NEW YORK, Aug. 2, 2017 /PRNewswire/ -- The number of eye trackers is expected to reach 756 thousand units by 2023. The quality of the hardware is important in some of the eye-tracking-based applications, such as assistive communication, AR/VR, and automotive vehicles.

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There is a considerable improvement in the features offered by the eye-tracking hardware in recent years on account of increased R&D expenditure by the industry leaders. The price erosion is also expected to contribute to the increasing adoption of eye-tracking hardware across various applications. Extensive automation in automotive and industrial sectors is expected to reduce human intervention, thereby limiting the scope for the growth of the eye tracking market.

"With increasing spending from large FMCG companies and retailers, eye tracking market for retail and advertisement vertical expected to grow at significant rate during forecast period"

The saturating retail market in North America and Europe, and the budding retail market in APAC have prompted large FMCG companies to increase their spending for gaining insights into consumer behavior. There is an increasing number of eye-tracking-based research companies, and market research services offered by these companies rely on eye-tracking technology. This trend is expected to grow over the next few years, impacting the growth of the eye tracking market.

"Automotive and transportation vertical expected to adopt eye-tracking technology at fastest rate during forecast period"

The safety aspect in the automotive and transportation vertical is driving the adoption of eye-tracking technology in this vertical. The trend is more prominent in North America and Europe where the automotive regulatory environment is more stringent. Automotive vendors based out of these regions have increased the deployment of eye-tracking technology in their vehicles. The large automotive sector provides a huge growth opportunity for the emerging eye tracking market.

"Eye tracking market in APAC to grow at highest CAGR during forecast period"

The growth of the eye tracking market in APAC can be attributed to the growing spending power of the consumers in the region, and increased investment in retail, healthcare, automotive, and consumer electronics verticals. China and Japan are the most prominent countries in APAC driving the growth of the eye tracking market. A number of automobile and consumer device manufacturers are based out of these countries. The eye tracking market in these industries, along with the growing retail sector, is expected to grow rapidly during the forecast period.

In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews have been conducted with key industry experts.

The breakup of the profile of primary participants is given below: By Company Type: Tier 1 15 %, Tier 2 20%, and Tier 3 65% By Designation: C-Level Executives 50%, Directors 30%, and Others 20% By Region: North America 45%, Europe 35%, APAC 15%, and RoW 5%

The major players profiled in the report are Tobii AB (Sweden), Sensomotoric Instruments GmbH (Germany), SR Research Ltd. (Canada), Seeing Machines (Australia), EyeTracking, Inc. (US), PRS IN VIVO (US), Smart Eye AB (Sweden), LC Technologies, Inc. (US), Ergoneers GmbH (Germany), and Eyetech Digital Systems, Inc. (US).

Research CoverageThe geographic segmentation in the report covers 4 major regionsNorth America, Europe, APAC, and RoW. The application segment covers the market size for assistive communication; human behavior and market research; and others. The tracking type segment covers remote eye tracking and mobile eye tracking. The eye tracking market based on offerings is segmented into hardware; software; and research and consulting services.

The market segmentation by vertical covers retail and advertisement; healthcare and research labs; consumer electronics; government, defense, and aerospace; automotive and transportation; and others.

Key Benefits of Buying the ReportThe report will help the market leaders/new entrants in this market in the following ways:1. This report segments the eye tracking market comprehensively and provides the closest market sizes of segments and subsegments across verticals and regions. 2. The report helps stakeholders understand the pulse of the market and provides them information on key market drivers, restraints, challenges, and opportunities. 3. This report would help stakeholders better understand their competitors and gain more insights to enhance their position in the business. The "competitive landscape" chapter includes competitor ecosystem, strength of product portfolio, business strategy excellence, new product developments, partnerships, and mergers and acquisitions in the eye tracking market. Read the full report: http://www.reportlinker.com/p05040086/Eye-Tracking-Market-by-Offering-Tracking-Type-Application-Assistive-Communication-Human-Behavior-Market-Research-AR-VR-Vehicles-Vertical-Retail-Healthcare-Government-Automotive-Consumer-Electronics-and-Geography-Global-Forecast-to.html

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Eye Tracking Market by Offering, Tracking Type, Application (Assistive Communication, Human Behavior & Market ... - Markets Insider

Solar energy is the future, says the president of Californias Public Utilities Commission. The only question is how to get people to realize the future can be right now.

