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Genetics May Underlie Impaired Skilled Movements – ReliaWire

The lost function of two genes prevents infant laboratory mice from developing motor skills as they mature into adults, a new study from Cincinnati Childrens Hospital Medical Center and the City University of New York School of Medicine reports. Researchers also suggest in the study that people with certain motor development disabilities be tested to see if they have altered forms of the same genes.

The study demonstrates that neural circuits between the brains motor cortex region and the spinal cord did not properly reorganize in maturing mice. The circuits are part of the cortical spinal network, which coordinates the activation of muscles in limbs.

Researchers bred the mice to lack molecular signaling from the Bax/Bak genetic pathway. Investigators demonstrated in a variety of experiments how Bax/Baks downstream molecular targets are vital to developing appropriately sophisticated connections between the motor cortex, spinal circuits and opposing extensor/flexor muscle groups in the animals.

Lead author Yutaka Yoshida, PhD, of the Division of Developmental Biology at Cincinnati Childrens, said:

If mutations in the Bax/Bak pathway are found in human patients with developmental motor disabilities, these findings could be very translational to possible medical application. Our goal is for future studies to determine whether disruptions in Bax/Bak pathway are implicated in some people with skilled motor disabilities and whether it also regulates reorganization of other circuits in the mammalian central nervous system.

The researchers stress that because the study was conducted with mice, additional research is required before it can be confirmed whether the data apply directly to human health.

Young postnatal mammals, including human babies, can perform only basic unskilled motor tasks. Citing a number of previous studies on this point, the authors of the paper write one reason for this is that infantile neural circuitry is wired to activate antagonistic (or opposing) muscles at the same time.

As humans and mammals age beyond infancy, and try repeatedly to perform skilled movements, neural circuit connections between the motor cortex of the brain and spinal cord reorganize. Connections to the spine and to opposing muscle groups become more sophisticated.

This enables antagonistic muscle pairs to be activated reciprocally when certain tasks call for it.

An estimated six percent of children worldwide suffer from developmental motor disabilities that affect skilled motor control, according to Yoshida. A significant number of these individuals maintain an immature pattern of co-activating opposite muscle pairs into adulthood, which impedes skilled movements and manual dexterity.

One lifelong disorder is dyspraxia, also called developmental coordination disorder (DCD). According to the National Institute of Neurological Disorders and Stroke, developmental dyspraxia is characterized by an impaired ability to plan and carry out sensory and motor tasks.

People with the disorder may appear out of sync with their environment and symptoms can vary, including: poor balance and coordination, clumsiness, vision problems, perception difficulties, emotional and behavioral problems, difficulty with reading, writing, and speaking, poor social skills, poor posture, and poor short-term memory.

Although people with the disorder can be of average or above average intelligence, they may move their limbs immaturely.

To explore connections between corticospinal neurons in the mouse brains motor cortex and muscles and to identify genetic pathways involved in their development scientists in the study used trans-synaptic viral and electrophysiological assays. This allowed them to observe and trace how these connections develop in maturing mice.

Yoshida and colleagues point to earlier studies showing that the initial formation of prenatal motor circuits are determined genetically by the effects of transcription factors (which turn genes on and off in a cells control center, the nucleus). This control in turn triggers molecular processes that influence the development of never fibers, which transmit impulses.

Knowledge is limited about how initial motor circuits are reorganized after birth to become more sophisticated in adulthood. Even less is known about why this organization fails to occur as mammals mature, according to the researchers.

But trans-synaptic tracing in the current study highlighted how the presence of Bax/Bak signaling resulted in sophisticated circuity as mice matured. It also triggered the development of circuits that allowed opposing muscle groups to activate reciprocally.

The absence of Bax/Bak signaling resulted in continued formation of inappropriate circuitry that did not allow reciprocal activation of these muscles.

In skilled motor tests involving adult Bax/Bak mutant mice, the animals exhibited abnormal co-activation of opposing extensor and flexor muscle pairs. Although they demonstrated normal reaching and retrieval behaviors when given mouse chow, the mice had deficits in skilled grasping.

