Sorry pro-abortionists there is no debate about when life begins – National Right to Life News

Editors note. Written by Paul Stark, this appeared on the blog of Minnesota Citizens for Life (MCCL), National Right to Lifes state affiliate. While this ran a while back, it rebuts an error that refuses to go away: the insistence that there is a debate about when human life begins.

At the Idaho Statesman Journals science blog, Susie Bodman (at the time an editor at the paper) responds to the pro-life contention that life begins at conception:

As a biology student, Im sorry, but the stipulation that life begins at conception is laughable to me. However, its not for reasons you might assume that Im a godless scientist-in-the-making, a stereotypically liberal journalist, a pro-choice protagonist, a fire-breathing feminist or whatever else you might conjure up.

It comes from how biologists define life and distinguish it from inanimate things, such as rocks. Living organisms are characterized by having the capacity for growth, reproduction, functional activity and continual change.

A single cell is a form of life, and guess what eggs and sperms are. Yep, thats right. They are CELLS.

If eggs and sperm are already alive, well, then to a biologist life exists BEFORE conception.

Also, if those egg and sperm cells are made by you, and you were at one time conceived from egg and sperm cells arising from a couple who were conceived from egg and sperm cells and so on, so long as youre not at the end of an extinct lineage, life really is CONTINUOUS until you get back to the very first cell that formed on Earth.

Therefore, life doesnt just begin at conception. Its more like life BEGAN with the first cell 3.8 billion years ago.

Bodman really, laughably, misses the point. When we say life begins at conception, we mean (obviously, I thought) that the life of an individual human being begins at conception.

Biological life in general is continuous, as she notes; even the sperm and egg are living.

But the sperm and egg are mere parts of larger organisms, not human beings themselves. When they unite a new single-celled organism (the zygote) is formed a member of our species at the earliest stage of development who (given an adequate environment and nutrition) will actively develop himself or herself toward maturity.

The textbook Human Embryology & Teratology explains: Although life [defined broadly] is a continuous process, fertilization is a critical landmark because, under ordinary circumstances, a new, genetically distinct human organism is thereby formed.

In short, Bodman apparently has yet to learn how biologists distinguish organisms (e.g., you, me, an embryo) from biological entities that are not organisms (e.g., sperm, egg, or a strand of my hair).

That a distinct, living and whole (though immature) human organism comes into existence at conception is a matter of biological fact. Embryology textbooks and leading experts overwhelmingly confirm this:

The Developing Human: Clinically Oriented Embryology: Human development begins at fertilization when a male gamete or sperm (spermatozoon) unites with a female gamete or oocyte (ovum) to form a single cella zygote. This highly specialized, totipotent cell marked the beginning of each of us as a unique individual.

Langmans Embryology: The development of a human begins with fertilization, a process by which the spermatozoon from the male and the oocyte from the female unite to give rise to a new organism, the zygote.

Before We Are Born: Essentials of Embryology and Birth Defects: Human development begins when an oocyte (ovum) from a female is fertilized by a sperm (spermatozoon) from a male. This cell [the zygote], formed by the union of an oocyte and a sperm, is the beginning of a new human being.

Dr. Jerome Lejeune, discoverer of Down syndrome chromosome: To accept the fact that after fertilization has taken place a new human has come into being is no longer a matter of taste or opinion. The human nature of the human being from conception to old age is not a metaphysical contention; it is plain experimental evidence.

Dr. Micheline Matthews-Roth, Harvard University Medical School: It is scientifically correct to say that an individual human life begins at conception, when egg and sperm join to form the zygote, and this developing human always is a member of our species in all stages of its life.

Read more here:
Sorry pro-abortionists there is no debate about when life begins - National Right to Life News

Leader comment: Clarity needed on gene science – The Scotsman

The Norrie Russell Roslin Institute has revealed they have created a group of genetically modified hens that can lay eggs from different poultry breeds and are helping scientists set up a "frozen aviary" to conserve rare and exotic birds.

06:00 Saturday 18 February 2017

The uses to which genetic modification can be put seem almost limitless. Today we report on Scottish scientists who are using genetically modified hens that can lay eggs from different poultry breeds to create a frozen aviary to conserve rare and exotic birds.

The team from the University of Edinburghs Roslin Institute say it acts like a seed bank for poultry, and will be used to preserve rare chicken breeds that may be resistant to infections such as bird flu or have desirable traits such as high meat quality.

