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Waite, Benjamin Moseley (Mo) – Winston-Salem Journal

BREVARD February 3, 2017 Scientist, educator, conservationist, Dr. Benjamin Moseley (Mo) Waite, a native of Western North Carolina, died February 3, 2017 at the age of 80. Surviving are his wife of 57 years, Helen; his daughters Noni Waite-Kucera (Greg) and Meggan Hartman (Brody); his son Alex Waite (Kelley); his grandchildren Walter, Cecilia, Solomon, Emory and Addy; and his brother-in-law Joe Huber (husband of Mariella Davidson Waite) and many beloved extended family members. After spending his early childhood in Winter Park, Florida, Dr. Waite graduated from Rollins College in 1958 with a Bachelor of Science degree. He continued his studies at Duke University, and in 1963 he obtained his Ph.D. in biochemistry. After postdoctoral fellowships at Duke University and in The Netherlands, he joined the faculty as an assistant professor at Bowman Gray School of Medicine in 1968. He became the chairman of biochemistry in 1978, a position that he continued to fulfill until his retirement in 1998. He made tremendous contributions in the field of lipid biochemistry, including a landmark publication, "The Phospholipases." He trained and was a mentor of numerous graduate students and postdoctoral fellows who have subsequently established successful research careers in both academics and industry. To his 5 grandchildren, he was known as MoMo, a gentle mountain of a grandfather, who was always ready with a big-armed hug, a meaningful question, a heart-to-heart discussion, or a bristly-bearded kiss. In 1950 Mo's parents, Dr. Alex and Hannah Waite, chartered Eagle's Nest Camp, originally founded in 1927, as a non-profit educational organization in Pisgah Forest, NC. Mo continued the legacy by serving on the board of trustees for over 35 years. He also helped found Carolina Camps for Children with Diabetes, providing life-changing opportunities for children to learn to manage their illness in a camp setting. He loved returning to his summer home in Maine to tend to his "deer-loved" vegetable garden and his relationships with friends and community. Mo loved the natural, bold beauty of Maine, and together with Helen, committed themselves to protecting and conserving its natural habitats. Moseley served on the board of Directors of the Downeast Coastal Conservancy for over 10 years, which, since its founding, has protected 6,330 acres of land, watersheds, islands and 62 miles of shoreline in Washington County. Scientist, ceramicist, furniture maker, gardener, pickler, blueberry farmer, white water paddler, world traveler, bibliophile; Mo's interests and talents ranged as wide as the circle of people who respected and loved him. Together Mo and Helen crafted a beautiful ship of lifeeach taking a turn as the mast and the rudder. Thousands of campers, students, faculty, professional peers, friends, extended family will continue to be touched by their joyful and inspiring journey through life. A celebration of his life will be held on February 25 in the Brevard, NC area. For details visit http://memorialwebsites.legacy.com/MoWaite/homepage.aspx. Gifts in his memory may be made to Eagle's Nest Foundation, Pisgah Forest, NC or The Downeast Coastal Conservancy, Machias, ME.

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Waite, Benjamin Moseley (Mo) - Winston-Salem Journal

From Bruce Springsteen to Amy Winehouse: The anatomy of a hit song – ABC Online

Updated February 07, 2017 10:02:49

What makes a song a hit, and why do some songs stay with us years later?

Musician turned academic Andrew West has written hundreds of songs, and he designed the world's first Masters degree in songwriting. He explains the secrets behind three classic hits.

Pretty Woman shows terrific attention to detail.

First of all, there's the tempo. They would have figured that out in the studio: not too slow, not too fast. And the final version of the song moves at a certain pace that feels exactly right.

The song also uses a dynamic build, the way that the musicians are playing. That memorable riff gets louder and louder until it seems absolutely necessary for Orbison's voice to come in.

It's also important to note the way Orbison uses harmonies on his voice, but only for certain sections of the song.

A lot of critical thought has gone into the way the song is arranged.

Sometimes having the chords match the musical expression, or the expression of the words, can work against the songwriter because it becomes too obvious.

Changing that gives the listener subtext, a backstory, so that you're thinking that maybe the person who sounds downhearted is actually feeling quite optimistic, so the listener becomes more interested in the story.

Highway Patrolman is a consummate example of a song that's written as a story, and one that doesn't work in consecutive time.

Springsteen moves the listener back and forth and by the time you've gotten four or five minutes into the song, you really feel that these people are real. You feel like you've got a sense of their past, their present and their future.

You'd be hard-pressed to equal the way he phrases it, the timing. It's like a great comedian: the spaces he leaves between the lines are the ones where you figure out what's just happened.

Because Springsteen paid so much attention to the way the lyrics are shaped, and the imagery in the lyrics, he put the music as far into the background as he could.

