How Marketers Can Change Customer Behavior by Understanding and Changing Theirs First – MarTech Advisor

Marketing automation technology has been a huge boon to marketers by reducing the cost of reaching customers and exploding the number of customers who may be reached with a message. Those factors also have their well-documented downsides as well, as any targeted buyer with an overwhelmed email in-box would tell you.

But technology has inflicted more insidious damage on the marketing profession as well: its made marketers behave as though theyre lazy.

Many marketers will argue about this after all, theyre just as busy as theyve ever been. But in many cases, its because theyre applying the same approach to a larger set of tasks. They seem busier. They feel busier. But has their contribution to revenue scaled in the same way as their reach, as enabled by marketing automation software? In all but a few cases, no.

Marketers arent really lazy theyve just learned to take shortcuts in specific areas. The most prevalent is the use of marketing automation to blast out messages to ever-larger mailing lists. This is now drop-dead easy, and because of the sheer numbers of messages sent, lead numbers and even sales number have increased.

Open rates, conversions to leads and closed deals are all higher when marketers apply segmentation to their marketing lists and target their messages more precisely. The Direct Marketing Association found that segmented and targeted emails generate 58 percent off all revenue. But, for some reason, many marketers dont do this. Some 42 percent of marketers across all the industries do not send targeted email messages, according to a study by MarketingProfs; only 4 percent use layered targeting, incorporating behavioral data to send relevant, personalized email messages to their audience.

Account-based marketing (ABM) falls victim to the same neglect. Almost two thirds of companies employing an ABM strategy report a revenue increase directly attributable to ABM, according to a Demand Metric study. But only 24 percent of companies are using ABM, according to the same study.

Whats going on here? Do marketers want to avoid success? No. Rather, despite marketers frequent claims that they entered the profession because they want to be creative, marketers have a hard time changing their behaviors, just like people in every other profession.

Sales consultant and expert Jill Konrath studied the phenomena of behavioral change in sales, which includes the adoption of new technology and sales techniques. When salespeople were under stress and under pressure to perform, they seemed to get over their apprehensions about change. Anecdotal evidence of this was visible during the recession of 2008-2011; many sales people entered that period still leery or skeptical about CRM. But as sales became harder to come by, the percentage of salespeople who embraced it spiked.

The salespeople still fighting to make their numbers are not the problem, Konrath said. Paradoxically, its the successful salespeople she was worried about. When youre busting your quota and taking home a hefty commissions check, your motivation to change behavior just isnt there. As a result, these successful salespeople are unwilling to interrupt their current processes, even if it was easily demonstrated that changed behavior or new technologies would yield much greater rewards in the end.

So, how do you get marketing to make changes when they are pulling in leads, making their goals, and contributing to revenue in a way that management acknowledges? Its a tough sell but its a sale that marketing leaders need to make.

First, they need to hammer home the point that marketing is all about change changing customer needs, changing channels for reaching them, changing criteria for success. Remaining fixed in a comfortable spot is no way to react to change.

Second, managers have to articulate the argument for new ways of marketing. Think about technology deployments: without executive buy-in, adoption is difficult to achieve and employees continue to work in ways that theyve become comfortable with. Buy-in from marketing leaders is vital to change behavior patterns, followed by an effort to motivate users that includes a lot of carrot (the opportunity to boost lead quality, close rates and revenue) and a little stick.

Third, marketing leaders need to keep an eye over the horizon for the next change in technology or strategy that might help their company maintain a lead over competitors. Unless leadership does this, itll fall into the same trap many marketers are in today, deceiving itself by believing that whats being done today is good enough and will stay good enough indefinitely.

Marketers use their natural understanding of human behavior to influence potential customers toward a sale. In this era of rapid change, they also need to apply an understanding of our natural resistance to change to influence their own behaviors, and to move more quickly to adopt technologies and strategies that will serve them well in the future.

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Neuroanatomy and the 21st Century Psychiatrist – Psychiatric Times

During most of medical history, all we knew about the brain was its gross anatomy. Then, in the late 1800s, the brains microscopic cellular structure began to be elucidated. Now, well into the 21st century, we also have remarkable insights into how the brain functions. Still, studying neuroanatomy is viewed as the first step in learning about the brain. Of course, this makes sense.

But, learning neuroanatomy is actually quite difficult, especially if you are a psychiatrist who is returning to this subject after having been away from the topic for some time. Therefore, the idea that one must first learn neuroanatomy can become an obstacle that limits practitioners exposure to many of the more exciting aspects of neuropsychiatry, behavioral neurology, and neuroscience.

