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ICX Summit: Neuroscience, millennials and measuring customer experience – Retail Customer Experience

April 7, 2017

Photo source: iStock.com

The upcoming June ICX Summit boasts top leaders in customer experience speaking on a range of topics from CX strategy to Internet of Things, integration to measuring customer experience and return-on-investment.

That latter focus will be the subject of a panel featuring Albert Vita, director, strategy and insights for The Home Depot. The session, sponsored by Intel and moderated by Raj Maini, worldwide director of marketing for visual retail at Intel, promises insightful real-life information and best practices.

Vita will discuss metrics, benchmarks and tools retailers can use to determine if the retail experience is hitting the mark or falling below the bottom line.

Another session which will surely draw big attendance targets customer-facing robots and how early leaders such as Lowe's and the makers of Pepper, are making robots a real part of today's retail landscape. Sarah Furnari, VP of retail experience for BEHR, will share her insight and view of how such emerging technologies are playing a more valuable role each year.

Also on the agenda for the June 5-7 event, being held in Dallas, highlights on how to design the store with digital in mind. Phillip Raub, founder and CMO at b8ta, will speak on best approaches in integrating digital into the brick-and-mortar environment without overwhelming the store environment. The session, sponsored by NEC Display solutions, will be moderated by Richard Ventura, VP of business development and solutions at NEC Display Solutions of America.

For a deeper look at the agenda, click here and to register for what promises to be a valuable event, click here.

Topics: Associations / Events, Consumer Behavior, Customer Experience, Customer Service, Digital Signage, Display Technology, ICX Summit, In-Store Media, Marketing, Merchandising, Omnichannel / Multichannel, Online Retailing, Retail - Home Center, Store Design & Layout, Technology

Companies: The Home Depot

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ICX Summit: Neuroscience, millennials and measuring customer experience - Retail Customer Experience

Surrogacy Reform – Huffington Post UK

It shouldn't take a car crash for us to react. It shouldn't take sensationalist journalism and broadcasting to prick up your ear. It shouldn't take a parent losing their child for common sense to takeover the driving seat.

Society and the law are interesting bedfellows. One is usually reacting to the other in an eternal race to stay ahead. In the case of surrogacy, it could easily be argued that after 30 years since the Human Fertilisation and Embryology Act was introduced, society's views and understanding on the composition of a family has somewhat changed. Is surrogacy a law that time forgot? There was an update in 2008 to include same-sex parental couples the recognition deserved, but most academics agree that something based on a flawed assumption from the start cannot be corrected without a more detailed overhaul.

Recent research in a report commission by Surrogacy UK and comments from senior judges mark this as a thoroughly confusing area of law in dire need for reform. As a practitioner, I witness some marvellous contortions of law in order to fit with the most basic of principles: the best interests of the child. Words which mean one thing are manipulated almost beyond recognition to achieve the right result, provisions are extended and lawyers navigate their way through the corkscrew of statute, caught up in the hurricane of public policy. That judges tell us time and again the statute is not fit for purpose comes as no surprise, but it is a metaphorical car crash when they are forced to judgments, which are not only against in the best interests of the child but also the intended parents or surrogate too.

It was deeply upsetting to read the judgment in Re AB (Surrogacy: Consent) [2016] where the surrogate felt that she was not appreciated or acknowledged enough by the intended parents. She therefore refused to give her vital consent to the parental order which would have granted the intended parents the recognition as the legal parents. Despite not wishing to look after and care for the twins herself, having no biological connection to the children nor any apparent long term goal other than to thwart the intended parent's application so completely and effectively, the court was left muted and unable to proceed. Mrs Justice Theis, an extremely experienced judge in these matters, could do nothing other than urge the surrogate to remember why she undertook the selfless act in the first place and consider the situation from the point of view of these young children.

In a remarkable sense of foresight and acknowledgment of the issues, Baroness Barker and other peers of the House of Lords made similar observations in a debate on 14 December 2016 and also highlighted that without reform, the judges can only do so much contortionism. In May 2016, a judgement of incompatibility with the Human Rights Act was handed down because the right answer was just not possible, however they tried to square the circle. The current system causes incredible difficulties not just for those genuine surrogates who need the help to remove themselves as the legal parent, but also intended parents from those less cooperative surrogates where the best interests of the child have been forgotten.

I have seen in practice and met face-to-face the real misery and heartbreak that childlessness causes couples and individuals alike: Ovarian cancer stripping away your chances of a family; genetic anomalies causing impotence; sexual orientation causing people to give up on ever having a family; graphic road traffic accidents causing losses and pain beyond imagination. There are women in the world who are helping these people fulfil their dreams yet antiquated laws can cause a car crash. These individuals are committed and passionate about becoming parents and to give a child a loving home; not every case before the family courts is so uplifting.

As we forge forward to deal with this head on, are there risks to be considered? Of course there are. We would be blind not to acknowledge the need to protect vulnerable would-be-surrogates and any child, but there are risks in everything we do, including having children the usual way. To follow and quote the words of a cross-bench peer, Lord Berkeley of Knighton, "The imperative to procreate, next to birth and death, is one of the great evolutionary acts of being human--it should belong to all of us."