Mice lacking the Bax/Bak pathway signaling also had difficulty with walking tests on a balance bar and metal grid as measured by the number of foot slips.

Image: Cincinnati Childrens

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Here’s Why Myriad Genetics Rose as Much as 16% This Morning – Madison.com

What happened

Shares of genetic-testing pioneer Myriad Genetics (NASDAQ: MYGN) received a much-needed boost today, rising as much as 16%, after the company announced fiscal third-quarter 2017 financial results. The stock has witnessed a 42% decline in the last year, although it is now up roughly 28% year to date, as investors see signs of life for the company's most important revenue machine and are holding out hope for a pipeline of promising growth products.

The strong performance in the most recent quarter prompted management to raise its full-year fiscal 2017 financial guidance for revenue and narrow the range for earnings per share. As of 12:45 p.m. EDT, the stock had settled to a 15.5% gain.

Image source: Getty Images.

There were reasons for optimism and pessimism in the financial update. Consider how the most important products fared compared to last year's fiscal third quarter:

Metric

Fiscal Q3 2017

Fiscal Q3 2016

% Change

Hereditary-diagnostic-testing revenue

$140.8 million

$156.3 million

(10%)

GeneSight testing revenue

$23.9 million

N/A

N/A

Vectra DA testing revenue

$11.2 million

$12.3 million

(9%)

Prolaris testing revenue

$3.4 million

$5.2 million

(35%)

EndoPredict testing revenue

$2.3 million

$1.1 million

109%

Other revenue

$3.6 million

$2.5 million

44%

Data source: Myriad Genetics.

A 10% year-over-year drop in revenue from hereditary diagnostic testing may not seem like much reason to celebrate, but it marks the second consecutive sequential gain for Myriad Genetics after many quarters of decline. It's a silver lining investors aren't willing to overlook.

Of course, the array of promising growth products is turning in more mixed results. Products excluding GeneSight combined for a year-over-year drop in revenue of $1.7 million. In fact, if not for GeneSight, Myriad Genetics' total revenue would have declined. It's a major reason for the updated revenue guidance -- and investors should be happy to have GeneSight growing into a significant contributor to the overall business and performing well against offerings from competitors.

Metric

Fiscal Q3 2017

Fiscal Q3 2016

% Change

Total revenue

$196.9 million

$190.5 million

3%

Operating expenses

$139.7 million

$107.7 million

30%

Net income

$4.2 million

$34.5 million

(88%)

Data source: Myriad Genetics.

Efforts to rapidly scale new products and services have resulted in a large increase in operating expenses in recent quarters, eating away at net income. Last quarter was no different, but the increase in operating expenses is a necessary evil for investors looking for the company to turn the page long-term.

The company now expects full-year fiscal 2017 revenue to fall between $763 million and $765 million, compared to $754 million in fiscal 2016. Meanwhile, diluted earnings per share are expected to fall between $0.23 and $0.25, compared to $1.71 in fiscal 2016.

Investors are aware that Myriad Genetics is a company in transition, turning away from proprietary testing products (driven by price) and toward cheaper, larger-scale, and more flexible services such as GeneSight (driven by volume) that are in high demand from patients and clinicians. Viewed through that lens, there were no major surprises in the most recent quarter. The company continues to work toward its long-term goals.

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Here's Why Myriad Genetics Rose as Much as 16% This Morning - Madison.com

Cash for babies? Not quite, but egg donors deserve protection – The Guardian

Two fifths of eggs in British clinics are from sharing schemes swapping free treatment for genetic material. Photograph: Chris Knapton/Alamy

I t isnt a baby, of course: just a tiny clump of cells invisible to the naked eye, a dot of potential life that may yet come to nothing. So some will be bemused by this weeks fuss over the practice of women donating human eggs to fertility clinics for other womens use in return for getting their own IVF treatment free. Unless you have religious objections, whats wrong with a deal that may represent poorercouples only chances of starting a family?

So-called egg-sharing schemes have been around for 20 years and are quite legal, so long as nobody is paid outright for donating. But the results of a newspapers undercover investigation into fertility clinics make uncomfortable reading nonetheless.