In this article I describe the challenges of learning neuroanatomy. Then I tackle the question of what a psychiatric practitioner might get out of being familiar with this material, keeping in mind that, for most psychiatrists, learning neuroanatomy is not an end in itself. Rather, the goal is for the physician to be excitedly engaged in an ongoing process of expanding his or her knowledge about the brain and human behavior. Neuroanatomy is just one complex aspect of this fieldone that may be assimilated over time rather than viewed as a prerequisite.

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Learning neuroanatomy is difficult

What makes learning neuroanatomy difficult? First, in and of itself, neuroanatomy can be dry and boring. (Surely, I am not the only psychiatrist who finds this to be the case.) Yes, I am awed to contemplate how a mere 3 pounds of brain, the consistency of firm pudding, could possibly be the basis of who we are as human beings and also as unique individuals. It is precisely these thoughts that bring me face-to-face with one fundamental problem that many psychiatrists encounter in thinking about neuroanatomy: What does learning about brain structures have to do with what I really want to know? Indeed!

While I am very interested in the neurobiological basis of human experience, it doesnt really matter to me whether, for example, memory consolidation or the processing of fear takes place in a brain structure called A or B. What I want from neuroanatomy are insights into behavior. Given that a persons motivation is key to learning anything, here the psychiatrist encounters the first of many speed bumps on the road to learning neuroanatomy.

What are the other speed bumps? Undoubtedly, for anyone who has even dipped a toe into the sea of neuroanatomy, the following difficulties are likely to be familiar.

1. Neuroanatomical terminology is obscure, often deriving from Greek roots and with no modern referents to help with recall.

2. Neuroanatomical terminology is also confusing. (For example, 3 of the basal ganglia are the caudate nucleus, the putamen, and the globus pallidus. All 3, as a group, may be called the corpus striatum. Sometimes the caudate plus the putamen together are referred to as the striatum. On the other hand, the putamen may be grouped with the globus pallidus and called the lenticular nucleus. This sounds confusing because it is confusing.)

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Genetics has proven that you’re uniquejust like everyone else – Quartz

Its often said that humans are 99.9% identical. and what makes us unique is a measly 0.1% of our genome. This may seem insignificant. But what these declarations fail to point out is that the human genome is made up of three billion base pairswhich means 0.1% is still equal to three million base pairs.

In those three million differences lie the changes that give you red hair instead of blonde, or green eyes instead of blue. You can find changes that increase your risk of obesity, or others that decrease your risk of heart disease; differences that make you taller or lactose intolerant, or allow you to run faster.

When I first started learning about genetic variation, I assumed these changesthe 0.1% that make us uniqueonly appeared in certain places, such as genes for height or inherited diseases like diabetes. I thought the rest of the genomethe other 99.9%was fixed; that the 0.1% that was different in me was more or less the same 0.1% that was different in you. But, as it turns out, the 0.1% of DNA that is different between people is not always the same 0.1%: Variation can happen anywhere in our genomes.

In fact, one group of scientists looking at 10,000 people found variants at 146 million unique positions, or about 4.8% of the genome. Another group collected the DNA from 15,000 people and found 254 million variants, roughly 8% of the genome. And as we continue to sequence 100,000, 100 million, or all seven billion people on the planet, we will find a lot more variation. This means that humans have many more differences than we first thought.

Imagine that your DNA is a car. There are certain obvious variants you can have: blue or white, two-door or four-door, convertible or sedan. These changes represent the 0.1%. Because the other 99.9%the engine, the seats, the steering wheel, the tireshas to be there for the car to work, we assume they are fixed.

But electric cars have shown us that we dont need the gas cap, the gas tank, or even a gas engine any more; we can replace those things with a variant like batteries and charging ports. And maybe one day well develop cars that have boosters instead of tires so we can hover over the ground.

In other words, what we believe is static may actually be variable. More than 0.1% of the car can change and it still be a car, just like the human genome.

With the rise of services that offer to sequence your DNA, more and more people are talking about the value of personal genomics and what you might uncover about yourself. These kinds of mail-in tests are an easy way to point to something tangiblelike your blue eyes or the waddle you and your grandmother shareand say It runs in the family. You might even say, Theres a gene for that!

But those examples of straight-forward, visible evidence are just starting points in the immense and only partially explored field of personal genomics. There are also many variations of our genomes that are invisible to the naked eye, like the way we metabolize caffeine, have a distaste for cilantro, or the more serious examples of predispositions toward certain types of cancers and diseases like Alzheimers and Parkinsons.

