Judith Nowlin, Chief Growth Officer, Babyscripts

If health systems are going to retain and attract new customers, femtech is a critical starting place: its what women want.

In 2012, investments in female-specific health technology (femtech, as it has been coined) totaled $57M. By the close of 2019, theyre projected to reach $1B. Thats a 1651% increase in a mere seven years and the numbers continue to climb.

The boom can be pinned to a multitude of causes, not least among them a growing (though still very much in the minority) number of female venture capitalists, and their interest in investing in female-driven solutions. But at the root of the phenomenon is something much more basic and fundamental than an uptick in female leadership: VCs are investing infemtechsolutions simply because women need and want them.

Itwasa mans world

Until very recently, medical research was carried out on the assumption that, with the exception of breast cancer, gynecology, and obstetrics, there is no difference between men and womens healthcare. Not surprisingly, based on these assumptions, a meta-analysis of important medical trials conducted in the late part of the century found that participation numbers were highly skewed toward males, with women rarely making up more than one-third of trial populations.

As a result, many of the protocols and solutions targeted to manage chronic illness and other health concerns were developed based on the physiology of men physiology that is now acknowledged to be significantly distinct from that of women.

In the modern workforce, women freeze in offices that are controlled by temperature equations developed in the 1960s, based on the metabolism of men. In the same way, women have been woefully underserved by a healthcare system that services them with standards of care based on male physiology.

Until now. As healthcare innovators have recognized the distinct needs of females and the biases of former research trials, resources and solutions have proliferated to fill the gender gap in the delivery of healthcare. We talk about womens health vs. general healthcare, but thats really a false dichotomy. General healthcare is typically designed with men in mind, and allocating resources to womens care isnt taking away funding from men, but simply trying to right the scale.

Whatever women want, womenshouldget

Women are the primary healthcare decision-makers in a household. Theyre also the more likely of the two sexes to have healthcare, to go to the doctor, and to use tools geared toward their health and wellness. By offeringfemtechsolutions to their female patient populations, healthcare providers are doing more than the necessary and important work of filling the gender gap theyre engaging their constituency.

A positive experience with a health provider can bring a woman back to a health system for her pregnancy, for pediatric care, for her spouses care or her live-in mother. Targeting her experience is crucial for a health provider to build their customer base and establish brand loyalty.

And what do women want? The success offemtechshould answer the question. They want convenient solutions, specifically, digital solutions that are personalized for their needs needs that have been left out of the scope of comprehensive care even in our age of innovation, an age that we expect to be synonymous with inclusion and progress. Take Apples Healthkit, for example. In the 2014 release of the app, it was billed it as a comprehensive health tracking solution, yet it included no function for tracking female reproductive health (NB: the app has since been updated to include such a function).

Women are from Venus, Men are from Mars

Beyond redrawing the limits of comprehensive to actually fulfill its meaning,femtechis meeting the needs of women that dont fall within the scope of general healthcare. Its a both/and issue. General health protocols should be based on male and female physiology, and we also need tools to address the specific needs of females, whose unique physiology demands something outside the limits of general healthcare.

Pregnancy, menstruation, and menopause are just a few of the unique health events that solely affect women. And possibly because of their gender-selective nature, theres been an implicit embargo on any conversation surrounding them. A history of shame and stigma around the problemsfemtechaddresses has made the market all the more ripe for it, to make up for the years of sweeping female needs under the rug.

And women crave solutions that meet these needs. Theres a reason the pinktax is effective women will pay more (though they shouldnt need to) for products that complement their individual experiences, and significantly for customer building and brand loyalty they will patronize and return to the businesses that offer them these tailored products and experiences.

If health systems are going to retain and attract new customers,femtechis a critical starting place: its what women want.

About Judith Nowlin

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Thinking Pink: The Case for Femtech in 2020 & Beyond - - HIT Consultant

Halfway through his first year as a science teacher at Southside High School, Scott Johnston has learned almost as much as his students.

Johnston, 45, who teaches marine science and anatomy and physiology, left a retail management job to pursue his dream of being an educator, and while this first half of the year has had a few ups and downs, Johnson is still thrilled with his decision.