Journalists posing as would-be parents too broke to afford IVF were reportedly handed leaflets in some clinics promoting loans to cover the fees at up to four times bank rates. In others, egg donation seems to have been heavily pushed. One nurse allegedly suggested the couple think of it as like donating blood, even though its a hospital procedure performed under anaesthetic after weeks of taking ovary-stimulating drugs that carry a small risk of serious side-effects, and the process carries potentially serious emotional implications. What if you fail to get pregnant, only for the egg you gave away to grow up into someone elses child with a legal right to trace their biological mother when they reach 18?

So the Human Fertility and Embryology Authority is right to promise an investigation, and should follow the trail all the way to its logical conclusion. The fertility industry isnt some benign, kindly stork, but a multimillion-pound business rife with potential conflicts between profit and patient welfare that are overdue some scrutiny. The bigger question is how far responsibility for anything that may have gone wrong should be shared by successive governments, whose failure to fund free IVF treatment on the NHS has driven poorer patients into potentially vulnerable situations.

An estimated 40% of eggs in British clinics now come from sharing schemes swapping free treatment for genetic material. Its arguably prettier than alternatives seeking treatment overseas in countries with more lax regimes, or the seedy trade in women illegally offering eggs for sale over the internet and has led to an estimated 2,000 births.

Yet sharing remains a moral grey area. Its not quite cash for babies, but its not a million miles away either. And with payment, even in kind, comes the risk of exploitation. Is a woman who effectively has no choice but to donate eggs if she wants children of her own really giving them freely, as the law demands? For, inevitably, its poorer women who will be disproportionately attracted to donating, and richer women those who can afford treatment outright who benefit. Fertility specialists insist many women undergoing IVF would be happy to donate spares for nothing. One Belgian study found a 70% drop in donation after the Belgian government promised free IVF, suggesting many donors were motivated by financial considerations. (Ironically, if the Department of Health had actually funded the three free cycles of IVF that the health watchdog NICE recommended 13 years ago, waiting lists for donor eggs might well be longer now.)

There is a web of conflicting interests to unpick here, and an obvious tension between the HFEAs guidelines which state that a donation must be altruistic and in the spirit of contributing to a wider social good to comply with British law and the reality that sharing is clearly sometimes a euphemism for something darker.

Ive spent just enough time in fertility clinics long story, but while getting pregnant naturally was easy the first time, the second time never happened to know theyre places of vulnerability. Grief, desperation and hormones cloud everyones judgment until nothing seems to matter but the baby you dont have. When I told my NHS consultant I was in two minds about IVF, given that I was lucky enough to have one child already, he blurted out, so it doesnt actually matter that much.

At the time, it felt brutally insensitive given many women find secondary infertility (failing to get pregnant when youve done it before) as distressing as childlessness. But with hindsight Im grateful not to have been pushed into endless rounds of treatment that were statistically unlikely to work. I wonder if a less scrupulous private consultant might just have banked the cheque.

There are many private clinics providing outstandingly ethical service, of course. But the lesson of too many scandals involving womens health including the disturbing case of Ian Paterson, the breast cancer surgeon convicted last week of repeatedly performing mastectomies on private patients who didnt need them is that its naive to assume there will never be rogues. Kneejerk judgments aroused by any mention of female fertility have in the past perhaps tended to shield this industry from scrutiny. Public sympathy is with the doctors, those twinkly-eyed miracle babymakers, while their customers are caricatured as silly women paying the price for leaving it too late even though women young enough to make good egg donors have, by definition, not left it too late. If they had, their eggs would be useless.

But lets be honest. Its not just patients who benefit from stretching the age or income limits for IVF treatment, as egg donation does. Almost every breakthrough expands the potential pool of paying customers. Its not enough to grunt caveat emptor when taxpayers and politicians alike have saved a fortune by tacitly shunting emotionally vulnerable people off the NHSs books and into private sector hands. Doctors are not the only ones who owe these patients a duty of care.

