required on campusand strict cleaning protocols areamong the many other measures in place due to state requirements.

But even with students returning to campus, Davis said the protocols in place could actually help reduce some spread, or at least contain it.

Right now, small gatherings are driving a spiderweb effect of spread, he said. Some of these events have led to third-generation COVID-19 casesstemmed from one person.

But as long as people are being careful and monitoring the gatherings in a more rigid way, "we're actually probably going to see less transmission than we're currently seeing with small gatherings," Davis said in an interview with The Register-Guard on Saturday. "That's where we're seeing a lack of deliberate actions, where people are letting their guard down."

Public health relieson tracking and understanding human behavior, Davis said. So they are often looking at ways tomake changes that promote public health that still don't infringe on peoples' civil liberties.

"It'sa balance for public health and one of the placesthat we don't have to ride that balance quite so hard is ineducation," he said, because it's easier to set rules for people to comply with. "Because there is a certain amount of authority even within higher ed, you still have that ability to affect change that you won't be able to affect in just general society."

Some K-3 students return Monday

On Monday, the majority of Springfield's elementary schools will start the process of bringing kindergarten through third grade students back into its buildings. The district is taking a tiered approach, starting with kindergarten and first gradethis week, then second and third grades in subsequent weeks.

Bethel and Eugene 4J school districts opted tostart fully with distance learning, even though they also could bring back K-3.

The state metrics require any district looking to bring back grades K-3meet the following requirements:A county case ratefewer than 30cases per 100,000 people of the population in the preceding sevendays, and a test positivity rate in the countyless than 5% in the preceding sevendays. Both of these metrics have to hold for three straight weeks. A school also must have no new COVID-19 cases among school staff or students in the last 14 days.

Lane County meets these case count requirements, though ifnumbers continue to increasethat may change.

One Springfield school Mt. Vernon Elementary already had to make a last-minute shift to distance learningbecause of a COVID-19 case identified in a student Friday night.

This wasthe concern among many teachers in Springfield schools, who haveexpressedfrustrations and fears to union leaders and on social media about returning to classrooms orhaving to make a last-minute change to distance learningshould cases go up.

"There isa mix, of course, ofmembers who areready and excited to go back and have considered the safety precautions that are in place for for returning in-person," said Jonathan Gault, Springfield Education Association president in an interview on Labor Day."There are otherswho are still frightful, having not not yet visited the school and really not even ventured far out of their house much since March."

Davis with Lane Public Health saidcontaining spread comes down to whether people choose to comply with rules and if they can be monitored.

"Ifyou compare (a school)to just like a general social structure or dealing with adults,it's going tobe far more effective," he said. "We're going to be able to prevent a lot more disease than we are just as general society because telling someone, you know,'I don't want you to hug your mom forsix months,' versus, 'Sit down in your seat Johnny, and you need to be at least 6 feet away from Billy,'that's a completely different and much more manageable scenario."

On top of an already unprecedented start to the school year, Springfield also is dealing with the effects of the Holiday Farm Fire inLane County, which pushed the school year back a week and displaced some students and employees.

The district said it's making accommodations for those impacted and the first few weeks of school will just be focused on reconnecting with students and ensuring they have what they need, including a device for class if they left theirsbehind while evacuating, or WiFi connectivity if they've lost their home.

"We're not going to be focusing heavily on any kind of attendance or penalizing them," said district spokesperson Jen McCulley,"because this is a time that we know that families are juggling lots of different components, and so we are going to be here when they're ready."

The main driver ofCOVID-19 cases increasing in Lane County are gatherings with few safety precautions to prevent spread.

Even something so simple as a recent birthday party at a restaurant with more than the suggested amount of people led to nine new cases and 15 contacts.

So, especially with school starting and UO students returning to campus, Davis said it's time for adults in Lane County to "buckle down" on public health protocols and see this for what it is: an essential and coordinated community effort.

Then people regardless of age or condition won't die. Your neighbors and friends won't suffer long-term health impacts. Schools can reopen.