The Greenville News is following Johnston through his first year of teaching.

In an interview before the start of school in August, Johnston outlined his personal metric for success as a teacher: I want to be that teacher that challenges their students, holds them accountable, but most importantly, knows that I care about them as individuals. Success for me is about whether or not my students are leading a happy and productive life.

Now, nearly four monthslater, Johnston has found his daily rhythm and is feeling comfortable in front of his classes every day.

Its kind of a dream come true for me to finally realize what Ive really felt like I should be doing my entire life, Johnston said one recent afternoon, relaxing in his classroom during his daily planning period. So the dream hasnt become a nightmare, but there have been obvious scenarios where my limits are tested.

Johnston starts his day early, more than an hour before students arrive. He gets into his classroom around 7:15 so that he has time to get organized and relax a bit before the first bell rings.

Im probably the second or third car out in the parking lot. I love getting up early, getting in here and sipping my coffee, he said. Getting my lesson plan prepared, ready to go, I enjoy getting up every morning and coming to work. Its not perfect, but its fun, and I love my kids. I really have grown to love them.

As the school year began, Johnstons classroom at Southside bore few personal touches, but thats changed as the months have progressed.

A human skeleton that was nameless when school started is now called Henry. The drably colored walls are brightened with anatomy posters, molecular diagrams created by students, a poster with a quote from Rosa Parks.

Scott Johnston, a first-year marine science and anatomy and physiology teacher at Southside High School in Greenville.(Photo: MATT BURKHARTT/Staff)

A visitor to Johnsons class in early December would never guess that hed only been teaching there for a few months, but Johnston said it did take some time for him to feel at home in the classroom.

One of the biggest challenges was getting to know my students and getting to know how relate to them and how to get them motivated. On top of that, the topics, the subjects that Im teaching have no set standards in South Carolina, so were kind of deciding our curriculum as we go, Johnston said.

For his marine science classes, he works with two other teachers to draft a curriculum.

Each week, he plans his routine and sets goals for the week, which helps keep him and his students on track. It also helps Johnston stay on top of the paperwork that is required of him as a teacher at Southside and as a first-year teacher who was certified through the PACE program for career-change educators.

One of the biggest challenges for Johnston has been learning how to set the tone in class, to find the best way to deal with students who have behavioral issues while still providing the right educational environment for others.

A few times, Johnston said, hes raised his voice incorrectly, but he makes a point to apologize afterward.

And hes found some nice, at times unexpected connections with his students, 90% of whom are amazing, Johnston said.

In September, one of Johnstons family members died of a drug overdose, and he ended up talking to his students about the tragedy.

It was an opportunity for me to become human with my kids and to open up with them and to get some real life messages across, some things I think my kids really needed to hear, Johnston said. So the impact of that was, I had kids come up to me after the fact, privately, telling me, I had a family member die. I know what youre going through. The empathy that these kids showed was really touching.

After midterms and Christmas break, Johnston will make a few tweaks to his classroom setting and teaching style. Its a re-set, a way to start fresh for the second semester.

But whatever changes he makes in the tangible aspects of his classroom, Johnston doesnt expect his love for his new career to fade.

The dreams definitely become a reality. Im not nave enough to know that its all going to be cakes and roses. You know the old saying, If you love what you do, youll never work a day in your life? Thats kind of how I feel.

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'Dream come true': First-year science teacher at Southside High School reflects on beginning months of job - Greenville News

Morton Kern, MD, of VA Long Beach Healthcare System and University of California, Irvine, often engages his colleagues via email in brief, informal dialogue on clinically relevant topics in interventional cardiology. With permission from the participants, TCTMD presents their conversations for the benefit of the cardiology community. Your feedback is welcomefeel free to comment at the bottom of the page.

David Cox, MD (Brookwood Baptist Health, Birmingham, AL), asks:

I need help with another question posed by many of the docs at my site. While I agree fully with Sunil Rao that 70% of what most of us do is ACS, and that was my practice in Pennsylvania and North Carolina, I find myself in a situation in Birmingham with my hospital on a hill surrounded by a number of PCI hospitals who get most of the ACS.