But this type of science in all fields is not without controversy. Recently the Human Fertilisation and Embryology Authority gave the go-ahead for clinics to apply to create three parent babies. The approved technique allows doctors to replace an eggs defective mitochondrial DNA with healthy DNA from a female donor to prevent children suffering debilitating conditions such as muscular dystrophy. It was described as opening the way for designer babies.

And the Scottish Government is opposed to the cultivation of GM crops in this country saying they could damage Scotlands rich environment and would threaten our reputation for producing high quality and natural foods.

It is clear that genetic modification holds out the promise of massive advantages in many fields. It is also clear that there are deep-seated concerns about some possible unforeseen side-effects. But it seems that the opportunities might be sliding by while the debate and the opening up of information simply is not happening. The potentials around this new science are so vast that the debate really does need to be front and centre.

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Leader comment: Clarity needed on gene science - The Scotsman

Dr. Richard McCann Appointed Assistant Dean of Faculty Affairs and Professional Development – Mercer News

MACON Dr. Jean R. Sumner, dean of Mercer University School of Medicine (MUSM), recently announced the appointment of Dr. Richard McCann as assistant dean of faculty affairs and professional development.

Working with Dr. Marie Dent, associate dean of faculty affairs and professional development, Dr. McCann will continue providing guidance and professional development opportunities for faculty, said Dr. Sumner. Dr. McCann is a proven leader, scientist and outstanding teacher who embodies a commitment to students, colleagues and the mission of Mercer University School of Medicine.

Dr. McCann, a native of Brunswick, graduated from Glynn Academy and earned his B.S. in biochemistry and Ph.D. in biochemistry and molecular biology from the University of Georgia. He was an American Heart Association Postdoctoral Research Fellow at Johns Hopkins University School of Medicine in the Department of Biological Chemistry.

Prior to joining Mercers faculty in 2008, Dr. McCann was an assistant professor of biochemistry at the University of Kentucky College of Medicine in Lexington.

He currently serves MUSM as an associate professor of biochemistry.

Throughout his career, Dr. McCann has combined a research program on cell adhesion withteaching. He advised three Ph.D. students and one M.D./Ph.D. student at the University of Kentucky. He also taught cell biology, genetics and biochemistry in the Master of Science in Biotechnology Program at Johns Hopkins and in the Integrated Biomedical Sciences Program at Kentucky.

At Mercer, Dr. McCann has served as a tutor in the first-year medical curriculum, and from 2011-2015, he was phase coordinator for the cellular basis of medicine in the Biomedical Problems Program curriculum. He is currently Block 1 co-chair for the Macon Campus in the revised Patient Based Learning curriculum.

Dr. McCann is the founding director of MUSMs Master of Science in Biomedical Sciences, and for the next three years, he will chair the Cell Structure and Survival Review Panel for the American Heart Association.

Link:
Dr. Richard McCann Appointed Assistant Dean of Faculty Affairs and Professional Development - Mercer News

‘Grey’s Anatomy’ Star Rips ‘The Real O’Neals’ For Bisexual Joke – Huffington Post

Sara Ramirez, who is bisexual and played a bisexual surgeon on Greys Anatomy, had a bone to pick with The Real ONeals.

The actress blasted the sitcom Thursday over a Jan. 17 episode in which a gay character played by Noah Galvin likened bisexuality to having webbed toes or money problems, several outlets noted.

The 41-year-old actor, who came out last October, implored network ABC and The Real ONeals on Twitter to own and address the issue and empower LGBTQ youth with accurate positive reflections.

Ramirez said shes disappointed in the network for which she worked for 10 years on the doctor drama. She left the show in May. I will invest my brand where Im respected, she wrote.

Rodin Eckenroth via Getty Images

Galvin and Parents and Friends of Lesbians and Gays, known as PFLAG and which partnered with The Real ONeals on the episode, issued apologieslast month for causing offense, the New York Daily News reported. A PFLAG spokeswoman said that the group blew it for not catching the comment earlier.

But in another tweet Ramirez called for a network response.

The actress also encouraged followers to sign a change.org petition protesting the show.

Read this article:
'Grey's Anatomy' Star Rips 'The Real O'Neals' For Bisexual Joke - Huffington Post

Grey’s Anatomy Recap: The First Time – Vulture

Marika Dominczyk as Eliza, Jessica Capshaw as Arizona. Photo: Mitch Haaseth/ABC

It Only Gets Much Worse Season 13 Episode 13

Editor's Rating 3 stars

Well, that escalated quickly. April Kepner is now the interim chief of general surgery and the attendings are not enthused.