Springsteen actually recorded this entire album with the E Street Band, but those recordings weren't used.

He doesn't want the audience to be listening to the music or the music performances. He wants your attention on his words.

Winehouse's success draws first and foremost on her lyrics being fearlessly autobiographical.

When you put that voice, which is so obviously honest, within the musical influence of the old Stax and Motown records, then it's an irresistible combination.

In songs like Rehab and Back to Black, Winehouse makes use of very familiar song structures or chord sequences.

But Love is a Losing Game uses an A-A-A structure (or three verses), which is very unusual in popular music.

Across an album you need to mix songs that seem familiar, that you enjoy for their predictability, with songs that are completely unpredictable and you enjoy because you can't figure out what's coming next.

Topics: music, arts-and-entertainment, australia

First posted February 07, 2017 09:58:35

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From Bruce Springsteen to Amy Winehouse: The anatomy of a hit song - ABC Online

Geisinger Genetics Research Offers Big Health, Economic Impact for Central Pennsylvania – State College News

As Geisinger Health Systems MyCode genetics research initiative grows to more than 132,000 participants, the community is seeing results in more ways than one.

And now the MyCode project is helping serve as a springboard to local participation in a federal initiative that could pump $40 million to $50 million of government funds and bring numerous jobs into central Pennsylvanias economy in the years ahead.

The DNA of the first participants in the study that began in 2007 has been read, and 148 people were found to have gene mutations that put them at greater risk for developing certain diseases or conditions such as cancer, heart disease or dangerously high cholesterol.

One finding of particular note: The research so far suggests that the incidence of familial hypercholesterolemia, a genetic disorder characterized by high cholesterol, is much higher than previously believed. While national data has shown about one in 500 people affected by FH, the Geisinger data is showing about one in 225 to 250, according to Andy Faucett, director of policy and education with Geisingers Genomic Medicine Institute in Danville.

Were starting to be able to provide results that will guide research around the world, Faucett noted.

Findings like this are significant because they can help improve health care by finding ways to diagnose medical conditions earlier or before they appear and also to help find new treatments or medications to manage these diseases, according to Geisinger.

INFORMATION EMPOWERING

For patients, the information can also be empowering, said Miranda Hallquist, genetic counselor with the Genomic Medicine Institute in State College.

Knowing it is related to genetics frequency empowers them to take steps, Hallquist said, adding that were changing peoples health care, giving them information they would not otherwise have gotten as quickly.

The MyCode initiative includes a biobank that stores blood and saliva samples from Geisinger patients who have agreed to participate. Geisinger has already far surpassed its initial goal of 100,000 participants and has set its next goal at 250,000.

Consenters at various Geisinger facilities approach patents to see if they want to participate in the program, and to answer questions they might have. Patients can also sign up at http://www.mygeisinger.org. Participation is relatively simple, generally involving donation of an extra 2 tablespoons of blood at the patients next blood draw. Participants also allow Geisinger to access information in their medical records.

About 90 percent of patients asked have agreed to participate, according to Geisinger.

It surprised me how altruistic people in central Pennsylvania are, Faucett said. He noted that while the program is open to all ages, many participants are older because that age group tends to go to the doctor more.

People are more concerned not so much about the information for themselves, but for their children and grandchildren, he said.

Currently Geisinger has between 1 million and 1.4 million active patients, so we have talked with about 10 percent of the patient population, Faucett said. His goal is that every patient have the opportunity to participate.

GENETIC MARKERS

Of those who provide samples, about 4 percent will hear back because they have genetic markers that make them susceptible to a certain disease. Other participants do not hear back because nothing of concern was found in their DNA.

For those who are found to be at increased risk, meetings are scheduled to discuss the results and appropriate next steps, Hallquist said.

We talk about what the result means for them and their family members, she said.

Part of that education process, Hallquist said, means helping patients sort through the genetics gobbledygook.

For the 96 percent of participants whose genetics dont show increased risks, their data is still imperative to the research project, Hallquist said.

The turnaround time from MyCode samples to results can take a year or more. Hallquist said that while that process should get faster as more staff are added, she emphasized that MyCode is not a substitute for clinical testing for those with health concerns.

PRECISION MEDICINE INITIATIVE

Geisingers experience with the MyCode project helped it become one of four new health care provider organizations selected to participate in the federal Precision Medicine Initiative Cohort Program to help build a nationwide million-person study.

The PMI was launched by then President Barack Obama in 2015 to bring us closer to curing diseases like cancer and diabetes, and to give all of us access to the personalized information we need to keep ourselves and our families healthier.