Consequently and surprisingly, about 80% of this practice is elective stable ischemic heart disease (SIHD) PCI with much less ACS.

The conundrum exists, of course, like the patient I saw yesterday in office whose chest pain has heated up the past few weeks. He has gone from angina 2x/week to now daily angina with minimal exertion and some pain at rest. I wanted to admit. He will come in electively this AM.

1. Count him as crescendo angina/Class III, and this doesnt become a ISCHEMIA patient.

2. The question at hand is, lets say he did have a recent nuclear scan with moderate ischemia and Class II angina, what is the role of FFR after ISCHEMIA?

3. Are all the data in FAME and FAME 2 now superseded by this trial? I know not all patients with SIHD needed FFR, but the goodmajority did.

4. If you do an FFR and its positive in a patient who met entrance criteria for ISCHEMIA (lets leave the truly asymptomatic patientsaside) and the FFR is done well and is positive . . . then what?

Kern replies:

Dave is struggling with the approach to SIHD in his area. Here is my response to Dave:

I'm not sure why you're struggling so much.

I don't think I missed the main point of the ISCHEMIA trial. Colleagues?

Jeffrey Moses, MD (NewYork-Presbyterian/Columbia University Irving Medical Center, New York, NY), replies:

Good summary, but I would add three concepts.

So the conversation with the patient can be built around these facts.

Bonnie Weiner, MD (Saint Vincent Hospital, Worcester, MA), replies:

I agree with all your comments, Mort. The critical issue here is that in the stable patient, it has not been about MI/death prevention but quality of life (QoL). We know that patient compliance and tolerance with complex medical therapy regimens outside of a clinical trial is less than optimal. The importance of patient preference and patient/doctor discussion remains the important message.

David Cohen, MD (University of Missouri-Kansas City), replies:

Here are my thoughts:

Technically, this is correct. But the truth is that the difference between Class II and Class III angina is pretty subtle, and I wouldn't hang my hat on it. The main reason why patients with accelerating angina were excluded from ISCHEMIA was not medical but more related to a desire to keep the rate of crossover to cath down among patients randomized to the conservative arm.

To me, the main role of FFR after ISCHEMIA is the same one it had before ISCHEMIAto identify which lesions in patients with significant angina do NOT need revascularization (ie, the key take-home messages from both DEFER and FAME). I agree with Mort that if the lesion causing the ischemiais clear from precath testing, theres no need to do FFR/iFR/etc to reconfirm. But if there is ambiguity, a key benefit of intracoronary physiology is sorting out which lesions are truly hemodynamically significant.

FAME is still as important as it was before ISCHEMIAuse physiology to identify which lesions to treat and which to leave alone in patients with multivessel disease requiring revascularization (ie, those with unsatisfactory symptom control). IMHO, the potential late spontaneous MI benefit in ISCHEMIA reinforces the same finding in FAME 2 (which previously seemed like a bit of an outlier). However, there is still no evidence that PCI saves any lives in the stable population, and the late MI benefit needs to be balanced against the early excess MI rate from PCI.

Then you can either treat with optimal medical therapy (OMT) alone or offer revascularization, depending on the patient's preferencebalancing the side effects from obligatory dual antiplatelet therapy (for some duration) versus those of antianginal therapy.

In my opinion, the main messages from ISCHEMIA are that not every patient with moderate-to-severe ischemia on functional testing needs to go to the cath lab. The cath lab should be reserved mainly for the following situations:

Kirk Noel Garratt, MD (Christiana Care, Newark, DE), replies:

Jeffs summary is a great distillation of the takeaways from ISCHEMIA. Weve been treating SIHD patients chiefly for symptom improvement for more than a decade, and this study confirms the appropriateness of our practice.