It is time for reform, and to empower the courts with the tools to reach the right decision for everyone involved and before there is a car crash from which we cannot recover.

Andrew Spearman is an award-winning Surrogacy Lawyer

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Surrogacy Reform - Huffington Post UK

New pecking order in kindergarten – HeraldandChronicle.com

Barbie Thomas is hatching chickens for the first time. And she can't help but be excited that one of those in her flock is a Delaware Blue Hen. Thomas graduated from University of Delaware and having her college's mascot in her classroom is a perfect fit.

Once again, the peep show is alive and well in kindergarten classes throughout the county. "I taught Pre-K and now I'm teaching kindergarten so this is my first time (hatching chickens). It has been amazing. I was really scared yesterday but it was so cool. We saw cracks (in the incubated egg) and in 25 minutes we had a chick. I am as excited as the kids. It's really cool," said Kenmore Elementary kindergarten teacher Barbie Thomas. Through Maryland Extension and grant funds, Cecil County 4-H is providing an incubation and embryology project at all the local elementary schools and at a few community sites. For chickens, the incubation period takes about three weeks until they hatch. Each classroom has received or will receive the pre-incubated eggs two weeks into the incubation period. Students and teachers care for and monitor the eggs. After hatching, the newborn chicks remain in classrooms for observation for up to three weeks. Extension staffer 4-H program assistant Victoria Stone was in all three kindergarten classes at Kenmore last week teaching the second lesson in the embryology unit. These were the practical lessons of feeding, bedding, and warming the peeps. Stone explained that about 60 classrooms are receiving these lessons. Teacher Amanda Hobson said the snow impacted the hatching process. The students watched for signs of hatching all during the school day. She then set up a time lapse camera to capture any action that happened after school. That's when one decided to hatch. "This is a really good learning experience for the kids. This teaches them to be caregivers. This is amazing and one of my favorite things in kindergarten. We began talking about it in October," said Hobson. Once the lesson is over, Hobson will give the chickens a permanent home at her house. She can then provide students with updates.

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New pecking order in kindergarten - HeraldandChronicle.com

A day of insanity that typifies Toronto’s housing market – Macleans.ca

(Meagan Campbell)

If real estate were a religion, Elijah Joseph would be a believer. He is 24-years-old, and he has devoted his future to erecting properties trimmed with 24-carat gold. Im looking to build a great big empire, he says. There is no doubt. I have a plan. I have a course of action, and right now, Im kind of looking for a mentor.

READ MORE:How Canada completely lost its mind over real estate

In mid-March, Joseph attended the Toronto Real Estate Wealth Expo, a jungle of real estate gurus and their 15,000 disciples who paid up to $500 per ticket, only to be told to invest in what is actually one of the worst buyers markets in Canada. While life coach Tony Robbins and singer Pitbull fired up the crowd into impulsive mode, a line-up of personalities preached that,despite record-highToronto house prices, now is actually an ideal time to buy. The presenters all had personal stakes in the market, but attendees ignored the conflict of interest, and the event, disguised as a conference and concert, became a full-daysermon on buying real estateas the greatest good.

Fear will kill you. Fear will drown you, said Daryl King, who is selling properties upwards of $8.8 million throughout the Greater Toronto Area and Ontario. Just jump in! chanted Inez Kurdrik, a downtown realtor. On the same panel, Brad Lamb, nicknamed the condo king, who has built eight high-rises in Toronto, declared, Toronto has become one of the last safe havens in the world.

In reality, a consensus is emerging that Toronto is a in fact a buyers hell. The average house price in theGreater Toronto Area sold for $916,000 last month, up more than 30 per cent from the year before.

The Expo strategically tours cities in need of buyers. Sponsored by real estate agencies, developers and banks, the event will visit Miami, a sellers market in which housing prices rose 10 per cent last year, and Chicago, which was almost an equally strong sellers market last year when the Expo was planned.

This event is a blood-sucking event, said Clark Lord, a musician and artist who bought tickets solely to see Tony Robbins. Theyre telling everyone [that they can] be a millionaire when we cant even pay for food. Lords friend, Ivan Rendalic, a lawyer, only went because Lord bought him a ticket. All this is is a stimulus package, says Rendalic. Theyre getting high on the hype. Theyre refusing the logic. Once people hit a small barrier, theyre f**ked.

The event itself was misleading. Gold ticket seating meant a foldable chair at the nosebleed-back, and while attendees like Joseph paid $250 for VIP passes, expecting they would get to meet Robbins, such access was reserved for people who paid $500 for Ultimate VIP passes. Robbins showed up an hour and a half late, at which point he fist-pumped around the room while telling people to search within their heartsa bizarre hybrid of busker and Buddha. Our hearts start beating before our brains start working, he said, though his embryology lesson was incorrect. Robbins wasnt the only presenter who needed fact-checking; at the Expo in 2009, a headliner was Donald Trump.

This is the very hugest, the very hugest of all, said Raymond Aaron, a personal finance guru, who was supposed to present on automatic prosperity but instead spent his stage time selling his two-day course. Youre gunna go buzzurk. Im going to do something unbelievably special . Another giant, giant bonus This is the very, very, very, very hugest Its not $5,000. Its $697! No HST!

