All posts by medical

‘Grey’s Anatomy Fans Are Disappointed This Character Has Become Totally Useless – Showbiz Cheat Sheet

At this point,Greys Anatomy has been on the air for over a decade. Sixteen seasons in, only four members of the shows original cast remain.

To compensate for the notable exits of beloved characters over the years, plenty of new faces have become familiar to fans who tune into the show regularly.

So it only makes sense that seeing some of those faces slowly fade away only to watch them reappear as devices to move an episodes plot forward before disappearing again frustrates fans more than boring, repetitive storylines.

Dr. Carina DeLuca, played byStefania Spampinato, strode confidently onto the set of Greys Anatomy in Season 14.

The arrival of this Italian older sister of Andrew DeLuca was highly anticipated by fans. Her beauty and Italian temperament did not disappoint. The sibling rivalry hinted at the drama played outbetween Derek Shepherd and his sister, Amelia.

Then there was her specialty, researching the female orgasm. Little brother Andrew was not comfortable with that.

Fans soon learned that Carina is attracted to both men and women, and her first love interest is Arizona. Andrew discovers his sisters Seattle arrival when he finds Carina making out with his roommate.

Potential plot twists were numerous, varied, exciting, and unexpected. Carinas romance with Arizona sizzled in brief scenes tucked into all of the other plots weaving around the hospital. The romance fizzled when Arizonas daughter arrived and she had less time for Carina.

A steamy scene between Owen and Carina solidified the split, although it continued to steam around the edges. Fans were led to believe that Carina and Arizona would eventually get their act together. But Arizona moved to New York at the end of the season.

The show temporarily returned her to Italy In Season 15. She needed to spend time with her father, also a doctor, who was in difficulties caused by mental illness. Carina does not return to the show until midway through the season.

As the season winds down, she is furthered sidelined from the plot. Carina is embroiled in a family drama, not a love affair. Very little is seen of her medical skills.

Carina gets a mention toward the end of a TV Fanatic review of Season 15: Carina is still at GSM (!), and she gave a nice speech about the male G-spot. Carina is at her best when shes spouting off her knowledge and scoffing at all things American. Maybe if shes sticking around, shell be utilized better.

So far in Season 16, Carina intuited Amelias pregnancy when Amelia approached Carina to propose a threesome. Carina inquires, Are you here for your pregnancy or just asking for a menage a trois?

Later, she gives Amelia the sonogram report suggesting her baby is Owens and not Links. But where is Carinas personal drama? Is she becoming just a background player preparing to jet back to Italy?

Is Carina preparing to move to Call the Midwife where her OB/GYN skills will be played up? Only time will tell.

The rest is here:
'Grey's Anatomy Fans Are Disappointed This Character Has Become Totally Useless - Showbiz Cheat Sheet

‘Grey’s Anatomy’: This 1 Change Is What the Show Needs to Survive – Showbiz Cheat Sheet

One of the highest-rated shows on television since its inception, Greys Anatomy continues to entertain, but will the critically acclaimed series survive? Can one change save Greys Anatomy? Those are questions a lot of fans are wondering.

When Greys Anatomy made its debut on ABC in March 2005, the show focused on the personal and professional relationships of a racially diverse group of medical residents, surgical interns, and seasoned doctors. Among the major characters in the show pilot was an ambitious young surgeon named Meredith Grey, who also happened to be the daughter of esteemed operating room physician, Ellis Grey.

Portrayed by Ellen Pompeo, Dr. Meredith Grey is one of only four characters who remain aboard the long-lived show. The three others who made it all the way to season 16 are doctors Miranda Bailey, Alex Karev, and Richard Webber.

In February 2019, Greys Anatomy toppled the record previously held by ER as American televisions most enduring prime-time scripted medical drama, according to Vulture magazine. Readers may recall the long-running medical drama spurring the careers of George Clooney, Noah Wyle, Anthony Edwards, and Laura Innes.

Now in its 16th year, each 41-minute episode of Greys Anatomy typically opens with a foretelling narrative by Dr. Meredith Grey. But that might not be enough to keep the show alive.

According to TheTalko, there are 15 reasons why Greys Anatomy could have called it quits after the third season.

For instance, most of the original cast has moved on, boring new characters have been added, and the once-beloved medical drama has become virtually unrecognizable.

Filmed primarily in sunny Southern California, Greys Anatomy is purported to take place at a Seattle teaching hospital named Grey Sloan Memorial.

Over the years, the primary characters of Greys Anatomy learned surgical techniques and hospital protocol while enduring a countless array of calamities, including bomb threats, plane crashes, and hospital fires, explains PopSugar.

Now that the lead characters have aged well beyond medical school, theres not nearly as much teaching going on as there was in the first three seasons. And that may be the key to saving the show.

Regardless of whether Greys Anatomy enacts a major change, lead actress Ellen Pompeo may. Although the 50-year-old actress told Entertainment Weekly that she still cares very much about the series that sent her to stardom, she also noted that its about time to mix it up and that she was definitely looking for a change as long ago as 2018, explains TV Line.

