The Montgomery, Alabama-based Southern Poverty Law Center (SPLC) was founded in 1971 with a mission to fight poverty and racial discrimination. Its early litigation campaigns, which targeted the Ku Klux Klan and other overtly racist organizations, met with success, and the group soon came to be seen as an authoritative source in regard to right-wing extremism more generally.

Another form of expertise the organization developed was in the area of marketingespecially when the market in question consisted of deep-pocketed urban liberals. As former SPLC staffer Bob Moser reported in a 2019 New Yorker article, the group has consistently taken on attention-grabbing urgent-seeming causes that its leaders knew could be leveraged as a means to gain publicity andmore importantlydonations. Its no coincidence that the SPLCs co-founder and long-time fundraising guru, Morris Dees, had previously operated a direct-mail business that sold cookbooks and tchotchkes. Whether youre selling cakes or causes, its all the same, Dees told a journalist in 1988.

The Reckoning of Morris Dees and the Southern Poverty Law Center

The work at the S.P.L.C. could be meaningful and gratifying. But it was hard, for many of us there, not to feel like wed become pawns in what was, in many respects, a highly profitable scam.

Dees big fundraising break at the SPLC came when he got access to the direct-mail list from the 1972 presidential campaign of Democrat George McGovern. The SPLC co-founder went on to maximize the SPLCs revenues through what would now be known as targeted methods. According to one former legal colleague, for instance, Dees rarely used his middle nameSeligmanin SPLC mailings, except when it came to Jewish zip codes.

Thanks to Dees slick marketing expertise, the SPLC was eventually taking in more money than it paid out in operational expenses. (As of October 2022, its endowment fund was valued at almost US$640 million.) But over time, his hard-sell tactics began to alienate co-workers, as there was an obvious disconnect between the real class-based problems they observed in society and the fixations of the nave northern donors whose wallets Dees was seeking to pry open.

I felt that [Dees] was on the Klan kick because it was such an easy targeteasy to beat in court, easy to raise big money on, former SPLC attorney Deborah Ellis told Progressive writer John Egerton. The Klan is no longer one of the Souths biggest problemsnot because racism has gone away, but because the racists simply cant get away with terrorism any more.

How the Southern Poverty Law Center got Rich Fighting the Klan

SPLCs current meltdown was a long time coming. Our 1988 magazine story investigates the spectacular success of the center and the pivotal role of the fundraising gladiator, Morris Dees.

On March 14, 2019, Deesby now 82 years old, but still listed as the SPLCs chief trial lawyerwas fired amid widespread rumors that hed been the subject of internal sexual-harassment accusations. His affiliation was scrubbed from the groups web site; and the organizations president, Richard Cohen, cryptically (but damningly) declared that, when one of our own fails to meet [SPLC] standards, no matter his or her role in the organization, we take it seriously and must take appropriate action. (Less than two weeks later, Cohen himself left the organization, casting his resignation as part of a transition to a new generation of leaders.)

In describing his tenure at the SPLC during the early 2000s, Moser argued that the very structure of the organization betrayed its hypocrisy: Here was an entity dedicated to social justice (as we would now call it), yet which was run by an extremely well-paid, almost exclusively white, corps of lawyers, administrators, and fund-raisers who ruled over a mixed-race corps of junior staff. As far back as the 1980s, Dees was openly admitting that he saw the fight against poverty as pass, and admitted that the P in SPLC was an anachronism. Jaded staff began ruefully referring to their own flashy headquarters as the Poverty Palace.

Dees and Cohen may have left the Poverty Palace, but the SPLCs tendency to betray its founding principles clearly remains a problem, as illustrated by a new SPLC report released under the auspices of what the group dubs Combating Anti-LGBTQ+ Pseudoscience Through Accessible Informative Narratives. (This verbal clunker seems to have been reverse-engineered in order to yield the acronym, CAPTAIN.)

The report purports to demonstrate the perils of anti-LGBTQ+ pseudoscience and anti-trans narratives and extremism. Much like the dramatically worded hard-sell direct-mail campaigns that the SPLC started up under Dees, its marketed as a matter of life and death: According to the deputy director of research for the SPLCs Intelligence Project, the anti-LGBTQ+ pseudoscience uncovered by the SPLC has real-life, often life-threatening consequences for trans and non-binary people.