The ones we get to see, at least. Meredith and Alex are completely sidelined for this surgery-heavy episode, which seems like a misstep for Greys Anatomy. Especially since Aprils predicament has so much to do with Mer. Are Mer and Alex at home eating waffles in bed? One can only hope.

Meanwhile, April is doing her best to assert her new authority. Shes pretty pumped about her promotion, and she should be. I mean, sure, the day before accepting the job she did seem pretty gung-ho on the Stop Minnick front, but a girls gotta do what a girls gotta do. In previous recaps, weve discussed how polarizing April Kepner is. Im Team April. Shes unabashedly herself a Goody Two-shoes who strives to be taken seriously. I get that. Also, she bagged Doctor Hotface (and also Smart Person, obviously). Give the girl props. I get that she can be grating, but she adds a nice mix to the goings-ons at Grey Sloan.

Anyway, Aprils first task as chief of general surgery is to help Eliza Minnick roll out the next phase of her teaching plan: two randomly chosen residents will become lead surgeon, and see their cases through while an attending assists. Minnick is overseeing Stephanies surgery, and April has to find someone to assist Ben Warren. She lands on Webber. The ask goes about as well as youd expect, if you were expecting April to have to beg and Webber to agree only after throwing some savage snark. Its the sure thing, Chief heard round the world.

Aprils taking flak from all sides. Her esophageal-cancer patient is constantly comparing her to her former doctor, Meredith Grey. She only refers to April as Not Doctor Grey! Her friends are either ignoring her or giving her crap. She has to eat lunch alone at the Grey Sloan High cafeteria. When Jackson finally confronts her about the situation, he insults her by implying that she only got the job because his mother manipulated the situation. Shes left screaming in the middle of the day-care room that she earned the position. That she is a good surgeon. Yeah, its a rough day for our farm girl.

The adversity fuels April. Once it dawns on her that she is, in fact, the boss lady, she starts acting like it. She starts doing her job. She kicks Maggie out of the esophageal-cancer case because Maggie made it clear she thinks April is a traitor. After April kicks that cancers ass, she doesnt gloat she simply appreciates that her patient finally asks for her name. A boss lady should always be classy.

If April wasnt already feeling better about being the woman in charge, a nice chat with Catherine Avery who, for the record, did not tell Bailey to give the job to April does the trick. The other doctors, Jackson included, are angry that April gave up the cause. That shes an opportunist who shouldve known to say no. And yes, it could look like that from the outside. Catherine, however, reminds April that people like Jackson are not like the two of them. (April getting giddy over being compared to Catherine is precious.) They had to work for what they have. Jackson doesnt know what its like to live without a safety net. If he did, hed know April had no choice but to take the job. It is a lovely little conversation that leads to a lovely little glass of wine because neither of the girls really wants to return home to their angry dudes. Remember when Catherine first showed up and made April pump a penis implant? Man, times have changed.

Since being a part of Minnicks phase two is what gets April an overabundance of side-eye from her friends, lets talk about how that goes down. Neither chosen resident has the smoothest of times.

Bailey wants to observe Bens surgery with Webber, even after her husband has told her to back off. The surgery goes swimmingly, but with no help from Webber or Bailey, who devolve into a heated argument. Bailey wants to know why Webber is helping this hospital fall further behind. Webber wonders when Bailey, whose first solo surgery was also with him, forgot that he knows how to teach. Things have gotten so bad between these two because of how much they care for one another. (Webber later tells Catherine that Bailey was his start to finish. Aww.) Still, Ben is right to call them out for spending time arguing about teaching instead of actually, you know, teaching. This was his first solo surgery and it was ruined. Hell never get his first time back.

Neither will Stephanie, whose first time is infinitely worse. She is obviously pumped to be getting a chance to run a case on her own. She is Eliza Minnicks No. 1 and, well, only fan. The two end up with a 9-year-old patient named Matty. He is very cute and his parents are very cute while talking about a family cruise and you just know this is going to end badly.

Matty has gallstones and an inflamed bladder, so he needs surgery. No family cruise for cute Matty today. Arizona is livid that Minnick would allow a resident to perform her first lead surgery on a child. YOU DO NOT EXPERIMENT ON TINY HUMANS. But Eliza has complete faith in Stephanie and in her teaching methods. Arizona 100 percent disagrees. Which is how Stephanie, Eliza, and Arizona end up in the O.R. with blood gushing out of Mattys abdomen. Very quickly, Matty dies.