"It's really a small sacrifice in the scheme of things, with a huge amount of a reward if you're talking about an investment perspective, this is a no-brainer," he said. "Wear your mask. Do without the birthday party this year.Have a little distance between yourself and others, and guess what?We get to save businesses, and lives. There's really no disadvantage."

Based on what epidemiologists have discovered about how quickly and easily COVID-19 spreads,even just a few peoplewho work against these safety measures could up the case count and impact others who could experiencemore severe symptoms or death.

"This is coming from a place of genuine concern for our community based on the best science we havenot on any political motive or power grab," Davissaid. "This has purely to do with acting with what we honestly believe in our heart of hearts (is)the best interest of our community."

Contact reporter Jordyn Brown at jbrown@registerguard.com or 541-338-2203, and follow her on Twitter @thejordynbrown and Instagram @registerguard.

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Lane Public Health officials sound the alarm on rising COVID-19 counts as school starts - The Register-Guard

The Rise of Covidnomics by Kaushik Basu – Project Syndicate

The COVID-19 pandemic is forcing medical professionals and economists alike to grapple with issues that cross the normal boundaries of their respective disciplines. Recognizing this creates scope for policy interventions that can contain the pandemic without crushing the economy.

ITHACA Boundaries between academic disciplines are always artificial creations intended to facilitate analysis, given our limitations. But as the economist Albert Hirschman once argued, there are times when it is incumbent on us to trespass them. The ongoing battle against COVID-19 and its economic fallout is such a time.

The pandemic has cast a shadow over the global economy. So far, the two worst-performing economies in the second quarter of 2020 (April-June) were Peru and India, where GDP shrank by 30.2% and 23.9%, respectively, in year-on-year terms. These record declines were caused by the pandemic, but also by how we are dealing with it.

In Peru, for example, the crude mortality rate (CMR) the number of COVID-19 deaths per million people is 939. The plunge in its GDP is clearly related to this.

Several European countries with high CMRs, such as Spain (647) and the United Kingdom (613), also have reported some of the deepest economic slumps. But Indias CMR is only 60, which, though one of the highest in Asia and Africa, makes its sharp second-quarter contraction (bigger than almost any country in the world) difficult to explain especially given that the Indian economy was among the worlds three or four fastest-growing until five years ago.

How can we understand such anomalies? To understand such matters, we need to recognize the interaction between medicine and human behavior.

Consider the conventional wisdom that COVID-19 is more likely to be transmitted in closed spaces than in open areas. So, you are safer being close to someone in a park than in a restaurant.

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We assume that this insight comes from medicine and physics, which tell us, respectively, that COVID-19 is highly infectious, and that aerosols carrying the SARS-CoV-2 virus (which causes the disease) are likely to be blown away and miss your nostrils in outdoor parks. But that is not necessarily so, because aerosols are relatively heavy and tend to drop quickly in still air. Conversely, a breeze in an open space makes it likely that the aerosol will remain airborne for longer and thus pose a risk that does not exist indoors.

The claim that closed spaces are more dangerous may nonetheless be true not because of what we know about the coronavirus and the aerodynamics of aerosols, but because of human behavior.

Assume, for the sake of argument, that the probability of the virus being transmitted by an infected person nearby is 50% in both a restaurant and a park. Assume further that half of the population is infected. So, if you are near a random person in a park or a restaurant, the probability that you will contract COVID-19 is 25%.

Suppose, however, that a trusted authority announces that the risk of contracting COVID-19 is greater in a restaurant than in a park. If people believe this, it can turn out to be a self-fulfilling prophecy. Restaurants will be less attractive to risk-averse people (say, those who dont go to places where the infection risk is higher than 25%). Thus, only more risk-tolerant people will go to restaurants.

It is reasonable to suppose that the restaurant patrons are therefore more likely to be infected, because they would have been taking more risk. Assume, for simplicity, that 75% of risk-tolerant people are infected, while only 25% of risk-averse people are. The probability that an infected person will transmit the virus is still 50%, as before. Then, if people believe that restaurants are riskier (and only the risk-tolerant enter them), the probability of contracting the virus in a restaurant is 37.5%, whereas the probability of contracting it in a park is less than 25%.