The most aggressive salesman was realtor Tim Payne, a presenter who was expected to spill secrets on flipping houses but spent nearly two hours advertising his $995 three-day course, charging an extra $6,000 for access to contacts. I wanna kick your legs out and choke you until youre wealthy, he said. As the father of six boys, he boasted to the crowd, I feed them money. They just crap out money.

READ MORE:Canadas housing bubble looks disturbingly familiar

That burden of proof was enough to convince Joseph, who stood up and headed for a registration table to pay for the course. I just know I want to be around mansions, he said. I look at them. Im in love with them. I study them. His future house: Marble floor. 30-foot ceilings. Maybe a tennis court, maybe not a tennis court (Im not really a tennis guy.) And a big, big, big hangar for a variety of cars.

Joseph currently lives with roommates in an apartment in East York for $800 per month. He works going door-to-door selling solar panels on commission. He was formerly a college basketball player and lived in Windsor with his mother, a personal support worker, but he says, I left my family to find wealth.

Exiting the Expo, Joseph planned to convert others to join the real estate market. He is nicknamed The Rev, he says, because he talks to his friends with reverend-like pedagogy. When I ingest this, I literally spew it all out to everyone I speak with, he says. Maybe Ill get into motivational speaking of my own.

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A day of insanity that typifies Toronto's housing market - Macleans.ca

Allen Cell Explorer Launched – Technology Networks

The Allen Institute for Cell Science has launched the Allen Cell Explorer: a one-of-a-kind portal and dynamic digital window into the human cell. The website combines large-scale 3D imaging data, the first application of deep learning to create predictive models of cell organization, gene edited human stem cell lines and a growing suite of powerful tools. The Allen Cell Explorer will be the platform for these and future publicly available resources created and shared by the Allen Institute for Cell Science.

Cells are incredibly complex, with thousands of moving and interacting parts that work together to drive and regulate both cell architecture and behavior, says Rick Horwitz, Ph.D., Executive Director of the Allen Institute for Cell Science. We are beyond excited to launch the Allen Cell Explorer website and to share our cells, incredible image data, predictive models and more with the global scientific community.

The Allen Cell Explorer gives an extraordinary view into the organization of human cells" says Allan Jones, Ph.D., President and CEO of the Allen Institute. The first installment of these freely available tools from the Allen Institute for Cell Science follows in our legacy, started with the Allen Institute for Brain Science and the Allen Brain Atlas, of creating and sharing powerful open science tools that fuel innovation around the world.

The Integrated Cell Model, a featured component of the Allen Cell Explorer launch, is the first model to apply deep learning techniques to predict the organization of human stem cells. To create the model, researchers trained a computational tool on thousands of high quality images of human stem cells to learn how their components are organized. The website currently showcases comparisons between the Integrated Cell Models predictions of cellular organization and actual image data, demonstrating the impressive accuracy of the models predictions. Future iterations of the model will also allow users to generate and explore these virtual cells in three dimensions.

This is the first time researchers have used deep learning to try and understand the elusive question of how actual cells are organized, says Horwitz. The cartoons we rely on in textbooks, which are based on an artists interpretation of data from a relatively small number of cells, will eventually be replaced by data driven models of this kind from very large numbers of cells.

An additional tool on the portal, the 3D Cell Viewer, provides online access to the largest publicly available collection of human stem cells visualized in three dimensions. Users can view and manipulate thousands of gene edited cells and explore the astonishing variability of their intracellular organizationeven among cells that are clones of one anotherdirectly in a web browser, or by downloading data to their desktop.

The Allen Cell Explorer also includes access to state-of-the-art biological tools. The Cell Catalog contains detailed information and quality control measures on the Allen Institutes gene edited human stem cell lines, which are available to the community as part of the Allen Cell Collection at the Coriell Cell Repository. To open the door for even more researchers to harness the power of gene editing, the plasmids used to create the lines and instructions on how to use them are available through Addgene.

One of the things that excites me most about the launch of the Allen Cell Explorer is how it uses cells that are far more relevant to human biology than the cultured cells that have been used by necessity for much of modern biomedical research, says Anne E. Carpenter, Ph.D., Director of the Imaging Platform at the Broad Institute of Harvard and MIT.

Taken as a whole, this publicly available portal will enable researchers to ask important new questions about the variability of cells, and how they change as they grow, differentiate and respond to drugs, says Horwitz. Working as a community, we can apply and expand on these tools to make leaps forward in the field of cell biology and have great impact on our study of human health and disease.

This article has been republished frommaterialsprovided by the Allen Institute. Note: material may have been edited for length and content. For further information, please contact the cited source.

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Allen Cell Explorer Launched - Technology Networks

Anatomy of a secure internet-connected thing – Electronics Weekly – Electronics Weekly

Many of the things we use on a daily basis are becoming smart and connected to the Internet. The Internet of Things (IoT) will improve our lives by helping us reach our health and fitness goals, reduce resource consumption, increase productivity, and track and secure our assets. Many embedded developers realise the potential benefits of the IoT and are actively developing various applications, from connected home devices to wearables and home security systems. However, along with these benefits come risks. No one wants to design an application thats prone to hacking or data theft. Undesirable events like high-profile hacks can lead to serious damage to brand images and loss of customer trust, and, in the worst cases, slow down or permanently reduce the adoption of the IoT.