At this point, it should be stressed that there is certainly nothing wrong with the SPLCor anyone elsecampaigning for the legitimate rights of people who are transgender. Such a campaign would be entirely in keeping with the SPLCs original liberal ethos. Just as no one should be denied, say, an apartment, a marriage license, or the right to vote based on his or her race, religion, sex, or sexual orientation, no trans person should be denied these rights and amenities simply because he or she experiences gender dysphoria.

But the SPLCs report hardly confines itself to such unassailable liberal principles. The real point of the project, it seems, was to catalogue and denounce public figures whove expressed dissent from the most extreme demands of trans-rights activistsspecifically, (1) the demand that children and adolescents who present as transgender must instantly be affirmed in their dysphoric beliefs, even if such affirmation leads to a life of sterility, surgical disfigurement, drug dependence, and medical complications; and (2) the demand that biological men who self-identify as women must be permitted unfettered access to protected womens spaces and sports leagues.

The SPLCs authors seek to cast their ideological enemies as hate-addled reactionaries whose nefarious activities must be understood as part of the historical legacy of white supremacy and the political aims of the religious right. And it is absolutely true that some of the organizations they name-check are hard-right, socially conservative outfits that endorse truly transphobic (and homophobic) beliefs.

But many of the supposed transphobes targeted by the report arent even conservativelet alone members of the religious right. In a multitude of cases, theyre simply parents, therapists, and activists who argue the obvious fact that human sexual biology doesnt evanesce into rainbow dust the moment that a childor middle-aged manasserts that he or she was born in the wrong body.

Its also interesting to note who gets left out of the SPLCs analysis. The most influential figures leading the backlash against (what some call) gender ideology are women such as author J.K. Rowling and tennis legend Martina Navratilova, both of whom come at the issue from explicitly feminist perspectives. Being successful public figures, neither woman needs a cent from the conservative think tanks that the SPLC presents as being back-office puppet-masters of the alleged anti-trans conspiracy outlined in the CAPTAIN report.

In keeping with the conspiracist motif that runs through the document, the authors have provided spider-web diagrams that set out the connections binding this (apparently) shadowy cabal. In this regard, it seems that Quillette itself served as one of the SPLCs sources: In a section titled, Group Dynamics and Division of Labor within the Anti-LGBTQ+ Pseudoscience Network, the authors footnote an August 23, 2023 podcast for Quillette, wherein

Weve chosen to highlight this particular (typo-riddled) text from the report not just because of the absurd suggestion that our publication has enlisted in an imaginary anti-LGBTQ+ pseudoscience network, but also because the above-quoted roll call of supposed gender villains illustrates the intellectual dishonesty that suffuses the whole report.

Lets go through the references one by one, in the order in which they are presented. The Gender Dysphoria Alliance (GDA) is a group led by people who are themselves transgender, and who are concerned about the direction that gender medicine and activism has taken. Are we to imagine that its members are directing transphobiaagainst themselves? Lisa Littman, formerly of Brown University, is a respected academic whos published a peer-reviewed analysis of Rapid Onset Gender Disorder. Ray Blanchard is a well-known University of Toronto psychiatrist. The Archives of Sexual Behavior is a peer-reviewed academic journal in sexology. Michael Bailey is a specialist in sexual orientation and gender nonconformity at Northwestern University. Colin Wright is a widely published writer (including at Quillette) with a PhD in evolutionary biology from UC Santa Barbara. (The SPLCs claim that he is in a relationship with journalist Christina Buttons, who also writes about gender issues, is completely true. But the fact that the group saw fit to report this fact as if it were evidence of sinister machinations says far more about the reports authors than it does about either Wright or Buttons.) FAIR, the Foundation Against Intolerance & Racism, is a classically liberal group led by a Harvard Law School graduate named Monica Harris. Do any of these people or groups sound like extremists?

The fact that the SPLC is attempting to market its report as a blow against the anti-LGBTQ+ movement, writ large, is itself quite laughable, since many of the activists whove been arguing for a more balanced approach to gender rights are themselves either gay (as with Navratilova and Julie Bindel) or (as with the founders of the GDA) transgender.

Others on the SPLC gender-enemies list are author Abigail Shrier, and therapists Sasha Ayad, and Stella OMalley. These women openly broadcast their views in best-selling books, as well as mainstream magazines and newspapers. The idea that the SPLC has successfully exposed these women through some kind of investigation, as suggested by the title thats been slapped on the CAPTAIN report, would be ludicrous even if theyd said anything scandalous (which they havent).