These probabilities will be borne out by the epidemiological data, and most people will believe that the pattern has something to do with the nature of the virus, rather than being driven entirely by human behavior. By this argument, if the authorities had announced that restaurants were safer than parks, then parks would in time have become the riskier place. Even if parks were safer than restaurants for reasons of epidemiology and the physics of aerosol movement, you could face a bigger risk in a park than in a restaurant if it were widely believed that parks were more risky than restaurants.

Recognizing these kinds of connections creates scope for policy interventions that can contain the virus without crushing the economy. Indias mistake was to impose a lockdown a misnomer, because it forced tens of millions of migrant workers to spread out across the country, often on foot, after their jobs and wages in urban centers vanished overnight.

Once we pinpoint the links between medicine and economics, fascinating policy ideas begin to emerge, as the Georgia Institute of Technologys Joshua Weitz reported in a recent Stockholm School of Economics webinar.

Countries like India or Peru must design rules of behavior that allow the economy to function, at least partly, while containing the virus. Here is an idea. As increased testing gives us a better sense of who has had COVID-19 and has SARS-CoV-2 antibodies, we can offer these people a very high wage to do COVID-19-risky jobs including in hospitals, and in business sectors involving face-to-face interaction. By using them as links between vulnerable people, we can keep supply chains intact while disrupting virus transmission chains.

Under normal circumstances, the market would do this on its own: demand for people with antibodies would rise, and so would their wages. But markets do not function well during a pandemic, when many externalities are at work. Governments therefore need to intervene with intelligent, well-designed policies, which would enable us to keep the virus under control without bringing the economy to a halt.

Excerpt from:
The Rise of Covidnomics by Kaushik Basu - Project Syndicate

Escalent Launches Brand Authenticity Index to Explore Which Brands Are Walking the Talk – Business Wire

LIVONIA, Mich.--(BUSINESS WIRE)--Escalent, a top human behavior and analytics firm, today introduced Brand Authenticity Index, a new tool that defines what it means to be an authentic brand, how household name brands measure up to one another and steps companies can take to improve their perceived authenticity. This first-of-its-kind offering provides a data-driven, composite index of what it takes to win over consumers and engender strong brand loyalty through genuine messaging and action in alignment with intrinsic brand values.

From the products consumers buy to the places they work, brand authenticity is becoming a key ingredient to a companys success, said Jill Miller, vice president of Escalents Consumer & Retail practice. Consumers are incredibly savvy when it comes to their loyalty, and they hold brands accountable to act on stated values, including corporate citizenship, diversity and inclusion, social justice, and sustainability. What a company stands for matters now more than ever, which is why we wanted to determine how to measure authenticity.

Escalent evaluated 32 top brands from the consumer and retail, financial services, technology and telecom industries, measuring each brand on five dimensions that accurately predict and diagnose a brands authenticity: thoughtful, transparent, reliable, committed and socially aware.

Based on these dimensions, five brands stood out from the rest in consumers eyes:

Despite the wide range of products and services offered by these top five brands, two core commonalities emerged: They know who they are, and their values are intrinsic to what they do and how they do it.

The companies that performed well in our initial surveys go beyond the talk - they live and breathe their values, added Miller. An authentic brand image is more important today than ever, particularly as our nation grapples with the COVID-19 and social justice crises. These five companies have won consumers over with their words and actions.

To learn more about what brand authenticity means and how we evaluated 32 top household brands, Escalent will be hosting a 30-minute informational webinar on Thursday, Oct. 8 at 12:30 p.m. EST. The session will cover the importance of authenticity to a brands identity, how the five dimensions of authenticity were reached and how strategists can turn the intelligence gleaned from consumers into action.

Register today for A Data-Driven Blueprint for Brand Authenticity.