The IoT is often referred to as an industrial revolution. The number of connected devices will grow rapidly in the coming years. If there is any disagreement among analysts who follow the IoT, it is in the number of billions of devices that will be connected. The economic value to society is estimated to be in the range of $4-11 trillion dollars.

In the race to accelerate time-to-market for connected device products, implementing proper security is inconvenient because it adds component cost, development effort and design complexity. At the same time, in some industries, it is not crucial to have adequate security. Rather, having adequate security is a key to not being hacked. Major security and privacy issues and bad press after a vendors product has been hacked might temporarily or permanently slow down the adoption of IoT. Many consumers are already skeptical about connecting even simple devices in our homes and daily lives, and some researchers and industry watchers believe the IoT is a security catastrophe waiting to happen. In fact, quite recently, there have been a number of highly publicised hacks that are gaining wide attention so one could argue that the catastrophe is already on its way.

Hacking of quantum cryptography

The current IoT security situation resembles that of quantum cryptography, often referred to as quantum key distribution. Unlike other key distribution schemes, quantum cryptography promises unconditional security based on the laws of physics. In comparison, most key distribution schemes rely on assumptions of the computational complexity of factoring large numbers or the discrete logarithm problem.

Although quantum cryptography was discovered in 1984, it took until the year 2000 before commercial cryptography systems were brought to market. Relying on single photons, a quantum cryptographic system is complicated to build, and yet time-to-market is of the essence. In 2010, the first security loophole that completely broke the security of these quantum cryptography systems was published. Quantum cryptography is, theoretically, impossible to break, but, in reality, side-channels, or loopholes, were not considered during system design. Also, interestingly, no loopholes were discovered until a dedicated team was assembled to break into such systems. Up until the time this team was established, the entire industry was focused on making quantum cryptography systems robust and getting them to market.

The quantum cryptography analogy teaches us important lessons. Most notably, it shows how security is an ongoing process requiring a multidisciplinary approach to anticipate potential hacks. When striving to make something as complex as a quantum cryptographic system work, the same engineering team cannot possibly be able to understand how an attacker could break into the system. These are conflicting thought processes. Thus, a quality assurance and security team needs to be separate from the engineering team building secure systems.

Another key point is that the hacking of the quantum cryptography system surely has temporarily, if not permanently, reduced market acceptance of and belief in this technology. Thus, it would probably have been beneficial for the industry to invest more in security up-front, leading to a longer time-to-market and greater cost but also substantial gain in the end.

Anatomy of a secure IoT thing

The technology necessary to make the IoT secure already exists. But the lack of knowledge of how to implement this technology is usually the root cause of most security loopholes. A secure Internet-connected thing does not, however, guarantee a secure system. Nevertheless, developers should at least be aware of the following types of security.

Hardware-level security

The secure IoT-device has a number of security features. First and foremost, it uses asymmetric cryptography to perform secure boot and secure boot loading or over-the-air (OTA) firmware updates. The secure IoT-device also uses hardware cryptographic accelerators that are faster, more energy efficient and less vulnerable to side-channel analysis.

In a secure IoT device, the debug port is closed. If it is necessary at some point to reopen the debug port (in the case of a remote memory access or for other reasons), this is accomplished by an authenticated challenge response scheme using public key authentication.

While secure boot and boot loading prevent adversaries from modifying the program memory, the secure IoT device further restricts access to reading the program memory. This means devices that feature internal memory or on-board flash. In the case of external memory, it also means that the contents of the external memory are signed and encrypted.

Software security considerations

To ensure that the software running on the secure IoT device further enhances security, it must be hardened in critical sections. This means that it can resist skipping single instructions. Examples include the secure boot signature check or a password signature check. This approach ensures that if an adversary is able to make the processor skip an instruction, it does not have security-critical consequences. Furthermore, to avoid security issues in the code or a third-party library causing system-wide access, TrustZone for ARM v8M can be used to compartmentalise the various libraries.

Secure communications

Most integrated circuits communicate with other ICs, other IoT-devices, gateways and/or the cloud, and it is necessary to secure these communication channels. When communicating with other ICs, it means turning on encryption and authentication to ensure integrity and confidentiality. One example could be storing data on off-chip memory or the wired bus between sensors or communication ICs and the main processor.

When communicating with other IoT-devices, communication protocols such as ZigBee, Thread or Bluetooth low energy are typically used. Most of these protocols have security options, and it is important to turn on these security options.

Another important consideration is device commissioning. Once secrets have been deployed between the communicating devices, securing data traffic is straightforward. However, it is not straightforward to distribute the secrets. For wireless devices, this typically involves the commissioning step in which the device is brought on to the wireless network, e.g., using Bluetooth to commission a connected light bulb to a ZigBee-based lighting mesh network. The options for commissioning depend on the systems general capabilities, as well as a trade-off between ease-of-use and security. Suffice it to say that the secure IoT-device does not compromise security. In addition, the secure IoT-device uses TLS/DTLS to establish secure end-to-end connections to the cloud.