Ultimately depending on final funding from the National Institutes of Health, the program could bring $40 million to $50 million to Geisinger over the course of five years, Faucett said. These funds will be used to recruit participants, providing multiple jobs throughout the Geisinger footprint. NIH provides funding on a yearly basis, he said.

Participants in the MyCode initiative will be approached about joining the PMI study as well, but it will ask more of patients than MyCode does, Faucett and Hallquist said.

Central Pennsylvania is fertile ground for such studies.

It is a very stable community, with patients willing to participate, Faucett said.

Additionally Geisinger officials noted that its electronic health records system goes back to the late 1990s.

For many families, we have three generations of patient records, Hallquist said. This includes an average of 14 years of health information for MyCode participants.

MyCode has allowed Geisinger to recruit amazing scientists, Faucett said. The types of research we are doing is growing every day.

Faucett sees a future in which physicians will order a patients genetic profile and use it to help guide care over a lifetime.

It was the MyCode project that brought Hallquist to Geisinger.

Precision medicine is the future, she said, while noting that healthy lifestyle choices are still as important as ever. Being able to look at someones DNA to help determine what their risks are, its spectacular that its moving in that direction.

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Geisinger Genetics Research Offers Big Health, Economic Impact for Central Pennsylvania - State College News

Chickscope 1.5: Explore: Embryology: Day 1 – The Journey …

Day 1: The Journey Begins

The Egg Yolk

An infertile and a fertile egg. Can you tell the difference? The white chalazae is much more prominent in the infertile egg. However there is no correlation between fertility and the size of the chalazae. The chalazae is composed of mucin fibers; mucin is a special kind of structural protein. The chalazae holds the yolk in place within the egg.

In the infertile egg, on the left, the nucleus is merely a light spot on the yolk. The egg on the right is fertilized. In the fertilized egg the ovum has fused with a sperm to begin forming an embryo. By the time the fertilized egg is laid, many cells are divided on the surface of the yolk and formed a blastoderm. Can you see the difference between the nucleus of the infertile egg and the blastoderm of the fertilized egg? Both are indicated by the blue arrow.

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Chickscope 1.5: Explore: Embryology: Day 1 - The Journey ...

Use of the Quorum Cryo-SEM preparation system in microbial cell biology with electron cryotomography at the Jensen … – News-Medical.net

Quorum Technologies, market and technology leaders in electron microscopy coating and cryogenic preparation products, report on how their PP3010T Cryo-SEM preparation system is being used in the preparation of hydrated whole cells to be imaged using electron cryotomography in the Jensen Laboratory located at HHMI Caltech.

Image of fission yeast Schizosaccharomyces pombe cells prepared for TEM - by Vitrobot freezing on Quantifoil grids and Quorum PP3010T transfer for FEI Versa FIB milling.

Alasdair McDowall is the EM Center Director in the Jensen Laboratory at the Howard Hughes Medical Institute located at Caltech. Headed by Professor Grant Jensen, the Lab uses Electron Cryotomography (ECT) to study the molecular architecture of microbial cells and HIV in their native state. The focus is on the fundamentals of microbial cell biology such as cell division, movement and secretion, as well as the structure of HIV at all stages of its lifecycle.

The lab opened its doors in 2002 and continues to push the boundaries of high resolution imaging today. However, the investigation of frozen hydrated whole cells (beam and vacuum sensitive materials) in the electron microscope chamber requires new solutions. The advances in techniques for the preparation of cells by Cryo Focused Ion Beam Milling for structural characterization have recently provided a new insight of these delicate cellular architectures.

Image of fission yeast Schizosaccharomyces pombe cells prepared for TEM - by Vitrobot freezing on Quantifoil grids and Quorum PP3010T transfer for FEI Versa FIB milling.

Cryo Focused Ion Beam milling (cryo FIB milling) is a cutting-edge method for thinning vitrified biological samples that allows access to intracellular regions of thick specimens (> 1 um) with unprecedented ease and structural preservation. It provides the ability to move beyond imaging only small bacterial cells with electron cryotomography (ECT) and will allow the exploration of eukaryotic cells, tissues and microbial biofilms to the same molecular resolution that the group has achieved with individual bacterial cells for the past decade.

In addition, the ability to thin individual bacterial cells before imaging, without perturbing their structure, will provide higher contrast and resolution when necessary, even within already thin bacterial cells. Furthermore, the addition of a cryo-stage to the existing FIB mill at Caltech will allow for further development of much needed methods for correlating fluorescence microscopy and electron tomography for the targeting and identification of specific structures deep within eukaryotic cells, bacteria and tissues.

Image of fission yeast Schizosaccharomyces pombe cells prepared for TEM - by Vitrobot freezing on Quantifoil grids and Quorum PP3010T transfer for FEI Versa FIB milling.