About Brand Authenticity Index

Escalent interviewed a national sample of 1,000 consumers aged 18 and older from May 5 to 7, 2020. Respondents were recruited from the Full Circle opt-in online panel of US adults and were interviewed online. The data were weighted by age, gender, and census region to match the demographics of the US population. The sample for this research comes from an opt-in, online panel. As such, any reported margins of error or significance tests are estimated, and rely on the same statistical assumptions as data collected from a random probability sample. Escalent will supply the exact wording of any survey question upon request. Special thanks to Full Circle for providing the consumer sample.

About Escalent

Escalent is a top human behavior and analytics firm specializing in industries facing disruption and business transformation. As catalysts of progress for more than 40 years, we tell stories that transform data and insight into a profound understanding of what drives human beings. And we help businesses turn those drivers into actions that build brands, enhance customer experiences and inspire product innovation. Visit escalent.co to see how we are helping shape the brands that are reshaping the world.

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Escalent Launches Brand Authenticity Index to Explore Which Brands Are Walking the Talk - Business Wire

Climate 2020: The good, the bad and the OMG – Street Roots News

We continue to break record temperatures and hurtle toward disaster, but there have been some notable victories, too

The water that runs through the canals of Venice is clear, clearer than it has been in decades.

It apparently just needed a vacation from everyone elses vacations. Without a constant stream of pollution from tourism boats, the water started looking like water again after a couple of months into the pandemic.

That would be good news for Venices 50,000 residents, except that clear canal water will do them little good when most of their city is underwater by the end of the century.

Cheery tales of a healing planet during a pandemic thats pumping the brakes on human activity are often exaggerated expressions of wishful thinking, climate scientist Katharine Hayhoe told Street Roots.

Hayhoe is an atmospheric scientist and professor of political science at Texas Tech University, where she is director of the Climate Science Center. She is also the CEO of the consulting firm ATMOS Research and Consulting.

Q&A: Katharine Hayhoe is on a mission to change minds of faith-based climate-change deniers

News about the climate crisis, often overshadowed by the pandemic the past seven months, has been a mixture of good and bad, Hayhoe said. Given the magnitude of the crisis, she said, its mostly bad.

The long-term upward trend in CO2 (carbon dioxide) is the result of cumulative, not annual, emissions every single brick weve been putting on the pile every month since the dawn of the Industrial Era, Hayhoe said. Today, adding a brick 25% smaller for one to two months isnt going to make a big difference.

In some ways, the pandemic has been a dress rehearsal for the climate crisis. Human beings throughout the world have been called upon to embrace science, change their lifestyles and make sacrifices for the common good.

The United States with 4% of the worlds population and 25% of its COVID-19 cases shows little promise. Even the wearing of face masks has become a polarizing, and at times violent, political controversy.

The pandemic has shown us that, even when imminent risk stares us in the face, political ideology will still prevent many from recognizing that threat, Hayhoe said.

Yet many Americans care about the climate crisis. Concern about the crisis rose from 44% in 2009 to 60% this year, according to new polling from the Pew Research Center.

However, such concern comes largely from Democrats. Opinions among Republicans remain largely unchanged, according to the research.

When it all comes down to it, many more of us will recognize the threat. And putting aside questions of culture, language, identity and political ideology, we will work together for the health and safety of our families, our communities, our countries and the world.

Meanwhile, humanity is running out of time. Carbon Tracker, a London-based financial think tank, uses publicly available oil company data to measure the industrys carbon footprint today and by 2040.

According to a study Carbon Tracker released Nov. 1, major oil companies must cut their combined production by a third in the next 20 years to keep emissions within international climate targets.

Mike Coffin, an oil and gas analyst at Carbon Tracker and the author of the report, said in a press release that none of the major oil companies emissions targets align with the 2015 Paris Agreement on emissions.

If companies and governments attempt to develop all their oil and gas reserves, either the world will miss its climate targets or assets will become stranded in the energy transition or both, Coffin said.