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Cash for babies? Not quite, but egg donors deserve protection - The Guardian

Hatching eggs is a highlight of elementary school – BlueRidgeNow.com

By Denise Sherrill, Henderson County 4-H

What is your favorite memory from elementary school? Was it playing on the playground, a favorite teacher, or a best friend?

Henderson County 4-H has provided eggs, supplies for hatching them and teacher training for schools for over 20 years, and teachers tell us that participating in 4-H Embryology is a highlight for many elementary school students.

Fifty-eight classes, mostly second grade, are participating in 4-H Embryology this spring, along with all of the students at Dana Elementary. The N.C. Essential Standards for Science require second grades to learn about life cycles.

4-H volunteers first hatch eggs at home, helping them to become incubation "experts." These volunteers then deliver eggs to the schools. On delivery day, they check each classroom to ensure the incubator is located in a good spot, has water in the bottom, and the temperature is 100 degrees.

They explain to the students that the incubator is the closest thing we have to a mother hen. It provides protection, warmth and humidity. Protection and warmth are obvious, but humidity is a surprise for most of us. The mother hen provides moisture by plucking out some of her feathers, and pressing her skin against the eggs. The volunteers also answer students' questions. The 4-H agent also visits each classroom to help ensure a successful hatch.

Learning life skills is a focus of 4-H. Teachers tell us that the main skill learned by participants in 4-H Embryology is responsibility. Students also develop an interest in wildlife and caring for wildlife, and an improvement in their basic knowledge of science.Teachers also report that the embryology project helps their students aspire to a career in science or a related field.

One teacher wrote, "Students took responsibility for the record-keeping, egg turning and mentored first-graders by teaching them about the embryonic development. This gave them great life experience and great material for writing, which is the heart of comprehension!"

Teachers incorporate math, vocabulary, journaling and many different concepts into the embryology unit. This year Candi Mains and Zach Knox, teachers from Dana Elementary, created a fun song about oviparous animals.

A private donor helped to fund 4-H Embryology the past few years. Grant funds will be sought for new equipment for future years. Donors will be needed for ongoing supplies. Volunteers would be welcome to help with any part of this program: equipment repairs, delivering eggs to schools, preparing equipment for teachers, and sorting and storing equipment as it is returned.

Henderson County 4-H uses bobwhite quail eggs for 4-H Embryology. A dad of several 4-H alumni raises and releases the quail into the wild.

4-H Award

Deborah Clark, agricultural engineering teacher and 4-H club leader at Dana Elementary, received the NC 4-H Volunteer Leaders Association School Enrichment Award in March.

Clark enthusiastically works to develop skills in leadership, citizenship and responsibility in her students and 4-H club members. She involves all 480-plus students at her school in gardening and learning about nature each week. She implements 4-H Embryology and nutrition programs, and assists other teachers with these programs.

Deborah Clark inspires her students, and everyone who knows her, to do their best in all aspects of life.

4-H Mini-Gardening Contest

For all Henderson County youth, ages 9-18, as of Jan. 1: Each participant plants and cares for a 10-foot-by-12-foot vegetable garden and maintains a garden journal. Training, seeds and tomato plants are provided. Extension Master Gardeners visit each garden twice during the summer. Space is limited, so register soon.

4-H Sewing Classes

Registration for 4-H sewing classes is now open to anyone ages 10-18. Classes will be on Friday afternoons, beginning monthly from June 9 to Nov. 17. and each class will run for four weeks. Choose either 1-3 p.m. or 3:30-5:30 p.m. Beginners are welcome. Sewing machines, patterns and basic sewing kits are provided, along with adult helpers. The fee is $25. Sewing volunteers are always needed.

4-H Paper Clover Days at Tractor Supply, now through May 7

Support your local 4-H program by purchasing paper clovers at Tractor Supply.

Denise Sherrill is the 4-H agent for Henderson County. 4-H is the Youth Development Program of NC Cooperative Extension, which is a division of the College of Agriculture and Life Sciences at NCSU. Visit henderson.ces.ncsu.edu/4-H, call 828-697-4891 or email Denise_Sherrill@ncsu.edu to learn more about 4-H clubs, activities or endowments. Donors are always needed to help provide scholarships for 4-H camp and other activities. Donations may be sent to: Henderson County 4-H, 100 Jackson Park Road, Hendersonville, NC 28792.