Application layer

The application layer might be on the device, in the cloud service or a combination of the two. In many applications, it is necessary to have password protection, typically in the application layer. The secure IoT-device forces the user to change the password and blacklists the most frequently used passwords. If possible, the device can even enforce two-factor authentication.

System considerations

From a system point of view, a number of seemingly harmless subsystems can add up to an insecure system as a whole. Therefore, to make a secure IoT-device, there are few assumptions for implementing security within each subsystem. Each subsystems security is independent or minimally dependent upon the other subsystems security.

It is necessary for developers, device makers and service providers involved in the IoT ecosystem to accept the costs and time-to-market delays of implementing effective security at all levels within the IoT, from device to cloud, and from the beginning of each development effort. Concerted efforts to implement security throughout the IoT will help prevent devastating security loopholes, resulting bad press, and a market that might not want to invest in IoT even when the loopholes have been closed.

Lars Lydersen, director of product security, Silicon Labs,was a part of the team that broke into unbreakable commercial quantum cryptographic systems. Currently, he has shifted his focus to classical embedded security systems and works at Silicon Labs in Oslo, Norway. Lydersen holds an MsC in electronics and a PhD in quantum cryptography from the Norwegian University of Science and Technology.

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Nuun Debuts Natural Endurance Drink Mix Based on the Latest in … – BevNET.com

Seattle, WA (April 5, 2017) Nuunand company, the leading sports drink brand in sports specialty and natural foods retail, is introducing Performance, the cleanest endurance drink mix formulated from science and rooted in nature, designed for sustained and intense activities. The nuun team partnered with world-renowned Exercise Physiologist and Sports Nutritionist Stacy T. Sims, PhD to use the latest understanding of how athletes systems react under stress, to create a hydration product that is lighter and yet more effective than what has been available. Pure ingredients and Non-GMO Project Verified sourcing contribute to the superior absorption and minimized gastric impact. Performance will be debuted at nuuns expo presence at the Boston Marathon April 13th 16th and Sea Otter Classic April 20th 23rd and will begin being served on course at events this summer.

We challenged ourselves to do what no other sports drink has done. The nuun team wanted to create a product that delivered superior performance withoutcompromising the pure sources that ultimately hydrate you, said Kevin Rutherford, nuun President and CEO. The reality is that we are not as smart as nature which is why thisproduct is the perfect blend of sports science and natural foods.

Performance is the only product to use multiple non-gmo sugar sources, dextrose and sucrose. The combination activates multiple absorption pathways and eliminates the build up of gastric distress. A fifth electrolyte, chloride, has also been added through potassium chloride given its rapid assimilation into the body. Chloride plays a key role in hydration at the cellular level and is needed for the absorption of fluid during prolonged activity.

I am very honored to partner with nuun to continue to evolve the sports drink industry, and Performance is a culmination of everything I have learned through my over 20 years of research in sport nutrition, added Stacy T. Sims PhD. The selection and purity of ingredient sourcing supports the latest research, and this line strategically maximizes fluid absorption and minimizes cellular stress in the digestive system during exercise.

Performance is formulated to work for your body with ingredients that are as close to nature as possible, compromising nothing, from the farm to the bottle. The flavoring is provided from dried fruit powder through an innovative process that maximizes the fruits bioavailability not requiring any fillers. It is also sourced with vegan cane sugar as opposed to the widely used conventional sugar that is processed through bone char. Demonstrating nuuns external commitment to sourcing purity, all ingredients are third party certified as Non-GMO Project Verified and Informed Choice Safe for Sport.

We learned from the latest nuun tablet formulas that using the purist sources of ingredients allows the body to process and utilize them more efficiently while limiting the amount of surplus within the product. shared Vishal Patel, nuun Chief Nutritionist. This methodology was applied to Performance creating a higher performing, lighter hydration powder than was previously available on the market.

Consumer preferences are changing amongst athletes and there is a movement across the country toward natural sports nutrition products for use during training and competition. Major events are reflecting this trend, shifting to plant-based, low sugar, electrolyte rich and environmentally friendly brands like nuun and away from artificial, high sugar products on course. Performance demonstrates nuuns commitment to the health conscious athlete and the race directors that are serving this significant population. The line will be served on course at nuun sponsored marathons and cycling events over the next year including Seattle to Portland, San Francisco Marathon, the Aids Lifecycle Ride, Long Beach Marathon, NYC Century, and Austin Marathon.

Nuun Performance is debuting with two flavors Mango Orange and Blueberry Strawberry. It will be sold in a 16-serving pouch for $19.99 and single serve sachets for $1.99. The line will be available in April across sports specialty retailers including REI, Performance Bike and Fleet Feet.