The industry is trying to have its cake and eat it reassuring shareholders and appearing supportive of Paris, while still producing more fossil fuels, he said. This (Carbon Tracker) analysis shows that if companies really want to both mitigate financial risk and be part of the climate solution, they must shrink production.

While major oil companies need to cut their combined production by 34%, the Carbon Tracker study warns that other fossil fuel producers may need to make much deeper cuts.

According to the study, ConocoPhillips faces the biggest production cuts of 85%, while ExxonMobil, the biggest oil major, needs to cut its production by 55%.

Cuts will have to be made across industry, Mark Fulton, the chair of Carbon Trackers Research Council, said in the press release accompanying the study.

After all, the majors alone represent a minority of global production, Fulton said. For investors, however, the focus will be on efforts to mitigate risks and maximize returns at their own investee companies rather than other potential asset stranding elsewhere.

Investors and environmental activists continue to press companies to be transparent about their spending plans and drop projects that are not climate-friendly, he added.

Activists, however, scored some victories this summer on other fronts.

A federal judge ruled July 6 that the Dakota Access Pipeline, approved by President Donald Trump during his first month in office, be shut down in August because federal officials failed to adequately analyze the projects environmental impact.

The decision came the day after two energy companies behind the controversial 600-mile Atlantic Coast Pipeline abandoned the six-year project.

Company executives said the projected $8 billion pipeline was too expensive and faced uncertain environmental regulations.

In April, a federal judge in Montana halted construction on the United States portion of the 1,179-mile Keystone XL pipeline citing, among other factors, concerns about insufficient environmental impact studies.

Work cant resume until the U.S. Circuit Court and the Supreme Court deliver their final rulings on the case.

Internationally, six young Portuguese people filed a lawsuit this month with the European Court of Human Rights in Strasbourg, demanding that 33 countries be held accountable for fueling the climate crisis. The case was filed just as Portugal recorded its hottest July in 90 years.

It terrifies me to know that the record-breaking heat waves we have endured are only just the beginning, said one of the plaintiffs, Catarina Mota, in a formal statement.

With so little time left to stop this, we must do everything we can to force governments to properly protect us, she said. This is why Im bringing this case.

The plaintiffs in the case are Mota, 20; Cludia Agostinho, 21; Martim Agostinho, 17; Sofia Oliveira, 15; Andr Oliveira, 12; and Mariana Agostinho, 8. They receive legal support from the Global Legal Action Network, a nonprofit advocacy group based in the United Kingdom.

This case is being filed at a time when European governments are planning to spend billions to restore economies hit by COVID-19, said Gerry Liston, legal officer with GLAN, in the press release.

If they are serious about their legal obligations to prevent climate catastrophe, they will use this money to ensure a radical and rapid transition away from fossil fuels, he said.

IN OREGON:Paradise lost? State faces a natural and political climate crisis

Portugal wasnt the only hot spot this summer.Los Angeles County recorded 121 degrees, its highest-ever temperature, on Sept. 7. Baghdad hit a record-breaking 125 degrees on July 28 and 29.

Gavin Schmidt, the director of NASAs Goddard Institute for Space Studies, which keeps the agencys temperature records, blames human activities that emit greenhouse gases for what could be one of the hottest summers in history.

Until we stop doing that, were going to see this over and over again, Schmidt said in a press statement.

However, along with international lawsuit and victories against the pipelines, Hayhoe sees other rays of hope.

When it all comes down to it, many more of us will recognize the threat, she told Street Roots. And putting aside questions of culture, language, identity and political ideology, we will work together for the health and safety of our families, our communities, our countries and the world.

The first step, Hayhoe said, is looking scientific reality squarely in the face. An ailing human race offers a planet in even more critical condition barely any time to recover, she said.

As the pandemic passes, carbon emissions will most likely bounce right back up again, and possibly then some, as industry does its best to make up for lost productivity, income and wages, she said. So any slowdown is temporary at best.

She acknowledged the situation sounds grim.

If even such extreme, draconian measures to alter human behavior as weve seen the last few months arent enough to impact climate change, how do we even have an ice cubes chance of fixing it long-term? she said.