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Chick embryology at AMS – Blair Enterprise Publishing

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Women’s Golf: August Kim puts the "Student" and the "Athlete" in "Student Athlete" – Purdue Exponent

Biochemist, team captain, Big Ten champion: womens golfer August Kim has worn a number of hats in her time at Purdue.

Now a senior, Kim will graduate this spring with a degree in Biochemistry. Yes, a division I college athlete studying Biochemistry.

Lots of late nights and doing homework on the road, Kim said. But I wouldnt trade it for the world, Im very happy with my choices here.

Coming into the team at a time when there were no other seniors to now being the sole senior on the team has been an experience. She took on leadership roles with the team during her junior year.

Because were such a small team, the leadership kind of melds through all the girls, she said. Everyone is a very important part of the equation.

In addition to her impressive academic record, Kim is one of the most decorated womens golfers in Purdue history. She won the Big Ten championship as a junior and received All-Big Ten honors in 2016 and 2017, and received the Big Ten Medal of Honor.

Her favorite memories with the team are more than just winning tournaments and playing well; theyre also in the bonds shes built.

Just being a part of this team, the culture my team and I have worked really hard to cultivate over the past couple of years, she said.

Kim will remain at Purdue after graduation to compete with the seventh-seeded Boilermakers in the Big Ten Womens Golf Regional on May 8-10, after which she plans to join the WPGA circuit.

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Women's Golf: August Kim puts the "Student" and the "Athlete" in "Student Athlete" - Purdue Exponent

Students Honored by American Society for Biochemistry and Molecular Biology – The Wesleyan Argus

This April, at the annual meeting for the American Society for Biochemistry and Molecular Biology (ASBMB) in Chicago, University seniors Jennifer Cascino, Kaileen Fei, Julianne Riggs, Rachel Savage, and Stacy Uchendu were inducted into the ASBMB Honor Society.

The ASBMB Honor Society () recognizes exceptional undergraduate juniors and seniors pursuing degrees in the molecular life sciences at colleges or universities with ASBMB Student Chapters, the societys website reads. Students are recognized for their scholarly achievement, research accomplishments, and outreach activities.

In order to be nominated for the honor society, students must maintain a minimum GPA of 3.4, conduct extensive research, and receive several recommendations from professors or advisors.Riggs and Cascino were eligible for induction, in part, due to their work in Professor of Molecular Biology and Biochemistry Scott Holmes.

We [studied]organization of DNA in the yeast genome, specifically the role of proteins known as histones in gene expression and genomic stability, Riggs explained in an email to The Argus. I stayed the summers of 2015 and 2016, which were super fun and productive times. I got the ASBMB Undergraduate Research award the spring of my junior year and that helped fund me to attend the Genetics Society of America conference in Orlando in the summer of 2016 and the ASBMB Experimental Biology meeting this April in Chicago.

Along with working in Professor Holmes lab, Cascino spent a summer at the National Cancer Institute researching the genetics of viral control of host physiology in E. coli. Despite her variousinteresting experiences, Cascino says she most enjoyed the time she has spent working with younger students.

I was a course assistant for Intro Biology Lab and had a class of 14 students that I got to teach and lead through what was most of their first laboratory experiences, Cascino said. This year I have also been participating in Wesleyan Science Outreach, which is a club that coordinates volunteers to give science demonstrations at local elementary schools. I absolutely love working with the kids and seeing those moments when they start to think critically about the world around them and to get curious about exploring its limits.

Her work has opened the door to future career opportunities as well; after graduation, she is headed to Spain on a Fulbright Grant that will allow her to work at theCentro Nacional de Investigaciones Oncolgicas (CNIO), or National Cancer Research Center.

Both students said that it was an honor to be inducted. This year, membership was only extended to 41 students.

Along with the honor society inductees, two other students from the University, juniors Christine Little and Cody Hecht,were honored,receiving research grants of $1,000 each. Theseawards will help their fund summer research.