Dr McDowall uses the Quorum PP3010T cryo sample preparation system. This is a highly automated, easy-to-use, column-mounted, gas-cooled Cryo-SEM preparation system suitable for most makes and models of SEM, FE-SEM and FIB/SEM. The Jensen group uses their prep system with an FEI Versa scanning electron microscope.

Dr McDowall

To obtain full details of Cryo-SEM preparation systems and other products available from Quorum Technologies, please visit http://www.quorumtech.com.

Acknowledgements: Quorum Technologies thanks the following for sharing their research: Professors Grant Jensen & Julia Greer and Drs Matt Swuilius, Shrawan Mageswaran & Wei Zhao.

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Use of the Quorum Cryo-SEM preparation system in microbial cell biology with electron cryotomography at the Jensen ... - News-Medical.net

Bakar Fellow: Aiding cells’ strategy to survive – Phys.Org

February 6, 2017 by Wallace Ravven James Hurleys lab has determined the molecular structure of the site where production of bubble-shaped autophagosomes begins in cells organelles essential to rid the cells of debris. Credit: University of California - Berkeley

As any human biology text will tell you, enzymes in the stomach and intestine break down proteins that are locked into almost every bite we eat. The proteins' amino acid building blocks are then transported to the body's hungry cells.

There, construction begins anew as cell machinery reassembles new proteins for whatever tasks the genes call: ramping up energy production, ferrying materiel to different cell siteseven switching gene activity on or off.

But cells don't consume every protein they are offered, and leftovers can build up, clogging metabolism and threatening cell survival. Protein production can also go awry. Some must be disassembled in the cell and rebuilt, often leaving bits and pieces on the factory floor.

The Bakar Fellows Program supports research by biochemist James Hurley, professor of molecular and cell biology, to develop a new drug to boost the natural process that sweeps these threats away.

A cell's failure to clean house poses other direct threats to survival. Over the course of its life, a cell's machinery runs down. Mitochondria, the cell's powerhouses, falter and free charged atoms and molecules known as oxygen free radicals to indiscriminately destroy proteins. The cell is all but doomed.

"You don't want your cells filling up with failed mitochondria or unused protein fragments," Hurley says.

The natural, life-saving process called autophagy cleans the table, carrying out two crucial roles at the same time. It spares the cell from multiple insults, and makes leftovers available for re-usea boon when food is scarce.

The key player in autophagy is callednot surprisinglyan autophagosome. The autophagosome is a bubble-shaped sac that engulfs left-over amino acids, spent mitochondria and other materiel, and ferries them to recycling sites. An autophagosome "can fit snugly around a single mitochondrion," Hurley says.

But as in every cell function, this too can fail. Neurons are particularly at risk, possibly due to the distance autophagosomes must travel through the cells' long dendrites and axons to bring their cargoes back to the cell body.

Studies in mice show that failed or sluggish autophagy causes neuron death. Inefficient autophagy may also drive the build-up of protein aggregates in neurons that is thought to cause Parkinson's disease.

Synthesis of autophagosomes in the cell is the result of an interaction between two protein complexeseach itself made up of several proteins. Hurley's lab has used a variety of techniqueselectron microscopy, x-ray crystallography, spectroscopy and live-cell imagingto clarify the atomic-level structure of these two units and their interaction. His research suggests that autophagosome synthesis is directly related to the distance between key sites in these two units.

The structural insights have led his lab to new research, funded by the Bakar Fellows Program, to develop a drug that can change the units' 3-D shapes and bring them into the "activated" shape or conformation. This conformation, he thinks, would increase the cell's production of autophagosomes.

The approach is unusual. Most pharmaceutical interest in these complexes has focused on strategies to thwart cancer growth by preventing the two complexes from becoming activeswitching off autophagosome production.

"It's much easier to turn off the signal than turn it on," Hurley says, and the effort to do so by changing the conformation of the two protein complexes is a young field made possible by powerful structural imaging techniques.

The entire process of assembling the autophagosome takes only about ten minutes, which makes sense from an evolutionary perspective, Hurley says. Starvation can snap the cell's autophagy machinery into action, quickly yielding nutrients to sustain cells, and allow the personor mouse or whalethey reside in to hunt for more substantial food.

While nutrient need and the threat of spent materials drive autophagy, recent research has shown that other factors can trigger the process. Calorie-restriction diets and exercise trigger production of autophagosomes, Hurley says.

These recent, "optional" activities mimic starvation that threatened ancestors at some point, and, sadly, continue to do so in many cultures today. In societies with readily available food, autophagy's ability to quickly provide more nutrients is far less important than its ability to clear cells of debris.