The Massachusetts-born actress also said that she felt as if the majority of stories had already been told.

In a Reddit thread, critical viewers offered a range of suggestions that, if enacted, might save Greys Anatomy from cancellation. One Reddit commentator recommended that Alexs sister become a bigger part of the storyline and that Merediths character should be given a brother.

One thing thats certain is that when viewers originally fell in love with the show, Greys Anatomy featured a true-to-life medical drama that offered viewers a glimpse into the inner workings of an actual teaching hospital.

Thats what made Greys Anatomy a hit in the first place, and thats what viewers want to see. If hungry new interns are introduced, and if medical teaching is reintroduced as the focus of the show, Greys Anatomy might make it into the foreseeable future.

[Correction: An earlier version said Ellen Pompeo is 60 years old. She is 50.]

Read more:
'Grey's Anatomy': This 1 Change Is What the Show Needs to Survive - Showbiz Cheat Sheet

Food security, international students: What the new GPSC president has been focused on – Duke Chronicle

Every vice president knows they may have to take over for the president, but rarely does that situation come to fruition.

The sitting president of the Graduate and Professional Student Council, Anthony Monroe, stepped down from the position in October, leaving vice president Alyssa Florwick to fill his shoes. As GPSC President, Florwick, a Ph.D. student in biochemistry, aims to carry forward the visions of the GPSC throughout the year by continuing efforts with the Community Pantry, centralizing resources and supporting international students.

Wed already laid a lot of foundational work, she explained. I talked to Anthony earlier in the year about some of the goals he wanted to carry forward. Highlighting the Community Pantry is a continued mission of ours, and I think were really broadcasting that a lot.

From its founding in 2017, the Community Pantry has provided resources like food, professional clothing and childcare items to graduate students. GPSC will host a campus food insecurity symposium Feb. 14 based on a collaboration between Duke, the University of North Carolina Chapel Hill and Durham Technical Community College, Florwick said.

Its highlighting essentially the issues, the stigma around food insecurity and the ways of moving forward about how campuses can support students, she said.

Florwick wants GPSC to continue to centralize and highlight various campus resources for students through projects such as the existing Resource Directory Task Force. She emphasized that though there is a bounty of resources available to help Duke students, theyre just really not centralized and broadcasted in a way that students are aware of.

She is currently working on a resource directory page on the GPSC website that is expected to be published by April.

Florwick also expressed an interest in working toward expanding resources available for international students at Duke. She hopes to help international students receive internships to enhance their graduate careers.

The general sentiment is that, especially students who come internationally and come with families and their spouses, may not be able to get a visa to work and dont oftensome indication that theres a financial need there, Florwick said.

She explained that schools like the Sanford School of Public Policy have a lot of professional degrees where internship experience is really integral for their success. However, there is a little bit of a disconnect between how students know they can get those internships, if they knew beforehand that they could get those, she added.

Under Florwicks leadership, GPSC created the Task Force on International Student Affairs. The representatives are now discussing the creation of an international student internal committee within GPSC that could collect more data on international students to understand what resources the council could potentially offer.

We want to know more about students who identify in that population without making them feel like were trying to target or identify them out, she said.

Signup for our editorially curated, weekly newsletter. Cancel at any time.

The task force for international students is just one of four select task forces that the executive committee approved during their current term, along with parking and transportation, sustainability and resource directory.

She also hopes to bring students from various schools together to build collaboration efforts, such as the collaboration of the Graduate School with all other nine schools at Duke for a graduate and professional student appreciation week.

The Graduate School has done a graduate appreciation week in the past and were working with them to broaden that and in that are trying to create opportunities to have students and student leaders from the other schools provide input, she said.

Florwick wishes to strengthen the relationship between GPSC and Duke Student Government as well.

I actually met with [DSG President Liv McKinney] this semester to talk about whats going on with DSG and what theyre doing because I feel like we can learn a lot from each other, she said.

She emphasized that some of the issues being tackled by GPSC task forces, such as the Task Force on Parking and Transportation, are issues for all members of the Duke community, not just graduate and professional students.

In addition to working more with the undergraduate population, Florwick is determined to understand her own population more deeply.

One thing that Im really focusing on this year is trying to understand the heterogeneity of graduate and professional students because I think thats something we struggle with as well, she said. Were the advocates and the voices for our students and we want to be seen and know that students can reach out to us while also having the right things to advocate about.

Read more:
Food security, international students: What the new GPSC president has been focused on - Duke Chronicle

Why people usually have an A-ha moment before they lose weight – KSTU FOX 13 Salt Lake City

Dr. Kristen Kells, a Chiropractic Physician, is an authority when it comes to weight loss. She's not only studied it in-depth, but she's been there, done that! Dr. Kells lost over 80 pounds personally and has kept it off for the last 15 years.

Dr. Kells says usually there is an "A-ha" moment when people realize they've got to lose weight. For her, it was after her son was born when she was at her highest weight. Dr. Kells say she was depressed, hopeless and felt like she'd tried everything! For her, she had to address her weight loss resistance, something she now does in her offices. Dr. Kells says when you address the underlying biochemistry (hormones, body PH, toxicity) it will help you fix your broken metabolism and correct weight loss resistance.

