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Like a Russian nesting doll, there's a lot more to logo design than meets the eye. A logo can be summarized in just three words: icon, font and color. But, the work that goes into designing each of these elements is a lot to unpack.

Logo design is like a body it needs more than just the basics, or the "bones," to be as fully functional as possible. In my years-long career as a serial entrepreneur, I've found out firsthand the value of ensuring that each logo is as well-designed as possible for the longevity and success of the company that it represents.

Ready for an anatomy lesson? Here are the critical elements that go into fantastic logo design.

Related: 10 Questions to Ask When Designing Your Company's Logo

You may have decided to go with a simple wordmark or lettermark logo. If that fits your brand best, go for it, but most brands over 60% according to some statistics use a combination logo, including both a wordmark and a graphic or icon.

When choosing your graphic, here are the essentials for ensuring your choice is best for the success of the logo and the brand behind it.

Related: What are the Most Important Elements of a Logo?

Choosing your font is the next big part of putting together a great logo design. Font choice is integral not only to the user-friendliness of the logo but to the overall uniqueness, too. Here are some keys to look for:

The colors you choose can build your brand's recognizability and make it memorable. Here are the keys to good color choice.

Related: The Role of Color in Branding

The specifics of logo design vary depending on the company behind the logo, the designer and the design itself. Sometimes, inspiration strikes. For others, it's a long, hard slog to try and get the perfect logo design. There's no surefire way to guarantee the success of logo design every single time, any more than there's a way to guarantee the success of a new business venture.

But just like experience in the world of entrepreneurship will help us with our next startup, a deepened understanding of good logo design will help us to weigh the odds in our favor.

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3 Design Elements That Form The Anatomy of a Great Logo - Entrepreneur