"If neurons can't rid themselves of failing mitochondria, this defect will lead to disease, or worse," he says. "We think we can develop a drug to reverse this threat."

Explore further: Researchers identify process cells use to destroy damaged organelles, with links to diseases

Researchers at UT Southwestern Medical Center have uncovered the mechanism that cells use to find and destroy an organelle called mitochondria that, when damaged, may lead to genetic problems, cancer, neurodegenerative diseases, ...

In a recent Science Advances article, Mayo Clinic researchers show how hungry human liver cells find energy. This study, done in rat and human liver cells, reports on the role of a small regulatory protein that acts like ...

Several well-known neurodegenerative diseases, such as Lou Gehrig's (ALS), Parkinson's, Alzheimer's, and Huntington's disease, all result in part from a defect in autophagy - one way a cell removes and recycles misfolded ...

(Medical Xpress) -- New research from scientists at the University of Cambridge provides critical insight into the formation of autophagosomes, which are responsible for cleaning up cellular waste.

A protein linked to Parkinson's disease may cause neurodegeneration by inhibiting autophagy -- the process in which cells digest some of their contents -- according to a study in the September 20 issue of the Journal of Cell ...

Cells use various methods to break down and recycle worn-out componentsautophagy is one of them. In the dissertation she will be defending at Umea University in Sweden, Karin Hberg shows that the protein SNX18 ...

The concept behind microbial fuel cells, which rely on bacteria to generate an electrical current, is more than a century old. But turning that concept into a usable tool has been a long process. Microbial fuel cells, or ...

Digging around in the dark can sometimes lead to interesting results: in the acidic waters of an abandoned coal mine in Kentucky (USA), researchers discovered ten previously unknown microbial natural products from a strain ...

Can helium bond with other elements to form a stable compound? Students attentive to Utah State University professor Alex Boldyrev's introductory chemistry lectures would immediately respond "no." And they'd be correct ...

Chemists scouring Appalachia for exotic microorganisms that could yield blockbuster drugs have reported a unique find from the smoldering remains of a coal mine fire that's burned for nearly a decade in southeastern Kentucky.

A team of scientists from the Energy Department's National Renewable Energy Laboratory (NREL) determined that surface recombination limits the performance of polycrystalline perovskite solar cells.

A compound found in green tea could have lifesaving potential for patients with multiple myeloma and amyloidosis, who face often-fatal medical complications associated with bone-marrow disorders, according to a team of engineers ...

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Bakar Fellow: Aiding cells' strategy to survive - Phys.Org

Biochemistry department celebrates 50 years of interdisciplinary, scientific learning – The Wellesley News

The oldest interdepartmental program at Wellesley College, the biochemistry department (BIOC), celebrates its 50th anniversary this academic year. Founded during a time marked by dramatic discoveries in the life sciences, the department is today regarded as an interface between biology and chemistry. In light of its anniversary, the department has held two events thus far, including a kickoff event organized by Professor Don Elmore and the 4th Annual Biological Chemistry Research Retreat, which was incorporated into the celebrations.

The kickoff event, held on Dec. 13, 2016, featured panel discussions on the programs history with renowned Professors Mary Allen and Dot Widmayer, and Sonja Hicks, Professor Emerita. It also included talks by six recent alumnae: Shloka Ananthanarayanan 08, Eleanor Fleming 08, Kate Lipford 08, Natalya Maharaj 09, Tracy Wang 10 and Ruth Wangondu 07. The discussions covered various topics and perspectives related to revolutionizing research since the founding of the department at Wellesley.

To continue the celebration, the Research Retreat was held just before the beginning of the semester on Jan. 23, 2017. According to Professor T. Kaye Peterman, the director of the biochemistry department, the event was an opportunity for students to share their research with the community. It also featured a keynote address by renowned immunologist Sarah J. Schlesinger 81 on Dendritic Cells, HIV Vaccines and the Nobel Prize.

Peterman believes that BIOC is a deeply interdisciplinary field with emphasis especially on meaningful and independent undergraduate research. The discipline of biochemistry is a combination of both the physical and natural sciences. Wellesleys course offerings include classes on cellular physiology, a study of the activities that keep a cell alive, and biophysical chemistry, a study of the physical properties of biological macromolecules.

Peterman suggested that what sets this department apart from others is its ability to synthesize [the two subjects] into a unique exploration of biological structure and function at the macromolecular level. The department has explored new fields of study within biochemistry such as genomics, the study of genomes, and proteomics, the study of proteins. These disciplines continue to emerge and evolve with the help of independent research conducted by students and professors.