There are also all sorts of other gene variants we havent discovered yet. Because our data is limited by the amount of sequenced DNA available for study, scientists like myself have only explored a small portion of the genetic variation that exists in the world.

As access to personal genomics becomes a more practical option and more people opt in to research, this data pool grows every day. This means our theories will become much less theoretical in the months and years to come, and it soon wont be surprising to discover theres a gene for almost every trait.

So what does all this variation actually mean? What do we learn by cataloging all this information?

The consequences of sequencing millions of peoples DNA and identifying new genetic variants are both simultaneously predictable and unknown. On the predictable side, we are going to learn a lot more about human health and disease: Individual genetic variants and groups of genetic variants will be found to play a role in obesity, heart disease, and cancer, among other factors. We are going to find genetic variants responsible for rare diseases that have gone undiagnosed.

But its the unknown findings that get me excited. We dont know how many unique variants we will find. And while our current understanding of biology suggests some positions in DNA are not variable (because any change in these genes disrupts the basic function of being human), we may discover that these positions actually are variable and can change. Were also getting to a point where we will be able to better study the role of environmentwhat you are exposed to, the things you choose to eat, the activities you decided to engage inand how it interacts with your DNA. With this information, we will be able to better make predictions about you as an individual.

There is still so much for us to discover about human genetic variation. A variant that increases risk for a disease today might turn out to be protective for another disease tomorrow. The more people who get their DNA sequencedwhether for personal or research purposesthe more we will discover.

We each carry three billion base pairs of information inside us with the potential to unravel a piece of the mystery that makes us all so fundamentally human. At the end of the day, we are all still more similar than we are differentbut we are just beginning to understand how important our differences are.

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Genetics has proven that you're uniquejust like everyone else - Quartz

How Strain Genetics Influence THC:CBD Ratios | Leafly – Leafly

How Cannabis Strain Genetics Influence the THC:CBD Ratio

Whydo strains like Blue Dream and Harlequin have such different effects? In large part, its because they have very different THC-to-CBD ratios.

THC and CBD are the two most abundant cannabinoids in most strains. THC is well known as the major psychoactive compound. CBD is best known for having a wide range of medical uses. While CBD lacks the psychoactive properties of THC, it does influence the effects of THC in the brain. This is why the THC:CBD ratio strongly influences a strains effects, and why that ratio is important when deciding which strain is right for you.

Heres the cool part: The THC:CBD ratio is largely determined by strain genetics. Each plants genetic code determines the way the plant produces the two compounds. Its a fascinating process that many consumers arent aware of.

THC and CBD are both made from another cannabinoid called cannabigerol (CBG). Within Cannabis plants, each of these compounds is actually present in a slightly different, acidic form. The plants are really making either THCA or CBDA out of CBGA (Figure 1). Its only after THCA and CBDA are decarboxylatedby heat that we get significant levels of THC and CBD. The heat energy from your vaporizer, lighter, or oven causes a chemical reaction that turns THCA and CBDA into THC and CBD, respectively.

THCA and CBDA dont have the same effects as their activated (decarboxylated) counterparts. Remember that scene in Super Trooperswhere the guy eats a bag of cannabis flower and goes out of his mind? That wouldnt really work, because flower contains mostly THCA, which isnt psychoactive. You would have to heat the flower at the right temperature first, turning the THCA into THC, before eating it would get you high.

A single CBGA molecule can turn into a single THCA or CBDA molecule, but not both. How does the plant decide which to make? That depends on the presence of an enzyme that comes in two flavors. Lets call them Enzyme 1 (E1) and Enzyme 2 (E2).

E1 takes CBGA and converts it into CBDA, while E2 converts CBGA into THCA (Figure 1). Some strains only have E1, some only have E2, and some have both.

Like most plants and animals, Cannabis plants inherit two copies of their genes (although there are rare exceptions to this). As it turns out, the E1 and E2 enzymes that turn CBGA into either CBDA or THCA are encoded by two different versions of the same gene. Because each plant gets two copies of that gene, there are only three possibilities: A plant can have two copies of the gene that encodes the E1 enzyme, it can have one copy each of the genes that encode E1 and E2, or it can have two copies of the gene that encodes E2 (Figure 2).

Importantly, these three possibilities are based solely on the THC:CBD ratio, and dont take into account other compounds that a particular strain might produce. The three broad THC:CBD ratio strain categories are:

Cannabis genetics limit THC and CBD production so that only these three broad categories of flower are possible. Hemp strains do not produce significant levels of THC, while most commercial strains fall into the high-THC categorythey have THC but negligible levels of CBD. Mixed strains produce both THC and CBD, but generally not as much THC as high-THC strains or as much CBD as the more potent hemp strains.