So how do you know if you have weight loss resistance? Dr. Kells says if you've tried everything and still can't lose the weight, and if you have some of these typical symptoms: brain fog, wired and tired, no energy, low libido, digestive issues, cravings or if you felt like she did - hopeless and discouraged, you may have it.

But it doesn't have to be that way. Stephanie Bezyack, a client of Dr. Kells, joined us to talk about the great results she's had. She lost 28 pounds in 14 weeks and has kept it off for four months. Stephanie says she has more energy and is feeling better about herself as a whole.

If you'd like to check out Dr. Kells Weight Loss Program, call (385) 217-3834 to schedule a free, no-obligation consultation. Dr. Kells' team is standing by to take your call. They have spots reserved for the first 15 Fox 13 callers - so call now!

For more information please visit: drkellsweightloss.com.

Excerpt from:
Why people usually have an A-ha moment before they lose weight - KSTU FOX 13 Salt Lake City

Could invisible aliens really exist among us? An astrobiologist explains – The Conversation UK

Life is pretty easy to recognise. It moves, it grows, it eats, it excretes, it reproduces. Simple. In biology, researchers often use the acronym MRSGREN to describe it. It stands for movement, respiration, sensitivity, growth, reproduction, excretion and nutrition.

But Helen Sharman, Britains first astronaut and a chemist at Imperial College London, recently said that alien lifeforms that are impossible to spot may be living among us. How could that be possible?

While life may be easy to recognise, its actually notoriously difficult to define and has had scientists and philosophers in debate for centuries if not millennia. For example, a 3D printer can reproduce itself, but we wouldnt call it alive. On the other hand, a mule is famously sterile, but we would never say it doesnt live.

As nobody can agree, there are more than 100 definitions of what life is. An alternative (but imperfect) approach is describing life as a self-sustaining chemical system capable of Darwinian evolution, which works for many cases we want to describe.

The lack of definition is a huge problem when it comes to searching for life in space. Not being able to define life other than well know it when we see it means we are truly limiting ourselves to geocentric, possibly even anthropocentric, ideas of what life looks like. When we think about aliens, we often picture a humanoid creature. But the intelligent life we are searching for doesnt have to be humanoid.

Sharman says she believes aliens exist and theres no two ways about it. Furthermore, she wonders: Will they be like you and me, made up of carbon and nitrogen? Maybe not. Its possible theyre here right now and we simply cant see them.

Such life would exist in a shadow biosphere. By that, I dont mean a ghost realm, but undiscovered creatures probably with a different biochemistry. This means we cant study or even notice them because they are outside of our comprehension. Assuming it exists, such a shadow biosphere would probably be microscopic.

So why havent we found it? We have limited ways of studying the microscopic world as only a small percentage of microbes can be cultured in a lab. This may mean that there could indeed be many lifeforms we havent yet spotted. We do now have the ability to sequence the DNA of unculturable strains of microbes, but this can only detect life as we know it that contain DNA.

If we find such a biosphere, however, it is unclear whether we should call it alien. That depends on whether we mean of extraterrestrial origin or simply unfamiliar.

A popular suggestion for an alternative biochemistry is one based on silicon rather than carbon. It makes sense, even from a geocentric point of view. Around 90% of the Earth is made up of silicon, iron, magnesium and oxygen, which means theres lots to go around for building potential life.

Silicon is similar to carbon, it has four electrons available for creating bonds with other atoms. But silicon is heavier, with 14 protons (protons make up the atomic nucleus with neutrons) compared to the six in the carbon nucleus. While carbon can create strong double and triple bonds to form long chains useful for many functions, such as building cell walls, it is much harder for silicon. It struggles to create strong bonds, so long-chain molecules are much less stable.

Whats more, common silicon compounds, such as silicon dioxide (or silica), are generally solid at terrestrial temperatures and insoluble in water. Compare this to highly soluble carbon dioxide, for example, and we see that carbon is more flexible and provides many more molecular possibilities.

Life on Earth is fundamentally different from the bulk composition of the Earth. Another argument against a silicon-based shadow biosphere is that too much silicon is locked up in rocks. In fact, the chemical composition of life on Earth has an approximate correlation with the chemical composition of the sun, with 98% of atoms in biology consisting of hydrogen, oxygen and carbon. So if there were viable silicon lifeforms here, they may have evolved elsewhere.

That said, there are arguments in favour of silicon-based life on Earth. Nature is adaptable. A few years ago, scientists at Caltech managed to breed a bacterial protein that created bonds with silicon essentially bringing silicon to life. So even though silicon is inflexible compared with carbon, it could perhaps find ways to assemble into living organisms, potentially including carbon.

And when it comes to other places in space, such as Saturns moon Titan or planets orbiting other stars, we certainly cant rule out the possibility of silicon-based life.

To find it, we have to somehow think outside of the terrestrial biology box and figure out ways of recognising lifeforms that are fundamentally different from the carbon-based form. There are plenty of experiments testing out these alternative biochemistries, such as the one from Caltech.