Like other science departments at Wellesley, the biochemistry curriculum emphasizes the need for future researchers to not only be familiar with laboratory work with complex instruments and computers, but also to have strong problem solving techniques, collaboration skills, awareness of ethical issues and the ability to think across disciplinary boundaries.

The department will continue the celebration this spring with several talks by prominent BIOC alumnae who have made impactful and lasting contributions to their fields. Details will be distributed when these events become finalized. In conjunction with the celebration of the departments 50th anniversary, students majoring in biochemistry have taken the opportunity to reflect on the discipline which they hope to concentrate in.

Hannah Jacobs 19, a sophomore considering the biochemistry major, says that she is interested in the major because it is both fascinating and challenging.

Its specialized, but it will give me a breadth of knowledge about biological systems, she said, in reference to the concentration. Jacobs advises that any students thinking of majoring in this area should plan ahead and take organic chemistry as soon as possible, as it will give [them] an idea whether the major is right for [them].

Catherine Xie 19, a sophomore double-majoring in biochemistry and French, stated that her inspiration to join this field came from her grandmother, Pan Huazhen, who was a biochemist in China. By attending summer research courses in high school and investigating subjects that interested her, she found her fascination for science.

Xie has also channeled her passion of science by being part of the organization BC2 which arranges both lectures and dessert series with professors and student research panels with current biochemistry majors. Although she wishes there were fewer requirements for the major and more flexibility in the types of courses, Xies favorite part of the department is hearing about all the amazing research that [the] faculty carries out on campus.

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Biochemistry department celebrates 50 years of interdisciplinary, scientific learning - The Wellesley News

Anatomy of an All-Time Super Bowl Collapse – Monday Morning Quarterback

Entering Super Bowl 51, it seemed the Patriots bestand maybe onlychance was to keep Atlantas electrifying offense off the field. Sure enough, the Falcons finished with 46 snaps in Super Bowl 51, 18 fewer than the NFL average in 2016.

But the games biggest factor wasnt that Atlantas offense was off the field. It was that Atlantas defense was on it. A lot. For 93 snaps, to be exact. Naturally, fatigue set in. And thats the biggest reason why the Falcons suffered the greatest collapse in Super Bowl history.

Its worth examining exactly how those 93 snaps exhausted the Falcons. For starters, 93 snaps equates to playing a game and a half. Then factor in the adrenaline of that game being on the Super Bowl stage, and what happens to a players energy as that adrenaline wears off. Then add in the halftime, which is twice as long as usual. Yes, that gives your body more time to rest. But it also means your body must operate on an unfamiliar internal clock. Over your previous 18 games, your body had grown accustom to its halftime routine. Oh, and speaking of 18 games, that, too, is a lot. Its cumulative effect magnifies the toll of those 93 snaps.

* * *

* * *

More importantly, however, was the style of snaps the Falcons were playing. As expected, they defended the Patriots primarily with man coverage. When a defender plays man-to-man, hes chasing an offensive player all over the field. Thats considerably more taxing than sitting back in zone. Furthermore, Falcons defenders often matched to specific receivers in man. With the Patriots limitless supply of formations, those defenders were often crossing the field back and forth before the snap. Because chances were, if a defenders man aligned in, say, the left slot on one play, he very well could be aligned near the right sideline on the next. The 35- to 40-yard jogs that a defender takes to follow this add up. In fact, many NFL coaches who play man coverage will implement extra snaps of zone or limit their specific man-matchup calls in order to mitigate fatigue.

Mind you, this is all just with the secondary. There are also defensive linemen, who wear down faster than any position. Theyre constantly firing off the ball and wrestling with 300-pound blockers. Thats why Dan Quinn, like the rest of the NFL, employs a deep rotation up front. But on 93 snaps, even rotating defensive linemen succumb to exhaustion.

With the D-line tiring, the pressure that had been hounding Brady (he endured five sacks and about three times as many hits) dried up. Dwight Freeney stopped eating left tackle Nate Solders lunch. Grady Jarrett, who was sensational, flashed less. Vic Beasley no longer made noise. And thats when the greatest quarterback of all time rediscovered the precision accuracy that had evaded him for the first three quarters. With Brady in a clean pocket and throwing in rhythm, the Patriots had no trouble moving the ball.

This is where people want to assign blame. Quinn played too much man coverage! Matt Ryan and Kyle Shanahan blew it in crunch time, forcing Atlantas defense back on the field! No.

THE GREATEST COMEBACK EVER:Tom Bradys season started with a four-game suspension and ended, in dramatic fashion, with his fifth championship after the Patriots overcame the largest deficit in Super Bowl history.