Solar is not a boutique product anymore, its cheaper than just about any other fossil fuel on the market, commission president Michael Picker tells Inverse. And one way we bring the cost down is enlisting people to step in and dance with the grid.

Dancing with the grid means charging electric cars during the day, when the grid is brimming with solar energy. It also means generally being cognizant about energy use in homes. One-quarter of energy use in households is being gulped by things that arent being used, but are simply plugged in, like toasters and rarely-used televisions.

Picker wants every Californian to become a part of the states modern energy infrastructure. The technology has arrived, works, and will be an integral part of Californias mission to quit using fuel for power.

Peoples behavior trumps everything, says Picker. Its valuable to get people to stop being passive subjects in this dynamic world and provide more reliability on the grid. The solar eclipse shows people how to do it.

Californians will get a chance to adapt to the grid on August 21, when the coming solar eclipse will darken skies in the usually sun-drenched state. This will dramatically reduce the output from solar farms, which produce a quarter of Californias renewable energy. Foreseeing the cut in energy production, the California Public Utilities Commission is asking folks to turn up the thermostat, switch to LED lights, and not charge electronics during the dimming event. The campaign, called Do Your Thing For The Sun, reveals the importance of peoples behavior in making solar energy a resilient, reliable energy source even more so than burgeoning battery technologies, which could supply power when the solar farms cant.

For two hours, the moon will block up to three-quarters of the suns rays, deflecting that valuable light back into space. These darkened skies mean a loss of 5,600 Megawatts enough to power 900,000 homes. If Californians dont reduce their energy use, the state will have to ignite backup fuel-burning engines to provide adequate power.

This energy-saving campaign, however, prompted Tesla CEO Elon Musk, who in 2014 directed his company to begin constructing the 1.9 million square foot battery-producing Gigafactory in the Nevada Desert, to respond to an article about the campaign with a succinct tweet: Batteries! Musks implication is that Californias renewable future requires batteries to provide backup power when solar farms arent generating enough electricity.

Musk, a battery and electric car innovator, has obvious incentives in promoting state investment in battery projects. But Picker also acknowledges that batteries are important for Californias energy future, noting that theyre small, can fit in neighborhoods, and that the state plans to have 1.3 Gigawatts of battery storage capacity by 2020. (One Gigawatt can light 100 million LED bulbs or charge 12,500 Nissan Leafs, according to the Department of Energy.)

Still, Picker says peoples actions, not batteries, will ultimately enable the states renewable energy future, a future the California government is hell-bent on achieving. California is legally bound to produce a whopping 50 percent of its energy from renewable sources by 2030, which doesnt include hydroelectric power generated from rivers pouring through dams. Picker says that if hydroelectricity is included in the equation, the state could achieve 70 percent renewable energy use by 2025 or 2026.

And the current governor, Jerry Brown, is fully intent on abandoning fossil fuels. While arguing for a climate cap and trade bill (which passed) earlier this month, the 79-year old Brown made it clear that renewable energy in which solar farms will loom large will be a crucial part of Californias future. This isnt about some cockamamie legacy. This isnt for me, Im going to be dead. Its for you, and its damn real, he said.

Battery facilities will still spring up around California as part of Californias grand renewable energy effort, and theyre likely to look similar to Elon Musks local battery projects in the state. In January, Tesla completed an energy storage facility for the utility Southern California Edison in just 90 days. The facility is capable of storing enough energy for 2,500 homes.

But human behavior, not battery technology, will ultimately make the worlds sixth largest economy run largely on the sun, says Picker. Its an entirely different creature than weve had in our electric supply and we have to think about it differently, he says.

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Human Behavior 'Trumps' Battery Tech in Solar Energy Future - Inverse

ByStephanie Desmon

The Johns Hopkins Center for Communication Programs has received a five-year award with a $300 million ceiling from the United States Agency for International Development to lead its social and behavior change programs around the world.