Stephanie is beside herself and asks Minnick what she did wrong. Did I kill that boy? Oof, you guys. It is rough stuff. Even worse, Minnick cant answer her. She cant even speak. The teaching guru runs off in tears.

With nowhere else to turn, Stephanie seeks guidance from her greatest teacher: the always-dependable Richard Webber. Still shaking, she walks him through the surgery, determined to find out where she went wrong. Richard stays calm and tells her that doctors arent able to fix what they cant see and how was she supposed to know there was a bleed? Arizona and Minnick didnt catch it either. You lost. Its not your fault, but you lost. Every good surgeon does, he says as he brings her in for a patented Richard Webber healing hug. Its the most moving scene of the episode, and it proves, once and for all, that Webber is right. He has always been an excellent teacher.

Elsewhere in the hospital, Arizona tracks down Minnick to tell her that she is pretty much the opposite of Webber. A good attending has to be able to teach her resident more than just the how-tos of surgery; she has to teach her resident how to handle the consequences of surgery. Minnick cries and cries and admits that she cant teach Stephanie what to do in this situation because shes never been in it. Shes never lost a child in surgery.

I guess this is an attempt to make Minnick a little more sympathetic? Or at least shade in some character details. Okay, sure. It does make Minnick seem a little more human, but I am still not onboard with the increasingly imminent Minnick-Arizona love affair. Even if Arizona does pull out Minnicks horn wires. Thanks, but no thanks, Greys.

Okay, it doesnt turn out so great, but Stephanies excitement to take a surgery from start to finish is just one more example of why shes the best. Mamas gotta go do surgery. Yes, lady. YES.

Ben Warren gets called Mrs. Bailey and refers to himself as Mirandas First Lady. How are either of those things insults?

April shrieking about being the nicest is peak April.

Im unsure what this says about me, but I could totally watch a good 30 minutes of the attendings snacking on baby carrots and talking about Switzerland. They have good banter, what can I say?

Bailey used to have Hansons MMMBop on her surgery playlist. Ill just leave that right there for you all.

Did anyone else cheer when Jo called April a badass for telling off Maggie and April told her to shut up? Even April Kepner cant handle Jo Wilson.

Who among us can watch Richard Webber take a weeping resident into his strong, caring arms and walk away dry-eyed? We are but mere mortals, after all.

Larry Wilmore and Milo Yiannopoulos Spar on Real Time: You Can Go F*ck Yourself

Stephen Colbert: Please, Random Celebrities, Keep Digging Up Dirt on Donald Trump

Hes one of 10 commission members to resign.

Nice mirror smash.

Things are getting interesting.

Their custody battle is no closer to resolution.

Sing it, Stevie.

When presented with a choice, pick the dull knife.

Not now, 2017.

Way to feed right into those vigilante abandonment issues, Matt.

To learn right out of film school that you can take a scene you think is good and then continue to rewrite it is priceless.

Its cool, because Trump is a random celeb, too.

Castle Rock is a mystery built on many mysteries.

In which Melanie Lynskey drinks from a flask.

A head banging anthem for head smacking times.

The Lion King remake just got its reluctant king (and a familiar father).

The Colbert Trump Bump continues.

Go here to see the original:
Grey's Anatomy Recap: The First Time - Vulture

Unwrapping the Physiology of a Tour de France Champion – Newswise (press release)

Newswise Given the current spotlight on sport concerning the use and abuse of Performance Enhancing Drugs (PEDs), there is a public interest in athletes providing greater transparency with regard to what makes them elite. In this study, the investigators conducted a thorough examination into the physiological characteristics of a two-time Tour de France champion cyclist. Several interesting results were found including: 1) some of the highest aerobic capacity values in a cyclist on record; 2) high cycling efficiency; and 3) a higher than anticipated body fat percentage. Collectively, the data demonstrated what may be the required physiological characteristics to be a Tour de France champion. While the data can neither confirm nor deny the use of PEDs, it is perhaps a step in the right direction to publicly demonstrate the type of physiology required to be one of the greatest endurance athletes in the world. For more information, view the abstract or contact the investigator.

Read the rest here:
Unwrapping the Physiology of a Tour de France Champion - Newswise (press release)

Human Anatomy Coloring Study Muscular System Physiology Learning Book Launched – Satellite PR News (press release)

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Students, scientists and people working on the human body can now memorize muscle location and names through a new coloring book. The book helps to build a better understanding of muscle location and the human anatomy.