For more information about the inductees, visitwww.asbmb.org/education/honorsociety.

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Students Honored by American Society for Biochemistry and Molecular Biology - The Wesleyan Argus

Woodrey: Anatomy Of A Closer | D1Baseball.com – D1 Baseball College Baseball News & Scores

Columns Thomas Woodrey - May 4, 2017

For as bad of a wrap as lefthanded pitchers get, closers definitely take the cake as the most unique players in the game. No two closers are the same, and no one style is better than the next. In my time at the University of Miami, I got to experience several unique personalities as they attacked the role. Theres both a mental and physical component to being a closer, and I am going to dissect just what it takes to excel in each area.

Its the bottom of the ninth and your team is up one run. The opposing team has been building momentum, and you need to close it out and secure the win. So who do you bring in: the crazy, hyped up closer who has been chirping at the other team from the dugout all game, or the locked in reliever that has been visualizing in the corner of the dugout all game? Trick question! It doesnt matter.

The majority of my career I had the extreme pleasure of watching Miamis current all-time saves leader, and 2016 Stopper of the Year, Bryan Garcia. Garcia was a fierce competitor maybe the best I have ever seen in my years of baseball. Many others on the team shared in this opinion, as was evident from him being voted team captain as both a sophomore and then again as a junior before foregoing his senior year to play pro ball for the Detroit Tigers. When game time rolled around, Garcia would mentally lock in.

The mental side of the game I think is what separates closers, Garcia explained. There are so many closers that have incredible stuff, but when a situation gets difficult the game seems to speed up on them. Before they know it the lead is gone.

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Anatomy, medical imaging and e-learning for heathcare …

e-Anatomy, the interactive atlas of human anatomy

e-Anatomy is an award-winning interactive atlas of human anatomy. It is the most complete reference of human anatomy available on web, iPad, iPhone and android devices. Explore over 5400 anatomic structures and more than 375 000 translated medical labels. Images in: CT, MRI, Radiographs, Anatomic diagrams and nuclear images. Available in 8 languages.

e-Anatomy is an award-winning interactive atlas of human anatomy. It is the most complete reference of human anatomy available on web, iPad, iPhone and android devices. Explore over 5400 anatomic structures and more than 375 000 translated medical labels. Images in: CT, MRI, Radiographs, Anatomic diagrams and nuclear images. Available in 8 languages.

e-Anatomy is an award-winning interactive atlas of human anatomy. It is the most complete reference of human anatomy available on web, iPad, iPhone and android devices. Explore over 5400 anatomic structures and more than 375 000 translated medical labels. Images in: CT, MRI, Radiographs, Anatomic diagrams and nuclear images. Available in 8 languages.

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Anatomy, medical imaging and e-learning for heathcare ...

This Is Your Brain on Business – Fortune

Im what some people call a neurogeek, passionate about everything related to our brains, from the way they shape our behavior to the way they interact with technology.

Most of you readers probably assume that people like me belong to the scientific and the medical worldsthat we live, eat, breathe, sleep and operate in hospitals and research labs, isolated from the business world. And certainly theres plenty for us to do there, given the societal impact of brain health. According to the Society for Neuroscience, the Kavli Foundation and the Gatsby charitable foundation , the cost to the global economy of neurological and mental-health disorders such as dementia and Alzheimers disease, including healthcare expenses, loss of productivity in the workplace and impact on families, reached $2.5 trillion in 2010, and could reach $6 trillion by 2030. By then, the economic burden of brain health will be higher than those of cancer, diabetes and respiratory conditions combined .

But neuroscience and neurotechnologies matter far beyond their scientific and medical applications. We are not just our brains, of course. We interact with physical, digital and social worlds that are in turn impacted by how well our brains function, from performance at the workplace to personal relations. That fundamental truth has opened a wealth of interest in neuroscience, in leadership sectors far beyond medicine. Ill illustrate where that interest comes from, and why, in essays I call Your Brain On Business.