Aboutnuun & company nuun, based in Seattle, WA, is on a mission to inspire a healthier, happier, more active lifestyle so that everyone can achieve lifes next personal best. As the pioneer of electrolyte enhanced drink tablets, nuun is passionate about and committed to replenishing active people and our planet by using clean ingredients and practices in the great tasting and industry leading sports drink.Founded in 2004, nuun was the first to separate hydration from fueling, andtwelve years laternuun active hydration remains the #1 selling sport drink product in bike, run, outdoor specialty, and outdoor chain stores. To learn more, visit http://www.nuunlife.comor follow them on social media.

About Stacy Sims Dr. Stacy T. Sims has contributed to the environmental exercise physiology and sports nutrition fields for more than 15 years leading groundbreaking research and innovations throughout her academic and consulting career. Stacy is currently a Senior Research Fellow at the University of Waikato Adams Centre for High Performance advancing research in environmental considerations and sex differences across elite athletes to the general public. Prior, Stacy created natural sports nutrition products to solve problems of gastrointestinal distress and hydration for all athletes. She served as an exercise physiologist and nutrition scientist at Stanford University, the University of Otago and Massey University specializing in sex differences of environmental and nutritional considerations for recovery and performance. Stacy has continually applied her knowledge in the field educating and supporting athletes at the highest level of sport, including Olympians and Tour de France riders, and is an elite athlete herself. Recently she published ROAR with Selene Yeager focusing on food and fitness matched to the female physiology.

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What do Neuroscience and Deaf Studies Have in Common? Just … – Holy Cross News (blog)

Meet Victoria Mousley. She is senior psychology and deaf studies double major, with a concentration in gender, sexuality, and womens studies. She wants to be a cognitive neuroscientist.

And with an education from Holy Cross, she can.

It all started four years ago when Mousley signed up for her first semester of courses and decided American Sign Language (ASL) sounded like a cool class to take.

I had no idea about deaf studies before Holy Cross, says Mousley. I had never taken a class in high school, or had any exposure to the Deaf community.

Fast forward two semesters of ASL classes and Mousley found herself copying down the address of Sue Philip, president of a non-profit for Deaf victims of domestic violence, and the Deaf woman she would be working for as a part of the community-based learning (CBL) component of her ASL class.

It was a day that probably changed my life, and I didnt know it at the time, says Mousley. The language courses at Holy Cross were important because I needed to be able to communicate, but the CBL experience was what made me fall in love with what I was doing in deaf studies. The meaning came out of engaging with the community, the history, the culture.

Mousleys weekly meetings with Philip doing administrative work like organizing, attending meetings and drafting minutes turned to more frequent visits and involvement beyond what was required for CBL, as Philip quickly became a mentor and Mousley realized her passion for the Deaf community. Mousley began working as a teaching assistant at The Learning Center for the Deaf in Framingham, Massachusetts, where she became particularly interested in exploring deaf education and the disparities in education for deaf and hard-of-hearing students.

While discovering new passions to bring back to Holy Cross, Mousley recalls, she was also stumbling upon new interests on the Hill some more surprising than others.

This is where the science comes in.

When I got to Holy Cross, I thought, This neuroscience thing sounds really scary and its probably not for me, says Mousley. Science was never really my thing in high school; I was fine at it, but I didnt love it.

But spring semester of her sophomore year, Mousley faced that fear head on in a class on the philosophy and neurobiology of the mind.

I was pretty intimidated when I first realized I had to take this class, and I definitely had no idea that I was going to end up loving it, says Mousley. I like to think I plan my life out in a way that gets me where I want to go, but there are people you meet like Professors Lawrence Cahoone and Alo Basu teaching this class, who change all of that.

Also enrolled in a psychology class on sensation and perception that same semester, all her different interests began to fit together.

Taking these classes together made me realize that the human experience as I was learning about the experiences of deaf people through my CBL was actually tied to all this stuff I was learning about the brain, she said. As I became more interested in cognitive neuroscience, I realized that my specific interest in education wasnt necessarily with teaching, but more with child development.

Mousleys interest in the intersection between deaf studies and neuroscience rose to a new level when she decided to spend a semester away at the worlds only liberal arts university for the deaf and hard-of-hearing. A semester at Gallaudet University, located in Washington, D.C., would be a full immersion experience and a true test of her ASL skills.

I was asking myself, Do I want to leave Holy Cross for a semester? Can I handle this with my signing? Am I ready to go? she remembers.

The answer was yes. Mousley took on five classes conducted in sign language and communicated exclusively in ASL while on campus, from ordering food in the cafeteria to addressing ID card problems. Mousley also had the opportunity to work with Dr. Laura-Ann Petitto, a famous cognitive neuroscientist and the Scientific Director of the Brain and Language Lab for Neuroimaging at Gallaudet University, which is dedicated to studying bilingualism, visual language, and reading.

It was here that her future goals specifically, becoming a cognitive neuroscientist began to crystalize.

I want to be someone who uses science and scientific methods to inform policy and concrete things that affect deaf and hard-of-hearing peoples lives and potentially childrens lives more broadly, she said.

In 2017 Mousley was selected as a Marshall Scholar, which will support her pursuit of masters degrees in language sciences and cognitive neuroscience research at University College London after graduation. In 2016, she was also awarded the Harry S. Truman Scholarship, a national award given to approximately 50 students who plan to pursue careers in public service.