Yet Hayhoe insisted the outlook is far from hopeless.

The reason why the pandemic isnt likely to reduce carbon emissions long term is because those emissions werent reduced by sustainable changes in human behavior by increasing efficiency, replacing fossil fuels with clean energy and drawing carbon down into the soil, she said.

If humans take those actions, she said, they stand a much better chance of survival.

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Climate 2020: The good, the bad and the OMG - Street Roots News

American society teaches everyone to be racist but you can rewrite subconscious stereotypes – The Conversation US

Progress toward a more just and equitable society may be on the horizon. Since the killing of George Floyd by a white police officer in May, around the United States, millions of people have taken to the streets, statues have been felled, leaders have been fired and pressured to resign, and activists-turned-politicians have gained traction in prominent political races.

But until people recognize that racism is wired into the American mind, we believe that few of these efforts are likely to actually reduce racist behavior.

Our work provides a way to understand how race and society influence the brain. One of us (Waddell) is a sociologist who researches social inequality; the other (Pipitone) is a psychologist who examines the biological implications of human behavior.

Our respective work reveals a difficult fact regarding recent efforts to eradicate racism from U.S. society: If youre American regardless of the color of your skin racism likely structures how you think.

A great deal of attention has been paid to the rates at which police officers kill minorities. In the U.S., police shoot and kill Black people at two and a half times the rate at which they kill white people, and the disparity between Latinos and whites is nearly as high, about 1.8 times more frequent.

But its not only white officers who kill minorities at higher rates. Researchers who compiled a database of officer-involved shootings found that minority police officers are just as likely as their white counterparts to shoot Blacks and Latinos more frequently. This work is supported by additional research, which concludes that The killing of black suspects is a police problem, not a white police problem.

Does that mean that racism isnt at play? Not at all. Rather, these facts reflect the depth to which race affects everyone in U.S. society. The aforementioned findings are echoed by the anti-racism movement advanced by historian Ibram Kendi, who recently said:

You can be someone who has no intention to be racist, but because youre conditioned in a world that is racist and a country that is structured in anti-Black racism, you yourself can perpetuate those ideas.

Racism is so deeply interwoven into the nations culture that it is embedded in the neural processors inside our skulls. This is true for minorities and nonminorities alike. Racism subconsciously affects the way we view other humans and perniciously affects people of color.

One important feature of the human mind is its ability to consolidate and organize massive amounts of information into categories. Categorization allows you to create mental shortcuts what psychologists call schemas which speed up decision-making in the future. In doing so, youre able to make quicker decisions without reconsidering streams of information again and again.

Schemas allow you to reduce the amount of energy you expend on decision-making by categorizing your world into simplified, transferable forms better known as stereotypes.

This categorical behavior has been largely adaptive throughout human history. Living in small bands under ancestral conditions, detecting allies or potential enemies would have been paramount to survival. In the modern world, however, these mental shortcuts come with a dark side.

Schemas are grounded in cultural teachings. Theyre nurtured by your upbringing, your educators, your mentors, the movies and shows you watch, and your physical surroundings. And when it comes to race and ethnicity, schemas embody both the positive and negative associations that society teaches about different racial and ethnic groups. Over time, everyone, regardless of their own race and ethnicity, can develop implicit biases that feed into stereotypes, prejudiced behavior and discrimination.

Psychologists have examined implicit attitude biases within the context of race and ethnicity. The Implicit Association Test measures the way in which peoples ideas and beliefs relate to their subconscious attitudes about viewing Black or white faces, or names that are typically associated with a particular racial or ethnic group. You can take the test here.

Researchers ask participants to pair concepts associated with being Black or white with attributes such as pleasant or unpleasant. They then measure the time that participants take to process information. Fast times imply the association makes sense to participants, whereas slow times indicate the opposite.