Regardless of the belief held by many that life exists elsewhere in the universe, we have no evidence for that. So it is important to consider all life as precious, no matter its size, quantity or location. The Earth supports the only known life in the universe. So no matter what form life elsewhere in the solar system or universe may take, we have to make sure we protect it from harmful contamination whether it is terrestrial life or alien lifeforms.

Read more: Elon Musks Starship may be more moral catastrophe than bold step in space exploration

So could aliens be among us? I dont believe that we have been visited by a life form with the technology to travel across the vast distances of space. But we do have evidence for life-forming, carbon-based molecules having arrived on Earth on meteorites, so the evidence certainly doesnt rule out the same possibility for more unfamiliar life forms.

View original post here:
Could invisible aliens really exist among us? An astrobiologist explains - The Conversation UK

Rhode Island Hospital Tests mHealth Wearable to Track Eating Habits – mHealthIntelligence.com

January 09, 2020 -A Rhode Island hospital is launching a pilot program to determine whether an mHealth wearable can help users lose weight.

Researchers the The Miriam Hospital, part of the Lifespan Health System, will be using an mHealth device called the Automatic Ingestion Monitor. Developed at the University of Alabama, the AIM attaches to a users eyeglasses and monitors eating habits, including what kinds of foods are eaten, how much, how often and how fast.

Ultimately, we hope that it will be a tool for patients to use to improve their eating habits, says Graham Thomas, PhD, a behavioral scientist at the Providence-based hospitals Weight Control and Diabetes Research Center and an associate professor of psychology and human behavior at Brown University. The information that the AIM collects could be shared with care providers to help them evaluate their progress towards goals for diet and eating, and identify problematic eating behaviors.

Funded by a $2.5 million grant from the National Institutes of Health, the clinical trial aims to test whether telemedicine technology can help care providers remotely monitor the eating habits of patients dealing with weight issues. Armed with that data, providers could conceivably improve care management for a wide range of chronic issues, including obesity, diabetes, heart disease, high blood pressure and even behavioral health concerns.

Alongside Thomas, the study includes researchers at the University of Alabama, Boston University and the University of Colorado.

The key to this particular technology is to learn individual eating behaviors and then attempt to provide personalized feedback to modify those behaviors, said Edward Sazarov, a professor of electrical and computer engineering at the University of Alabama who created the device and is a co-principal investigator with Thomas, in a press release.

The way you eat is as important as what you eat. We are also looking at the rates of ingestion, he added. We want to slow down and be more mindful about our eating. Every person is different in when they eat, what they eat, how much they eat and how long they eat. We use machine learning to create a model of these individual eating patterns. After we learn the individual eating patterns, we see how it can be manipulated by suggesting small changes to reduce the total amount of energy consumed.

The digital health platform captures data from the device and stores it in the users smartphone, where it can be retrieved and viewed by both the user and care providers. The platform can also be programmed to deliver messages to the user about eating behaviors.

Current programs aimed at improving diet and eating behavior largely require the patient to maintain total vigilance of their eating, often requiring them to accurately track how much they are eating, says Thomas, who is recruiting roughly half of the patients for the study. This technology has the potential to relieve much of that burden and provide the patient with more accurate information than they could collect themselves. Having accurate information on ones behavior is critical for making healthy changes to those behaviors.

A key challenge in mHealth studies that use wearables centers on whether the technology is unobtrusive and fits into the users everyday lifestyle. Thomas said this study will focus on the effects of technology on behaviors, while a long-term goal would be to continue making the technology smaller and less noticeable to improve user engagement.

See the original post:
Rhode Island Hospital Tests mHealth Wearable to Track Eating Habits - mHealthIntelligence.com

A unique brain signal may be the key to human intelligence – Big Think

Though progress is being made, our brains remain organs of many mysteries. Among these are the exact workings of neurons, with some 86 billion of them in the human brain. Neurons are interconnected in complicated, labyrinthine networks across which they exchange information in the form of electrical signals. We know that signals exit an individual neuron through a fiber called an axon, and also that signals are received by each neuron through input fibers called dendrites.

Understanding the electrical capabilities of dendrites in particular which, after all, may be receiving signals from countless other neurons at any given moment is fundamental to deciphering neurons' communication. It may surprise you to learn, though, that much of everything we assume about human neurons is based on observations made of rodent dendrites there's just not a lot of fresh, still-functional human brain tissue available for thorough examination.

For a new study published January 3 in the journal Science, however, scientists got a rare chance to explore some neurons from the outer layer of human brains, and they discovered startling dendrite behaviors that may be unique to humans, and may even help explain how our billions of neurons process the massive amount of information they exchange.

Image source: gritsalak karalak/Shutterstock

Electrical signals weaken with distance, and that poses a riddle to those seeking to understand the human brain: Human dendrites are known to be about twice as long as rodent dendrites, which means that a signal traversing a human dendrite could be much weaker arriving at its destination than one traveling a rodent's much shorter dendrite. Says paper co-author biologist Matthew Larkum of Humboldt University in Berlin speaking to LiveScience, "If there was no change in the electrical properties between rodents and people, then that would mean that, in the humans, the same synaptic inputs would be quite a bit less powerful." Chalk up another strike against the value of animal-based human research. The only way this would not be true is if the signals being exchanged in our brains are not the same as those in a rodent. This is exactly what the study's authors found.