The military offers just one example. In 2014, President Obama only half-jokingly announced that the U.S. government was building Iron Man , in the form of a "smart armor" known as TALOS. Soldiers of the very near future will be equipped with brain-computer interfaces allowing them to simultaneously control armor-like exoskeletons and rely on powerful databases, enabling them to be stronger, faster, and more resistant while making optimal decisions.

Science fiction? Ask the hundreds of millions of TV viewers who, that same year, witnessed a paraplegic man kicking off the Soccer FIFA World Cup in Brazil , moving the ball with help from his mind-controlled robotic exoskeleton. For me and a lot of the kids who grew up reading superhero comics, this was one of the coolest things ever. And even if we were far from Iron Man territorythe kick was gentle and slow, the equipment bulkyin the public eye, the neurotech revolution had started. And heres a sign of how quickly things move in neuroscience: Earlier this year, another paraplegic man, Rodrigo Hbner Mendes, became the first person to drive a race car solely with his mind .

Some might even argue that mind controlled driving is not as impressive as making paralyzed people move their limbssince for neuroscientists, controlling objects thanks to cutting-edge brain-computer interfaces has become quite common. What is noteworthy in Hbner Mendes driving performance is that the device he employed to control the race car a portable and wireless wearable headset monitoring brainwaves manufactured by Emotiv, a San Francisco-based company that I advisecan be ordered online for the price of an X-Box console.

In fact, its already being used by thousands of gamers to move their avatars in virtual worlds with their mind, freeing their hands to shoot monsters. Others use the headset to monitor their sleep or meditate. The automotive industry is using it to monitor the level of attention of drivers and have cars stop automatically or sound an alarm when the drivers start falling asleep. It is being used in other sectors where attention to information is a life-and-death matter, by airline traffic controllers and nuclear plant operators. What was science fiction not so long ago is now just a couple of clicks away from everyones mailbox.

And yes, this is a big business. For devices alone, Neurotech Report projected a $7.6 billion market in 2016 that could reach $12 billion by 2020. And todays hardware market is just the tip of the iceberg, as illustrated by an analysis of more than 10,000 IP filings worldwide by market research firm SharpBrains, in a report to which I contributed . The overall financial impact of such neurotechnologies is tremendous. Overall, if you include the medical uses of neurotech, other devices, and all the businesses that can benefit from brain-related technologies, this is a field that's generating well over $150 billion in revenues annually.

I hope youre beginning to understand why my life as a neurogeek does not consist of being locked in my research lab 24/7. Over the past 15 years, I have helped scores of partners apply neuroscience to improve their efforts, working with public authorities to improve preventive medicine campaigns , with health-care providers to better understand the behavior of caregivers and patients, and with the retail industry to assess the gap between what consumers say and what they really do while shopping . Ive used neuroscience to improve safety measures in transportation, even in nuclear plants, and helped banks train their staff to deal better with stress and improve decision-making processes while trading. Ive been able to do all of this thanks to insights from behavioral and brain sciences and portable neurotech that allows to collect on-site data. I guess Im a neurogeek with a strong business twist.

And Im far from the only person thinking this way. The true revolution has just begun. In just the last few weeks, Elon Musk and Mark Zuckerberg revealed that, in their own way, each is investing time, effort, and significant money to improve our lives with neurotechnologies.

Musk, the CEO of Tesla, announced that he is launching Neuralink , a company "developing ultra high bandwidth brain-machine interfaces." This new breed of neurotechnology will allow the merging of the human brain with the power of machines in order empower humans to keep up with artificial intelligence. We are not only talking about being able to beat computers at chess again but to boost our information processing and creativity--to accelerate medical discoveries that cure cancers, for example. And at F8, the developer conference for Facebook, the company shared that its working on scalable neurotech that will allow silent brain-to-brain communication .

When one man who has disrupted the energy, automotive and space industries, and another who connected nearly 2 billion individuals in the same social network, make major moves in neuroscience, somehow it feels like science fiction is evolving into history, and that our lives are about to change in unprecedented ways.

Olivier Oullier ( @emorationality ), PhD, is a neuroscientist and a strategist.

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This Is Your Brain on Business - Fortune