The man coverage had been workingthats why Quinn kept playing it. The Falcons specifically had success in man-lurk coverage, keeping a free defender (safety Keanu Neal or linebacker DeVondre Campbell) in the shallow middle. That lurker took away New Englands crossing patterns and allowed the Falcons to switch coverage assignments on the flyBrady failed to recognize one of those switches when he threw the pick-six to Robert Alford.

As for Atlantas offense, to say that Ryan and Shanahan blew it is absurd. If the Falcons had given their best performance, would they have registered more than 46 snaps? Absolutely. But understand: the game didnt flow that way, plus Ryan and Shanahan stayed aggressive late in the fourth. After Danny Amendolas touchdown made it 28-20 with just under 6:00, the Falcons called a first-down play-action deep shot. Ryan checked it down to Devonta Freeman for 39 yards. Two plays later Ryan rifled a gutsy ball into double coverage to create an incredible sideline catch by Julio Jones. But after that, unfortunately, the Patriots broke down Atlantas protection, with Trey Flowers getting inside for a late-in-the-down sack (maybe Ryan wrongly held the ball, maybe he didnt; we cant know without seeing the all-22 film) and with Chris Long drawing a hold against left tackle Jake Matthews. On previous Falcons drives, there had been protection mistakes, both physical and mental, leading to sacks and a turnover. Those arent quarterbacking or offensive coordinating issues.

FOR THE BRADY FAMILY, REDEMPTION: Tom Brady Sr. on why this victory meant so much more

The reality is Atlantas defense was simply on the field too long. It wore down. If youre a unit built almost solely on speed, thats a problem big enough to cost you a Super Bowl.

Question or comment? Email us at talkback@themmqb.com.

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Anatomy of an All-Time Super Bowl Collapse - Monday Morning Quarterback

Anatomy of a cloud project cost overrun – CIO

I recently conducted an informal survey of some cloud integration companies and found something deeply troubling. Aside from cookie-cutter or formulaic quick-start projects, more than 70 percent of cloud consulting engagements involving new customers resulted in either a 10 percent cost overrun or a change-order. The bigger the project, the more likely the overrun.

You can blame it on stupid consultants or bad estimation or nutty customers or sunspot activity, but blame does no good. Something is going wrong here, and its causing a lot of heartburn for customers and vendors alike.

In an earlier article on trends making the cloud consulting market treacherous, I mentioned that a root cause of any cloud overrun is mis-set expectations: customers believing that meeting their requirements will be simpler than it is and that it should cost less than it will. However significant that observation may be, its not particularly actionable. So lets take the next step to understand the driving specifics, and what steps we can take.

[ How to compare cloud costs between Amazon, Microsoft and Google ]

In most cloud projects, several areas are nicely contained and are unlikely to cause significant cost surprises. If setting up a function is merely a matter of system configuration, there cant be that many hours of mouse-driving involved.

We should be so lucky!

Here are the project areas where we see cost surprises on a regular basis:

This twin-headed beast can involve some very serious surprises, as its impossible to detect many of the issues until youre in the middle of draining the swamp. The cost issues scale both with the amount of data and the number of data sources.

Even if the data looks superficially clean, there may be non-printing characters, format problems, improper values, overloaded semantics and object-model ambiguities that make for a messy migration or integration. If an ongoing integration is needed, you may not realize early on that the point-to-point adaptor you originally bid needs to be replaced with a full-blown middleware system.

Solution strategy: Do a real cost-benefit analysis of the amount of data to be migrated and the number of sources to be integrated, and develop a cost model that reflects reality. Start on the migration/integration/validation tasks at the outset of the project, so the surprises come early. Expect that migration and integration can represent the single largest part of your project.

Clients often stipulate no code, out of the box functionality only as part of their project definition, and on day two of the project discover requirements that cannot be satisfied any other way. Unfortunately, too many consultants are code-happy, so they willingly nudge the client toward custom-code land. And the rich coding environment of the Salesforce.com (SFDC) platform makes it tempting for both user interface and business logic.

The problem, of course, will be developer productivity and code maintenance costs. Expect custom coding a feature to be at least an order of magnitude more expensive than configuring the standard functionality.

[ Essential CRM software features: A savvy buyer's guide ]

Solution strategy: To the degree possible, use standard system features and off-the-shelf plug-in products to meet requirements. Bend requirements to fit whats available. Push coding out of the initial delivery if possible, so coders are working on a stable platform. For items that must be built, push to streamline processes and business rules that can cause combinatorial explosions (e.g., the security model, order configurations, distribution/partner networks).

The original SFDC reporting engine strikes a nice balance between power and ease of use, but it gives spreadsheet-quality output. If you want really clever and beautiful reports, it wont take long before you run into a wall.

SFDCs Wave reporting system is both more powerful and prettier, but really leveraging its power means writing query code. For even fancier stuff with nice formatting, multi-page layouts, and automatic office-document generation third-party add-ons are needed.