Colorado Springs, United States February 14, 2017

A new human body coloring book has launched, aimed at those in the medical field or working with the human body on a professional or educational basis. Students who have to take anatomy and physiology tests will know that the muscular system is one of the most difficult sections to learn, and its because of this that the new coloring book has been launched.

More information can be found at: https://youtube.com/watch?v=5Wr32A1oJB0.

One of the things that makes the anatomy and physiology test so hard is that people have to learn the location and names of between 640 to 850 muscles in the human body. Using the new coloring book, customers can master the muscular and benefit from realistic medical anatomy.

The realism behind the drawings in the book can help the reader to master the muscular system while they are enjoying coloring the different detailed sections of the human body. Once the drawings have been colored in, they can then be compared with the labeled version, which is also available to color.

This means that people using the coloring book can learn the human anatomy and physiology of the body while coloring to boost their knowledge and gain a better understanding of the muscular system.

Because each customer will spend a while on each section of the human body, the repetitive and methodical nature of coloring in the book helps to promote learning and allow the names and muscles to stick in the mind.

Coloring will improve the study ability of each customer, as well as helping to improve reference recall by fixating the anatomical images in their mind for easy visual recall later on simply through coloring the body parts in the book.

Through coloring the book, customers can imprint the different shapes and the location of each muscle on their mind, helping them to recall them later on when they need to. This interactive approach means people dont have to spend hours memorizing muscles on their own.

Full details can be found by visiting the URL above.

Contact Info: Name: Lloyd Organization: Human Body Coloring Books Address: 7518 Banner Court, Colorado Springs, CO 80920, United States

For more information, please visit https://www.youtube.com/watch?v=5Wr32A1oJB0

Source: PressCable

Release ID: 169642

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Link:
Human Anatomy Coloring Study Muscular System Physiology Learning Book Launched - Satellite PR News (press release)

Yale study: Early exposure to neuropsychiatry in college could attract more neuroscience majors to psychiatry – Yale News

February 16, 2017

Brain-based specialties like neurology are attracting more undergraduate neuroscience majors than psychiatry in medical school, a trend two Yale researchers say could be improved with more early exposure to neuropsychiatry in college.

Matthew N. Goldenberg, MD, Assistant Professor of Psychiatry, and John H. Krystal, MD, Robert L. McNeil, Jr. Professor of Neuroscience and Chair of the Yale Department of Psychiatry analyzed U.S. medical school matriculation and graduation data from 2013 and 2014. They found that medical students with an undergraduate neuroscience major showed a preference for neurology (21.5 percent) at the start of medical school compared to 13.1 percent for neurosurgery and 11 percent for internal medicine. Only 2.3 percent preferred psychiatry.

Psychiatry generated more interest by the time medical students graduated, with 5.1 percent of undergraduate neuroscience majors choosing the specialty. Interest in neurology and neurosurgery showed a slight decline by graduation, according to the study, published online in the journal Academic Psychiatry.

Psychiatry struggles to attract neuroscience majors to the specialty, the authors wrote. This missed opportunity is an obstacle to developing the neuroscience literacy of the workforce and jeopardizes the neuroscientific future of our field.

They said communicating advances in psychiatric neuroscience to college students and providing more early training and exposure to neuropsychiatry might spark more interest in the specialty.

Having psychiatric medical school faculty members partner with undergraduate neuroscience course leaders to serve as visiting lecturers or otherwise assist in embuing clinical neuroscience into curricula may be one approach, they wrote. There is evidence that scientists visits to undergraduate classrooms improve student attitudes toward neuroscience.

Efforts should be made to have college neuroscience students visit psychiatry training programs or work in laboratories that focus on psychiatric neuroscience, the researchers wrote.

Data indicates neuroscience majors show more interest in psychiatry over the course of medical school. This trend mirrors the growing interest in psychiatry among all students during medical school and suggests that certain aspect (s) of the medical school experience make psychiatry more appealing, the authors wrote. The increase further suggests that initial ignorance about the field is a major stumbling block to recruiting students into psychiatry.

The researchers did not determine why some neuroscience majors switched to psychiatry, but they wrote that a positive experience with their clerkship and placing a high value on work-life balance might be factors.

This article was submitted by Christopher S Gardner on February 16, 2017.