The results show that white Americans hold more positive associations for other white Americans than they do for Black individuals. Research by psychologist Brian Nosek and colleagues shows that Black Americans report conscious, or explicit, attitudes that are more positive toward other Black individuals than toward whites. However, the same Black participants show more positive implicit associations, or subconscious attitudes, toward white individuals than they do toward Blacks, thus demonstrating how implicit racial biases affect members of the majority and minority groups alike.

Psychologist B. Keith Payne studied how implicit biases can have deadly consequences. He and his colleagues asked volunteers to play a computer simulation in which they shoot people holding weapons while refraining from shooting people holding harmless objects, such as a hand tool.

Across multiple studies, participants are significantly more likely in the simulation to shoot Black men holding harmless objects than white men holding the same things. In these studies, Black participants make the same deadly errors as their white counterparts.

The mental shortcuts in peoples minds are structured mainly by society. And if you are American, your mind observes from a very early age, whether consciously or not, that opportunity is tilted in favor of white people.

Your brain notices details like white individuals having more access to quality education, good health care and high-paying jobs. And every day, from the news, entertainment and social media, your mind absorbs images of minorities being portrayed as criminals, gang members and freeloaders. Over time, your mind begins to subconsciously categorize minorities as inferior.

As depressing as this process might sound, not all is lost. Along with a natural proclivity to take mental shortcuts and be more suspect of individuals from groups different from your own, human beings have an innate ability to critically think and reason. Your frontal cortex, the area of the brain that allows for the most complex cognitive abilities and behavioral inhibition, is unmatched in the animal kingdom. So, while your brain may jump to conclusions, you have the ability to reconfigure your subconscious inclinations.

How can you do this?

At the individual level, you can begin breaking down dangerous stereotypes by introducing your mind to more accurate depictions of our highly unequal social reality.

[Deep knowledge, daily. Sign up for The Conversations newsletter.]

Individual awareness is necessary, but not sufficient to bring about societal-level change. The only way to permanently shift a mental construct such as racism is by fundamentally reorganizing the physical world that informs our minds.

In the United States, this would require desegregating Americas schools, which, 60 years after Brown v. Board of Education, remain unequal. It would also require desegregating American neighborhoods, which are deeply divided along racial and ethnic lines. This shift would also depend on equal access to health care, which did improve a bit for minorities following the passage of the Affordable Care Act of 2010. Finally, a true shift in mental constructs regarding race and ethnicity will rest upon equal representation in political offices, where minorities continue to be severely underrepresented.

In time, more equal opportunities for minorities will rewrite the implicit biases that guide each of us. Until then, Americans subconscious minds, as well as our decisions, will continue to reflect the divisions we see in our physical world.

The rest is here:
American society teaches everyone to be racist but you can rewrite subconscious stereotypes - The Conversation US

A very brave hero saves the day | Opinion | auburnvillager.com – Auburn Villager

Sydney Sims news article in last weeks Villager about the heroic actions of Kounte Threadgill during a tragic home fire touched me in many ways.

Im sure you felt the same, too.

The kind of mature bravery 13-year-old Kounte showed as he saved the lives of his four younger siblings, aged 6 to 3 months, would have won him a Medal of Honor on the battlefield.

Heroes, like Kounte, rise to the occasion regardless of the danger it presents to their own lives.

With clear thinking and determination as the house fire grew larger, Kounte swung into action, showing that love and courage, when combined together, are always stronger than fear and paralysis.

Kounte ran through the flames with one thought in mind: getting everyone out at all costs.

Rescue stories like Kountes help restore our faith in humanity. And his actions demonstrate that personal responsibility to care for and to look after one other, regardless of circumstances, are powerful examples of good human behavior.

I am convinced this brave young boy would have shown the same courage in rescuing you or me strangers he doesnt even know.

If Auburn hasnt done so yet, I hope the community will honor Kounte in some very meaningful way to show appreciation, respect and awe for his bravery. I would love to shake his hand and give him a big pat on the back one day.

Its heart-warming and wonderful how the Auburn community reached out to help the Threadgill family after the fire. Local residents and organizations showed the true spirit of caring by assisting this family in their most urgent and critical hour of need.