The researchers worked with brain tissue sliced for therapeutic reasons from the brains of tumor and epilepsy patients. Neurons were resected from the disproportionately thick layers 2 and 3 of the cerebral cortex, a feature special to humans. In these layers reside incredibly dense neuronal networks.

Without blood-borne oxygen, though, such cells only last only for about two days, so Larkum's lab had no choice but to work around the clock during that period to get the most information from the samples. "You get the tissue very infrequently, so you've just got to work with what's in front of you," says Larkum. The team made holes in dendrites into which they could insert glass pipettes. Through these, they sent ions to stimulate the dendrites, allowing the scientists to observe their electrical behavior.

In rodents, two type of electrical spikes have been observed in dendrites: a short, one-millisecond spike with the introduction of sodium, and spikes that last 50- to 100-times longer in response to calcium.

In the human dendrites, one type of behavior was observed: super-short spikes occurring in rapid succession, one after the other. This suggests to the researchers that human neurons are "distinctly more excitable " than rodent neurons, allowing them to successfully traverse our longer dendrites.

In addition, the human neuronal spikes though they behaved somewhat like rodent spikes prompted by the introduction of sodium were found to be generated by calcium, essentially the opposite of rodents.

Image source: bluebay/Shutterstock

The study also reports a second major finding. Looking to better understand how the brain utilizes these spikes, the team programmed computer models based on their findings. (The brains slices they'd examined could not, of course, be put back together and switched on somehow.)

The scientists constructed virtual neuronal networks, each of whose neurons could could be stimulated at thousands of points along its dendrites, to see how each handled so many input signals. Previous, non-human, research has suggested that neurons add these inputs together, holding onto them until the number of excitatory input signals exceeds the number of inhibitory signals, at which point the neuron fires the sum of them from its axon out into the network.

However, this isn't what Larkum's team observed in their model. Neurons' output was inverse to their inputs: The more excitatory signals they received, the less likely they were to fire off. Each had a seeming "sweet spot" when it came to input strength.

What the researchers believe is going on is that dendrites and neurons may be smarter than previously suspected, processing input information as it arrives. Mayank Mehta of UC Los Angeles, who's not involved in the research, tells LiveScience, "It doesn't look that the cell is just adding things up it's also throwing things away." This could mean each neuron is assessing the value of each signal to the network and discarding "noise." It may also be that different neurons are optimized for different signals and thus tasks.

Much in the way that octopuses distribute decision-making across a decentralized nervous system, the implication of the new research is that, at least in humans, it's not just the neuronal network that's smart, it's all of the individual neurons it contains. This would constitute exactly the kind of computational super-charging one would hope to find somewhere in the amazing human brain.

Related Articles Around the Web

See the original post:
A unique brain signal may be the key to human intelligence - Big Think

Applications of Machine Learning in the Life Sciences Industry – Yahoo Finance

Dublin, Jan. 10, 2020 (GLOBE NEWSWIRE) -- The "Machine Learning in the Life Sciences" report has been added to ResearchAndMarkets.com's offering.

Artificial intelligence (AI) is a term used to identify a scientific field that covers the creation of machines (e.g., robots) as well as computer hardware and software aimed at reproducing wholly or in part the intelligent behavior of human beings. AI is considered a branch of cognitive computing, a term that refers to systems able to learn, reason, and interact with humans. Cognitive computing is a combination of computer science and cognitive science.

Artificial intelligence covers various aspects of human behavior including creativity, planning and scheduling, reasoning, imaging, writing, learning, auditing, and natural language processing. The concept of artificial intelligence, however, is in continuous evolution. In fact, once the use of machines with specific smart features becomes widespread, new systems with even more advanced capabilities are developed. By enhancing equipment functionality and productivity, AI is revolutionizing virtually every sector, from research and development to manufacturing and services.

The Report Includes:

Key Topics Covered:

Technology Highlights and Market Outlook

List of TablesTable 1: Applications of Machine Learning in the Life Sciences, by FieldTable 2: Global Market for the Applications of Machine Learning in the Quantum Computing, by Country/Region, Through 2024Table 3: Current and Emerging Trends in the Applications of Machine Learning in the Life Sciences, by FieldTable 4: Global Market for the Applications of Machine Learning in the Life Sciences, by Country/Region, Through 2024

List of FiguresFigure 1: Global Market Shares for the Applications of Machine Learning in the Quantum Computing, by Country/Region, 2024Figure 2: Global Market Shares for the Applications of Machine Learning in the Life Sciences, by Country/Region, 2024

For more information about this report visit https://www.researchandmarkets.com/r/wd6nbg

About ResearchAndMarkets.comResearchAndMarkets.com is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

Research and Markets also offers Custom Research services providing focused, comprehensive and tailored research.