In the next article of this series, we will explore more precisely what the limits on THC and CBD levels are for each of these categories. Later on, well consider some of the effects you may experience when consuming strains with different THC:CBD ratios.

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What dung beetles are teaching us about the genetics of sex differences – The Conversation US

How does one set of genes result in huge horns in males and none at all in females?

Picture a lion: The male has a luxuriant mane, the female doesnt. This is a classic example of what biologists call sexual dimorphism the two sexes of the same species exhibit differences in form or behavior. Male and female lions pretty much share the same genetic information, but look quite different.

Were used to thinking of genes as responsible for the traits an organism develops. But different forms of a trait mane or no mane can arise from practically identical genetic information. Further, traits are not all equally sexually dimorphic. While the tails of peacocks and peahens are extremely different, their feet, for example, are pretty much the same.

Understanding how this variation of form what geneticists call phenotypic variation arises is crucial to answering several scientific questions, including how novel traits appear during evolution and how complex diseases emerge during a lifetime.

So researchers have taken a closer look at the genome, looking for the genes responsible for differences between sexes and between traits within one sex. The key to these sexually dimorphic traits appears to be a kind of protein called a transcription factor, whose job it is to turn genes on and off.

In our own work with dung beetles, my colleagues and I are untangling how these transcription factors actually lead to the different traits we see in males and females. A lot of it has to do with something called alternative gene splicing a phenomenon that allows a single gene to encode for different proteins, depending on how the building blocks are joined together.

Over the years, different groups of scientists independently worked with various animals to identify genes that shape sexual identity; they realized that many of these genes share a specific region. This gene region was found in both the worm gene mab-3 and the insect gene doublesex, so they named similar genes containing this region DMRT genes, for doublesex mab-related transcription factors.

These genes code for DMRT proteins that turn on or off the reading, or expression, of other genes. To do this, they seek out genes in DNA, bind to those genes, and make it either easier or harder to access the genetic information. By controlling what parts of the genome are expressed, DMRT proteins lead to products characteristic of maleness or femaleness. They match the expression of genes to the right sex and trait.

DMRTs almost always confer maleness. For instance, without DMRT, testicular tissue in male mice deteriorates. When DMRT is experimentally produced in female mice, they develop testicular tissue. This job of promoting testis development is common to most animals, from fish and birds to worms and clams.

DMRTs even confer maleness in animals where individuals develop both testes and ovaries. In fish that exhibit sequential hermaphroditism where gonads change from female to male, or vice versa, within the same individual the waxing and waning of DMRT expression results in the appearance and regression of testicular tissue, respectively. Likewise, in turtles that become male or female based on temperatures experienced in the egg, DMRT is produced in the genital tissue of embryos exposed to male-promoting temperatures.

The situation is a little different in insects. First, the role of DMRT (doublesex) in generating sexual dimorphism has extended beyond gonads to other parts of the body, including mouthparts, wingspots and mating bristles aptly named sex combs.

Secondly, male and female insects generate their own versions of the doublesex protein through whats called alternative gene splicing. This is a way for a single gene to code for multiple proteins. Before genes are turned into proteins, they must be turned on; that is, transcribed into instructions for how to build the protein.

But the instructions contain both useful and extraneous regions of information, so the useful parts must be stitched together to create the final protein instructions. By combining the useful regions in different ways, a single gene can produce multiple proteins. In male and female insects, its this alternative gene splicing that results in the doublesex proteins behaving differently in each sex.

So in a female, instructions from the doublesex gene might include sections 1, 2 and 3, while in a male the same instruction might include only 2 and 3. The different resulting proteins would each have their own effect on what parts of the genetic code are turned on or off leading to a male with huge mouthparts and a female without, for instance.

How do male and female forms of doublesex regulate genes to produce male and female traits? Our research group answered this question using dung beetles, which are exceptionally numerous in species (over 2,000), widespread (inhabiting every continent except Antarctica), versatile (consuming about every type of dung) and show amazing diversity in a sexually dimorphic trait: horns.

We focused on the bull-headed dung beetle Onthophagus taurus, a species in which males produce large, bull-like head horns but females remain hornless. We found that doublesex proteins can regulate genes in two ways.

In most traits, it regulates different genes in each sex. Here, doublesex is not acting as a switch between two possible sexual outcomes, but instead bestowing maleness and femaleness to each sex independently. Put another way, these traits dont face a binary decision between becoming male or female, they are simply asexual and poised for further instruction.