Breakthrough-ACTION will use evidence-based tools to encourage people in developing countries to adopt healthy behaviors, from using modern contraceptive methods to sleeping under bed nets to being tested for HIV.

Susan Krenn

Executive director, CCP

Much of the work will harness the power of communicationfrom mass media campaigns to TV and radio dramas to simple posters in a health clinicto inspire long-lasting change. It will be led by CCP, which is based at the Johns Hopkins Bloomberg School of Public Health.

"American security is advanced by supporting social and behavioral interventions, which improve health and promote social stability for people living in low- and middle-income countries," says Michael J. Klag, dean of the Bloomberg School. "Such evidence-based, innovative, and creative interventions should be part and parcel of every international health development program. This new award emphasizes the value of investing in social and behavior change programs."

The program builds on a prior five-year, $144 million, 31-country project called the Health Communications Capacity Collaborative, or HC3, and is expected to be double the size.

CCP will partner with:

Breakthrough-ACTION will also be supported in the field by ActionSprout, the International Center for Research on Women, and Human Network International.

"Harmful social norms and behavioral challenges stand in the way of better health, education, and livelihood for far too many people around the globe," says Susan Krenn, CCP's executive director. "With this investment, we have an incredible opportunity to test and scale new approaches, increase efficiency, and to serve more people. We can't wait to get started."

The Breakthrough-ACTION agreement was effective July 21, with work expected to begin immediately. While the exact geographic scope of the project has not yet been finalized, CCP expects to work in dozens of countries, primarily in Africa and Asia. CCP will build on previous successes in some countries and establish new partnerships in others.

While communication is at the heart of Breakthrough-ACTION, the project will also use other behavioral science approaches such as human-centered design and behavioral economics to create social and behavior change at the global, regional, and country level. CCP will use the expertise it gained during the recent West African Ebola outbreak to do similar emergency response work if needed.

Krenn says the award reflects new understandings about what works in international development.

"People are now appreciating that you need to do more than just build a health clinic and expect people to come," she says. "You have to motivate them, give them a reason to go. People need the information to make decisions for themselves and their families, especially when you're asking them to do something that isn't common practice such as sleeping under bed nets or accessing modern contraception. This kind of work provides the missing link, helping to motivate people to make better health decisions."

USAID administers the U.S. foreign assistance program providing economic and humanitarian assistance in 100 countries worldwide.

David Holtgrave, professor and chair of the Bloomberg School's Department of Health, Behavior and Society, says the work of CCP shows the vital role behavior change can play in saving lives.

"Too often, when people think of development, they think only of food aid or drugs for health clinics and the like," he says. "What our work proves is that communication is an essential part of any comprehensive, effective development program."

See more here:
Johns Hopkins center receives $300M from USAID to encourage healthy behaviors in developing countries - The Hub at Johns Hopkins

(Reuters) - The Athletics Integrity Unit needs more investigators to deal with violations in the sport, the chair of the organization said.

The AIU replaced the International Association of Athletics Federations's former anti-doping department in April and is an independent body that handles aspects including testing, intelligence and investigations related to misconduct within the sport.

While David Howman said he was pleased with the progress of the organization ahead of World Athletics Championships that begin in London on Friday, he underlined the need to hire the right investigators.

"We have a huge remit, we have a mandate which covers things from anti-doping to age manipulation. We need to have investigators to look at issues when they rise," Howman told Reuters TV.

"We need to make sure that we've got the right people in those places to conduct those investigations."

It was not immediately clear how many investigators the unit already has.

The AIU will collect more than 600 blood and urine samples prior to the championships as part of their anti-doping campaign and Howman could not guarantee that all athletes will be clean but expressed his confidence in the program.

"You can't guarantee that human behavior is such that won't happen," he said.

"So what we can do is say we're going to have best practice, best anti-doping program you could possibly have at the moment based on information and intelligence gathering and we'll see the outcome following the event."

Howman said their existing measures could help them expose multiple athletes and officials in a single investigation and says that an indicator of the organization's success would be clean athletes acknowledging its progress.

Reporting by Reuters TV; Writing by Aditi Prakash in Bengaluru; Editing by Alison Williams

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Athletics: AIU must recruit more investigators - Reuters