I thought the most provocative finding from ISCHEMIA was the reduction in spontaneous MIs. Lets remember that the big knock on COURAGE was the concern that the most at-risk patients were never enrolled. Presumably, those would be the folks at greatest risk of events like MI. Now that weve got a trial of SIHD that absolutely enrolled some high-risk people, we see an MI benefit from PCI and CABG. Sunil Rao, Tim Henry, and a couple others reminded me this was also observed in FAME 2 and COMPLETEsomewhat different populations but a signal of MI reduction benefit with revascularization nonetheless. Well have longer follow-up, but for now, Im comfortable telling patients that a lower risk of spontaneous MI is a potential benefit of early revascularization.

David R. Holmes Jr, MD (Mayo Clinic, Rochester, MN), replies:

I agree entirely with KNG. It is part of a strong data set.

Farouc Jaffer, MD, PhD (Massachusetts General Hospital, Boston), replies:

Great questions and insights. Would also offer that a spontaneous, unpredictable MI is a greater clinical stress to patients and physicians compared to a periprocedural MI occurring in-house.

William Fearon, MD (Stanford University, CA), replies:

I agree completely with Jeffs comments. ISCHEMIA in fact reinforced much of what FAME 2 showed: in patients with stable CAD, compared with medical therapy, FFR-guided PCI reduced spontaneous MI at 5-year follow-up (same as revascularization in ISCHEMIA) at a cost of a small bump in peri-PCI MI (same in ISCHEMIA), decreased urgent revasc (revascularization significantly decreased unstable angina in ISCHEMIA), improved quality of life and angina relief (same as ISCHEMIA), without a change in overall mortality (same is ISCHEMIA). ISCHEMIA did not show a relationship between the degree of ischemia on stress imaging and outcomes, but I think this is simply a reflection of the lack of precision of the noninvasive tests (as mentioned by Jeff); numerous previous studies have shown a clear gradation between FFR values (degree of ischemia) and risk for events in medically treated patients. Of note, one-quarter of patients in ISCHEMIA had treadmill tests alone.

Since 35% of patients in ISCHEMIA were asymptomatic, it will be interesting to see how these patients fare as a subgroup. The forest plot suggested that more symptomatic patients received a greater benefit over asymptomatic. However, this substudy from FAME 2 suggests that symptomatic patients randomized to medical therapy were protected by their symptoms because they crossed over to PCI and avoided hard events. On the other hand, asymptomatic patients with low FFR randomized to medical therapy had increased death/MI compared with those who received PCI, presumably because they had no warning system.

George Vetrovec, MD (VCU Pauley Heart Center, Richmond, VA), replies:

At least one unanswered question for the ISCHEMIA trial is the impact of completeness of revascularization on the results. Dr. Judith Hochman noted that this was still awaiting analysis. There is significant data that shows the completeness of revascularization, ie, the effectiveness of alleviatingischemia is an important factor in PCI outcome. PCIs limitations in the most complex disease are often the reason that surgical revascularization is more effective. Until we know those results, I think we are somewhat limited in being certain of the outcome results. Even later follow-up will also provide importantlate resultson MI prevention and, I believe, for completeness of revascularization. However, the current completeness of revascularization data should be availablehopefully by the time of publication or for an upcoming scientific meeting like the ACC.

Keith Oldroyd, MBChB (Golden Jubilee National Hospital, Glasgow, Scotland), replies:

Great discussion. There is also a potentially important issue in relation to complete relief of ischemia or, if you prefer, functionally complete revascularization. For various reasons, we all know that significant numbers of patients are left with potential ischaemia even after revascularization, whether by PCI or CABG. FAME 3 will shed some further light on thisit should finally complete recruitment next month.

Gregg W. Stone, MD (Icahn School of Medicine at Mount Sinai, New York, NY), replies:

We plan on reporting the impact and implications of complete versus incomplete and anatomic and functional revascularization at the ACC in 2020.

Ajay Kirtane, MD (NewYork-Presbyterian/Columbia University Irving Medical Center), replies:

All great points. Dave, regarding your patient, one thing to remember about QoL is that the number need to treat to render a patient with weekly angina completely angina-free with the invasive approach versus the conservative one is three. Also, only 29% of patients in ISCHEMIA had angina that started or became more frequent in the last 3 months, with the median angina frequency being monthly.