The story is different for the dung beetles head horns. In this case, doublesex acts more like a switch, regulating the same genes in both sexes but in opposite directions. The female protein suppressed genes in females that would otherwise be promoted by the male protein in males. Why would there be an evolutionary incentive to do this?

Our data hinted that the female doublesex protein does this to avoid what is known as sexual antagonism. In nature, fitness is sculpted by both natural and sexual selection. Natural selection favors traits increasing survival, whereas sexual selection favors traits increasing access to mates.

Sometimes these forces are in agreement, but not always. The large head horns of male O. taurus increase their access to mates, but the same horns would be a hassle for females who have to tunnel underground to raise their offspring. This creates a tension between the sexes, or sexual antagonism, that limits the overall fitness of the species. However, if the female doublesex protein turns off genes that in males are responsible for horn growth, the whole species does better.

Our ongoing research is addressing how doublesex has evolved to generate the vast diversity in sexual dimorphism in dung beetles. Across species, horns are found in different body regions, grow differently in response to different quality diets, and can even occur in females rather than males.

In Onthophagus sagittarius, for instance, its the female that grows substantial horns while males remain hornless. This species is only five million years diverged from O. taurus, a mere drop of time in the evolutionary bucket for insects. For perspective, beetles diverged from flies about 225 million years ago. This suggests that doublesex can evolve quickly to acquire, switch, or modify the regulation of genes underlying horn development.

How will understanding the role of doublesex in sexually dimorphic insect traits help us understand phenotypic variation in other animals, even humans?

Despite the fact that DMRTs are spliced as only one form in mammals and act primarily in males, the majority of other human genes are alternatively spliced; just like insects doublesex gene, most human genes have various regions that can be spliced together in different orders with varying results. Alternatively spliced genes can have distinct or opposing effects based on which sex or trait theyre expressed in. Understanding how proteins that are produced by alternatively spliced genes behave in different tissues, sexes and environments will reveal how one genome can produce a multitude of forms depending on context.

In the end, the humble dung beetles horns can give us a peek into the mechanisms underlying the vast complexity of animal forms, humans included.

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What dung beetles are teaching us about the genetics of sex differences - The Conversation US

New SMA treatment topic of March Evenings with Genetics – Baylor College of Medicine News (press release)

Spinal Muscular Atrophy (SMA) is a genetic disease that affects the nervous system and causes weakness of the voluntary muscles, impacting movement. On Tuesday, March 28, Evenings with Genetics, a monthly speaker series hosted by Baylor College of Medicine and Texas Childrens Hospital, will highlight a new drug that has been approved by the FDA to treat the disease.

Dr. Timothy Lotze, associate professor of pediatrics neurology at Baylor and director of the Pediatric MDA Clinic at Texas Childrens, will speak about this new drug, called Nusinersen, the first drug to be found to be effective in the treatment of SMA, and how it will impact patient outcomes in the future. Lotze will be joined by a special guest speaker, the mother of the first patient in Texas to be treated with the drug, who will detail their journey to treatment.

Spinal muscular atrophy is a progressive neurodegenerative disease and has been a common genetic cause of infant death, as well as causing progressive weakness in many children and teenagers. Once an incurable disease, a newly developed treatment is saving the lives of these patients and starting a new era of gene therapy for pediatric neurological disease, Lotze said.

The Evenings with Genetics series offers current information regarding care, education and research as they relate to genetic disorders and encourages networking within the community by connecting patients and their families with others in similar situations.

The program is free and open to the public, but registration is required. The seminar will be held at the Childrens Museum of Houston, 1500 Binz St., 77004. Light refreshments will be provided beginning at 6:30 p.m., and the seminar will begin at 7 p.m. For more information, please call 832-822-4280 or visit theevents registration page.

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New SMA treatment topic of March Evenings with Genetics - Baylor College of Medicine News (press release)

Blue Mountain students learn lesson from chicks – Republican & Herald

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ANDY MATSKO/STAFF PHOTOS Fourth-graders in Shannan Burciks class watch chicks in their classroom at Blue Mountain Elementary East. The chicks are part of an embryology project for a lesson on the life cycle.

ANDY MATSKO/STAFF PHOTO Blue Mountain Elementary East fourth graders raised chicks in their classroom on Monday, March 20, 2017.

ORWIGSBURG Fourth-grade students at Blue Mountain Elementary East are using chicks to learn about the life cycle.

About 105 children in the five fourth-grade classes are participating in the embryology project.