CONTACT: ResearchAndMarkets.comLaura Wood, Senior Press Managerpress@researchandmarkets.comFor E.S.T Office Hours Call 1-917-300-0470For U.S./CAN Toll Free Call 1-800-526-8630For GMT Office Hours Call +353-1-416-8900

See more here:
Applications of Machine Learning in the Life Sciences Industry - Yahoo Finance

7 Skills To Help You Close More Business At Your Hotel – Hospitality Net

Master group sales & eventsFor hoteliers selling to groups, understanding the ins and outs of the human mind can be of great benefit. It's not about manipulation; it's about understanding human behavior in a business that is, at its core, a people business.

The objective is to dial into your clients' wants and needs, and then delivering. Think of it as highly attuned Persona Matching: you know your target clients so well that you can predict behavior, influence decisions, cut through the noise and address underlying needs better than the competition. So how can you leverage the psychology of selling to become a true group sales pro? These are the seven skills that will help you close more groups and events at your hotel.

1. Be more observant

2. Ask more questions

With proper deduction skills, you'll avoid the trap of making false assumptions about a particular group or event. Sure, there's a lot to learn from the size of a group, type of the group, and who is planning the event. Yet there's also the risk of making assumptions that lead you astray. When you're asking enough questions, you eliminate assumptions and illuminate the unmet needs.

Questions also give you a path to overcoming objections. You don't just have to guess your prospects' concernsyou can ask them directly! Whether it's in your initial call or via a follow-up email, just ask so you can tackle those concerns head-on while also learning more about your prospect. Then, you can say this to them:

"You told me you were concerned about price, so I crafted three custom packages to offer you the most variety. I think you'll find one that meets your needs at a great price."

When you answer the internal conversations prospects are already having, you appear proactive and trustworthy two qualities that are especially desirable for those organizing events.

3. Listen to the answers

By staying attuned to your clients, you'll be able to connect the dots between what your property offers, what the client needs, and what you can do to make the client's event a success. To be a better listener, do three things:

4. Read body language

5. Use social proof

So, give them the nudge they need to say yes by convincing them that your hotel is the ideal host for their event. Whether at the initial RFP stage, the property walk-around, or at the final contract stage, success lies in emphasizing how your hotel meets their needs. You should provide all the information they need to give them the confidence to say yes.

This confidence is built along the prospect's journey, with each touchpoint an opportunity to position your hotel favorably in the prospect's evaluation. The key is to back up all claims with proof points, so that you can provide social proof that your hotel is as good as you say it is.

For each specific event type (wedding, off-site, etc), update your website, marketing materials, and proposal templates to feature satisfied customers. Put their photos alongside descriptive testimonials that highlight how exceptional their experience was.

Customize your proposal to include only the most relevant testimonials, choosing event types, personalities, and brands that resonate with the prospect's own needs and situation. The right social proof, coupled with compelling copy that highlights your property's bonafides, is the path to conversion.

6. Know your prospect

Remember that people don't always say what they mean or know exactly what they want. When a potential client says one thing, and exhibits behavior that suggest otherwise, it's wise to listen to that intuition. That doesn't mean ignore what they say; it means providing an additional option that may align more with what they actually want but can't verbalize.

Consider a common event type for group sales at hotels: Weddings. You should have a very different approach between building out of a proposal for a couple versus an experienced wedding planner. The couple is likely experiencing wedding planning for the first time and is personally invested in every detail. For them, there's a lot of fear and uncertainty as they plan such a major milestone event. Whereas the event planner has plenty of experience and is likely going to be much more practical and focused on delivering for the clients.

In other words, the planner may focus more on the logical benefits while a couple focuses more on the emotional benefits. It won't always be the case, but the example illustrates the importance of tailoring your approach to your audience. Your hotel's sales process should accommodate these differences and use your knowledge of the audience to strengthen your offering.

7. Tell stories that connect emotion and need

Maya Angelou once said, "People will forget what you said, people will forget what you did but people will never forget how you made them feel." When you focus on emotion or how people feel you're able to tap into a deep well of human connection.

This is especially relevant for group sales, which often involve emotional decisions: the couple getting married, the corporation celebrating a milestone, the family coming together for a reunion. Each of these event types has needs and emotion associated with it; a group sales pro leans right into those to deliver a winning proposal.

Stories are the most effective path to tie the emotion to the need. Stories should show how the prospect feels when fulfilling their needs: the couple that gets a knockout wedding under budget, the corporate events planner that wows executives with an over-the-top event, the cousin that brings together 5 generations for the first (and likely) only time. Tell that story with the prospect as the main character, and you build the scaffolding to close more deals.

Your final checklist for the group sales pro

Want to find the right solution to help you close more business? Read more about the Cendyn Sales Cloud.

Cendyn is the leading innovative cloud software and services provider for the hospitality industry. With a focus on integrated hotel CRM, hotel sales, and revenue strategy technology platforms, Cendyn drives sales, marketing and revenue performance for tens of thousands of hotels across the globe. The Cendyn Hospitality Cloud offers a complete set of software services for the industry, aligning marketing, sales and revenue teams to optimize their strategies and drive performance and loyalty across their business units. With offices in Boca Raton, Atlanta, Boston, San Diego, London, Munich, Singapore, Sydney, Bangkok and Tokyo, Cendyn proudly serves clients in 143 countries, delivering over 1.5 billion data-driven, personalized communications on behalf of their customers every year. For more information on Cendyn, visit http://www.cendyn.com.