Beyond your patient, some take homes from the trial for me:

Neal Kleiman, MD (Houston Methodist Hospital, TX), replies:

Another parallel question is adequacy of revascularization. Based on ULTIMATE and DEFINE-PCI, Id want to know how often stents were optimized and would also be concerned about not truly eliminating the ischemia.

David Kandzari, MD (Piedmont Heart Institute, Atlanta, GA), replies:

My two additional takeaway messages from ISCHEMIA:

Augusto Pichard, MD (MedStar Washington Hospital Center, Washington, DC), replies:

In addition, most of them had 50% lesions by CT, with some 70%. We know physiology has proven most of these do not need intervention! No wonder the PCI arm ended up similar (in some respects) to OMT.

Cohen replies:

I don't think we know what the lesion severity was by CT, Gus. We know the patients had to have at least one 50% lesion to qualify for the study and about half had "3Vdz" by this definition. But the CT results were blinded to the investigators, and I haven't seen any data on the actual lesion severity(yet).

John Hirshfeld Jr, MD (Penn Medicine, Philadelphia, PA), replies:

Im waiting for later follow-up.

Note that all the Kaplan-Meier curves cross at 1-2 years follow-up and continue to diverge. With the follow-up available at the time of this report, P values are in the 0.2-0.3 range (so not significant"). Only half of the cohort followed up at 3 years and one-third at 4 years.

It will be interesting to see what happens to this trend in the next several years.

Hopefully whatever effect there is will not be obscured by too much crossover from the conservative group to the revascularization group (already at 23%).

Cohen replies:

Let's hope that the extension gets funded by the NIHotherwise, there won't be longer follow-up.

Also, one thing that has not been appreciated is that fully half of the crossovers occurred AFTER a primary endpoint had already occurred (I don't know the details, but presumably in most cases, the patient presented with a NSTEMI and underwent PCI during the hospitalization). Given the sequence, those types of crossovers actually have no effect on the primary endpoint Kaplan-Meier curves (although they could lead to some erosion of the antianginal benefit). So from the standpoint of CV death/MI, the effective crossover rate is only around 10-11%, which isn't bad for a 4-year trial.

Larry S. Dean, MD (UW Medicine, Seattle, WA), replies:

Thanks to David for starting the conversation. Very interesting to read everyones take on the trial, and it will be helpful as our patients begin to ask the questions we know will come. I guess my main concern is all we have so far is whats been presented without the publication.

Kirtane replies:

But Dave: either of those things is failing the strategy. Whether the patient crosses over OR has an MI event (because death is low), both are not great.

Cohen replies:

Yes, but most people worry about crossover because it dilutes the treatment effect. In the case of an MI preceding a revasc, the event is counted correctly and theres no dilution.

Stone replies to Cohen:

Only 8% of patients of the 28% who underwent angiography by 4 years in the conservative arm crossed over for nonadherence to the protocol (ie, without a valid reason a protocol violation). The remainder had valid reasons such as development of refractory angina or an actual or suspected endpoint event. Hard to argue any of these crossovers affected the absolutely neutral mortality outcomes or the markedly positive QoL benefits (100% certainty of effect by Bayesian in patients with baseline angina).

Stone replies to Hirshfeld:

It is difficult to describe the overall treatment effect when the curves are crossing. The HR is not completely accurate given the nonproportional hazards, and Cox models are invalid. There were actually statistically fewer events in the invasive arm at 4 yearsthe CV death/MI risk difference was -2.2% (95% CI -4.4%, -0.1%). However, given the upfront risk of periprocedural MI, the total event-free time in both groups was not different.

The Bottom Line (According to Kern):

The ISCHEMIA trial reinforces some of our beliefs in the need for better anti-ischemic medical therapy prior to revascularization in SIHD patients and that absent objective ischemic findings FFR still applies to decision-making. What may be in question is what will be the best noninvasive ischemic testing: FFRCT, PET, or something else? The longer-term follow-up of ISCHEMIA will be warmly welcomed to this debate.

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Conversations in Cardiology: In the ISCHEMIA Era, What Role for FFR? - TCTMD