As a senior, writing an honors thesis on the direct effects of stigma on the Deaf community and preparing for life after Holy Cross, Mousley thinks back on how all the pieces came together.

It was a lot of luck and great advising, combined with some amazing professors, says Mousley. I wouldnt have even understood that these intersections were happening if I didnt go to a liberal arts school where people were saying, This is also tied to this subject and to that one.

If you had told Mousley that she would be working towards becoming a cognitive neuroscientist studying sign language and deaf studies as a first-year student, she probably would not have believed you.

But now, she wouldnt doubt you for a second.

Continued here:
What do Neuroscience and Deaf Studies Have in Common? Just ... - Holy Cross News (blog)

Is Neuroscience Rediscovering The Soul? : 13.7: Cosmos And … – NPR

The idea that neuroscience is rediscovering the soul is, to most scientists and philosophers, nothing short of outrageous. Of course it is not.

But the widespread, adverse, knee-jerk attitude presupposes the old-fashioned definition of the soul the ethereal, immaterial entity that somehow encapsulates your essence. Surely, this kind of supernatural mumbo-jumbo has no place in modern science. And I agree. The Cartesian separation of body and soul, the res extensa (matter stuff) vs. res cogitans (mind stuff) has long been discarded as untenable in a strictly materialistic description of natural phenomena.

After all, how would something immaterial interact with something material without any exchange of energy? And how would something immaterial whatever that means somehow maintain the essence of who you are beyond your bodily existence?

So, this kind of immaterial soul really presents problems for science, although, as pointed out here recently by Adam Frank, the scientific understanding of matter is not without its challenges.

But what if we revisit the definition of soul, abandoning its canonical meaning as the "spiritual or immaterial part of a human being or animal, regarded as immortal" for something more modern? What if we consider your soul as the sum total of your neurocognitive essence, your very specific brain signature, the unique neuronal connections, synapses, and flow of neurotransmitters that makes you you?

Just as we have unique fingerprints, our brains, their "connectome," are also unique. Surely, all brains are made of the same stuff, but wired in very individual ways. Recall that our brains are plastic, and mold themselves according to environmental and emotional inputs the stories of our lives. To this, we must add our bodies and their relation to our brains. For the mind is embodied, the self not an isolated property of what's inside your cranium but an emergent property of your whole mind-body integration as mapped through the complex highways of nerves interlocking all of you.

Consider, then, the modern soul as the unique neuronal-synaptic signature integrating brain and body through a complex electrochemical flow of neurotransmitters. Each person has one, and they are all different. That is, or can be considered, your essence from a materialist perspective.

Once we have this definition of the soul, the next question is inevitable. Can all this be reduced to information, such as to be replicated or uploaded into other-than-you substrates? That is, can we obtain sufficient information about this brain-body map so as to replicate it in other devices, be they machines or cloned biological replicas of your body? This would be, if technologically possible, the scientific equivalent of reincarnation, or of the long-sought redemption from the flesh an idea that is at least as old as organized religions in the East and West (as Mark O'Donnell remarked in his book To Be a Machine, reviewed here).

Well, depending on who you talk to, this final transcendence of human into information is either around the corner a logical step in our evolution or an impossibility a mad dream of people who can't accept the inevitability of death, the transhumanist crowd.

Silicon Valley is taking very seriously the possibility that aging is a technological problem that can be hacked. For example, the website of Google's company Calico states right upfront that its mission is to tackle "aging, one of life's greatest mysteries." The company's approach is more one of prolonging life than of uploading yourself somewhere else, but in the end the key word that unites the different approaches is information. If life is a code written genetically, it can be dealt with, including the instructions for aging. Another Google company, DeepMind, is bent on cracking AI: "Solve intelligence to make the world a better place." Google is approaching the problem of death from both a genetic and a computational perspective. They clearly complement one another. Google is not alone, of course. There are many other companies working on similar projects and research. The race is on.

What to make of this? It's inevitable that science will be at the forefront of the quest to prolong or upload life. This is not a bad thing, per se, given that the knowledge this research will surely produce will open new pathways to healthier, longer lives. Accepting death is a hard pill to swallow, the hardest. As I wrote elsewhere, referring to my family in this context: "Every day I have to love them is one less day I have to love them."

However, the possibility of extending life indefinitely also raises all sorts of moral and social questions, and possibly a lot of pain and loss. The curse of the immortal is to lose everyone he loves. Unless everyone jumps in. But how reasonable is this assumption? Who will benefit from these technologies? The very wealthy? The select few that have access to them? What of the rest of society? Would we end up creating a dual species of beings, humans and transhuman demi-gods? Would there be mutual tolerance and respect? I can imagine all sorts of sci-fi scenarios unfolding, utopic and dystopic.

Meanwhile, while the quest for immortality continues, what we can do is eat well, exercise, and try to live a life of meaning, leaving the world a better place than how we found it. Or, perhaps, for some in the future, never leaving it at all.