Kounte represents the very best of humankind all of us. Auburn should be very thankful and proud this brave lad is one of them.

As I typed the word handshake a light flashed in my head. Why a handshake for Kounte and not a big hug? First off, theres something very peaceful and personal in a handshake.

Covid-19s traveling road show of fear and isolation chased away one of our most human joys: our ability to be together, shake hands and socialize.

This gesture demonstrates friendliness and respect. Its not something we are conscious of. Our hands just pop out.

To me, the handshake and the hug are genuine signs of peace and contentment in our lives. Just about all arguments, disagreements or even fights usually end with a handshake.

A ceremony to honor someone of courage like Kounte would conclude with handshakes and hugs all around, putting to work these very human symbols of friendship and respect.

Me being me, I dug a little deeper into the background of the handshake, I learned the custom seems to have started in the 5th century in Greece as a symbol of peace.

Like today, just about all arguments and fights back then ended in a handshake.

Other researchers, though, trace the handshake to Medieval Europe, where knights in armor shook hands with opponents to shake lose any hidden weapons. Perhaps that is where our word shakedown comes from.

Whatever the history of the handshake, I would very much like to shake Kountes hand and tell him hes a hero of the first order and an exceptional lad, truly someone special whose courage and devotion we all greatly admire.

I look forward to saying, Heres my hand, Kounte.

Ralph Morris is a retired newspaperman who lives near Auburn. His email is r.morris@ctvea.net.

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A very brave hero saves the day | Opinion | auburnvillager.com - Auburn Villager

Birding: Loon behaviors fill human hearts with happiness – Chinook Observer

It has been a few weeks now since my loon-atic adventure, but the experience is still with me, and I think it will always be a memory that I wont forget. Arriving at the lake where the mist was hanging low and rising slowly into the air was exhilarating, especially knowing that this early morning mist, and the one dark cloud overhead would ultimately give way to the warm and brilliant, golden sun. The light was just right. Armed with my camera and telephoto lens I was prepared to enjoy the day. And enjoy, I did!

I learned much about loon behavior that early morning. The common loon adults spent a long time at it when they preened. Their chick not so much. After preening the parent loon engaged in wing flapping, wing stretching and even a penguin pose. The chick followed suit. It had learned. Then there was leg waggling. The chick had learned this too. All of this behavior was indicative of territorial display. This was its familys lake!

Even though the chick was able to feed itself much of the time, it was still begging to be fed. It was relentless at times, but the parent ignored the young birds pleas most of the time. The chick would then make an effort to get a protein snack on its own. I knew it was on the hunt for goodies as soon as it put its head underwater. It was on the lookout for a tasty morsel. I knew it was successful when it quietly slipped down into the water with hardly a ripple. Common loons are agile swimmers but are not so on land. Their feet are positioned far back on their bodies which allows for excellence and power in swimming but only awkwardness on land.

I had occasion to visit a northern Alberta Lake in Jasper National Park for few days last week. An adult common loon flew in one day. I am sure it is one of the birds destined for Washington and our Long Beach Peninsulas coast where it will stay for two years before it flies north and back to Alberta. It was alone. It was feeding, resting and preening. It didnt allow me to get as close as the first family did, but it did swim close to shore at times. I was lucky enough to capture a few interesting shots of furious wing flapping and the penguin pose.

The adult common loon is still in its breeding plumage. Its flight feathers will not begin to molt until it reaches our coastal waters. It takes longer for a common loon to raise a chick than other water birds, so they molt much later, usually in midwinter.

The boldly patterned common loon, with its white necklace decorating its greenish neck and its broad black head, is a sight to behold. You can still observe them in their breeding plumage, but when fall begins to turn into winter the common loon will wear plain grey above and white below. This majestic bird will fill your heart with happiness!

"Common Birds of the Long Beach Peninsula," by Kalbach and Stauffer, is available from Bay Avenue Gallery, Time Enough Books and the Long Beach Peninsula Visitors Bureau.

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Birding: Loon behaviors fill human hearts with happiness - Chinook Observer