And what course of future action does the SPLC endorse? For one, it concludes that educators should stigmatize gender-critical views as analogous to racism, sexism, and heteronormativity. The report's authors also want academic journals to sniff out groups that espouse an anti-LGBTQ+ ideology (as that latter term is speciously defined by the SPLC). And in a final flourish, the group urges reporters to be aware of the narrative manipulation strategies and the cooptation of scientific credentials and language by anti-trans researchers when sourcing stories about trans experiences.

With this last point, we get to the real nub: The apparent goal is for this report to be read as a catalogue of people, ideas, and groups that must be shunned. Indeed, the authors explicitly cite the work of one Andrea James, a once-respected arts producer who, as Jesse Singal has documented, now runs a creepy (stalker is the word Singal uses) web site called Transgender Map, which lists personal details of anyone whom James deems a gender heretic. When it comes to one-on-one communication, James manner of dealing with critics is exemplified by an email sent to bioethicist Alice Dreger, in which James referred to Dregers then-five-year-old son as a womb turd.

The rage behind Transgender Map

An activist media ecosystem enabled Andrea James

One way to describe the CAPTAIN report is as an SPLC-branded rehash of the information contained on Transgender Map. And one can understand why the authors thought that such a gambit might work. The SPLC already publishes other curated lists of hatemongerse.g., its Hatewatch service, Hate Map, and Intelligence Report. It wasnt such a long shot to imagine that this new report might convince readers to treat the listed Anti-LGBTQ+ Pseudoscience Network acolytes as equally disreputable.

But if that was the authors goal, it doesnt seem to have been achieved. The SPLC report landed with something of a thudand has attracted little attention on social media except insofar as it was mocked by its intended targets.

This may have something to do with the reports timing. For several years now, a backlash against this kind of gender agitprop has been building within many of the same liberal and progressive circles that the SPLC has traditionally targeted for donations. The trend is reflected by the rise of such groups as the LGB Alliance, a coalition of lesbian, gay, and bisexual people who are fed up with the ideological takeover of LGBT groups by a militant subset of trans activists.

The same trend is playing out internationally. While the SPLC does its best to heap blame on Americas conservative Christians, many of western Europes governments (none of which are in thrall to the Heritage Foundation or the Charles Koch Foundation) have been following a more gender-critical path for years.

Just a week after the SPLC put out its report, in fact, the UK government published new guidelines advising teachers that they have no duty to automatically affirm a childs assertion that he or she is transgender; and that, in considering such situations, teachers should speak with a childs parents and consider whether the child is under undue influence from social media or peers. Sweden, Finland, and Norwayhardly bastions of Christian conservatismhave also rolled back policies that rush children into transition. In Canada, several provinces have recently enacted rules that require parents to be notified when a child seeks to transition, even in the face of a sustained media campaign that repeats lurid claims to the effect that such policies will cause an epidemic of trans suicides. Are all of these foreign governments also complicit in the vast junk-science and disinformation campaign against trans people that the SPLC claims to have exposed?

The SPLC would hardly be the first progressive organization whose reputation has suffered by going all-in on the gender issue. The American Civil Liberties Union, which also was rooted in traditional liberal values before succumbing to more faddish progressive tendencies, has attracted ridicule due to its parroting of slogans such as men who get their periods are men, and the claim that males have no unfair advantage over females in sports.

These organizations have never been shy about angering conservatives and reactionaries; indeed, they wear such anger as a badge of pride. But their cultish refusal to engage with the reality of biological sex also antagonizes progressive feminists seeking to protect female spaces from biological men, and LGB activists who see the attempted erasure of sex-based attraction as a species of progressive homophobia.

Which is to say that the SPLCs report seems not only intellectually dishonest, but also self-destructive. While the SPLC leaders who green-lit this project once may have been able to bank on the popularity of pronoun checks and esoteric gender identities among the wealthy white coastal progressives who comprise the bulk of their donors, this is an ideological movement thats decidedly past its peak. Its a marketing error that the savvy Dees likely never would have made.

The SPLC obviously does a lot more than lend its name to sloppily edited gender propaganda: A review of its press feed shows that it still has staff working traditional legal beats such as voters rights, police accountability, and humane treatment for prisoners. But when an organization publishes misleading materials in regard to one issue, the natural effect is to raise serious questions about the groups values and credibility more generallyquestions that SPLC supporters will want to think about the next time one of the groups fundraisers hits them up for a donation.

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The Southern Poverty Law Center's New Enemy: Americans Who Accept Biology - Quillette