Marcelo Gleiser is a theoretical physicist and writer and a professor of natural philosophy, physics and astronomy at Dartmouth College. He is the director of the Institute for Cross-Disciplinary Engagement at Dartmouth, co-founder of 13.7 and an active promoter of science to the general public. His latest book is The Simple Beauty of the Unexpected: A Natural Philosopher's Quest for Trout and the Meaning of Everything. You can keep up with Marcelo on Facebook and Twitter: @mgleiser

Read the original post:
Is Neuroscience Rediscovering The Soul? : 13.7: Cosmos And ... - NPR

Is Neuroscience Rediscovering The Soul? – Public Radio East

The idea that neuroscience is rediscovering the soul is, to most scientists and philosophers, nothing short of outrageous. Of course it is not.

But the widespread, adverse, knee-jerk attitude presupposes the old-fashioned definition of the soul the ethereal, immaterial entity that somehow encapsulates your essence. Surely, this kind of supernatural mumbo-jumbo has no place in modern science. And I agree. The Cartesian separation of body and soul, the res extensa (matter stuff) vs. res cogitans (mind stuff) has long been discarded as untenable in a strictly materialistic description of natural phenomena.

After all, how would something immaterial interact with something material without any exchange of energy? And how would something immaterial whatever that means somehow maintain the essence of who you are beyond your bodily existence?

So, this kind of immaterial soul really presents problems for science, although, as pointed out here recently by Adam Frank, the scientific understanding of matter is not without its challenges.

But what if we revisit the definition of soul, abandoning its canonical meaning as the "spiritual or immaterial part of a human being or animal, regarded as immortal" for something more modern? What if we consider your soul as the sum total of your neurocognitive essence, your very specific brain signature, the unique neuronal connections, synapses, and flow of neurotransmitters that makes you you?

Just as we have unique fingerprints, our brains, their "connectome," are also unique. Surely, all brains are made of the same stuff, but wired in very individual ways. Recall that our brains are plastic, and mold themselves according to environmental and emotional inputs the stories of our lives. To this, we must add our bodies and their relation to our brains. For the mind is embodied, the self not an isolated property of what's inside your cranium but an emergent property of your whole mind-body integration as mapped through the complex highways of nerves interlocking all of you.

Consider, then, the modern soul as the unique neuronal-synaptic signature integrating brain and body through a complex electrochemical flow of neurotransmitters. Each person has one, and they are all different. That is, or can be considered, your essence from a materialist perspective.

Once we have this definition of the soul, the next question is inevitable. Can all this be reduced to information, such as to be replicated or uploaded into other-than-you substrates? That is, can we obtain sufficient information about this brain-body map so as to replicate it in other devices, be they machines or cloned biological replicas of your body? This would be, if technologically possible, the scientific equivalent of reincarnation, or of the long-sought redemption from the flesh an idea that is at least as old as organized religions in the East and West (as Mark O'Donnell remarked in his book To Be a Machine, reviewed here).

Well, depending on who you talk to, this final transcendence of human into information is either around the corner a logical step in our evolution or an impossibility a mad dream of people who can't accept the inevitability of death, the transhumanist crowd.

Silicon Valley is taking very seriously the possibility that aging is a technological problem that can be hacked. For example, the website of Google's company Calico states right upfront that its mission is to tackle "aging, one of life's greatest mysteries." The company's approach is more one of prolonging life than of uploading yourself somewhere else, but in the end the key word that unites the different approaches is information. If life is a code written genetically, it can be dealt with, including the instructions for aging. Another Google company, DeepMind, is bent on cracking AI: "Solve intelligence to make the world a better place." Google is approaching the problem of death from both a genetic and a computational perspective. They clearly complement one another. Google is not alone, of course. There are many other companies working on similar projects and research. The race is on.

What to make of this? It's inevitable that science will be at the forefront of the quest to prolong or upload life. This is not a bad thing, per se, given that the knowledge this research will surely produce will open new pathways to healthier, longer lives. Accepting death is a hard pill to swallow, the hardest. As I wrote elsewhere, referring to my family in this context: "Every day I have to love them is one less day I have to love them."

However, the possibility of extending life indefinitely also raises all sorts of moral and social questions, and possibly a lot of pain and loss. The curse of the immortal is to lose everyone he loves. Unless everyone jumps in. But how reasonable is this assumption? Who will benefit from these technologies? The very wealthy? The select few that have access to them? What of the rest of society? Would we end up creating a dual species of beings, humans and transhuman demi-gods? Would there be mutual tolerance and respect? I can imagine all sorts of sci-fi scenarios unfolding, utopic and dystopic.

Meanwhile, while the quest for immortality continues, what we can do is eat well, exercise, and try to live a life of meaning, leaving the world a better place than how we found it. Or, perhaps, for some in the future, never leaving it at all.

Marcelo Gleiser is a theoretical physicist and writer and a professor of natural philosophy, physics and astronomy at Dartmouth College. He is the director of the Institute for Cross-Disciplinary Engagement at Dartmouth, co-founder of 13.7 and an active promoter of science to the general public. His latest book is The Simple Beauty of the Unexpected: A Natural Philosopher's Quest for Trout and the Meaning of Everything. You can keep up with Marcelo on Facebook and Twitter: @mgleiser

See the original post:
Is Neuroscience Rediscovering The Soul? - Public Radio East