wbur Recycled plastic bottles sit on a conveyor belt to be processed at the Repreve Bottle Processing Center in North Carolina. (Chuck Burton/AP)

Many of us have good intentions when it comes to helping the environment from recycling to buying hybrid cars-- but that doesn't mean we always follow through.

But what if we could use neuroscience to make it easier? In other words: Can we use what we know about the human brain to make environmentally-friendly options the most appealing ones?

Shira Springer, sports and society reporter for WBUR. She tweets @shiraspringer.

This segment aired on May 22, 2017.

Read more from the original source:
Can We Use Neuroscience To Save The Planet? - WBUR