But as I noted in a previous article on design work in CRM projects, if its got to be pretty, its going to be pretty expensive both to set up in the first place, and to evolve over time with your needs.

Solution strategy: Thoroughly understand and specify every variant including formats and user-specific tweaks of every single report you will need prior to putting the system out to bid. Its best to discover that you actually require 100+ reports, not the ten you thought. If you have a working report (e.g., from Access or Crystal) that you need the system to emulate, provide the vendor with a sample set of input data and the reports output, with annotations regarding format and exception conditions.

This means you, project leaders and executive champions! Things you do will contribute directly to overruns. As I discussed in an article on agile project management, distance and delay are the enemies of efficient and economical projects.

But I need to add some new Ds that are even more deadly: dithering and (unending) discovery. The first of these, dithering (a.k.a. indecisiveness) is bad enough, as it causes delay and erratic direction, which leads directly to rework. But the second, whose hallmarks are discovering that (1) the requirements werent really known up front, (2) your assumptions about how things need to work were wrong, and (3) your assumptions about how the new system features will work were wrong, is the root cause of scope creep. I cant tell you how many large projects discovered more than half of the costly requirements after formal discovery was completed.

Solution strategy: Make the discovery phase longer, and when its complete have a signoff sheet for a strict feature and data freeze. Make the project team as small and tight as it can be, and do not hire more than one consulting company (to reduce finger-pointing). Work to constantly improve trust among the team members. Kick people off the team who blame. Keep executives and bean counters as far away from the project as you can, and limit big review meetings. Focus everyones attention on business value rather than abstract or arbitrary metrics and project dashboards.

Im currently reading the book Being Wrong Adventures in the Margin of Error after having finished Wrong! Why Experts Keep Failing Us. So maybe Im a little jaded, but it sure looks to me like cost overruns are the result of bad assumptions, fragmentary information, incomplete requirements and low trust.

Interestingly, overruns are much less common for follow-on projects, where both sides have put the time in to develop good assumptions, a solid understanding of the real requirements and a trust relationship. So for initial projects, we clients and consultants have to stop the pretend-certainty about our projects.

The truth is we dont really know, and were not willing to spend the time and money to get sufficiently knowledgeable about, all the niggling details of a new project. We run off and get a budget without knowing what the project will really entail. And then we discover too many plot complications after weve reached the halfway mark in the project. For those hoping that hybrid agile techniques will solve the problem, I havent seen much help there.

In contrast, the real agile approach admits we dont know, and simply scopes the project deliverables dynamically to fit within the budget and schedule. The team discovers as they go, prioritizes as they go and focuses on maximizing business value instead of fixed (and possibly random) criteria. When done right, agile makes the bean counters happy (they can claim on time, on budget) and gets the most important stuff out to the users as soon as its done.

>> Agile project management: A beginner's guide <<

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Anatomy of a cloud project cost overrun - CIO

Anatomy of an Ad: Tide’s Super Bowl Stain – AdAge.com

Ambitious doesn't quite fully describe Tide's gameplan for Super Bowl LI.

Marketing executives for the Procter & Gamble brand made it clear they would rather not run a big game ad if the creative wasn't worthy of Tide's Super Bowl heritage.

This year, live commercials are dominating the pre-game buzz but Tide, in partnership with Saatchi and Saatchi, Traktor and The Mill went a completely different and costly route.

Instead of simply advertising in the game, Tide became part of the broadcast, with a little help from Fox Sports announcers Curt Menefee and Terry Bradshaw -- and a bottle of barbeque sauce.

In part one of Anatomy of an Ad: The Stain below, we look at the idea behind Tide's big gambit in the big game. The goal: to trick an audience of over 100 million into believing Mr. Bradshaw's stain is happening in real time, that his anxiety is genuine and that Tide is there to clean up the mess.

The idea is one thing. The execution is quite another. Just three weeks before the game, P&G and its army of producers, gaffers and grips descended on El Camino Community College in Torrance, Calif. to turn it into a replica of NRG Stadium in Houston, Texas, complete with Fox Sport's Super Bowl broadcast booth and the tunnel leading to the field.

They didn't count on the rain.

In Episode 2 of Anatomy of an Ad: The Stain, we look at how the Tide team overcame the deluge during filming and put the finishing touches on an unprecedented three-part campaign the brand hopes will make Super Bowl history.

Tomorrow, we will post the third installment of Anatomy of An Ad: The Stain. Our videographers Nate Skid and David Hall follow the Tide team during the Super Bowl as it monitors the ad's social impact in real time.

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Anatomy of an Ad: Tide's Super Bowl Stain - AdAge.com