Read more:
Yale study: Early exposure to neuropsychiatry in college could attract more neuroscience majors to psychiatry - Yale News

News – Investor’s Business Daily

Shire missed in two key areas, but overall Q4 results and guidance met or beat views. (Kris Tripplaar/Sipa USA/Newscom)

Despite drugmaker Shire's (SHPG) lagging sales in oncology and neuroscience, the company topped Wall Street's Q4 views and delivered in-line 2017 guidance prompting the stock to pop early Thursday to a six-week high.

In the stock market today, though, Shire stock rose 2.6% to 178.70, after earlier rising as much as 4.8% to touch a high achieved Jan. 5. Shares got support this week at their 50-day moving average but remain below their 200-day average.

For Q4, Shire reported $3.8 billion in sales, up 124% and topping the consensus for $3.7 billion. The company also posted $3.37 in earnings pershare minus items, beating analysts' model for $3.27, RBC analyst Douglas Miehm wrote in a research report.

But neuroscience sales of $589 million missed views for $641 million, and $55 million in oncology sales lagged by $8 million, Miehm said. He has an outperform rating on Shire stock.

Shire guided to $14.5 billion to $14.8 billion in total 2017 product sales and $600 million to $700 million in royalties and other revenues. That indicates $15.25 billion in total 2017 revenue, which would be in line with broader views for $15.24 billion.

For 2017, the company also sees $14.60-$15.20EPS minus items. Analysts had seen $15-$15.40, Miehm wrote.

IBD'S TAKE: Fourth-quarter earnings season is rapidly coming to an end. Head to IBD's Biotech & Pharma Stock News page for a rundown of winning and losing stocks this quarter.

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Shire and Allergan continue to battle for market share with their treatments for dry eye. (Kris Tripplaar/Sipa USA/Newscom)

12/02/2016 Thanksgiving week saw Shire's Xiidra lose some ground to rival Allergan in the dry-eye market, RBC says.

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News - Investor's Business Daily

Thumbs Up for Science – Stanford Social Innovation Review (subscription)

All too often, people use intuition, along with trial and error, to devise social programs. Sometimes they guess right and the programs are effective. But many times they guess wrong and the programs fail to meet their goals.

Some fields, such as education, are fairly advanced in their knowledge about human behavior and have devised ways to incorporate that knowledge into their work (think schools and teacher education).

But most fields are not as sophisticated. They either havent taken the time to understand how knowledge of human behavior might impact their work. Or they are sloppy and inconsistent in applying that knowledge in the programs that they run. Consider some anti-drug campaigns. If it were really as easy as getting people to Just Say No, the United States wouldnt have the opioid epidemic that it now has.

In recent years, however, the behavioral sciencespsychology, cognitive science, neurology, behavioral economics, and other disciplineshave advanced significantly. We now have a large and growing body of knowledge about how people interact with their environment and with each other in a wide variety of settings. And its time we begin applying that knowledge more consistently in the social sector.

The spring 2017 issue of Stanford Social Innovation Review has several feature articles that do just that. The first is our cover story, The New Science of Designing for Humans, by Piyush Tantia, the co-executive director of ideas42, arguably the leading consultancy on how to use behavioral economics to solve social problems. Tantia argues that organizations should adopt a scientific approach to designing social programs. Byputting behavioral science and impact evaluation together we can design more like engineers than like artists, writes Tantia. He goes on to propose an approachdubbed behavioral designto help create programs in a variety of settings.

The second feature article on behavioral science is Stop Raising Awareness Already, written by two University of Florida scholars. The authors argue that all too often organizations focus their eff orts on raising awareness about an issue, with little thought about how to get people to then act on that awareness. If the goal were to raise awareness among new parents of the importance of immunizing children, you wouldnt be satisfied if parents were simply aware, write the authors. Youd want to be sure that they were also having their children immunized for the right diseases at the right age.

The third article that addresses this subject is Embedding Education in Everyday Life, by three Harvard University scholars. They propose embedding education in everyday experiences, such as having barbers who cater to African-American men provide customers with information on hypertension. Embedded education, they argue, is a more reliable way to reach certain groups of people, and its more effective because the education takes place between people who have a pre-existing relationship and capitalizes on what we know about lifelong learning and behavior change.

But it takes time to learn about behavioral science and then more time to incorporate that knowledge into a program. Its hard work, and not as fun as brainstorming with Post-it Notes. But it is time well spent because the difference between a program that is well-designed and one that isnt can be significant.

Read the original here:
Thumbs Up for Science - Stanford Social Innovation Review (subscription)