They all have different personalities. Some are jumpy. Some are calm, Merik Brayford, 10, a student in teacher Shannan Burciks class, said.

The project started Feb. 21. Sixty eggs were provided by a local 4-H club. More than half have hatched and one died. The lesson extended outside the classroom on March 13 when the students watched the chicks on Facebook after the teachers took them home because of Winter Storm Stella.

On Monday, the students had the opportunity to interact with the chicks. Burcik said the chicks will go to local farms this week to live long, healthy, happy lives.

The first chick in Burciks class was born Wednesday. Ten of the 12 eggs in her the class have hatched.

Dont squeeze him, one student said.

The children were taught the proper way to hold the chick in the palm of the hand and to gently protect it with the other hand.

The chicks were kept in a plastic container with a heat lamp. They were fed corn meal and water.

Burcik said having the eggs at her house and their subsequent hatching was like having a newborn at the house. She said the chicks needed care and attention.

They love their bellies rubbed, Burcik said.

Oddly, she said she thinks they like Frank Sinatra music, because they seemed happy.

Some of the students said it was hard to concentrate on their lesson Monday because of all the noise the chicks made.

The opportunity to experience the life of the chicks firsthand is not something you get out of a textbook, Burcik said.

She said the children were in awe of the chicks and each one means something special to them.

A chick named Wobbles has difficulty walking, so a rubber band was tied around his legs to help him walk better. Lucky Chick was born on St. Patricks Day and Hope is named after someone who has medical issues. Dynamite is one of the most active of the group.

Dynamite is very spunky. Hes actually the teenager of the group, Burcik said.

Ian Correll, 9, said he liked Dynamite the best.

He jumps all over the place. He makes all the class laugh. Hes very wild, he said.

The children didnt want their new friends to go.

Let me take them home, they said.

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Three parent baby born in UK hospital | Business Recorder – Business Recorder (press release) (registration) (blog)

Baby parented by three individuals, was given birth this Thursday in a UK hospital, the very controversial technique was legalized by the parliament in December, in attempts to thwart inherited diseases.

According to the Huffington post, the technique was not taken ahead by the doctors at the Newcastle Fertility Centre until the individual parent agreed on it.

This significant decision represents the culmination of many years hard work by researchers, clinical experts and regulators," said Sally Cheshire, head of the human fertilization and embryology authority.

"Patients will now be able to apply individually to the HFEA(Human Fertilization and Embryology Authority) to undergo mitochondrial donation treatment at Newcastle, which will be life-changing for them, as they seek to avoid passing on serious genetic diseases to future generations," she said.

The human cell comprises of two DNA structures, one is nuclear DNA which is present in the nucleus of cell and the other DNA is mitochondrial DNA which is present in the cytoplasm of the cell. Unlike the nuclear DNA which is inherited half from mother and half from father, the mitochondrial DNA is inherited only from the mother that has been a source to some inherited disease affecting 1 in every 5000 births. This technique allows replacing the defected mitochondrial DNA with a perfect one minimizing the possibilities of the disease.

Many years of research have led to the development of pronuclear transfer as a treatment to reduce the risk of mothers transmitting diseases to their children, Mary Herbert, a professor of reproductive biology at Newcastle Fertility Centre and Newcastle University, said in a statement. Its a great testament to the regulatory system here in the UK that research innovation can be applied in treatment to help families affected by these devastating diseases.

This is an invitro-fertilization technique that requires the pronuclei the nucleus of the sperm and the egg during the process of fertilization from an embryo containing the mothers unhealthy mitochondria. These pronuclei are then inserted in a donor embryo containing healthy mitochondria, stated in Rawstory Post.

The baby with this technique will have a genetic makeup from all three parent, one male and two mothers.

A Jordanian couple was the first to parent a baby born through this technique in Mexico, which was led by a team of U.S. doctors, the reason for using this technique was to avoid Leigh Syndrome a neurological disorder that is transferred by the mothers mitochondria and is fatal in early childhood.

The techniques were also opposed by UK churches on both ethical and psychological grounds.

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Media Release: Leading interiors specialist appoints healthcare consultant, as it announces impressive growth – allmediascotland.com (press release)

ONEof Scotlands leading commercial interiors specialists, afh Strategic Contracts Ltd, has announced the appointment of Paul Mitchell as healthcare consultant as it reports impressive growth.

afh Strategic Contracts, which specialises in interior design and fit-out services, is a market leader across hotel and leisure as well as corporate and public sectors, and this year is celebrating its tenth year in business.