See the article here:
7 Skills To Help You Close More Business At Your Hotel - Hospitality Net

Sustainable vs. Social Trails: Why You Should Ignore Psychology and Take the Road Most Traveled – Modern Conservationist

Imagine a different interpretation of Robert Frosts famous poem The Road Not Taken a less romantic, more clear-cut version. The subject, instead of a young man beset by the decision of which direction to take in life, is simply a hiker tempted by the prospect of a spectacular view or befuddled by poor trail markings. The first trail is part of an established trail system; the second less traveled one, an informal trail created over time by lost or overly curious hikers.

The name given to informal trails created by erosion from human foot traffic, social trails have led even the most environmentally or conservation-minded among us astray when the prospect of a beautiful sight, or promising future in Frosts case, have been simply too tempting to ignore.

Social trails often begin with a recreationist attempting to meet a need that isnt being met by an existing trail, says Shawn Burn, a psychology professor at California Polytechnic State University whose research has focused on the psychology of environmental sustainability. That may be a desire for a special view or an intentional desire to follow a game trail or view wildlife. They can even begin by people going off trail to take a wee, she notes. But sometimes its an error. They mistake a game trail for the path, or trails are poorly marked.

A lack of education and differences in environmental values influence individuals decision around whether to follow these routes as well. People vary in their environmental values, Burn says. This affects their environmental concern and how they behave in natural resource settings.

Its also true that people might know its not the real trail but figure, Why should I lose out if everybody else is breaking the rule? I might as well benefit.

Well-established social trails may indicate to some hikers, especially those unfamiliar with an area, that they too should go that way or that its the correct route.

Perhaps FOMO (fear of missing out) is sometimes a factor. After all, the social trail may suggest that theres something good that way, explains Burn. But its also true that people might know its not the real trail but figure, Why should I lose out if everybody else is breaking the rule? I might as well benefit.

Such behavior, however, often has unnoticeable consequences on that natural setting. Research has shown that outdoor recreation in general not just social trails can and often does negatively affect wildlife. Human presence can startle animals, leading to increased stress levels and causing them to burn energy reserves, which are particularly dire during cold winter months. This can also result in animals displacement and reduced productivity and, in the worse cases, even decrease their chances of survival.

For plants, its a similar story.

As social trails are used more and more, the soil becomes increasingly compacted so that the plants that used to grow there are no longer able to.

When the native species arent able to come back because of that soil compaction, often the species that are best suited to grow in those situations are non-native, and as people continue to use the corridor to walk, ride their horse or bike, they start to transport those non-native seeds further into the area, says Scott Linnenburger, principal and owner of Kay-Linn Enterprises, a consulting firm that offers sustainable recreation and conservation planning, design and construction services.

If we start to play the choose-your-own-adventure game, and everybody goes wherever they want, however they want, we start to degrade that resource quality and the landscapes ability to function naturally and then it comes into question why it was conserved in the first place, Linnenburger says.

Sustainable Trails

While recreation and conservation often seem at odds with one another, thats only when viewed through a narrow lense. There is a way to reconcile both desires that allows for the conservation of the land and resources and our ability to enjoy them. Its about ensuring minimal impact while getting people where they want to go, Linnenburger notes.

One of my mentors in trail development often says, Its not people that need trails; its the land that does, he says. We are able to get to wherever we need to get to on the landscape, but if we do that in an unmanaged, unplanned way, the impacts that we have on that landscape are magnified by every unnecessary trail thats out there.

The negative effects of social trails underscore the importance of well-marked, maintained and sustainably built trail systems those that are purposefully developed. A designated trail system, [one thats] well planned, designed, constructed and maintained, minimizes the human impact on the landscape thats been conserved, Linnenburger says.

A sustainable trail system is one that is able to withstand the erosive powers of water and wind to provide a tread surface that will sustain over time without appreciable damage, he notes. More broadly, sustainable trails are in the social or managerial context trails that take people where they want to go, that are easily navigable, that can be effectively maintained over time by a land managing agency and volunteer stewards.

People want to have a sense of adventure and maybe even danger on their trails, so trying to buffer that human emotion is often unsuccessful.

Designing sustainable trails is Linnenburgers specialty. A masters degree in environmental management and a background in stream and wetland ecology have aided him in his work with the Professional Trail Builders Association (PTBA) for which his company Kay-Linn Enterprises provides the contractual staff. The only private sector group of professional trail contractors, designers and consultants, representing more than 100 member companies worldwide, PTBA emphasizes sustainable trail development, even hosting a Sustainable Trails Conference every spring.

So, what goes into planning and constructing a sustainable trail?

I think its probably easier to characterize what sustainable trails typically have not been over time, Linnenburger says.

The vast majority of the trail miles in the United States are actually converted industrial routes: logging or carriage roads, railroad grades or open utility corridors.

As industrial routes, those were meant to bring people and/or materials from point A to point B in the most expedited manner, Linnenburger says. That meant they typically went straight up and down hills or stripped through some place that was low and wet because it was the minimum distance needing to be covered to make that industry happen.

As such, they werent ever planned around aspects of natural resources or for sustainable design and water-shedding characteristics that a trail really needs, he explains.

The first step in developing a sustainable trail is determining what the purpose of said trail is and where its intended to take people. Then comes mapping the route so that it mimics nature as much as is possible i.e., it runs parallel to topographic contours rather than perpendicular. By doing so, Linnenburger says, you are placing the trail in a location where its hydrologically invisible, meaning it wont be capable of carrying much water or producing much erosion. Considering sensitive species and their habitat, such as wetlands and waterways, as well as migration routes is also critical.

But from the outset, Linnenburger notes, its imperative to understand that a trail needs to get people to where they want to go; otherwise, well lose the battle. Ultimately, people will get where they want to go (i.e., to beautiful sights and views, like waterfalls or canyons) whether a trail takes them there or not.

Balancing Interests

Creating sustainable trail systems is thus a delicate balancing act. Considering the desires of recreationists and the sites theyll want to see as well as environmental concern for plants and wildlife, in addition to balancing individuals safety with their thirst for adventure, can be tricky.

While maintaining public safety is important across all outdoor recreation activities, many people go outside for a sense of adventure and even a sense of a lack of safety, Linnenburger says. People want to have a sense of adventure and maybe even danger on their trails, so trying to buffer that human emotion is often unsuccessful.

Taming human desire is the hardest part, particularly when it comes to closing off existing social routes.

Theres a heavy psychology aspect to closing trails because people have kind of an inherent relationship with trails and they feel like its theirs, says Linnenburger.

Thus, closing off these routes requires more than just raking plant debris over an old social trail or putting up a No Trespassing sign, says Aaryn Kay, director of operations for PTBA. You have to make that social trail disappear from everybodys memory and vision as youre trying to create these more sustainable routes, she says.

We tell folks that with the redesign or re-location of a trail, that experience has to be better than what the experience of the closed trail was. If it doesnt provide the same experience or better, the old trail will be reopened.

Thats not to say that a fence shouldnt be installed temporarily while a trail is being restored to its natural state. It shouldnt, however, be the only approach taken by land managers, Linnenburger says. Research has demonstrated that a fence doesnt close a trail, but vegetation or a fenced barrier with some communication is the most effective way, he explains.

More than letting recreationists know that a trail is closed, land managers should explain the reason for the closure, the importance of re-creating the trail in a more sustainable way and the resulting benefits for plants, wildlife and people.

Often, we tell folks who are having to do these trail closures that with the redesign or re-location of a trail, that experience has to be better than what the experience of the closed trail was, says Linnenburger. If it doesnt provide the same experience or better, the old trail will be reopened.

Kay believes that interpretive signage, when done right, can help appeal to peoples better selves.

People want to do the right thing, says Kay. So if [a sign] just says Trail Closed, its like well, why? But if you have a reason, like due to wildlife concerns or for restoration, there are ways to craft effective language.

Traditionally, however, land management agencies approach has been more command-control, according to Linnenburger. They often think putting up a sign that says Trail closed. Trespassing punishable by this kind of a fine. is a good way to reach people, he says, but thats not really meeting the recreationists on their own terms.

Educating recreationists about the landscape that its not just an open palette to go wherever you want, says Linnenburger and that its being managed for multiple purposes, including conservation, is perhaps a better, more effective approach.

Interpretive signage and pamphlets should emphasize the fragility of the ecosystem and the importance of staying on marked trails so that the area can be preserved for human visitors and its non-human inhabitants, says Burn, who is the creator of the Proenvironmental Behavior Change Model, which she used to develop the Environmental Intervention Handbook.

A tool for resource managers, available from the USDA Forest Service, the handbook is designed to help resource managers apply psychological research on sustainable behavior to solve human behavior problems in natural resource settings.

Even with such resources available, Linnenburger says, you dont see a lot of educational outreach. He attributes this to dwindling budgets and, as a result, minimal ranger presence on the landscape not to mention a lack of psychological prowess.

Its a delicate psychological balance [in which], frankly, if youre trained to manage a forest or manage for wildlife on a piece of land, you dont likely have training in sociology and psychology that allows you to kind of parse those nuances for the people visiting your lands, Linnenburger says.

That is where volunteers and nonprofits have a role to play. For agencies struggling with dwindling budgets and staff, these groups can help serve as their boots on the ground a kind of peer-to-peer approach to responsible recreation.

Utilizing the folks who are most concerned and already drinking the Kool-Aid so to speak in terms of the goals of the trail system and managing the resources that are on those lands is a great approach, says Linnenburger. People talking to people is much more effective than somebody in a uniform talking to people and saying the same things.

See more here:
Sustainable vs. Social Trails: Why You Should Ignore Psychology and Take the Road Most Traveled - Modern Conservationist