In recent years, the company has been responsible for revamping the interiors of Macdonald Hotels across Scotland as well as the fit-out of 200 St Vincent Street, Glasgow, and multiple sites across the UK for Webhelp, a major call centre operator.

Mr Mitchells appointment represents a desire by afh Strategic Contracts to build on its growth into the highly-specialised healthcare interior design market.

Recent healthcare projects undertaken by afh Strategic Contracts include the full fit-out of two new clinics for The Fertility Partnership in Maidenhead and Chelmsford as a combined project costing in excess of 1.8m. The clinic builds included IVF/andrology labs, operating theatres and cryobank storage facilities.

Bringing a wealth of experience in the private UK healthcare sector, Paul studied Biology at the University of Strathclyde and completed his clinical embryology training at one of Londons most prestigious Harley Street fertility (IVF) clinics.

Paul, together with two colleagues, went on to design, build and launch the Glasgow Centre for Reproductive Medicine, becoming managing director in 2010.

Glasgow-based afh Strategic Contracts was founded in 2007 by Alex Hutton, Thomas Carey and a team of experienced commercial interior sector specialists with over 50 years collective experience

In the year to 31st January 2017, the companys turnover was 5.5m with pre-tax profits 15 per cent ahead of the previous financial year and forecasts for a further 15 per cent growth over the next financial year.

Alex Hutton, managing director of afh Strategic Contracts, said: We have created a very successful track record in the hotel and leisure, corporate interiors and call centre sectors and are now building our presence in the specialist healthcare and IVF sector.

Healthcare in the UK has been one of the sectors that has attracted significant investment in recent times.

Facilities offering IVF treatment services continue to be a strong growth area with an estimated 10-15m to be invested over the next three years. We have been involved with several IVF clinic builds in recent times and to ensure we are best placed to attract further business, we are very pleased to announce the appointment of Paul Mitchell as our new healthcare consultant.

Paul Mitchell, said: Having built up my career in the healthcare sector it is extremely exciting to be working as a consultant with afh Strategic Contracts at a time when they are forging great advancements and building their reputation in the healthcare sector.

Expert knowledge of this sector is vital its a very different market from the corporate world. IVF clinics have clearly defined and stringent performance criteria and in order to meet high quality assurance standards, it is imperative the initial design, construction and ultimate fit out of each clinic is appropriate.

Clients on the companys portfolio have included Mactaggart & Mickel, Holiday Inn, Sky Park, City Building, sportscotland, Thames Valley Fertility, the Glasgow Centre for Reproductive Medicine (GCRM), GCRM Belfast, the University of Strathclydes Advanced Forming Research Centre, as well as Macdonald Hotels, Webhelp UK and 200 St Vincent Street, Glasgow.

ENDS

Picture caption: Paul Mitchell, newly-appointed healthcare consultant, afh Strategic Contracts.

For further information, please contact Lorna Gardner or Rachel Woodford at Media House on 0141 220 6040 or email lorna@mediahouse.co.uk / rachel@mediahouse.co.uk

Notes for editors:

afh Strategic Contracts offers a full project management and interior design service for a wide range of clients throughout the UK across a variety of sectors including hotel and leisure, commercial office, retail and education.

For further information, please visit http://www.afhstrategiccontracts.co.uk

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Media Release: Leading interiors specialist appoints healthcare consultant, as it announces impressive growth - allmediascotland.com (press release)

New drug strategy: Target ribosome to halt protein production – UC Berkeley

The discovery of a chemical compound that halts the production of a small set of proteins while leaving general protein production untouched suggests a new drug search strategy: Find compounds that target undesired proteins before they are even made.

Ribosomes lined up along pieces of messenger RNA extrude proteins that curl up once they emerge from the ribosomes internal tunnel. UC Berkeley and Pfizer scientists discovered that a small molecule (black T) can kink the growing protein inside the tunnel and stall its production while leaving other protein production unaffected. Jamie Cate image.

Many of todays therapies for cancer or heart disease are monoclonal antibodies that bind and disable proteins outside the cell. The immunotherapeutic checkpoint inhibitors, such as Yervoy, block suppressor proteins, for example, unleashing the immune system to attack cancer.

But monoclonal antibodies arent effective against all proteins, cant enter cells and must be delivered via injection.

In a paper appearing today in the journal PLOS Biology, researchers at the University of California, Berkeley, and Pfizer Worldwide Research and Development report finding a small molecule that was able to block the production of a specific protein involved in LDL (low-density lipoprotein) turnover by stalling only the ribosome that produces that protein. Ribosomes are large, general-purpose molecular machines that translate genetic instructions in the form of messenger RNA into the proteins used to build cells, the enzymes in charge of cellular housekeeping, and the hormones that carry messages in and between cells.

When delivered orally to rats, the small molecule lowered LDL cholesterol levels, much the way statins do, though by a different mechanism: by lowering the production of the protein PCSK9.

While antibiotics like erythromycin are known to stall the ribosome, they halt production of most proteins, said Jamie Cate, one of two senior authors, a UC Berkeley professor of molecular and cell biology and of chemistry and a faculty scientist at Lawrence Berkeley National Laboratory.

The chemical in this instance stalls the ribosome only when its producing the protein PCSK9 and a couple of dozen others out of the tens of thousands of proteins the body produces, as shown by a relatively new technique called ribosomal profiling.

PCSK9 was just where we started. Now we can think about how to come up with other small molecules that hit proteins that nobody has been able to target before because, maybe, they have a floppy part, or they dont have a nook or cranny where you can bind a small molecule to inhibit them, Cate said. This research is saying, we may be able to just prevent the synthesis of the protein in the first place.

Cate suspects that the small molecule in the current study, a multi-ringed chlorinated compound, could serve as a template, like a key blank that can be machined to open a specific lock.

We now have this key blank that we can cut in a number of different ways to try to go after undruggable proteins in a number of different disease states, Cate said. No one really thought that would have been possible before.

Stalling the ribosome The small molecule was discovered by Pfizer labs through live-cell screening for compounds that lower production of the protein PCSK9 (proprotein convertase subtilisin kexin 9), which regulates the recycling of the LDL receptor. Knocking out the protein is known to lower blood levels of LDL cholesterol, the so-called bad cholesterol, presumably lowering risk of cardiovascular disease. PCSK9 inhibitors, mostly monoclonal antibodies, actually lower LDL better than the well-known statins, though they have to be injected into the bloodstream.

When it became clear that the chemical was acting on the ribosome, Spiros Liras, vice president of medicinal chemistry at Pfizer, approached Cate and Jennifer Doudna, both leaders in the field of ribosome function and translation, to establish a collaboration through UC Berkeleys California Institute for Quantitative Bioscience (QB3) to further investigate the questions of selectivity and mechanism of action. Cate is also director of UC Berkeleys Center for RNA Systems Biology, while Doudna is a professor of molecular and cell biology and of chemistry, a Howard Hughes Medical Institute investigator and executive director of the Innovative Genomics Institute.

Pfizer brought a significant depth of knowledge and resources to the collaboration, including fundamental cell biology, disease-relevant expertise, chemical biology and medicinal chemistry,said Liras. We aimed at building a strong cross-institutional collaboration which would complement our strengths in drug discovery with UC Berkeleys strengths in ribosome biochemistry and structural biology.

In the PLOS Biology paper, Cate, Robert Dullea at Pfizer and their teams at UC Berkeley and Pfizer describe how the drug interacts with the ribosome to halt protein production.

According to Cate, the ribosome assembles amino acids into a chain inside a tunnel that holds about 30 to 40 amino acids before the end begins to poke out of the tunnel. The chemical studied appears to bind to specific amino acid sequences of the growing protein within that tunnel in the ribosome and make them kink enough to stop progress down the tunnel, halting protein synthesis.

We found that the proteins that are stalled are too short to stick outside the ribosome, Cate said. So we think the compound is actually trapping this snake-like chain, the starting part of the protein, in the tunnel not completely blocking the tunnel, but just partially blocking it, in a way that prevents this particular protein from making its way out.

While its still unclear what the two dozen proteins affected have in common that makes them susceptible to stalling by the small molecule, Cate sees these findings as clear evidence that ribosomal stalling can occur very specifically, something most researchers thought unlikely.

We think that we now have enough understanding of the mechanism that we have our foot in the door to explore the relevance of this biology more broadly, said Cate.

Co-authors of the paper are Cate, Doudna and postdoctoral scholar Nathanael Lintner of UC Berkeley and Pfizer researchers Kim McClure, Donna Petersen, Allyn Londregan, David Piotrowski, Liuqing Wei, Jun Xiao, Michael Bolt, Paula Loria, Bruce Maguire, Kieran Geoghegan, Austin Huang, Tim Rolph and Spiros Liras.

The work was funded by Pfizer, with computing and gene sequencing assistance through resources supported by the National Institutes of Health. RELATED INFORMATION

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New drug strategy: Target ribosome to halt protein production - UC Berkeley